From the various methods of attracting customers online, search engine optimization (SEO) is one of the best ways to generate online sales. For it to work efficiently, however, it has to be implemented correctly.

Whether you’re planning to hire a digital agency or simply want to make an SEO strategy work by yourself, being aware of the current trends is needed to help you gain brand awareness. Below are the most popular SEO trends you can use in 2021.

• Mobile SEO

As smartphones develop and become easier to use throughout the years, more and more people do most of their searching through a mobile device. For this reason, making your website as mobile-friendly as possible is important if you want to attract customers online.

To know how effective your mobile site is, you can try performing Google’s free mobile-friendly test on your website. Once done, all you need to do is to check the report on your Google Search Console.

• Voice search

Another trend that is also popular nowadays is the voice search technology that Google Assistant, Apple’s Siri, and Amazon’s Alexa provide. According to Google reports, at least  27% of the entire global population has used voice search on their mobile phones.

Additionally, ComScore, a media analytics company in America, has also stated that more than half of smartphone users are now engaging with voice search technology this 2021.

Since voice search optimization is constantly growing, we recommend optimizing voice search and researching various keywords that people use in everyday conversation. Also keep in mind that voice searches tend to do better with longer, more natural-sounding phrasing.

• Video advertisements

According to WordStream, a popular online advertising website, YouTube is currently ranked the second most popular search engine after Google with over 1 billion users. For this reason, this is a great way to market your brand to make web traffic efficiently.

To optimize your video content for search engines, all you need to do is optimize your video channel name and description. With that said, make sure that the description is not overloaded with keywords and directly tell viewers what your channel is all about.

• Featured snippets

If you aren’t familiar with this trend, featured snippets are basically the brief content that is shown in Google for any given search. Not only is this beneficial to potential clients, but also to your website as well.

To get the featured results, you can either provide an answer to a specific question or make bullet points for your content.

• Internal linking

Internal Linking has been an essential part of SEO for decades. This method basically helps  users find the pages they need when scrolling your website. To make it more easy to use, we recommend following these linking techniques:

• Content hubs: This is a one-pillar page that curates the best of your content in one place. It also gives your customers what they want which helps with brand engagement. 
• Faceted navigation: This refers to the filters utilized by sites that allow shoppers to narrow a product set by color, style, or other attributes.
• Linkpacks: This contains a pack of links at the bottom of your product pages that link to similar products. 
• Related hyperlinks: This is usually located in your blogs which links to other similar content.

Importance of SEO in digital marketing industry

SEO is getting more complex as we know it, so it is important to be up to date with the current trends. Luckily, here at iManila, we create various SEO strategies that can support your business objectives – whether that means driving awareness, generating leads, or increasing sales.

With 25 years of experience in the industry, iManila is committed to providing our clients with innovative digital solutions. We are a full-service website development and digital marketing agency ready to help you with your web design, hosting, and digital marketing needs. Inquire now and message us today!