We made it! It’s been an exciting 25 years filled with great successes and our fair share of challenges, but here we are now still reimagining a better world through technology 25 years later! 

We owe our success to so many people – from our clients to our vendors, partners, and to the thousands of small and medium enterprises, both locally and internationally, who have grown alongside us. Thank you for your trust, confidence, patronage, and support. 

As we look back on everything that we’ve endured, from multiple financial crises to economic upturns and downturns and most recently – a global pandemic – we are so grateful for this iManila family that we have – for every single person who has walked through the doors of our 20+ years office and who has tirelessly worked to take us to where we are today. 

iManila was one of the first Internet Service Providers in the Philippines and has long since diversified into other services such as Website Development and Digital Marketing. Since day one we have never forgotten our roots and the importance of innovation and adaptability from providing a simple dial-up Internet connection, to providing innovative, in-demand web and digital solutions.

Cheers to 25 years and here’s a toast to reaching our goal of 100 years!

We’ve made it to 2021! A pat on your back is the best thing to do right now (since we cannot pat someone’s back because of social distancing). Nonetheless, we didn’t even notice that 2021 has just approached. With all the uncertainty and anxiety that happened last year, resilience is good but actions are better. We don’t just stay home and do nothing, we have to do something to get going. Especially with businesses closing left and right, you have to think of a better option to keep your business afloat.

Since most of the businesses are now moving to e-commerce, keeping up with technology can sure be overwhelming. But – guess what! We’re here to help.

With fast innovations and trends within the digital sphere, you must be updated to make work easier. Moreover, digital technologies provide very high values in making work more efficient through advanced collaboration tools. In the simplest explanation, if you don’t carry these five must-haves, your business is not doing digital right.

Must-have No. 1: Connectivity

Of course, this is very important. All transactions and tasks are done thanks to your Internet connection. As employees are now flexible, they get to choose where to work and be able to access business applications wherever they work and whatever device they work on. Approximately 77% of employees wish to have better mobile connectivity from their employers. In that case, make sure to give your employees the option to work in a comfortable environment. 

Must-have No. 2: The right tools, with the right results

And speaking of flexibility, people nowadays can do amazing things whether in the office, on the road or even online. This pandemic gave us the opportunity to discover new skills and enhance it whether it’s a hobby or something that can enhance our interests. And with the right tools to work on, you have the power to create, edit, view and work together in real time – giving you fast and feasible results. Evidently, 91% of employees depend on the latest digital technologies to perform well in work. So make sure to empower them with the best collaboration tools available. 

Must-have No. 3: Video collaboration

Since most of us are still working from home, physical meetings are still nowhere in sight. And since email and phone calls won’t satisfy these long meetings, HD video conferencing is the best option. Just maintain a good connection and the rest is as easy as a personal meet. 

Video conferencing allows you to see your colleagues faces and reactions and allows you to speak to them in real time. Most video collaboration tools now allow for screen sharing and inviting more than 100 guests to the call. No need to be in good health in order to attend a conference these days! 

Must-have No. 4: The ability to make wise choices

Now that we are doing everything digital, you have to get your digital plan right – even the tiniest details are big deals. Just make sure that you handle business-quality video conferencing right. Next is to offer private and public cloud access. Also, transact with sophisticated productivity and collaboration apps. And lastly, carefully manage security across various locations and types of devices. Remember that one wrong sharing move may allow your clients to see all of your year’s work. Be careful with what you share and ensure that your employees are familiar with your company’s data security measures. 

Must-have No. 5: Security

As the digital world keeps on innovating every now and then, security is getting more complex and faces more challenges. With trends like cloud computing, social media and expanding mobility needs, lack of proper protection will let attackers have the opportunity to get in. To have your network security more strengthened, research more about global threat intelligence. Prevent threats before, during and after an attack. And synchronize security across physical, virtual and cloud to reduce complexity.

These must-haves won’t hurt to follow and at the same time will strengthen the productivity and security not just of your company, but also for your employees. These must-haves have essentially helped companies like us maintain our operations regardless of the government regulations in the past year. Not sure that your company is 100% productive working from home just yet? 

Make the most out of working remotely through Microsoft 365, which allows access to its suite of applications including software tools such as Microsoft Office and their cloud services. Microsoft 365 and its applications allows you to be productive wherever you are, allowing for seamless integration from offline to online and maximum compatibility between Windows and Mac users. Visit our website at https://imanila.ph/hosting/microsoft-365/ to learn more or drop us a message at https://imanila.ph/lets-talk/ to ask us how we can help you! 

As the years go by, digital advertising becomes larger and more complex, so strategy formulation is needed to be able to sustain growth. It is essential for every business to improve yearly and strategize key components of planning for the business’ potential for growth.

When it comes to digital advertising strategies, anyone can create a long version of the technique or technology available today. However, to compete in the overly competitive digital landscape of 2021, you may need to incorporate a marketing mix of ideas and find what works best for your company.

If you’re not seeing effective results, it may be time to rethink your approach as some digital marketing strategies are better than others. Here are some general, inclusive tips and recommendations that you should focus on and work for this year.

1. Determine your Digital Advertising Goals and Plans.

The first step to success is strategic planning. Set your overall goals for your business and develop a plan to achieve them. To be exact, do you want to grow your target market and increase your followers and broaden your community? Do you want to increase brand awareness or improve sales? First off, decide specifically what you want to achieve, where you want your business to be headed and lay out a strategic plan to achieve them all.

Taking the decision actively to grow a business also means embracing the risks and all possibilities that come with growth. Spend time identifying exactly where you want to take your business and how you will get there.

2. Study How your Brand is Viewed.

The next step is to consider how your company is being viewed. Look at your company’s branding from a different perspective, starting from your goal, your vision, up to your logo, and the specific branding that you want to put out in the digital world. Your goal is to establish your company to be unique among all competitors.

Today’s consumers share their opinions and experiences widely, and from the previous year, you can study your target market preferences. Positive brand perception means consumers are more likely to choose your business over a competitor.

Understand that your customers matter, and so do their opinions. Branding your company right is a major part of marketing, so study your brand’s image and revitalize your advertising. Never underestimate the power of personal and professional branding. Don’t be afraid to outsource your graphic designers, copywriters, and other marketing professionals to help keep your brand intact.

3. Find your Target Audience.

It’s the perfect time to find your target audience once you’ve already cleared your goals and vision. Start by creating a profile of your customers. Once you determine the basic customer profile, dig deeper into the age, gender, income, and location. A general idea of your target audience will make all your marketing campaigns effective.

Knowing who your target is the first step for any company when it comes to developing an effective marketing strategy. Determine and study the importance of identifying the right target audience.

4. Test and Track all of your AD Campaigns.

Online social media and advertising is not a one-time big-time shot of success. You’ll need to consistently study what works best for your brand. You can start by promoting a post on social media and then monitoring the analytics over the next few days, weeks or months. If the ad does well then promote harder and if it doesn’t, strategize and revamp your campaign.

To get the result that you want in each campaign, you need to test and evaluate the success metrics and goals you set and assess every ad campaign result. Don’t commit to a full-fledged campaign until you’ve tried and tracked its progress and benefits to your business.

5. Seek out Professional Digital Advertising help.

In the growing digital world, capable digital marketing professionals are helpful. In every business, owners and executives tend to handle everything – but in many situations, this shouldn’t be the case. When it comes to advertising, a set of people who are well-skilled in digital advertising is needed. If you need a copywriter, hire one. If you want quality creatives and videos, find a skilled editor. Putting out low-quality ads will do more harm to your business as it tarnishes your brand identity, the same way that running non-optimized digital ads may just break the bank rather than increase sales. Always remember that when it comes to advertising, quality beats quantity.

Don’t be afraid to ask for help for your business today! iManila, is a full-service digital marketing agency that can help your business effectively, starting from your website development, and hosting requirements, to applications development, your technical support concerns as well as your digital marketing needs. Set your business for success in 2021 with iManila and let’s talk!.