Everyone is interested in improving their visibility on the web. Many are looking for shortcuts. The fact of the matter is that SEO is more of a long game and anyone promising quick results should be greeted with a high level of skepticism. Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
Build a Strong Site Foundation
Poor website structure and information architecture can doom even the best SEO campaigns. If your website is difficult for users to navigate and Google to crawl, your rankings are likely to suffer. Think about “usability first” on a mobile platform. That is the pathway to success.
Optimize for Mobile
With Google rolling out the mobile-first index, your website needs to pass the Mobile-Friendly Test. Think about what users want to do on your site, once they land on it. They need to be able to perform those basic tasks smoothly and without difficulties, even while multitasking.
Optimize for Speed
For both mobile or desktop, you must continuously monitor your website’s speed and move towards improving it. When a web browser loads a page, it loads a number of resources. Browser caching stores these resource files locally on the users’ computer. That way, when a user navigates to a new page, those resources need not be loaded again.
Work on the Links
Both internal and external links continue to have a huge influence on how your website ranks. Many website owners have a habit of ignoring broken links. This can create a less than ideal user experience. As with anything, don’t be spammy, but if it’s relevant – use it.
Google wants to help you out here. They have produced a Search Engine Optimization (SEO) Starter Guide meant for anyone interested in promoting online content via Google search. As with website architecture, just doing the basics will put your head and shoulders above many of your competitors.
As Google continues to close the door on spammy techniques and schemes, anyone serious about digital marketing needs to take a long view. The strategies mentioned above aren’t easy or new. They do, however, require work and a continual investment of resources.
With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. iManila is a full-service business web development company and one of the top digital marketing companies in the Philippines ready to help you with your web design and development, web hosting, email hosting, technical support, and digital marketing service needs. Talk to us!