Gone are the days when businesses can only rely on traditional marketing platforms such as flyers, TV and newspaper ads, directory listings, and billboard placements to promote their brand. With the continuous rise of online users all over the world, it is indeed much easier (and more affordable) for brands and companies to create brand awareness and reach new audiences with various online and social media platforms that we have today.
Among the first few things that your brand should have in today’s digital age is a website. As the primary source of information for your company online, having a website is now a must for businesses regardless if they’re an SME or a big corporation. Not only does a website establish your brand’s credibility, but it also is the center of your online marketing strategies to help your business grow.
If you are hoping to build one for yourself, let us walk you through some of the basic things that you need to start a website:
A Domain Name
It is a staple for every website to have its own URL/Web address. It is important for a website to have its domain for the visitors to easily access their website through the internet.
While it is very common for businesses to have domain names that are the same as their business names (such as walmart.com), you can pick a domain name to include any text phrase you want as long as it is not already taken. You must take note, however, that your domain should be relevant to your business. It is the first touchpoint of your visitors towards your website, so make sure it is directly related to your business.
A domain name typically costs around PHP 600.00 to PHP 1,600.00 with a recurring/renewal fee every year. Make sure that your domain has not yet been purchased and is still available for use. You can use iManila’s free domain checker on our home page!
Solid Content & Information
Now this defines the full look of your website – inserting content and images. It’s important to remember that a business website is ultimately just a framework. It isn’t finished until you’ve populated it with content and information.
You must organize all of the things that should be put on each of your web pages. These contents serve as important factors for search engines, such as Google, Yahoo, and Bing to crawl and mark your website credible. Putting all the necessary content on your website requires a lot of time. We suggest creating your own sitemap first in order to have a clear plan before establishing a website.
Web designer and developer
After deciding on your domain name or even purchasing one as well as gathering the content and information that you want to be featured, the next thing that you will need is a company that can help you build your business site. iManila is one of the leading web development companies in the Philippines! We specialize in creating various websites for different business across all verticals – whether it’s an informative or an eCommerce site!
Establishing your own business website is as important as having your own physical store. It helps create your own identity and showcase your brand online. If you are looking to have your own website, then you have come to the right place!
As one of the country’s top digital marketing and web development agencies, iManila is trusted by many companies in creating credible and professionally designed websites to stand out in today’s online world.
For more information, contact us at (02) 490 0000 or leave us a message at https://imanila.ph/lets-talk/.