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Tag: design principles

Important Keyboard Shortcuts of Photoshop CS6 – Mac

The entire population is definitely not a bunch of  Windows users, and that is a fact. For those you opted to buy Mac Book or Mac machine, they’ve lavishly knocked on the gates of the walled garden of Mac and find it much comfortable in that environment. The thing is, aside from default applications, shortcut keys, and the operating system itself, Mac holds a different keyboard shortcut for Photoshop.

It is still vivid to me when I had my first encounter with a Mac laptop. It felt so foreign yet inviting. The interface is very endearing and it makes you want to work with it. But as I had my hands on it, did some typing, and executed the same keyboard shortcuts that I knew from using applications from Windows — I was terrified! There are key combinations that set it apart from Windows, and not knowing it felt embarrassing and frustrating for someone who has been accustomed to the fast and efficient use of keyboard shortcuts for years.

To make it easier for Mac users (which I am definitely not) who are brand loyalists, below is a rendition of our previous cheat sheet just for CS6 just for Mac users who are heavily reliant on graphic design.

 

Photoshop-Cheat-sheet-for-Mac

 

The current playing field among brands and business nowadays is more focused on content marketing. It is starting to be a core marketing strategy for both consumer goods, durables, and even services. And If you are looking for help with your content marketing, from write-ups to graphic design, call us and we’ll configure how to do it for you. All you need is to click the button below or use our contact details below.

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Usual Mistakes SMEs Do with Their Websites

 

Doing business this 21st century means having a website – even for the small businesses. However, in the Philippines, there are only a handful of small businesses who realized the use of the website in their operations. However, despite this realization, small businesses and even medium scale ones are prone to crucial mistakes with their websites.

Below are the usually mistakes that SMEs do with their websites that they need to address before its too late:

Top 6: Bad Mobile Experience.

  • In the Philippines, 66% of the population uses a smartphone in doing their searches or in doing inquiries in websites. Having a non-mobile responsive website ruins search experience that may lead to bounce rate.

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Top 5: Fonts that are hard to read.

  • Simple and readable texts deliver more results than fancy and hard-to-read ones. Why? It is obvious for one good reason: readability. No one wants to go through a website word per word just because the fonts are outrageously exasperating to the eye. If you want your audience to digest the essence of your content or to grasp the exact message of your branding in your website, you should make every character easier to read for all – regardless of the ages.

text-that-are-hard-to-read

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Top 4: Unprofessional design or color scheme.

  • Design and colors are as equally important as the website’s content. The overall look and feel of your website are what greets your audience. And if they don’t like what they see, the greater the chances of moving out of your website (hence the higher bounce rate). Just like having fonts that are hard to read, a very strong and striking colors on the website – that don’t match – can hurt the eyes even more. Color schemes should be pleasing to eyes. Choosing the right Pantone for your website is the first step in correcting this mistake.
  • Tacky and obsolete designs can ruin a website surfing experience. Filipinos are natural suckers for beauty. It is always the things that are pleasing to the eye which always get more attention.

tacky-web-design-and-color-scheme

Top 3: No Product or Services information.

  • This is one of the most unforgivable mistakes in some of SMEs websites. One of the key search intent of users is informational (know). And usually, most of the key phrases searched in Google or in other search engines have products and service search strings.
  • In the Philippines, 60% of the population with access to the internet still uses search engines as their portal for searching products and services. If your website doesn’t have any substantial information about your products and/or services, then the higher the likelihood that you’ll lose business online.

Top 2: No address, directions or business hours.

  • Number two in the list is not including the business address, map, and business/operation hours. These details are some of the crucial information that should be reflected on your website especially if your business is gearing towards the retail side. This information should be present not just in your contact us page, but also in every footer of the pages in your website.

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Top 1: Outdated Contact information.

  • Of all, this is the most unforgivable mistake businesses do. You are putting up a website online as a tool to help or boost your online operations. And one of the most important information in your website is your contact information. Outdated contact information only assures you a failing online business.
  • It is a rule of thumb that as you change contact numbers, it is immediately updated on your web page to refrain from confusions.

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Keeping a website surely takes some resources. But keeping it well and updating it always pay you back. If you are having a hard time making your website look fresh and updated, iManila is the best digital service provider that you are looking for.

For more information about our web design and development service, email us at [email protected] or at [email protected]. You can also give us a call at (02) 490-0000 or at (02) 565-4064.