When you are starting on Search Engine Marketing (SEM), chances are, you may have heard of Google Ads as the most popular platform for advertising. Most may know these as the entries that show up in the search engine when users type in their queries, which is the standard text ad. However, Google Ads offers a vast amount of ad types that can suit any campaign type or goal. Learn more about the different kinds of ads that you can do with Google. 

Expanded Text Ads 

Known as the standard text ads, these ads have a set character limit without much leeway for copywriters to get creative. However, Google has since revamped this into Expanded Text Ads (ETA). This, on the other hand,  offers room for two to three headlines and two descriptions. Extensions are also part of these ads which lets you add important information like phone numbers and links. This is the bread and butter of most marketers looking to explore SEM. 

Search ads such as the ETAs make use of the Google Search Network. This means that they are perfect towards people with search intent and those further down the marketing funnel. 

Responsive Search Ads 

If you like the options that ETAs give, then Responsive Search Ads (RSA) is a great option! It offers more with up to 14 headlines and five descriptions. This is perfect for those marketers looking to conduct A/B testing. Google will try to run different combinations of these headlines and descriptions and see which is the most effective for your brand. 

Dynamic Search Ads 

Dynamic Search Ads (DSAs) is another form of automated ad type that draws content from your website. This is perfect for those that want to save on ad setup time and have a well-developed website. The more automation you can have with your ads, the less control you can exercise over it which is something to keep in mind. 

Display Ads 

While the previously mentioned ads are all located in Google Search Network, Display Ads are found in Google’s Display Network. Basically, Google would show these ads to websites that partner with them. This specifically works for websites that your target audience will visit. These can be either feature static or interactive graphics, ideal for brand awareness campaigns. 

Product Shopping Ads 

Product Shopping Ads make highlighting key products including their image, price, and link possible. Merchants need to set up a Google Merchant Center account from which all of this information will be pulled. This allows your product to be visible in Google Shopping, Images, partner search websites, and the search engine results page (SERP). This is perfect for best-selling products they want to highlight. 

Video Ads 

If you want to deliver a more engaging ad experience for your possible audience, then video ads are your best bet. Google lets you reach customers in Google Partner sites such as YouTube. While video ads are pricey, they can give a high ROI. IN return, this makes it ideal for companies that can invest in video assets. 

Getting started with Google Ads 

Now that you know some of the different advertising options in Google Ads, it is time to start your digital marketing journey. Navigating ads for the first time can be tricky even with Google’s courses which is why it is important to get a Google Partner Agency to help you with your digital marketing efforts. 

iManila is a certified Google Partner and a digital marketing agency based in the Philippines that can help you get started with your Google Advertising efforts. 

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, aims to provide our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality.

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There is no perfect answer when it comes to the greatest web hosting service for your business. The best solution is the one that fits the needs of your business the most. On this week’s blog, we’ll tackle the different types of web hosting solutions to help you identify which is best for you. 

Web hosting 101

Web hosting is a server where website files are placed. This helps maintain a website, making it accessible online.

Shared hosting 

This hosting shares its resources with other websites on a single server. The reason why it works is that most websites don’t need their own server to function. 

This is known as the most basic type of web hosting. It is cost-effective and the ideal choice for smaller websites or websites just starting out. However, its drawback is that there would be little resources. Websites can experience performance issues if there is a sudden spike in traffic. 

VPS hosting

Virtual Private Server or VPS is a hosting solution that goes beyond shared web hosting. While the server is still shared, the number of websites you will be sharing with is less as well. The main server is split into multiple virtual servers. 

With more resources at your disposal, your website will experience better performance. It can result into faster loading times and higher uptime rates. Getting a VPS can give you the benefits of a dedicated server without paying for that price. This is perfect for small to medium businesses that cannot afford to have a website downtime. 

WordPress hosting

This is the best option for WordPress users as it is good for WordPress as their content management system (CMS). Here, you have the chance to use WordPress without the need for constant adjustments.

It’s like shared hosting, the only difference is that it’s specifically for websites with WordPress CMS. It usually comes with additional security features such as automatic backup and security monitoring specifically for your WordPress website. 

Cloud hosting 

Cloud hosting is similar to VPS but more cost-efficient, coming with multiple remote servers. Each server has different responsibilities.  So, if one is not working, the other servers can take over the responsibility. 

Having your website on a cloud server means higher uptime rates and performance. However, the major draw to cloud hosting is scalability. The problem with server resources and the price is a factor when it comes to hosting. On the other hand, cloud hosting allows you to scale your resources only when you need to. 

Cloud hosting suits medium to large businesses and rapidly growing websites. One drawback, however, is the lack of customization by cloud hosting plans. 

Dedicated hosting 

Ideally, dedicated hosting is the best hosting option. The reason is because of the control it has over server settings, uptime, faster loading speeds and more. This is the ideal hosting method for large enterprises as it can store large data. 

However, this is the most expensive type of web hosting. The reason for this is that you won’t share any resources with other businesses. Another drawback to this hosting is that this requires it requires full control of the server. This is why you need a reliable in-house staff to manage your website hosting. 

The verdict 

It is important to consider the website you have when choosing the best hosting solution. It can be difficult to start with the right hosting plan so it is important to find the best web hosting provider out there like iManila.

With 26 years of experience in the industry, iManila, aims to provide you with innovative online marketing services in the Philippines. We want to help convert your website visitors into quality leads. 

As one of the best web hosting providers in the Philippines, iManila is a full-service business web development company and digital marketing agency in the Philippines. We are ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality.

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Many businesses often use digital marketing campaigns to raise brand awareness. One of the reasons businesses can find success is through steady and consistent lead generation. In this article, we will take a look at the importance of lead generation for businesses. 

Lead generation marketing

Lead generation is all about attracting customers. This usually involves leaving behind their contact information for future follow-up.  

These can come in many shapes or forms. Some of the most common lead generation methods involve:

• Form submission from a client inquiring about services.
• A phone call asking for a consultation.
• A direct message on social media.
• An email directly from a potential client. 

Moreover, the goal for businesses for customers to engage with the company. This must always be a priority. 

Good Search Engine Optimization or SEO

One way to generate leads is by being easily visible. Businesses must make sure that they are searchable online. 

Businesses can also determine the words that their target audience is interested in.  You can use tools such as Google Ads Keywords Planner and more.

After the right keywords are identified, the content of the website must be optimized. Remember, competition is tough which makes ranking organically a challenge. This is where optimization comes into place. This continuous effort to keep one’s website relevant. 

SEM or Search Engine Marketing

Targeted pay-per-click ads are another way to market one’s business. Knowing the key target keywords is important here, same with SEO. For SEM marketing, businesses can further target their audiences. They can either target where they are located, their demographics, profiles, interests, and the like. For businesses looking to get short-term leads, SEM is the way to go. With this, businesses can get leads based on how much budget they are willing to allot for the bidding. 

SEM advertising has the ability to retarget visitors. Moreover, businesses can make use of display retargeting. This is a visual advertisement of one’s business. This can appear whenever these users scroll the web. 

Guest posting 

Writing guest blogs for sites is another way to generate leads. This helps SEO with meaningful and relevant backlinks. It generates referral traffic from an interested audience. 

Referrals 

Customer referrals have been a longstanding lead generation marketing strategy. If you have has satisfied customers, then it can be a great opportunity to get them to share this experience. Customers can do this for free or one can set up a proper incentive system. You can offer them a percentage discount for each referral. This is one way to generate leads with customers doing the actual work. 

Email marketing 

Lead generation does not always have to refer to new audiences. Businesses with an existing client base or an email subscriber list can make use of email marketing. Moreover, you can send out campaigns about a special offer or discount that is exclusive only to them. These email marketing efforts can also be sent to other people’s email lists. Partnering or networking with complementary businesses in the industry can open a business to a wider audience.

Getting started on lead generation

Lead generation is important for any business. Keeping up with the trends can help one unlock the most effective method in getting consistent leads. There is no one strategy as each business is different with their goals methods but getting to work with an experienced digital marketing agency in the Philippines like iManila is a step in the right direction.  iManila specializes in digital marketing services as well as web hosting, and web design & development, visit the website to learn more.

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality.

Talk to us!

Nowadays, most consumers shop online since it is the most convenient way to get what they need. So, if you want to produce more sales, then having your own website is definitely a great option.

A website not only serves as an online store, but it is also a marketing platform where you can advertise your new products as well. Once you have developed a website, however, it doesn’t mean that you can leave everything be and see where things go. Remember, maintaining a website is an ongoing and recurring process if you want to maintain its security and keep it performing well. Interested to know more? Take a look at some of the reasons why you should regularly maintain your website.

It makes your website compatible with the latest technology.

As you may know, technology keeps evolving on a regular basis. Updates from the newest softwares, tools, and applications arise from time to time. For this reason, it is essential to have a reliable maintenance team to incorporate updates into your website. When it comes to website updates, however, make sure that your team reviews your website carefully to see if it’s compatible with the new features and that the changes maximize your website’s performance.  

It provides an improved user experience.

Another factor that your website needs is a friendly user experience. This will not only make your viewers stay on your website longer, but also become potential customers as well. However, when your website loads too slow and users experience glitches from time to time, then a website update is definitely needed.

It provides more security and protection.

One of the most important things you need to maintain is the security of your website. With the number of expert hackers growing around the world, having your online platform regularly maintained is essential. Also, keep in mind that most hackers usually look for websites with outdated security features or with security lapses. However, if you have a reliable on-call website maintenance team that keeps up with all security updates, then you will have nothing to worry about.

Some of the things you need to update usually include:

• Removing outdated applications
• Replacing old passwords
• Ensuring that no unknown files are installed

It updates your latest product offerings.

With regular website maintenance, you have the option to update the products and services on your website. Not only does it help your viewers stay informed about your latest contact information, but your new products as well. This keeps your website reliable and it gives users an impression that your business is legitimate.

It promotes your business.

Remember, credible and attractive websites are the first thing that they look into before making a purchase. Your website is an extension of your branding activities, so it must be taken seriously by your maintenance team. On the contrary, if the viewers see any broken links and unreachable pages, your business will be perceived as unprofessional. As a result, it leads to the possible loss of consumer or brand loyalty. 

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality.

Talk to us!