[email protected] | 7F Hanston Bldg., Ortigas Center, Pasig City | +63 2 3 490 0000 | +63 2 8 636 8050 | +63 917 847 6005 | | | |
seo and sem perfect marketing tandem

SEO and SEM: The Perfect Online Marketing Tandem

The continuous rise of mobile and online users all over the world has definitely led to more and more companies venturing into digital marketing.

With its fast-paced growth comes constant (and sometimes abrupt) changes in algorithms and features, in which most business owners can’t help but be lost in a sea of digital platforms, strategies, and skills required to run an effective marketing campaign.

Among the most important aspects of digital marketing is Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

While these two generally share the same goal of directing visitors to your website, it is essential to note the differences in running each type of campaigns.

To walk you through SEO and SEM, here are some basic insights to differentiate the two:

While there are identifiable differences between the two, companies, especially those with new websites are highly advised to do both at the same time. Running an integrated SEO and SEM campaign provides businesses an opportunity to build visibility and direct traffic to their website faster and more efficiently, which can later on, potentially generate more sales or conversions.

Need a hand in running SEO and SEM campaigns?

Let iManila be your partner in running effective SEO and SEM strategies for your brand. As one of the leading full-service web and digital marketing agencies in the Philippines, iManila has successfully delivered and is continuously running effective SEO-SEM campaigns for both local and international clients, and has, in the process, received the prestigious Google Partner badge.

To learn more about our digital marketing services, contact us through our website at www.imanila.ph.

Leave a Reply

Recent Articles

Digital in the New Normal

Going Digital to Thrive in the “New Normal”

The coronavirus outbreak has made a huge impact in today’s economy. It has created a huge disturbance in different industries such as tourism, retail, transportation…

Read more

Unknown Senders

Be wary of emails and messages from unknown senders!

On May 04, 2000, Windows computer users received an email with a malicious attachment. Then in just ten days, fifty…

Read more

Online Collaboration Tools

iManila’s Favorite Online Collaboration Tools during ECQ

With most parts of the world on lockdown due to the COVID-19 outbreak, many companies have been forced to shut down their doors…

Read more

Let's work together!

Make the first move! Let iManila help you maximize your presence online.

Just fill out your contact details and tell us what you need, then we’ll be sure to get back to you as soon as possible.


Terms and Conditions | Privacy Policy | Site Map
Copyright © 2018 iManila