In this age of the internet, it is a no-brainer that a website is essential in building an online reputation. It showcases you, your work, credibility, and what you can offer. Your business website essentially bridges your business to the world.

When considering building a website, marketers and business owners alike are often torn between creating a website using a website builder or building it with WordPress. 

Website builders are basically online software that allow you to create a website without needing to work with codes. It provides templates that you can use or play around. On the other hand, WordPress is the most popular content management system (CMS). It can be used to create and manage websites without working with the source code and offers a wide range of possibilities from design to plugins to integrating web systems. 

Both of these are reliable in creating a website. But, which should you choose? This blog will help you decide which option suits your best interest.

Ease of Use

If you are a beginner, a website builder is your best friend. It does not require much of a learning curve. You can create a website in just a couple of hours – and by yourself, if you’re comfortable working online. 

Meanwhile, WordPress websites can be a little too overwhelming for first-timers, especially to non-technical users. There are times that you have to adjust some codes to get a theme or a plug-in to work. Many web and digital marketing agencies have the capability to create a WordPress website for you. Often, they offer trainings on how to update the website upon turnover to the client. The details can be a bit overwhelming but if you have an in-house marketing team, often someone will be up for the job. 

Flexibility

Website builders offer a wide range of website templates that you can choose from. You no longer have to start from scratch! Once you’ve picked a template, you can customize and change anything you like on it, often allowing you to drag and drop content that you would like added on the template. 

WordPress, however, wins when it comes to flexibility. It offers a variety of plug-ins or add-ons that can add basic or advanced functionalities to your website, helping you achieve the kind of website that you dreamed of. Just as well, WordPress allows for customization when it comes to design and user interface. Businesses can come up with the most unique type of designs for their websites and still be able to use WordPress as their main CMS. 

Manageability

When it comes to manageability, go for a website builder if you just want to get your website up and running immediately. This is definitely for those who want a simple, not complex structure.

But if you have a website with more information and you have the resources to have a dedicated team with the time and energy to manage your website, go for WordPress. It will provide you with a wider variety of options. Bigger companies will often opt to build their website in WordPress as it allows them to scale up their website more easily later on as their business grows. 

Cost

Easy and convenient ways don’t always have to be expensive. This is true for website builders. It is the most affordable website option, sometimes even allowing you to pay on a monthly or yearly basis. 

Alternatively, WordPress is free. Yes, you don’t have to spend a single penny to make your dream website come true. But that doesn’t count the price you pay for the sweat you’ll give in creating one. There’s a price you need to pay to hire a developer to make your dream website a reality. Remember that developing a WordPress website requires coding. This means that you need a website developer to help you. To add, some plugins on WordPress cost a certain fee. The more functionalities you want on your website, the higher the cost to develop it. 

In Conclusion

Website builders and WordPress websites are both good options. They just differ on the kinds of people they cater to. Website builders make sense to small businesses and people who just want to have a personal website with simple needs. WordPress, on the other hand, is good for people and businesses who are willing to work extra and have a vision of their own. If you think that a WordPress website is for you, iManila can definitely help you!

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top digital marketing companies in the Philippines like iManila and make your brand goals become reality.

Talk to us!

Summer may be the best time to go on “vacation mode”, however, it doesn’t mean that your business’ digital marketing plan will go on vacation too! As the old saying goes, “When temperatures rise, sales take a dive.” 

Are you looking for ways to grow your business online this summer season? Worry no more because here in iManila, we have got your back.

Here are some efficient digital marketing strategies to help your business this summer season!

Don’t Just Beat the Heat. Be The Heat.

Although it may be hard for some businesses to advertise their brands this season, it is pretty efficient. Remember, trying different online marketing strategies and taking the risk is better than doing nothing.

For instance, you can provide your audience and your loyal customers with a series of summer advertisements on your website. This will help boost your social media during the summer. But be wary when it comes to summer promotions. Make sure to come up with a concrete plan. Everything you plan carefully always goes a long way. Overall, this is a perfect time to grab a hold on your customers’ attention.

Fish Where The Fish Are

Always think of better ways to reach your target market.  Bring your service to where your existing and potential customers are. Moroever, utilizing online platforms such as Facebook and Instagram can definitely help your business grow online. This strategy will keep your business at the forefront of your online visitors’ minds. This could boost your business recall and build a better rapport with users online. 

Go Mobile

In these modern times, business owners must ensure their website’s mobile responsiveness. Doing so, your business can reach a wider audience. Summer might feel like a rush, but it does not mean that people go offline. In fact, the use of mobile phones is more prevalent during this time of the year. It is more convenient for online users to just use their mobile phones regardless of where they are. So by rule of thumb, always make sure that your website content is fit  for mobile devices.

Make Use Of Influencer Marketing

Social Media Influencers are now the “celebrities” of the online world. In fact, the majority of these individuals have a massive number of followers on their social media accounts. Business owners leverage on influencer marketing to increase their sales. After all, consumers now spend more time on social media. Most of them get inspiration and ideas of what to buy and where to go from these influencers. We know for a fact that a business or a brand should always adapt their offerings.

Visit our Digital Marketing page to help you level up your game!  

With 26 years of experience in the industry, iManila wants to provide our clients with innovative online marketing services in the Philippines. We aim to help convert your website visitors into quality leads or potential customers. 

iManila is a full-service business web development company and digital marketing agency in the Philippines. We are ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top digital marketing companies in the Philippines like iManila and make your brand goals become reality.

 Talk to us!

When you are starting on Search Engine Marketing (SEM), chances are, you may have heard of Google Ads as the most popular platform for advertising. Most may know these as the entries that show up in the search engine when users type in their queries, which is the standard text ad. However, Google Ads offers a vast amount of ad types that can suit any campaign type or goal. Learn more about the different kinds of ads that you can do with Google. 

Expanded Text Ads 

Known as the standard text ads, these ads have a set character limit without much leeway for copywriters to get creative. However, Google has since revamped this into Expanded Text Ads (ETA). This, on the other hand,  offers room for two to three headlines and two descriptions. Extensions are also part of these ads which lets you add important information like phone numbers and links. This is the bread and butter of most marketers looking to explore SEM. 

Search ads such as the ETAs make use of the Google Search Network. This means that they are perfect towards people with search intent and those further down the marketing funnel. 

Responsive Search Ads 

If you like the options that ETAs give, then Responsive Search Ads (RSA) is a great option! It offers more with up to 14 headlines and five descriptions. This is perfect for those marketers looking to conduct A/B testing. Google will try to run different combinations of these headlines and descriptions and see which is the most effective for your brand. 

Dynamic Search Ads 

Dynamic Search Ads (DSAs) is another form of automated ad type that draws content from your website. This is perfect for those that want to save on ad setup time and have a well-developed website. The more automation you can have with your ads, the less control you can exercise over it which is something to keep in mind. 

Display Ads 

While the previously mentioned ads are all located in Google Search Network, Display Ads are found in Google’s Display Network. Basically, Google would show these ads to websites that partner with them. This specifically works for websites that your target audience will visit. These can be either feature static or interactive graphics, ideal for brand awareness campaigns. 

Product Shopping Ads 

Product Shopping Ads make highlighting key products including their image, price, and link possible. Merchants need to set up a Google Merchant Center account from which all of this information will be pulled. This allows your product to be visible in Google Shopping, Images, partner search websites, and the search engine results page (SERP). This is perfect for best-selling products they want to highlight. 

Video Ads 

If you want to deliver a more engaging ad experience for your possible audience, then video ads are your best bet. Google lets you reach customers in Google Partner sites such as YouTube. While video ads are pricey, they can give a high ROI. IN return, this makes it ideal for companies that can invest in video assets. 

Getting started with Google Ads 

Now that you know some of the different advertising options in Google Ads, it is time to start your digital marketing journey. Navigating ads for the first time can be tricky even with Google’s courses which is why it is important to get a Google Partner Agency to help you with your digital marketing efforts. 

iManila is a certified Google Partner and a digital marketing agency based in the Philippines that can help you get started with your Google Advertising efforts. 

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, aims to provide our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality.

Talk to us!

There is no perfect answer when it comes to the greatest web hosting service for your business. The best solution is the one that fits the needs of your business the most. On this week’s blog, we’ll tackle the different types of web hosting solutions to help you identify which is best for you. 

Web hosting 101

Web hosting is a server where website files are placed. This helps maintain a website, making it accessible online.

Shared hosting 

This hosting shares its resources with other websites on a single server. The reason why it works is that most websites don’t need their own server to function. 

This is known as the most basic type of web hosting. It is cost-effective and the ideal choice for smaller websites or websites just starting out. However, its drawback is that there would be little resources. Websites can experience performance issues if there is a sudden spike in traffic. 

VPS hosting

Virtual Private Server or VPS is a hosting solution that goes beyond shared web hosting. While the server is still shared, the number of websites you will be sharing with is less as well. The main server is split into multiple virtual servers. 

With more resources at your disposal, your website will experience better performance. It can result into faster loading times and higher uptime rates. Getting a VPS can give you the benefits of a dedicated server without paying for that price. This is perfect for small to medium businesses that cannot afford to have a website downtime. 

WordPress hosting

This is the best option for WordPress users as it is good for WordPress as their content management system (CMS). Here, you have the chance to use WordPress without the need for constant adjustments.

It’s like shared hosting, the only difference is that it’s specifically for websites with WordPress CMS. It usually comes with additional security features such as automatic backup and security monitoring specifically for your WordPress website. 

Cloud hosting 

Cloud hosting is similar to VPS but more cost-efficient, coming with multiple remote servers. Each server has different responsibilities.  So, if one is not working, the other servers can take over the responsibility. 

Having your website on a cloud server means higher uptime rates and performance. However, the major draw to cloud hosting is scalability. The problem with server resources and the price is a factor when it comes to hosting. On the other hand, cloud hosting allows you to scale your resources only when you need to. 

Cloud hosting suits medium to large businesses and rapidly growing websites. One drawback, however, is the lack of customization by cloud hosting plans. 

Dedicated hosting 

Ideally, dedicated hosting is the best hosting option. The reason is because of the control it has over server settings, uptime, faster loading speeds and more. This is the ideal hosting method for large enterprises as it can store large data. 

However, this is the most expensive type of web hosting. The reason for this is that you won’t share any resources with other businesses. Another drawback to this hosting is that this requires it requires full control of the server. This is why you need a reliable in-house staff to manage your website hosting. 

The verdict 

It is important to consider the website you have when choosing the best hosting solution. It can be difficult to start with the right hosting plan so it is important to find the best web hosting provider out there like iManila.

With 26 years of experience in the industry, iManila, aims to provide you with innovative online marketing services in the Philippines. We want to help convert your website visitors into quality leads. 

As one of the best web hosting providers in the Philippines, iManila is a full-service business web development company and digital marketing agency in the Philippines. We are ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality.

Talk to us!