If you are a website owner, you may have heard about the importance of updating your website. But why should you? The short answer is that keeping your website up-to-date can make it relevant. Moreover, it helps it stay at the top of the searches. Digital advertising agencies in the Philippines today are highly competitive so keeping your website fresh in terms of functionality and appearance is vital. 

As the holidays are fast approaching, here are reasons why you should be making that website update now. 

Technology updates

Given how fast technology is evolving, it is vital that your website is in on these new advancements. Updating regularly can give your website visitors the best possible website experience that the market can offer. So, you must ensure that you are not left behind on what everyone else is doing to their websites. 

With the upcoming holidays, more people will be browsing different websites in preparation for buying products. For this reason, upgrading your website’s tech with the latest version can help turn them into customers. 

Data security 

Since important data is often stored in the web hosting servers, there is always that present threat of hacking attacks. The best way to combat this is to update your business website as these updates often come with bug fixes that aim to fix any gaping holes present in the current system.

Leaving your website’s content management system (CMS) outdated can leave you in a vulnerable position to have your data stolen.

Do you have a WordPress website and are still wondering why you should be updating this regularly? Here are some reasons why you should. Read our blog here.

Improve ranking in search engines 

Major changes to Google’s algorithms for their search engine often occur in the middle of the year. On the contrary, minor ones are sprinkled throughout the year. This is why you need to make it a habit to regularly update can help you rank better in Google’s eyes. For this reason, ensure that you are up-to-date with the latest technologies and outrank your competitors. 

Consider the “content” you’re making all the time. Try to update your business website information to make it relevant and regularly churn out content such as blogs and informative articles.

SEO is crucial for any website! Here are more tips on how you can drive more traffic to your website during the holiday season.

Keep your website design trendy

Looking plain and outdated can increase your bounce rate and make visitors leave your website for long. This goes beyond just your web design fonts and colors, but the actual user experience of the visitors. 

Try to visit the business websites of your competitors and compare them to how your website holds up against them. Current trends have opted for a sleeker way of presenting your information and simplified navigation. Make sure that your website is mobile responsive to help attract customers.

Integrate, integrate, integrate

Websites designs today contain many different plugins and apps that can be integrated into your website. These can add more to your base website to give it more function. Some of the most popular ones are:

• Social media
• Banners
• Payment gateways
• Booking systems
• Content management systems (CMS)
• Google Analytics

Overall, these can help keep your website more cohesive and fresher to the eyes of your visitors. 

Don’t get left behind during these -ber months as the Christmas season is fast approaching. Have your best foot forward when marketing your business online by updating your website. An effective, well-designed, and functioning website can make or break your business turning the next visitor into an actual customer. Work with one of the best web development companies in the Philippines with years of experience. Bring your brands to life with the right website through web design, web hosting provider, email hosting, business website development, technical support, and online marketing. Learn more on how we can help your website for the upcoming holidays.