With the shift to online marketing platforms during these times, Search Engine Optimization (SEO) has become even more vital for businesses that want to advertise their brands online. Here is everything businesses need to know about SEO especially as we approach the holidays.
How does SEO work?
SEO is a combination of many strategies, actions, and practices that all have one goal, which is to get your page to rank in search engines such as Google. It is not a one-and-done action, and needs constant monitoring and optimization, hence its name.
SEO takes some time and investment as results are not always immediately seen. There has to be a good combination of both on-page and off-page SEO factors to ensure that you rank. On-page refers to elements that control website loading speed, keywords, meta titles, descriptions, and images. On the contrary, off-page refers to work done outside your website to rank such as link building with reputable sites.
Based on many factors, if your site’s SEO is better than that of your competitor’s then you will rank higher than them. Being good at just one thing is not enough. Optimize your website so you can achieve a higher place on the search engine results.
Why is SEO important for businesses?
Much like how a storefront is how your business appears to customers who wish to shop, SEO is the virtual equivalent of that. There could be different establishments around your shop, but your storefront helps you distinguish your shop from the rest. Your website appearing at the top of the search rankings is the best way to gain customers.
SEO is almost synonymous with trust and credibility. This pushes websites to produce content such as articles to show audiences that they are a leader in their industries.
While paid ads on the search engine through pay-per-click (PPC) ads are always an option, SEO is still the more cost-effective option especially when done right. Those with smaller budgets can turn to SEO as a way to generate the traffic that they need for free.
SEO aids your sales funnel
Improving your SEO provides a better user experience in your website. This is because you are thinking on their terms and showing them what they would need. By providing quality content, you can answer the queries that your potential customers could be searching for this holiday season!
Target already hot and trending keywords this holiday season such as “Christmas sale” to capture web traffic. Think of preparing your website to have good SEO for the holidays the same way you would prepare your other channels for this season. Make sure to plan your strategy for your other channels in ways that all benefit your website’s SEO.
Capture the sales you want for the holidays through the right digital marketing efforts including improving your SEO. Let your different channels work together to help boost your SEO and make the most out of your traffic.
Work with a top digital marketing agency in the Philippines like iManila to be your partner in SEO. Here at our company, we aim to give our clients innovative online marketing services in the Philippines.
We are a full-service business website development and advertising company ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing needs. Let’s work together for the holiday season. Talk to us!