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Month: January 2019

why shopping ads is essential for online retailers

It’s no secret that online ads have a big influence on a consumer’s buying decision.

With the rise of online marketing, platforms such as Facebook and YouTube are getting saturated with sponsored ads, from global brands to SMEs alike.

But one Ad platform that is often overlooked is Google Shopping Ads, also known as Product Ads.

When done right, it can be highly profitable for businesses. So, if you’re having second thoughts about doing shopping ads, here are some points that might change your mind.

Optimizes and Organizes Content on Website

Google Shopping ads can enable your eCommerce business to be strategically well-optimized. Having a content with search terms that uniquely determines your brand will most likely bring you web traffic as well as potential conversions/sales.

Helps Segment the Business’ Target Market

A budget for a winter sale product collection, for example, will most likely be maximized if the target segmentation will be applied. In this case, people who are looking to buy winter items and people who are going to a country for winter, can be targeted as they are most likely to buy, thus better conversions for your campaign.

Bid Adjustments for better ROI

Having a shopping ad campaign enables you to control how much budget you’re willing to pay for every sale/ acquisition. Once you find the right bidding strategy for your campaign, you are most likely to see an increase in your ROI.

Enables remarketing for added conversions

Remarketing is what makes digital ads, particularly shopping ads superior to any other marketing campaigns.

Integrating a remarketing strategy for your shopping ads campaign will enable you to target those who showed interest in your products but did not complete a purchase. People who added to their cart, or just visited your website are the ones that can be utilized when running a remarketing ad campaign. This increases brand awareness as well as an added conversion to your usual sales performance.

As mentioned, running a shopping ads campaign requires a tedious amount of work as it requires an overall production- from organizing and uploading all your product pages to having an excellent copy and graphics for your ads, so you might find yourself needing some professional help in this department.

iManila is a trusted digital marketing agency who can help you advance in the digital age. Our goals are to help brands achieve their objectives and help turn effective strategies into revenues. You can count on us to help you and guide you towards achieving a better ROI and sales for your business. You may contact us at +632 490 0000, visit our website at https://imanila.ph/ or you may also send us an inquiry at [email protected].

Working your way through the digital world can be a tedious task, especially for a business owner who already has a lot on his plate. As a company, it is important to look for a trustworthy and efficient team that can help you manage your digital needs.

Over the years, more and more digital marketing agencies are trying to make it in the industry, which makes it difficult for companies to find the perfect agency for their brand as most have limited experiences under their belt.

Choosing the right digital partner can make or break your bottom line. Choose the wrong one and it’s money down the drain or worse, it can even hurt your brand. But choosing the right one can bring your brand to great lengths. So, before you choose your digital marketing agency, here are some things you need to ask yourself.

What are my objectives?

Understanding your business needs and setting your objectives will be the driving factor of your digital campaign’s success. Identify the platforms that you need and where your customers would be most engaged in.  Whether it’s a website, SEM campaign or social media marketing, identifying these beforehand can help you find and communicate better with your prospective agency.

How much am I willing to spend?

It’s important to know how much you are willing to spend for your digital marketing campaigns. However, there is no “fixed” budget as digital marketing is not a product that you buy off stores. Rather, your prospective agency should be able to provide you with a reasonable budget that will meet your expectations accordingly. They should also be able to recommend appropriate digital marketing strategies for your business. For example, a plumbing business may focus more on Search Engine Marketing (SEM) compared to social media, while a travel agency might invest more on social media than SEM.

Is the agency credible?

Before contacting a prospective agency, do your research. How active and transparent are they online? Do they have good reviews from previous clients? Is their basic information like their address, contact numbers, and portfolio available? If an agency is not transparent enough, then that should set a red flag for you. Many smaller agencies offer big promises with cheaper rates and often, they can’t deliver their promises.

Another way to check on the credibility of an agency is through their website. Is it decent? Does it appear in high search results, indicating SEM and SEO activities? Are their social media accounts properly maintained and are their posts of good quality?

Do they have a well-rounded view of digital marketing?

When it comes to working with an agency, most marketers tend to only see the client-side or the agency-side. But another side that is overlooked is the technical-side. Your agency must be able to explain to you the process and the terms of the service you are availing in such a way that you are able to understand it. It’s also a bonus if your account manager is experienced on digital marketing, as his/her experience will allow him/her to develop better strategies that is best for your brand.

Are they easy to get along with?

You don’t just want an agency who will work for you, but you want an agency who you can work WITH. Meet with the people who are supposed to handle your account. You want someone who understands your products and is aligned with your brand. This is a more personal step, but it is an aspect that is very important as this allows for a smoother communication between client and agency.

At the end of the day, you want an agency who understands your vision and who can help you achieve your goals. Keep these things in mind and you’re off to working with the perfect agency for your brand.

If you’re looking for a digital marketing agency who can help you navigate your way through the digital world, then you might want to consider working with us. iManila houses digital marketing experts who are trained to produce the most effective digital campaigns for your brand. Let us help you achieve your digital marketing goals. For inquiries you may reach us at [email protected] or call (02) 490-0000.

Website Revamp: New Year, New Website

A new year means, new business plans and strategies for companies. Chances are, your company is in the works of new marketing strategies that will surpass your numbers the past year. As for digital marketing, there are a lot of factors that will play into the success of your marketing strategies, but your website will definitely play a huge role in your success. Revamping your website need not require you to give an arm and a limb- a little tweak in the design and content makes a lot of difference to give your website that extra push in the digital space. The main objective? More leads and conversions, and of course revenue for your business! What exactly are some points to consider when you want to revamp your website? Here’s 7:


Technology evolves so quickly that sometimes you can’t help but be left behind. The challenge now is that your brand has to be able to adapt to these changes immediately. People are also looking for information in many kinds of devices, so you have to make sure that your website is able to adapt to the specs of these devices, so your information is available to anyone anywhere. Aside from your website’s responsiveness, it also has to be friendly. Once your user finds your website intimidating to browse through they’re sure to click out of your site immediately.

Boast your Statistics

Been around for 10 or more years? Partnered with 100+ clients? Rendered 1 Million Work Hours? If your numbers are great, then you have every reason to put them front and center on your website. In this case, numbers speak louder than words- lengthy paragraphs are frowned upon but straight to the point facts are celebrated.

Revise your Written Content

It’s a cliché at this point, but the key is to really keep it short and sweet. Especially now that users’ attention span is so short, you have to make sure that your written consent gets the messages across in the first 2-3 sentences. Sift through your ‘About Us’ page, revise it and make it powerful. Make sure your website’s pages convey the right messages with the right call to actions (CTAs). Lastly, make sure all pages are optimized- SEO is key!

Lead Generation-Centered Design

Your website needs to be your driving tool for lead generation. Old websites tend to lack the design and functionalities that will get your customers to stay longer on your website. Get in with the times. Update your website’s design according to what is trendy so as to attract your customers. Create simpler and more effective flows that will lead your customers to the right pages that they can engage with.

Make it More Personal

In the past, companies would use stock photos on their website. But ever since the internet turned stock photos into memes, it seems like using stock photos has been attached with being less credible and less serious. If you’re still using stock photos on your website, then you definitely have a lot to think about. Why not consider doing a photo shoot with your employees that you can include in your website to make it more personal? Before engaging, netizens love to research on a brand first and if they are able to immediately see your brand’s authenticity online, then they are more likely to engage.


If you want your website to be seen by many, then optimizing your pages is a must! Your website must have a site-map that leads to search engines, efficient navigation, unique and optimized images and graphics, and use the right keywords.

Are these some of the things you want your website to have? If your answer is yes, then you’re off to a great start! Revamping your website is definitely one of the best ways to start the year right.

The one you can trust for all your website revamp needs

A successful website revamp wouldn’t be complete without a trusted web development agency. iManila has been in the industry for 22 years and we can assure you that all of your website revamp needs can be taken care of. Our web development team consists of people that are adept in various coding platforms such as WordPress, Java, and many more. We are also continuously learning of new website trending platforms that we can incorporate in our future projects. Let us help you further establish your brand in today’s digital space. Contact us at +632 490 0000 or visit our website at https://imanila.ph/


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