Working your way through the digital world can be a tedious task, especially for a business owner who already has a lot on his plate. As a company, it is important to look for a trustworthy and efficient team that can help you manage your digital needs.
Over the years, more and more digital marketing agencies are trying to make it in the industry, which makes it difficult for companies to find the perfect agency for their brand as most have limited experiences under their belt.
Choosing the right digital partner can make or break your bottom line. Choose the wrong one and it’s money down the drain or worse, it can even hurt your brand. But choosing the right one can bring your brand to great lengths. So, before you choose your digital marketing agency, here are some things you need to ask yourself.
What are my objectives?
Understanding your business needs and setting your objectives will be the driving factor of your digital campaign’s success. Identify the platforms that you need and where your customers would be most engaged in. Whether it’s a website, SEM campaign or social media marketing, identifying these beforehand can help you find and communicate better with your prospective agency.
How much am I willing to spend?
It’s important to know how much you are willing to spend for your digital marketing campaigns. However, there is no “fixed” budget as digital marketing is not a product that you buy off stores. Rather, your prospective agency should be able to provide you with a reasonable budget that will meet your expectations accordingly. They should also be able to recommend appropriate digital marketing strategies for your business. For example, a plumbing business may focus more on Search Engine Marketing (SEM) compared to social media, while a travel agency might invest more on social media than SEM.
Is the agency credible?
Before contacting a prospective agency, do your research. How active and transparent are they online? Do they have good reviews from previous clients? Is their basic information like their address, contact numbers, and portfolio available? If an agency is not transparent enough, then that should set a red flag for you. Many smaller agencies offer big promises with cheaper rates and often, they can’t deliver their promises.
Another way to check on the credibility of an agency is through their website. Is it decent? Does it appear in high search results, indicating SEM and SEO activities? Are their social media accounts properly maintained and are their posts of good quality?
Do they have a well-rounded view of digital marketing?
When it comes to working with an agency, most marketers tend to only see the client-side or the agency-side. But another side that is overlooked is the technical-side. Your agency must be able to explain to you the process and the terms of the service you are availing in such a way that you are able to understand it. It’s also a bonus if your account manager is experienced on digital marketing, as his/her experience will allow him/her to develop better strategies that is best for your brand.
Are they easy to get along with?
You don’t just want an agency who will work for you, but you want an agency who you can work WITH. Meet with the people who are supposed to handle your account. You want someone who understands your products and is aligned with your brand. This is a more personal step, but it is an aspect that is very important as this allows for a smoother communication between client and agency.
At the end of the day, you want an agency who understands your vision and who can help you achieve your goals. Keep these things in mind and you’re off to working with the perfect agency for your brand.
If you’re looking for a digital marketing agency who can help you navigate your way through the digital world, then you might want to consider working with us. iManila houses digital marketing experts who are trained to produce the most effective digital campaigns for your brand. Let us help you achieve your digital marketing goals. For inquiries you may reach us at firstname.lastname@example.org or call (02) 490-0000.