Gone are the days of marketers working fingers to the bone. It’s 2022 folds! Technology is so advanced – and so is marketing! These days, digital marketing plans can be executed simply with a few clicks. Although this isn’t news flash to anyone anymore, the advancement of technology makes it even more crucial for you to go an extra mile with your marketing efforts.
While some marketing strategies can be particularly costly, there are other ways to achieve your marketing objectives without breaking the bank.
Here, we have rounded up some of the most relevant and cost-friendly marketing tricks & trends to watch out for in 2022!
Improve your Social Media Presence
Businesses thrived amidst the pandemic because of Facebook. Almost everyone in the country has Facebook now, even kids and older generations. The Philippines wasn’t called the Social Media capital of the world for four straight years for no reason.
This year, our local and global users count will continue to rise. If you are not on the social media realm yet, you are missing out big time.
Social Media can actually bring in leads that can eventually convert to money. On the other hand, social media isn’t just all about leads. Social media platforms such as Facebook allow marketers to set up campaigns according to their objectives. Awareness ads are pretty straightforward. Consideration ads are basically for people to consider you like acquiring new audiences, generating leads, or getting them to message you. But if you want to boost your revenue, choose the conversion objective. Facebook’s algorithm will make sure that you target the right people at the right time.
SEO & Content Marketing
You have a good social media following, yes. But are you on Google as well? Will people see you if they type in your brand’s relevant keywords on Google’s search bar? If not, then maybe that’s something you should start working on immediately.
Optimize your website for SEO or Search Engine Optimization. This way, you get to be visible on the search engine results pages without having to run ads. The only key is content. You need to create relevant and binge-worthy content on your website that’s beneficial for your users – the kind of content that actually matters to them.
Publish an article at least once a week to pull in consistent visitors that would hopefully translate to customers.
Google and YouTube Ads
SEO is usually done alongside Google & YouTube ads for better results. Google prioritizes ads over SEO so it would be for the best if you let the two work side-by-side.
Like on Facebook, the number of Google users are on the rise so maximizing your brand on Google in 2022 is one big step you should make sure to take.
In a nutshell, Google ads (Search & Display) target the right people at the right time. Once people search for your brand’s relevant keywords, you would be there to attend to them. Not everyone goes to Facebook to shop, many of us still use Google to look for products that we want to buy. This is intent-based, meaning people come to you instead of you coming to them.
A display ad, on the other hand, is the other way around. You introduce your ad to a more diverse set of audience around your area of targeting. This ad shows up to popular websites like ABS-CBN, Rappler, GMA News TV, etc.
YouTube ads are ads that we see while streaming other content on the site. There are a number of ad placements that you can choose from. Big brands like Jollibee, McDonalds, SM, and the like are the one usually running YouTube ads due to their wide reach. This guarantees to boost your brand awareness or increase your YouTube following, if done right.
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To market is to risk – money, resources, credibility, etc. so make sure to do it right. The good thing here is that you don’t need to learn all these, as you have one of the best digital marketing agencies in the Philippines like iManila to do the work for you.
Request a quote for our Social Media Management, Social Media Ads, Google Ads and SEO services today. You may also leave us a message or email us at [email protected] so we can discuss this huge opportunity with you.
With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. iManila is a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs.
