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Social Media Marketing Strategy: The Secret Behind Successful Companies

As you already know, Social Media Marketing or SMM is the new norm. It is the most effective and proven marketing strategy to obtain quality traffic and increase customer engagement and conversion. Thus, marketers begin to worry about the competition being stiff. With this, we gathered some tips to elevate your Social Media Marketing Strategy to survive the intense competition. Sounds interesting? Read now!

Study Your Target Audience Profoundly

Your social media strategy should revolve around your target audience. They are the key to everything you need to figure out ranging from the social media platforms to use to the kinds of content to publish. Know their questions, needs, and pain points. Define their demographics. From these, craft your content.

Choose the Right Social Media Platform

In SMM, being present in all social media platforms doesn’t mean more chances of winning. Select the platforms that your target audience prefers and focus on that. It is such a waste of time and effort to create content to a specific platform that your audience doesn’t attend to. Keep in mind that it is not the quantity of platforms that matter but the quality of content you are publishing. 

Take Advantage of Storytelling

In most businesses, if not all, it is the story that sells, not the product. This is because through stories people can connect and relate. It creates an emotional appeal that triggers people to move.

Humanize Your Brand

Another way of making your audience connect with your brand is by humanizing it. Show your audience what your business is made of. Display your culture and values. Make them feel that your brand is beyond and not just about capitalism.

Play with Emojis

Since we are talking about conveying emotions to connect, try to apply emojis or emoticons on your next content. Emojis depict facial expressions that help in conveying emotion. In using these, it will help in setting the mood and tone of the message. It will save you from getting wrong interpretations especially if the text is not formatted correctly.

Optimize your Post Frequency

Aside from having quality content, it is important to know the perfect time to post and your posting frequency. In knowing these, consider when your target audience is online. Know the average time they consume using the social media platforms that you are using. Different platforms could mean different user times and frequencies.

Treat Each Social Media Platform Differently

There is no such thing as one size fits all in SMM. If you are using more than one platform, you cannot and should not post the exact same thing on different channels. Each social media platform has its own unique purpose and attack. Let’s just take Facebook and Instagram as an example. On Facebook, people are more into information so give them informative contents. While on Instagram, people are much more focused on aesthetics so better to post more eye pleasing images.

Use Social Media Analytics

Analytics help you understand your audience and what generates more traffic. It focuses on statistics like followers’ growth, page impressions, number of visitors, likes, shares, etc. By knowing these things, it will help you strengthen your marketing strategy for the next following months and years.

Social Media Marketing is an essential part of your overall marketing plan as social media is the most accessible channel to your target audience. If you find these tips too much to digest and difficult to put into action, iManila can definitely help you! With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become a reality. Talk to us!

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