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Tag: web developer philippines

Poor Web Design Can Cost Your Business

Most of you are probably planning next year’s marketing strategies by now. But you might be forgetting about one important and mostly overlooked platform–your company’s website. Yes, a website may not be as interactive and as cost-efficient as social media but what businesses tend to overlook is that – websites are quite important! If you utilize it right, it might even bring you more revenue. How?

For starters, you already know that a well-designed and curated website is good for Search Engine Optimization, or in layman’s term, for ranking higher on search engines’ results pages. Nowadays, it’s not so hard to build your own website, but doing so may risk your business to have an unclear brand message and an unprofessional website. If you visit a company’s website with unruly information on its page or barely has information on it at all. Would you see that as a credible company? Probably not, right?

 

You Can Lose Potential Customers with an Unorganized Website

If your web design is all over the place, then the user will have a hard time finding what they’re looking for, making them exit your site unhappy. If you notice you have a high bounce rate, or that users leave your site after only visiting two pages, then check if they are having problems navigating from point A to point B. You may want to consult with UI/UX expert to see how else you can improve your user experience. A user-friendly website invites users to freely and easily move from one page to another – giving visitors the ease of finding what they’re looking for, while getting them more interested in the products and services that you offer. 

 

 

You Can Lose Brand Credibility With a Crappy Website

If your web design and overall aesthetic don’t have a coherent theme, it can hurt your brand perception. A well-put-together website that matches your print collaterals will help consumers connect your brand with references they’ll see later on. If you have an icon for your brand, and that icon is present on your website, visitors who may have seen your icon offline will now think, “I’ve seen this…” when they visit your site. Make sure you have a company background or an FAQ page for your website as this is useful for visitors that are interested in your business!

Search Engine Optimization is Important!

When you built your website, did you consider good SEO? Because you definitely should have! Good design and aesthetic can come and go. But a website with a good SEO ranking ranks higher on search engines’ results pages and makes it easier for consumers to find. You should also check if your website is compatible across all devices and loads fast. There are still a dozen other factors to consider for Search Engine Optimization. (You can read our related blog: SEO and SEM: The Perfect Online Marketing Tandem)

Colors Affect Purchasing Behavior

“Color is 85% of the reason you purchased a specific product,” says Neil Patel.

Research from QuickSprout indicated that 90% of all product assessments have something to do with colors. Although colors are subjective, at least use the right ones. Research states that big fonts, red colors in bold are good for headlines in your web design. On the other hand, the color blue generates a feeling of trust. “The Internet is a colorful place, and there is a lot that can be accomplished by using color in the right way, at the right time, with the right audience, and for the right purpose.”

 

All in all, don’t lose possible consumers because of a terribly designed website. Drop us a message to request for a free website audit from one of our dedicated Account Executives. We can help identify areas of your website that can be improved on! Email us at [email protected] or talk to us here. #iManila #WebsiteDevelopment #WebDesign #SEO 

 

 

 

Website Must-Haves: How to Reach your Full Potential Online

You can’t deny that modern technology has affected the way companies do business. Today, most successful businesses have grasped the importance of having an online presence. While a website is good place to start, it is not enough, and you definitely shouldn’t stop there.

To help you out, here are some factors that you should be keeping an eye on to make sure that your business will thrive in the digital age.

Site Security

Imagine that your website is your house. Now, you don’t want intruders easily accessing and coming into your house, right? So you put up a gate and filter what comes in and out of your house. That is precisely what an SSL Certificate does. SSL or Security Sockets Layer is the standard security technology that functions to establish an encrypted link between a web server and a browser. The link ensures that all the data or sensitive information that have been submitted or collected through the web server and the browser will remain private, confidential, and secure. You have to keep in mind that security builds credibility among your website visitors, thus, making your business look more legitimate and trustworthy. It is best that you secure your website by purchasing an SSL certificate from an authorized provider.

Better Google Ranking through Paid Ads

Aside from frequently uploading relevant content on your website, another factor that Google uses to help your website rank is PAID ADS. Search Engine Marketing (SEM) plays a vital role to reach a wider audience, drive more traffic to your website, and can potentially generate leads. The catch is making sure that your ads are relevant to your target audience. Google’s algorithm pushes your ads to users who are more likely to engage with it. Meaning, your ad should target a specific need of your audience so they will really click on it. Make sure you use the right keywords so you also reach the right audience.

Digital User Experience

Is your website user-friendly? Does it take less than a second to load? If yes, then great job on providing users with a good digital experience! Forbes defines ‘digital user experience’ as something that encompasses all aspects of person’s interaction with your website, including behavior, actions taken, perceptions, and satisfaction. However, if you are experiencing high bounce rate because your site is taking too long to load, then there might be a problem with your web host. On average, a user will leave your site if it takes more than 10-20 seconds to load. A good hosting provider will help you beat that time and successfully retain your audience.

Going digital has opened so many opportunities for businesses to reach their full potential. It’s important that you invest in the right marketing tools and strategies to keep your online presence afloat.  Now it’s all up to you. Will you just wait in vain while your competitors surpass you, or will you take the leap and go digital today?

Partner with a reliable digital marketing agency to cater to all your digital requirements. Here at iManila, we provide services that will help your business succeed in the digital world. We offer Web and App Development, Digital Marketing, Hosting Services, and 24/7 Technical Support. For inquiries, visit our Contact Us page or get in touch with our team at (02) 490 0000 or (+63) 917 845 6005.

 

Why You Should Invest in a Business Website

One thing that most traditional businesses are struggling with nowadays is the transition to the digital age. While most business owners agree that digital has changed the way the world works, they don’t quite know where to start.

Most consumers today prefer purchasing products and booking services online. For them, it is an avenue to conduct research and learn more about the brand’s product or service offering before committing to an action. In effect, this forces a lot of businesses to migrate some of their marketing efforts online. However, due the lack of knowledge on how digital efforts work, some businesses end up throwing money away, not optimizing their budget, resulting in an expense.

For businesses willing to dip their feet into the digital realm, a website is a good place to start. Having a website can help establish your brand online, and allow consumers to find your products and services 24/7. Here are more reasons why you should invest in a website for your business:

Easier Accessibility for Customers

Having a website can allow your business to be accessible by anyone, anywhere. With the wide reach of online data and Internet, there is no doubt that most people’s day-to-day lives are affected by online activities. This is where a website will be more advantageous compared to other traditional marketing efforts. The rise of business websites paved the way for online marketing as a means of reaching out to a wider range of potential customers. With the right design and effective content strategy, your business can stand out amongst your online competitors and give you more satisfied customers.

A Website Widens Business Reach

Having a business website doesn’t just let your brand be accessible to your target audience, but also widens your reach for other potential customers and partners. The algorithm of search engines, nowadays, enables your website to be seen easily online.. However, it takes time to fully experience the traffic results that you are expecting. Unlike any other marketing investments, your site is a constant asset that needs to adapt to the changing digital world. Design, User Experience, and Performance are some of the factors that can bring out the potential of your website. So make sure you are investing in the right tools and assets that will help your business website reach out to more people. Whether you are a start-up,or an established player in your industry, your website can stand out as long as you take advantage of the features that your website has.

Data-driven

Unlike traditional marketing, having a website and running digital marketing campaigns provide measurable results. This allows you to set-up your Key Performance Indicators (KPIs), track results, and optimize your marketing efforts further. As for websites, utilizing data as the center of its performance makes it a reliable marketing asset to keep track of potential customers. Different web analytics provide accurate data about users who have visited your website, or data about web pages that are under performing. It is a great avenue for your brand to determine your marketing direction in the following years, as this can provide deeper insights and realizations about your business.

Strengthens Business’ Credibility and Identity

The overall aesthetics of your website should reflect how you see your brand and how you want your customers to see your brand. By fully utilizing this, your business is able to establish brand identity to your potential customers. It’s also very crucial for businesses to not just focus on the design of the website, but also the content of the site. By producing relevant and engaging content, you’re building your reputation and strengthening your credibility as a trusted resource in your industry.

All these factors can help your business stand out amongst competitors and establish your brand presence online. If you’re looking for a reliable website provider for your business, contact us today. iManila has worked with numerous businesses — from top corporations to small businesses and startups — for more than 22 years.

Let us help you transition to the digital age. Contact us at (02) 490-0000 or leave us a message at https://imanila.ph/lets-talk/