Every time we see successful campaigns online, we often ask ourselves – why can’t I drive traffic to my website like this? Believe it or not, there are ways to gain more traffic to your website – you probably just haven’t figured out the best strategy to use to attract visitors.
If you’ve been struggling with driving traffic to your website these past few months, well, you’re not alone. Based on 2019 research conducted by the Content Marketing Institute, 61% of content professionals are having trouble with knowing what is most important to their audiences, while 50% are challenged with knowing the goal of the audience at a particular stage of the customer’s journey, and 49% are finding it difficult to predict the steps in a customer’s buying journey.
From writing a new blog post, posting on social media, and strategizing for a new email marketing campaign, there are a lot of strategies that can be done aside from those that you may know about. Lucky for you, in this blog we will give some tips on how to utilize different strategies in order to hit your KPIs.
Website Analysis
Before you start setting up your campaigns, you might want to know the status of your website. Of course, what better way to understand what your site needs than by conducting a website analysis or audit. Before you drive traffic to your website, it’s imperative to learn more about your audience and what can be done to improve your website. There are paid and free digital marketing tools to use which will show you what can be improved and worked on in your existing website. By conducting a website analysis, you’ll be able to find out which aspects of your website may need improvement or if there are any current security concerns on your site. In this way, you can be sure that once you start getting traffic on your website, you can be assured that users will not instantly drop out or leave your site due to security vulnerabilities or broken links or even bad user experience.
Paid Advertising
You can drive traffic to your website immediately with paid advertising. Through the use of search engines, you can run pay-per-click ads or run remarketing campaigns through different types of ads. Using your social media, you can also run display ads or sponsored posts. Your approach will most likely include a combination of different types of advertising. To add more assurance, according to the 2020 CMO Survey, firms expect social spending to rise by 62% over the next five years.
Organic Social Media
Organic social media is not a new strategy. That is why marketers should take this into consideration. Aside from posting on social media platforms, you can also use Instagram Stories, especially the swipe up feature, live video, IGTV, or Facebook Messenger – anything that will let your customers take them to your website. The strategy with organic social media is to be an early adopter of new features.
For deeper understanding of social media, Facebook is releasing an automated lead generation feature on Messenger which allows businesses to create an automated chatbot experience within Messenger to link to content offers on your site. This is a great feature for driving traffic to your website. Read through our blog to know how Social Media can help grow your business.
Contests and Giveaways
This is by far the simplest yet most effective way to drive traffic to your website in an instant. Running promotions or contests can give your website a quick boost, while also rewarding your followers. You can start by hosting giveaways on social media, through your email list, or both.
To implement this effective strategy, you must first decide what platform on which to host your giveaway. Then choose a prize such as free tickets, discounts, etc. Then you can select your criteria. And then you can now write your ad copy, create your graphics and now post and promote your content.
Search Engine Optimization (SEO)
This type of service is very important as this is one of the ways to determine the visibility of your website across search engines. Through SEO, you can upload your blogs related to your products and services to keep your customers updated with the latest offerings.
On-Page SEO
As mentioned above, SEO in general is very important in website traffic. On-page SEO can definitely let your website rank higher in search engines and bring in more traffic. Make sure that your on-page SEO elements are included such as page title, header, meta description, image alt-text, and the URL. Showing up in top positions in search engines will generate more traffic for your site. To learn more about SEO, check out our blog here.
Video Marketing
Gone are the days when static images were the best weapon to attract customers. The rise of user experience where customers need to see beyond the image of a product is within us now – thus the increased popularity of video marketing. In fact, Cisco’s report states that video will account for 82% of traffic by 2022. With this, it’s best to start implementing video marketing into your strategy as soon as possible because these days, this is the content people are clicking on.
If you’ve surpassed those struggles to get traffic to your website, congrats! Implementing the tips above can help you increase your traffic as soon as possible. But once your traffic has started to improve, it’s time to talk about conversions. iManila, with 25 years of experience in the industry and as a certified Digital Agency in the Philippines, is the right agency that creates highly-functional websites, provides top notch hosting services, digital marketing and technical support services that can support your business objectives, whether that means driving traffic, lead generation, or even sales. To transform your ideas into a digital trend, message us and we’ll lead the process towards success!
