As we have witnessed, Google has rolled out a staggering number of updates over the course of the years. This ties into their pursuit to defeat black hat search engine optimization (SEO) tactics and improve the search engine results pages (SERPs). By this, they are in the effort to emphasize quality content, optimal page speed, and mobile SEO. So, what does this imply in terms of your 2023 SEO strategy?
Keep up or be left in 2022. Follow these best practices that we have put together to get your site sailing through the SERPs this year.
Produce video content
Video is one of the most effective forms of content to engage your audience. In fact, it has made its way to dominate almost all social media platforms, giving the highest ROI among other media formats.
If you want to increase your visibility in SERPs, focus on creating video content that people actually want to see. Invest heavily in it to stand out among the sea of video content on the internet today.
Optimize content for voice search
The emergence and growing popularity of voice assistants globally has forced brands to adopt and capitalize from this innovative practice. With over 4 billion devices worldwide using voice search, not optimizing your content for this is a huge missed opportunity.
While there are a number of important aspects to voice search optimization, featured snippets are the most crucial SEO component. A featured snippet is a search result that Google specifically selects as the best response to a user’s query. It’s the one that appears at the top of the search results page. Optimize your content’s featured snippet for voice search to increase its chances to appear in Search Engine Results’ Pages (at the top even!)
Recycle and repurpose content for different platforms
Repurposing content entails recycling it for use across a variety of channels. For instance, shortening a lengthy Youtube video into a 15-second Tiktok clip as a teaser is one idea. It’s a creative way for brands to come up with new content and help reach a wide range of people who prefer different media formats.
Other ways of recycling content includes turning a blog post or article into a video, and transcribing a podcast into a blog post. It is up to your creativity, really. Just make sure that the style of your content is appropriate for the channel you want to use.
Optimize your site and improve user experience
Let’s not forget that a successful SEO content strategy is built on the fundamentals of SEO. Therefore, optimizing your business website is crucial. Conduct a website maintenance and check your metadata, update canonicals, optimize page speed and load times, design mobile-friendly page layouts, and implement structured data. These are all important in SEO and constitute a positive user experience.
Also, making your website mobile-responsive is now a must! As 2022 data shows, mobile traffic made up almost 60% of all traffic worldwide. And for the foreseeable future, mobile is expected to be more popular than desktop. This 2023, aim to provide your website visitors a seamless mobile experience.
Keep an eye on Google’s algorithm
Google is always changing its algorithms to give the best results for every user’s search. These updates can greatly affect your SEO and content strategies. It would be better to be attentive and vigilant so you could maneuver your strategies as quickly as possible.
Google algorithm update is inevitable like some sort of force of nature. We cannot do anything but keep up with it.
With everything that has been said, we wish everyone good luck in boosting your SEO this year. If you need further assistance or are looking for help with your content marketing (to start), let the experts in iManila help!
With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, a web development company and a top digital marketing company in the country, is committed to providing our clients with innovative information technology, web, and digital solutions.
As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, dedicated server, technical, desktop and remote support, and digital marketing services needs. Talk to us!
