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Category: Our Ideas

2020 has been a challenging year for us all. We entered the year strong with so many plans and growth targets in place – ready to beat last year’s numbers and ready to come out a stronger iManila family. Little did we know that the challenge ahead of us would go far beyond numbers. We were even celebrating our monthly company socials last March not knowing that it would be our last activity face-to-face together.

Despite all of the struggles and adjustments, the office space we’ve left behind after 20 years since we are all working from home, as well as the people whom we have had to bid goodbye to, there’s still a lot of things to be thankful for. We are grateful for the good health of all of our employees and our ability to stay operational throughout the pandemic in order to provide for our people’s livelihoods despite the economic downturn this year. We are thankful for the good health of our loved ones and for the time we have been able to spend with them as we continue to work from home through next year. 

Lastly, we are grateful to our loyal clients whom we have grown with throughout the years, sharing the many economic struggles that we have faced together. I know that together, we will be able to adapt, survive and thrive from this pandemic. Thank you for your continued trust and support and we look forward to continuing to improve your lives through technology for many more years to come. 

Wishing you and your family a blessed and joyful Christmas!








For a lot of people, Christmas is an exciting time filled with holiday cheer! But for businesses, what this means is an opportunity to take advantage of an increase in consumer spending. With the right marketing strategy, Christmas is just about the perfect time to hop on the holiday hype train to help boost your business’ sales!

In order to have a great campaign, every marketer needs two things: opportunity and strategy. Christmas alone is a great season of opportunity for businesses to meet the needs of their shoppers. How you can properly capitalize on this opportunity is if it is paired with the right strategy. Waiting for customers to come knocking at your door will not be a sufficient holiday marketing plan. The right strategy can help you cut across the noise of the holiday shopping sphere and reach your customers. It is important to keep in mind that the effects of COVID-19 include a shift in the usual consumer buying patterns. Learning how to unlock this with the right strategy is invaluable. With that, here is a quick guide to get you started on your Christmas campaigns and why it’s never too late. 

Think in terms of the customer 

The biggest question is figuring out what to sell, and if it is something customers will like. The key here is to think in terms of the customer. Find out what customers usually need, and in particular, how your target market would react to the upcoming holidays. Once you figure this out, this is when you can look to other competitors for inspiration and check out current trends in marketing to see what clicks with customers. Combining what you know here can then help you form what offering you can give them. 

Urgency is the best medicine 

Customers are aware of time constraints and this is something you can help them with by giving them a sense of urgency in making that conversion. What you can do is to give customers a definite date for the end of the offer or promotion. It’s always a good idea to bundle some of your products together or offer one or the other for free or at a discounted price for a limited time. This makes your offer irresistible and it gives your consumers a sense of urgency to buy your products today. 

Find inspiration with what works

You do not have to search far and wide to get original content for the holidays. Oftentimes the best way to save you time and to remove the trial-and-error of a new marketing idea is to take ideas from previous ads that work. These ads have appealed to customers which is what makes them a great reference point for your ads or organic posts. This means you wouldn’t be needing to rack your brains on whether the messaging you’re thinking about will be one that connects with your customers. Remember that having the most unique or original content or post does not necessarily make it an effective one for customers.

Have content for the holidays 

Christmas is on the minds of customers the closer we get to the actual day, so as marketers, showing customers that you are also putting out content that is holiday-themed shows that you are relatable and understand what they are feeling. The best part about this is getting to play around with content and using the holidays as an opportunity to engage with customers by putting out content you can’t use anywhere else. Creating Christmas themed content that still keeps your branding intact is one way to achieve this. This time of the year is the best time to get your business ready for the holidays amidst the pandemic!

Keep them thinking of holidays with blogs 

Blogs are vital not just for the SEO of your website but also in keeping customers engaged. It’s good to have regular blog posts but you can take it to the next level by turning your December blogs holiday-themed. Use this not just as a means to promote your product but also as a way to put out relevant advice and content for the season. 

The way you can have the best marketing campaign for the holidays is to plan ahead to make a strategy that works for you while capitalizing on the opportunity. It is not too late to start on your holiday marketing campaign. Follow these easy ber-months marketing guides for all digital marketers and find the right partner who can guide you with your holiday campaigns.  iManila has years of experience in helping brands get a holiday boost with their digital marketing campaigns.  See how we can work together and contact us now! 

Now that Christmas is just around the corner, there’s bigger pressure to connect to your consumers. Since this is the time of the year where people are more willing to spend, most consumers will rely on what they see on social media and websites as reference for gifts. This is why it is essential to make your social media pages holiday-ready.

Here are some tips to make your social media pages ready for Christmas: 

Prepare your Social Media Calendar

This year anticipate that you’ve got more on your plate than usual. That’s why it is important to prepare a fully-developed social media calendar which includes product images, captions, call-to-action buttons and teasers to have a guide on what to post on a specific day. Ensure that every post is scheduled at the right moment. Take this chance to have a strong presence on all social media platforms relevant to your business and work on your digital marketing for the Holiday season.

Start teasing sales and new products

Roll out your sales and announce before they happen. Get your audience excited about the promotions that you have coming up. If you plan to have free shipping for December, showcase it since customers are now doing their research before purchasing gifts. While some impulse shopping can and does happen, a lot of people go into holiday shopping with a game plan. If you highlight an appealing promo, you will surely capture the audience’s attention and generate more sales for holiday shopping will be different this year.

Create genuine holiday messages

In addition to having all your hard-sell content it is also important to show your gratitude to your consumers. Ask your followers what they’re doing for the upcoming holiday season, or just thank them for their loyalty and wish them a safe and happy holiday with their family. Also, it is important to get your social media inbox ready since your followers will definitely message you regarding shipping dates, product information and order status.

It is important to have a social media plan this holiday season to make sure that you will be able to achieve your goal. Take this chance to boost your online presence and raise brand awareness this coming holiday season by following the tips mentioned above. iManila is a full service web and digital marketing. We can help you make your social media page holiday ready this season. Visit us at https://imanila.ph/ now to learn more! 

It’s difficult to estimate just how much disturbance and disruption the COVID-19 has brought into our lives. Especially during this upcoming holiday season, what we used to look forward to such as family gatherings, parties with friends and co-workers would have to be delayed indefinitely until such time that it’s safe for us to meet face-to-face once again. 

Being resilient through it all may not be enough. As business owners, we have to do whatever is possible to adjust in order to keep operations running and to prevent laying off more employees. To be fair, the trend in the previous months has been for businesses to make adjustments in terms of their holiday plans. As companies shift towards online shopping and move their marketing efforts online, here’s some more tips on how to prepare for the holiday shopping season during a pandemic.

Create a plan of action early

Even in the previous years pre-pandemic, before the holiday season, businesses traditionally start planning and setting goals early. Now, more than ever, as consumers’ behaviors and preferences have shifted towards online platforms – be ready to offer more Christmas promotions and discounts whether in-store or online. If you’ve planned to move all marketing efforts online, make sure that you have an online channel available for users to view or purchase your products right at the comfort of their own home. If you’ve managed to ride on the Christmas sale dates such as 11.11 or 12.12, make sure that you have enough inventory and are able to plan out the logistics of all online purchases made, and on a timely manner. 

Stay flexible during the holidays

As businesses transfer to online selling, being flexible is a must to continue earning. The beauty of e-commerce shopping is that it allows consumers to purchase products anywhere and any time of the day with the trust that the merchant will deliver and fulfill their order on time. But as you continue operations throughout the holidays, consider also your staff. Importantly, set up clear policies outlining how you will handle possible cases of employees testing positive for the virus. Come up with a plan B on how to operate in case of infections or how to move operations remotely in case the need arises. 

Improve your online presence

This holiday season is quite different but one thing’s for sure: businesses will now reduce in-store purchases and increase online sales – which means that you need to increase your brand awareness online. Make sure that your website and e-commerce site is updated regularly with the latest promotions and brand updates. Moreover, consider investing in online advertising or social media marketing to reach a wider audience especially during this holiday season when there is traditionally an increase in consumer spending. Ride on the wave of the holiday and reap the benefits of the season. 

Consider flexible payment options

As we still follow government protocols in line with the pandemic, physical and traditional payment methods such as cash-on-delivery (COD) or over-the-counter banking are discouraged for the time being. Instead, shift your payments by using online methods such as PayPal, GCash or PayMaya and be more comfortable paying online via credit card. Go cashless and give your customers contactless payment options for safer and smoother transactions. 

Keep your customers safe

Aside from making sure your physical stores and office places are safe for your employees, also consider the welfare and safety of your customers. Set up hand sanitizer or alcohol stations at the entrance and exit of your physical store and have clear signages available to direct customers to find what they are looking for faster. Make sure to mark your waiting areas and queues with proper distancing measures and continue to remind your customers to observe social distancing at all times. For customers who are not comfortable with making transactions on your physical store, give them the freedom and choice to purchase your products online. Keep your lines available for clients who have questions about products to lessen the traffic in your physical store and to lower the chances of possible infections. 

With more safety protocols to be implemented in the coming weeks, being ready is better than being sorry. At the same time, we’ve entered a new trend of transferring physical stores to online e-commerce. Setting up your online store can be quite a handful but with a digital agency like iManila to help you out – you can rest easy knowing that we have a long term plan to help you continuously grow your business online. What else are you waiting for?  Make your move and let iManila maximize your online presence now! 

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