Skip to main content

Tag: video marketing

Where Should You Spend Your Marketing Budget in 2020

It’s a sad reality that the year 2020 has impacted many businesses in various industries such as retail, tourism, transportation, and many more. The community quarantine has definitely limited the freedom of consumers in purchasing only their needs. Fortunately, there is a way to keep your business afloat despite the ongoing pandemic. Due to this, for the year 2020, businesses should join the hype by focusing on marketing trends and safely investing in different brand strategies to keep your business going.

Here are some areas where you should spend your Marketing Budget in 2020. 

Compelling blog content

Many people rely on blogs if they need answers to their questions. The reason why it is important to post high-quality content is to be able to capture the attention of your website visitors. Your content serves as one of your most important marketing tools and it must not be overlooked. Just as well, the competition when it comes to blog posting is very high that’s why your content should always be compelling to stand out. It is also a must to regularly update blog posts on your website to reach more audience and increase your organic traffic.  

Social Media Marketing

It is known that throughout the pandemic, social media usage has skyrocketed with more people staying at home. With that, and with the majority of online users on social media, no doubt that your brand should be on social media too! Social media marketing helps in improving brand loyalty. Now more than ever, it is the perfect time to invest in a social platform that will help you reach your target consumers and simultaneously build stronger relationships with your consumers. Here are the following areas you need to consider on Social Media Marketing: compelling content, visually enticing images, and paid advertising.

Quality Product Description

Product descriptions play a huge role in your marketing tool. If it is a dry feature your target consumers will surely lose their interest in your product. Product descriptions have many functions than characterizing a product. This answers the questions of your target market about your product. Product descriptions should evoke the right emotion and showcase the ability of the product. It is a must to provide a budget for writing marketing descriptions.

Video Marketing

Video Marketing is the perfect way to raise brand awareness and reach audiences who have an interest similar to your brand. Consumers watch videos for their entertainment and want to be a part of their interaction with the brand. To make video marketing effective, always have an objective in mind on what you want to achieve and determine the type of video that you will publish.

One way to keep your business afloat this 2020 is to invest in your Marketing Budget digitally (and wisely), in order to reach more audience and raise brand awareness online. The specifics of your business depend on your marketing strategies and investment. iManila is equipped to help your business keep going and to boost your online presence no matter what the situation is. Leave a message and let’s discuss how we can help you with your digital marketing needs.

5 Effective Strategies in Marketing to the Gen Z

Each year another Digital Marketing trend is being discovered and we have to keep up in order to maintain our brand awareness. It’s a fierce competition among brands in the digital world but we have stick to our core – which is to be organic while staying relevant and always adapting to the rapidly evolving digital marketing world.

When we open the internet, it’s hard to determine which trend is on the rise and which trends we need to keep up with especially since consumers’ interest and behavior are unpredictable. Hence, we present to you 5 effective strategies for 2020 that will help give your brands maximum exposure.

  1.       Artificial Intelligence

This 2020 is the year where artificial intelligence is the next right-hand in securing data. It may help global businesses and industries in the next decade but it’s taking the simple job of what humans usually provide. Using AI can help brands gather data to review consumer behavior and search patterns and provide what’s best to increase sales. Soon, AI will be the driving force you will see it in other services such as:

–          Basic Communication

–          Product Recommendations

–          Content Creation

–          Email Personalization

–          E-commerce transactions

  1.       Programmatic Advertising

With the help of Artificial Intelligence, Programmatic Advertising is also one of the big trends in terms of tracking because it is easier for the younger generation as they are more active online. Under Programmatic Advertising comes Real-time bidding. This type of automation is more efficient and typically gives higher conversions while lowering customer acquisition costs.

  1.       Chatbots

Chatbots will continue to be an important digital marketing trend this 2020. Chatbots are AI-based technology that provides instant messaging to customers in real-time at any time. This trend will continue as 80% of businesses use chatbots to connect. At the same time, research shows that 63% of respondents prefer messaging a chatbot when it comes to communicating with brands.

  1.       Conversational Marketing

With the use of Chatbots, we can say that customers prefer more conversations in a way that allows them to interact and connect with their favorite brands. Long before the traditional type of marketing, this type of marketing is available to multiple channels to create relationships between brands and customers because the goal of this trend is to enhance user experience that will provide higher engagement and long-term loyalty.

  1.       Video Marketing

Gone are the days when consumers are pleased to see marketing ads through images and GIFs. Thus, Video Marketing is making its way to increase brand awareness of any brands because customers want to experience first-hand product preview even just through a video. According to surveys, a higher percentage of consumers want to watch a video to get information in order to make online purchase decisions. And with the rise of YouTube, this paved the way to bring videos to other social media platforms such as Facebook, Instagram, and LinkedIn. One thing’s for sure, video marketing will be one of the most important trends in the next 5-10 years.

Want to know how your brand can reach Gen Z? Ask us how! Drop us an email at [email protected]. 

Jollibee Valentine Series: A content that delivers

 

The Philippine social media scene was taken by a storm of reactions as one of the most popular food chains released a series of ads in lieu of Valentine’s Day tomorrow. Jollibee has taken the heart of many once again with their all new Jollibee Valentine Series.

Some liked it, some had their hearts broken, and some even to a lighter “meme” approach to express their sentiments.

With all these mixed emotions and voices that users posted and shared in the past days, one thing is for sure – Jollibee delivered more than what it was supposed to.

This milestone in Philippine advertising proved that content truly delivered when they are done precisely and artistically. The question now is: How can other brands recreate, or maybe even top, Jollibee’s campaign?

The answer to this question varies. Here’s why:

For a brand that has witnessed generations of diners come and go, Jollibee has basically a solid foundation in terms of knowing exactly what its market profile is. The brand has been part of the different phases of a customer’s life such as parties, celebrations, meetups, dates, desperations, and probably even heartaches.

The point here is, Jollibee is few meters ahead in terms of market domination and profiling hence, their ability to pull some stories from their experiences.

iManila-Talk-To-Us-CTA

For start-up brands, breakthroughs are very rare especially in terms of marketing virality. You can start by profiling your market step by step. Know them little by little until you get the bigger picture of who they really are. Knowing them well is the initial step in creating the content that they’ll most likely engage with, the one that really appeals to them.

It’s similar to how you try to learn everything about your significant other that getting the “perfect” gift for them becomes second nature to you.

The human emotion is a complex yet beautiful side of humanity. No matter how rational a person is, a dominant emotion – in some cases – overrides the most rational thoughts.

Human emotions are like test tubes of delicate and potentially destructive chemicals in a laboratory. There are vitriols, dopamines, oxytocins, and adrenalines – of which one cannot be mixed with another one without carefully getting the right proportion.

Jollibee has carefully picked the right emotion for each of its Valentine videos. The core emotion served as the binder and reference point of the content. From words, to shot lists, and down to the acting of the cast – all of these speaks to the core emotion of the entire concept of the content.

For start-ups, this process can be achieved by creating content with different emotional inclinations. Releasing it alternately on different channels can give you data where you can draw your conclusion – as to which one works well with your market.

iManila-Click-here-to-know-more-CTA

Admit it or not, we love something that we can fully relate to. Not just on the basis of what we felt when watching but more of the identifying ourselves as part of that content. How did Jollibee achieve that? By tackling social realities.

How many Filipinos have suffered a loss of a family member, a parent, or a spouse perhaps? And not being with the person you love in one of the most celebrated events of the year will definitely bring tears to your eyes.

How about being trapped in a “best friend zone”? How frustrating can it get for someone not to get the one he loves despite being close to her?

Oh wait, did I forget about our crushes? Every one of us has experienced a phase in our lives when we felt that piercing strike of cupid’s arrow.

These realities are what people gravitate towards. It is like speaking in behalf of those who cannot directly express themselves in their most heartbreaking, depressing, and even to the happiest times.

For start-up brands, these can be achieved by stringent observation of your market’s psyche. Frankly, this kind of approach can be achieved when the brand matures, or when the brand has identified its market and their common psyche. Because getting the right social reality to incorporate to your content takes a lot of years to perfect.

—

Content is, and always be the best marketing asset until this age. The channels may have changed but the market is resilient. The best way to make content viral and successful is to always make your audience/market the center of your communications – not your firm or the people running it.

Do you want to know how to kickstart a good social media marketing? Contact Us at (02) 490-0000 or email us at [email protected].