Every website is an investment. Just like any assets of your business, it has to be taken care of at all times.

Imagine your website as a mall. As an owner, you always make sure that for your grand opening, your mall is fully furnished, houses famous brands, and of course, is well-secured. You have acquired a lot of foot traffic for your first months after opening and there’s a lot of buzz going around about your new mall because of your good advertising. But, do you think your mall will remain the same as time goes by without proper maintenance? Of course not.

This is just almost similar to maintaining a website. In order for it to remain secured, relevant, and well-patronized, maintenance has to be done regularly. Here are three very critical points that you need have to keep an eye on in order to make sure that your website is properly maintained:

USER EXPERIENCE

Almost every year, a new trend comes up. You have to make sure that your website’s layout is always up to date. This also means that you can change your Call-to-Action button styles, your navigation layout and even the structure of your web pages. You can also add more useful features alongside like Search Bars, Newsletter Sign Ups, or a Chat Bot. You can also check out new plugins that can also optimize user navigation for better user experience.

WEBSITE RELEVANCE AND TRAFFIC

To retain your organic ranking and visibility across search engines, you also have to maintain the relevance of your website. Updating or adding more contents regularly is something you should prioritize. You have to remember that search engines base your website’s relevance to the amount and the quality of content you are putting in. Paid ads like Google Ads and social media ads can also drive more traffic to your site which can increase your site’s relevance and reputation.

SECURITY

You have to make sure that your website security is insurmountable. With a large number of cybercriminals going around the World Wide Web, a lot of unsecured websites are prone to hacking and other malicious intents. Once your website is affected by this, it can cause grave threats to both your website’s usability, relevance and reliability. Make sure you have an updated SSL certificate attached to your website and always check your website’s backend. 

Maintaining a website requires a lot of time and much effort, but it is something that your company should definitely invest in. Here at iManila, you can pass on to us the responsibility of regularly checking up your website and security. Create your website with us and we will do everything to keep it user-friendly, relevant, and secured. We can give you the best online solutions ranging from web design,  digital marketing and tech support. Our website packages come with website maintenance and a 24/7 reliable Customer Support.

For inquiries, you can email us at [email protected] or call us at (02)490-0000.

With the continuous rise of digital platforms in today’s marketing industry, there is no doubt that more and more businesses are investing on it. Although going digital offers robust opportunities for businesses, it is very important to focus your investment to a platform that would be suitable for your industry.

For example, a business that offers digital multimeters and electrical testers would not be very much effective on Instagram as it targets those people or businesses that needs technical troubleshooting. On the other hand, a clothing apparel will not be suitable for LinkedIn or those platforms that focuses on B2B marketing but may be better off to utilize Facebook and Instagram.

In the long-run, you don’t want to spend and invest a lot of money to a platform that won’t do any good to your business. Hence, this guide will help you identify the different uses of social media platforms and how each of them can be of good tool for your marketing strategies.

Facebook

Facebook is probably a staple social media platform for every business. Aside from Google ads, businesses are pursuing having an established identity on Facebook. But what does it truly provide for every business? What type of market does Facebook cover?

Facebook actually covers a lot of target market groups. With its versatile purpose and functionality, it has been a great platform for almost every business. For new businesses, creating a Facebook business page is best to raise brand awareness. First of all, it’s free, and second almost everyone has access to Facebook. However, with its many perks comes with a lot of cons. For one is that there may be more competition on Facebook compared to other platforms.

Instagram

Instagram’s primary purpose is to entice and promote the aesthetic side of a business. As mentioned, it is mostly used by businesses who are selling product goods or items. This platform is mostly used by influencers and famous people. Hence, if your brand or business taps the mass market and you have an influencer strategy, then this social media platform is for you.

LinkedIn

With its limited coverage and functionality, mainly, for business and hiring purposes, LinkedIn is mostly used for B2B marketing and business partnerships. If your business taps the market of the decision makers, and top management then this platform is definitely for you!

Establishing a business in today’s digital era requires a lot of work. Even though it provides a convenient approach towards your marketing efforts, it still needs to be thoroughly researched and well-planned. What you need is a trusted digital marketing partner that can guide you in deciding where and how you should invest your money in digital space. iManila can help you with that! For more than 20 years, we have been continuously helping many businesses and brands in reaching their full potential online. Looking forward to have the same experience like them? Then let us be of service for all of your online and digital needs! Contact us now at +632 490 0000 or visit our website at https://imanila.ph/