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7 Roadblocks Every E-Commerce Business Faces and How to Get Around Them

E-commerce has transformed shopping by allowing users to buy and sell products from the convenience of their own homes. With this technological advancement and shifting consumer preferences, businesses are turning to online platforms to better reach their consumers. Forbes estimates that the e-commerce market will reach $8.1 trillion by 2026. This remarkable growth demonstrates the growing relevance of e-commerce to businesses worldwide.

However, with this rapid growth comes several challenges that must be overcome to succeed in a highly competitive marketplace. Businesses must adopt new trends and technologies to remain competitive. Read as we explore seven roadblocks that every e-commerce business faces. Anticipating these obstacles and taking steps to prepare for them can help ensure success down the line. Let’s start!

Targeting the Right Customer

Understanding the intended audience is beneficial for businesses and e-commerce stores in particular. However, as demographics, consumer demands, and market trends evolve, identifying the target audience has become more complex. Developing consumer personas could be helpful. These personas are fictional but should be based on actual data and depict ideal customer types. They should contain information regarding the customer’s preferences, social media usage, and primary sources of information. Businesses can incorporate these personas into their marketing strategies to create personalized and targeted campaigns that appeal to their ideal clients.

Cart Abandonment 

Cart abandonment is when customers add items to their online shopping cart but fail to complete the purchase. This results in loss of sales and revenue for businesses. Various factors contribute to this phenomenon, such as a confusing checkout process, unexpected shipping or tax cost, and limited payment options to name a few. With this, businesses must prioritize optimizing their ecommerce website checkout process for a user-friendly experience. Retargeting strategies, such as personalized email discounts, can also help by encouraging customers to return to complete their purchases.

Fraud and Cyber Security Threats

As the Internet evolves, new types of e-commerce fraud, such as affiliate, interception, and triangulation, are emerging. Facing these threats can be avoided by implementing a strong online verification system like biometrics, one-time passwords, and two-factor authentication. It is also necessary that your ecommerce website’s payment system adheres to the most current industry standards.

Creating Customer Loyalty

Content marketing is an effective strategy for building consumer engagement and loyalty. By consistently publishing relevant blog content, you can encourage customers to revisit your ecommerce website, increase the possibility of purchase, and provide them access to personalized discounts and promotions. Integrating content marketing with other forms of advertising can also boost your online store’s efforts to attract and retain consumers.

Prices and Shipping

Consumers expect fast and reliable shipping, and failing to meet those expectations can lead to lost sales and negative reviews. Businesses can remain competitive by optimizing their supply chain to reduce costs. Collaborating with a third-party logistics provider to offer quicker delivery is also great. Lastly, invest time in evaluating various shipping carriers and select one that has more affordable rates or offers free shipping.

Customer Service

Meeting customer expectations is crucial for businesses, and prompt responses to inquiries and complaints are essential to excellent customer service. Businesses should invest in a dedicated customer service team capable of efficiently handling inquiries and resolving issues. Multiple communication channels like email, telephone, and live chat can also help meet consumer expectations.

Tech Partner

Many e-commerce businesses fail due to selecting the wrong tech partner. Do thorough research before choosing any platform or tool to use, including CRM systems, inventory management software, email marketing tools, and shopping cart solutions. Collaborating with a web design and development company like iManila, who possesses a deep understanding of the industry’s challenges and emerging trends, can be your guide in attaining your goals.

With 27 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative information technology, web, and digital solutions.

iManila is a full-service business web development company in the Philippines ready to help you with WordPress website creation or building an ecommerce website for your business. From web design and development and website update and maintenance, to web hosting, email hosting, and technical, desktop and remote support, we are your team. Aside from this, we are also an applications development company specializing in customized web systems for businesses in different industries and a top digital marketing agency that provides a wide range of digital marketing services. Talk to us!

Web Apps vs. Mobile Apps: Which Is Most Suited For Your Business?

Many people mistakenly believe that websites and mobile applications are the same thing, when in fact they have huge differences. These two are designed and developed differently. Thus, possess distinct characteristics that affect their usability, functionality, and user experience. If you’re considering developing an app for your business, it’s important to understand these differences. This can help you make an informed decision on which type of app to develop based on your target audience, user needs, and business objectives.

To assist you in your decision-making process, we’ve outlined the primary differences of web and mobile apps in this blog. Let’s take a look!

Web Apps

A website application, or simply web app, is a software application that’s accessible through a web browser over the internet. It runs on a remote server and can be accessed through a variety of devices including computers and smartphones. It doesn’t require users to download and install them on their devices. As long as they have an internet connection, they’re all set.

Advantages:

  • Cross-Platform Compatibility: Website applications can be accessed through any device with a web browser. This makes them easily accessible on any platform or operating system.
  • No Downloads or Installations: Web apps don’t require downloading or installation. It saves users storage space on their devices and reduces the time needed to access them.
  • Easy Maintenance: Since website applications have a single code base, updating and maintaining them is easier and more cost-effective.
  • Lower Development Costs: Developing a web app can be less expensive than developing a native app for different platforms.
  • Easy to Share: Sharing web apps is simple because they can be accessed through a URL.

Disadvantages:

  • Limited Functionality: Website applications don’t have access to the same system resources as native apps. With this, it has limited functionalities and performance.
  • Dependence on Internet Connection: Web apps require a stable internet connection to work properly. This can be a disadvantage in areas with poor connectivity.
  • Security Risks: Website applications are vulnerable to security threats like hacking, phishing, and malware attacks because they are accessible through the internet.
  • Not Ideal for Complex Apps: Web apps are not suitable for complex apps that require advanced hardware or software features.
  • Limited User Experience: Native apps offer a more customized and personalized user experience compared to web apps. These are more generic and standardized.

Mobile Apps

As the name itself, mobile app is a software application designed to run on mobile devices including smartphones and tablets. It is typically downloaded from an app store like Google Play Store or Apple App Store. They are specifically designed to run on a mobile device’s operating system, such as Android or iOS. It takes advantage of the device’s hardware, including its touch screen, camera, GPS, and other features. 

Advantages:

  • Accessibility: Mobile applications are easily accessible from anywhere and anytime through smartphones and tablets.
  • Offline availability: There are mobile apps that can be accessed even without an internet connection. This allows users to use them in areas with poor or no network coverage.
  • Enhanced user experience: Mobile applications provide a better user experience than web apps. Since they are designed specifically for mobile devices, users can utilize device-specific features like touchscreens, cameras, and GPS.
  • Personalization: Mobile apps can be personalized to each user’s preferences. This makes them feel more connected to the app and more likely to continue using it.
  • Push notifications: Mobile applications can send push notifications to users, providing reminders, updates, and other important information.

Disadvantages:

  • Development cost: Developing a mobile app can be expensive, especially if it needs to be developed for multiple platforms.
  • Maintenance cost: Maintaining a mobile application can also be costly, requiring regular updates and bug fixes.
  • Device compatibility: Mobile apps may not be compatible with all devices, limiting the app’s reach and accessibility.
  • App store approval process: Mobile apps must go through an approval process before they can be listed in app stores. This can be time-consuming and costly.
  • Limited functionality: Mobile apps may have limited functionality compared to web apps, especially in terms of data processing and storage.

Bottomline

There are a lot of factors to consider when developing an app for your business. Make sure to think of your audience and choose what can provide the best possible experience to them. Another thing, for easier and outstanding application development, partner with a tech company that has proven its expertise and reliability in application development like iManila. 

With 27 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative information technology, web, and digital solutions.
iManila is a full-service business web development company in the Philippines ready to help you with WordPress website creation or building an ecommerce website for your business. From web design and development and website update and maintenance, to web hosting, email hosting, and technical, desktop and remote support, we are your team. Aside from this, we are also an applications development company specializing in customized web systems for businesses in different industries and a top digital marketing agency that provides a wide range of digital marketing services. Talk to us!