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Guaranteed Techniques to Boost SEO This Year

As we have witnessed, Google has rolled out a staggering number of updates over the course of the years. This ties into their pursuit to defeat black hat search engine optimization (SEO) tactics and improve the search engine results pages (SERPs). By this, they are in the effort to emphasize quality content, optimal page speed, and mobile SEO. So, what does this imply in terms of your 2023 SEO strategy? 

Keep up or be left in 2022. Follow these best practices that we have put together to get your site sailing through the SERPs this year.

Produce video content

Video is one of the most effective forms of content to engage your audience. In fact, it has made its way to dominate almost all social media platforms, giving the highest ROI among other media formats.

If you want to increase your visibility in SERPs, focus on creating video content that people actually want to see. Invest heavily in it to stand out among the sea of video content on the internet today.

Optimize content for voice search

The emergence and growing popularity of voice assistants globally has forced brands to adopt and capitalize from this innovative practice. With over 4 billion devices worldwide using voice search, not optimizing your content for this is a huge missed opportunity.

While there are a number of important aspects to voice search optimization, featured snippets are the most crucial SEO component. A featured snippet is a search result that Google specifically selects as the best response to a user’s query. It’s the one that appears at the top of the search results page. Optimize your content’s featured snippet for voice search to increase its chances to appear in Search Engine Results’ Pages (at the top even!)

Recycle and repurpose content for different platforms

Repurposing content entails recycling it for use across a variety of channels. For instance, shortening a lengthy Youtube video into a 15-second Tiktok clip as a teaser is one idea. It’s a creative way for brands to come up with new content and help reach a wide range of people who prefer different media formats.

Other ways of recycling content includes turning a blog post or article into a video, and transcribing a podcast into a blog post. It is up to your creativity, really. Just make sure that the style of your content is appropriate for the channel you want to use. 

Optimize your site and improve user experience

Let’s not forget that a successful SEO content strategy is built on the fundamentals of SEO. Therefore, optimizing your business website is crucial. Conduct a website maintenance and check your metadata, update canonicals, optimize page speed and load times, design mobile-friendly page layouts, and implement structured data. These are all important in SEO and constitute a positive user experience.

Also, making your website mobile-responsive is now a must! As 2022 data shows, mobile traffic made up almost 60% of all traffic worldwide. And for the foreseeable future, mobile is expected to be more popular than desktop. This 2023, aim to provide your website visitors a seamless mobile experience.

Keep an eye on Google’s algorithm

Google is always changing its algorithms to give the best results for every user’s search. These updates can greatly affect your SEO and content strategies. It would be better to be attentive and vigilant so you could maneuver your strategies as quickly as possible.

Google algorithm update is inevitable like some sort of force of nature. We cannot do anything but keep up with it.

With everything that has been said, we wish everyone good luck in boosting your SEO this year. If you need further assistance or are looking for help with your content marketing (to start), let the experts in iManila help!

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, a web development company and a top digital marketing company in the country, is committed to providing our clients with innovative information technology, web, and digital solutions. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, dedicated server, technical, desktop and remote support, and digital marketing services needs.  Talk to us!

The Best Way to Start the Year Right – by Updating Your Website

The year 2023 has arrived! This is the perfect time to give your business website a fresh new look. While there are a lot of ways and strategies to do this, website revamps don’t always have to be extravagant. Sometimes it could be as simple as updating your website and making sure everything is working properly. Doing these can keep your business website stay relevant and offer better customer experience than the previous year.

Having said that, what aspects of your website do you think needs some updating? Does your website need some maintenance? Well, think no more as we provide a list of things you need to update on your website.

Verify and update your contact information

One of the most common mistakes business owners make with their website is forgetting to update their contact numbers and email addresses whenever they change it. Bottomline is when your potential customers cannot reach you, you are losing out and failing to attend to their needs. Don’t fall for this. Check the contact information in your header, footer, and “contact us” pages to make sure it is up to date.

Bonus tip, don’t forget to update your Google My Business page and other directory listings in which your company appears as well. 

Examine WordPress plugins

If you are running a WordPress website, the start of the year is the best time to examine your plugins. Check for plugins that are not serving its purpose anymore or are no longer useful for your site. Look for substitute plugins that do the work of multiple plugins. Remove unnecessary plugins and those that don’t receive updates anymore. Do this to ensure that your website continues to function properly.

Just as well, examine the version of the WordPress CMS integrated into your website. Your entire WordPress version may just be outdated together with ALL of your website plugins. 

Review your privacy policy

Privacy and security has greatly changed in the past years. Spend the time and effort to hire an attorney who can assist you in protecting yourself if these changes are not addressed in your privacy policy, or worse, if you do not have one at all.

There are also online tools that can help you create your own privacy policy. While this may be a good start, we still recommend having it reviewed by an attorney to ensure that it adequately covers you and your business. 

Test your website’s accessibility

It is always a good idea to conduct tests to verify that your website is accessible or not, especially if it was designed to be so. If your website isn’t accessible, now is a good time to have it fixed. In recent years, accessibility has become a hot issue. By fixing it as early as now, you can cater to all possible website visitors while also protecting yourself.

Update your keywords

Having keywords on your business website is important. By targeting the right keywords, it can make your business website rank in the internet, increasing your visibility. Check and consider changing some keywords especially if they are not helping your website rank higher.

Publish relevant content

Nothing screams an updated website more than fresh and timely content. Invest some time in content writing. Create brand new high quality contents to get the attention of your customers. Updating your website content can provide a boost on your search rankings and help you reach more customers online.

We hope these tips will help on how to create a better business website this 2023. If you need further help with updating your website or if you’re looking for help with website repair and website maintenance, talk to the experts in iManila!

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, a web development company and a top digital marketing company in the country, is committed to providing our clients with innovative information technology, web, and digital solutions. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, dedicated server, technical, desktop and remote support, and digital marketing services needs.  Talk to us!

5 Reasons to Hire a Digital Marketing Agency This New Year

Juggling between your day-to-day business operations and carrying out marketing efforts is not an easy task. For sure, you would agree based on your past experiences in the previous years. Regardless of your company scale, it is best to have different people handle these two distinct business aspects. After all, it can’t all be done at once. This is one of the main reasons to hire a digital marketing agency this new year. 

A digital marketing agency is composed of an experienced team that can manage all of your online marketing needs in one place. From Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing to Social Media Management and Advertising (SMM and SMA), and many more, they are your team. 

Aside from having the focus to run and grow your business, there are a lot of other reasons why a digital marketing agency is worth your money. Read further as we share the benefits that come with hiring a digital marketing agency for your business!

Have an expert do your digital marketing efforts

Off the bat, hiring a digital marketing agency means having experts do your online marketing efforts. Marketing isn’t as easy as it sounds. It takes a lot of time and experience to fully understand online marketing and plan a strategy that actually works. Sure, you can create a marketing team out of your people but do they have the skills of a pro? The clock is ticking, and this 2023, don’t settle for trial-and-error marketing strategies. Invest in an agency that can bring you marketing success.

Save money by cutting down marketing costs

Many businesses compare the cost of an in-house operation to the cost of an agency when deciding whether or not to hire a digital marketing agency. Hiring an agency is more cost efficient and will save you a lot of money in the long run.

One reason for this is that agencies are independent contractors. It doesn’t require payroll taxes. Plus, you reduce the ongoing expenses associated with full-time employees, such as salaries, health care costs, and benefits.

With an in-house operation, you will also be required to pay subscription fees to some digital marketing tools you need to run campaigns. On the other hand, you won’t have to spend a dime on tools when you hire an established firm. They already have all of it.

Acquire new and innovative ideas

Bored of repetitive and customary marketing ideas? Consider hiring a digital marketing agency. They offer fresh and out of the box ideas, incorporating a new perspective in your company’s online marketing plans. For instance, they can help you find ways to effectively reach your target audience. From platforms to use to media types to produce, they got you! 

See measurable results

Know and track the performance of your marketing campaigns with the help of a digital marketing agency. They can come up with an estimated Key Performance Indicator (KPIs) based on your budget. So it would be easier to determine your return on investment (ROI).

In addition, they will identify the crucial metrics that should be followed across the various channels in order to assess each campaign’s effectiveness. And you will be receiving a website audit and monthly or quarterly reports on your campaigns. Basically, a digital marketing agency assists you in making sound marketing decisions.

Enjoy free marketing tools

Digital marketing requires a lot of tools to optimize each campaign. Most of these tools are of premium services, with certain features or upgrades increasing the cost. To name a few, analytics, keyword research, competitive analysis, paid search management, and automation tools are some of the tools you will be needing.

For small and medium-sized businesses, the total cost of using these online marketing tools can be quite high. But with a digital marketing agency, you don’t have to worry about these tools as they already have it covered. 

With everything that has been said, if you’re planning to hire a digital marketing agency to help you with your online presence this year, let iManila help!

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, a web development company and a top digital marketing company in the country, is committed to providing our clients with innovative information technology, web, and digital solutions. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, dedicated server, technical, desktop and remote support, and digital marketing services needs.  Talk to us!

New Year’s Resolutions for every E-Commerce Business

No matter how successful your business is today, there can always be room for improvement in the years to come. This is why we have made a few New Year’s resolutions to help improve your e-commerce business website. Take a look at some of the tips that your business might want to try to adapt for 2023:

Reply to customers within 24 hours

For this new year, commit to better customer service. By this, make it a habit to visit your inbox everyday and attend to your customers’ concerns. Remember, the buying process doesn’t just end at check out. Your team must understand the level of concern for each customer too. For instance, if one of them has a major concern or issue with your products, at least let them know when they can expect a reply.

Incorporate sustainability in your packaging materials

With climate change and global warming getting worse, consumers nowadays are doing their best to mitigate the causes that they can possibly contribute. Hence, they are patronizing businesses that incorporate sustainability in their operation. As an online business owner, you can incorporate sustainability through switching to eco-friendly packaging materials. There are a lot of available options right now in the market that are made from recyclable materials or are less harmful to the environment.

Give rewards to loyal customers

If you had a loyal customer for years, it would be nice to let them know that you are grateful for their support during this new year. You can offer them promos like free shipping, a freebie, or a discount. Remember, being thankful for your long-time clients won’t make you go bankrupt.

Make your customers’ lives easier

People opt to purchase online for convenience. Make sure to make every step of your customer’s buying process as easy and convenient as possible. Improve your company’s system this 2023. Accelerating your shipping process, implementing single-click payment, and simplifying your Terms of Service are some good points to start.

Use a new website layout

It’s always a good idea to create a new layout and web design for your site as the new year emerges. Whether you change the color of a sidebar or try a whole new look, it will definitely have an impact on the customers. Ensure that it looks equally good on all screen sizes by consulting a web development team.

Get serious with content

As cliche as it sounds, this 2023, content remains to be the king. Level up your content marketing. Produce more creative contents and commit to a posting schedule. It would be best too to identify the best medium to use for your brand – blogs, podcasts, videos, etc. Nothing beats great content in driving traffic and building relationships with your website visitors. It would also be best if you will invest in a digital marketing agency that can help you with your online marketing strategies like Search Engine Optimization (SEO).

A new year calls for a new beginning. Consider making some changes in your business’ web system and website for the better. Consider a website maintenance service for your business today! For website concerns, let the experts in iManila help you!

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, a web development company and a top digital marketing company in the country, is committed to providing our clients with innovative information technology, web, and digital solutions. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, dedicated server, technical, desktop and remote support, and digital marketing services needs.  Talk to us!

Online Marketing: The Definitive Guide to Internet Visibility

Online marketing moves at the speed of light. To keep up, you need a strong foundation to think critically, and be more creative. There are plenty of guides to marketing from textbooks to online video tutorials, and even guides you can find through Google. But the news is, online marketing is an ever-changing industry, and it can be tough to keep up with the latest trends and techniques. With so many different platforms and options available to try your digital marketing strategy, at the end of the day, marketers need to decide which strategies are best for their online businesses.

In this online marketing blog, we’ll look at some of the most important tips to consider for your digital marketing strategy.

Be Focused on Your Customers

Your customers, prospects, and partners are like the oxygen of your business. You need to build your social media marketing strategy with them always in mind.  Before conducting  your online marketing strategy, have a conversation with your existing customers or audiences.

How did they find out about your product or service? What do your customers value or care about? How are their feedback and suggestions?

Build A Marketing Framework

Marketing should command the same amount of attention and respect in order to properly function. You just need to structure your programs around your goals, which are always centered around profits and revenue. 

With this, build a strategy that positions your business marketing initiatives.

Here’s what you need to do to prove your marketing program’s return on investment or ROI:

  1. Examine your campaign costs
  2. List down the revenues that resulted directly from your campaign
  3. State the number of leads and sales generated and come up with a detailed way on how you track the incoming leads from your campaign
  4. State the maximum profitable cost-per-lead (maxCPL) or cost per acquisition (maxCPA)
  5. Establish a group to benchmark the success of your campaigns and ads

Showcase Your Business

Storytelling is one of the most powerful tools that your company or business can do in order to build customer connections and relationships. Write about the benefits of purchasing from or working with your business. Tell a story about how you got to where you are today, your successes and failures, the challenges and the journey. Include photos of all your products and services and even photos of your team at work.

Similarly, allow your customers to write feedback and submit reviews to gain more trust from other users. 

Build Customer Connections

It is important to connect with your audience in the digital world. Build a digital marketing strategy circling around the objective to build more relationships with your audience. 

Communicate with your customers through follow-ups or through personal emails. Collaborating with influencers may also help reach new audiences. 

Get Found with SEO

Search engines are a powerful channel for connecting with new audiences or targeted customers. SEO is really important because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. 

The success of your digital marketing campaign depends heavily on your ability to develop great quality content.

With so many mediums and platforms to choose from, you can certainly build a digital marketing strategy that will most effectively meet the needs of your target audience. Focus on your customers, build a marketing framework, showcase your business, build customer connections, and get found with SEO.  Set some goals and plans, decide where you’ll put your content such as through your website or social media platforms, and begin integrating your plans.

With 26 years of experience in the industry and an IT company at its core, iManila – a digital marketing agency, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing service’s needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

Tips to Drive Website Traffic from Social Media Platforms

Almost nine in 10 marketers say that increases in website traffic is a result of social media marketing, according to Social Media Examiner. This was the second most frequently cited benefit!

The social media world is home to more than 3.4 billion active users. Social media is said to be the primary source for generating eCommerce traffic. Social media leads ahead of traditional media in driving traffic to your business website. They bring in ample opportunities to gain business visitors and convert into leads.

How do you strike up a conversation? How can you increase the visibility of your social media posts? How do you boost your social media marketing strategy? How do you engage your audiences? How can you generate leads through constant digital engagement? In this blog, we will give you some tips to drive website traffic from your social media platforms.

  1. Optimize Your Social Media Profiles

The more distinct your bio is – without sacrificing clarity – the more likely you can catch the attention of and resonate with your ideal audience.

Don’t make the mistake of writing your entire business story in your bio. Just a couple of lines will suffice. Then, connect the bio to your site with a call to action button directed to your home page or a viable landing page.

  1. Use Social Proof

Just like any review or testimonial, social proof brings the human voice into your brand experience. Whenever someone is about to make a purchase or is shopping for something they want, they look for reviews, recommendations, referrals, and input from others who have used the product or service.

  1. Time It Right

Pick the most effective time for optimal views. Instead of using best practices for social post timing, look at your own data. See when your target audience is most responsive. 

To maintain a publishing schedule, you can use social media management tools available online. You can also use a social media planner or calendar to optimize your publishing activity. These tools help you post regularly considering the location, time zone, and necessary factors. 

  1. Promote Your Content

You should promote all high-quality blog posts to increase their visibility. To drive traffic to your site, publish excerpts or teasers on social media along with a link. That can incentivize the viewer to go to your website to read more. Social media also is a good place to promote older but still relevant content that will intrigue new followers.

  1. Be Responsive

Make an effort to reply to every comment on your social posts. That makes your audience feel valued, and sometimes your response can include a link to your website, which offers more information on the topic.

Incorporate customer service into your social media so your brand can respond to queries and complaints promptly. The customer’s experience not only matters to them, but it offers proof to prospects on how your company is going to treat them too.

Patience and persistence are the key to staying alive in the social media world.

Social media marketing strategies are great, but they take time to come into effect. These proven strategies are sure to reap benefits in the long term. Being customer-centric is the only key for a successful social media marketing campaign. Remember, social media is a game changer only if you use it the right way.

Developing a social media marketing strategy can be complex and overwhelming. That is why iManila– a digital marketing agency wants to do it for you! With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers and web development companies in the Philippines, iManila is also a full-service business website development company and digital marketing agency in the Philippines ready to help you with your web design and development, website hosting, email hosting, technical support, and digital marketing service’s needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become a reality. Talk to us!

Why Instagram Marketing May Be Right for your Business

In early 2022, Meta announced that there are already about 18.65 million Instagram users in the Philippines alone and around 1.5B users globally. Instagram has become such a huge hit that it has overshadowed TikTok with only 750 million forecasted users this year. Although Instagram is not as huge as Facebook, Google or YouTube, it could be just as beneficial in terms of online advertising.  

Here in this blog, we will help you understand how important Instagram marketing is for your brand and how you should do it to help boost your social media marketing strategy.

Instagram was initially known to be a photo-centric app. They would usually post their photojournalistic and “aesthetic” shots, as Gen Z’s call it, to build a personalized feed with stories around it. This app has become extremely popular to teens and adults worldwide. 

Instagram wasn’t originally meant to be for advertising but eventually made its name as one of the most efficient social media channels to offer so much business potential in online advertising.

Unlike Facebook where you can just easily buy your followers or likes, Instagram has more of an organic nature. You may purchase an engagement like a reaction or comment but never followers – at least those who would actually engage with your brand. 

Increase brand recall & reach 

Instagram has now made it easier for brands to increase their awareness & recall. In fact, many new small businesses would usually launch their brand on Instagram – especially brands that invest in aesthetic, class, & beauty.  

However, the app requires intense commitment to consistency & creativity to develop maximum recall and strong connections to audiences. That’s why content & community management has to work alongside your marketing and advertising strategies. Advertising is just one thing.  

Increase website or e-shop traffic  

Many marketers could attest to how amazing has social media brought traffic to their websites or e-shops, especially Instagram. There are a couple of ways to do this. First, you need to integrate your product catalog on your Instagram account.

You must also maximize back linking with Instagram. Try integrating your website or e-shop link on your bio and always include them in your captions. As for your ads, make sure to always include a “See more” URL to redirect your audiences to your website.  

Tap into Influencer marketing on Instagram 

Many influencers in the country today are very much active on Instagram. They would usually post a photo of them with the brand they are advertising. This is where you should come in. There are both small-time and big-time influencers out there who accept features in exchange for free samples of your product. Consider yourself lucky if any of them likes your brand voluntarily sharing your product with their followers. This is instant free marketing!  

Lesser cost to get leads 

Instagram also happens to be offering lesser-cost leads generation ads compared to other marketing channels such as Google, LinkedIn or TikTok. Although, the real difference is that Instagram does not necessarily provide intact leads and that there might be a couple of unqualified inquiries here and there. Running conversion ads on Instagram basically is not that qualifying but with right targeting, the results might just surprise you. 

Create talk-worthy content

Creating educational or product feature content may not really catch that much attention on Instagram. The goal when you are creating content is for it to be talked about.  With this in mind, your content must be carefully thought out – something that would capture people’s interest. Your content is very crucial as it could help you become more popular and can get your brand trending.

There are many other beautiful magic tricks Instagram can bring to your business. Regardless if you’re managing a big or small brand, you can create a unique world for your audience on Instagram. The key is consistency and creativity. 

Thinking about setting your Instagram account and how to build it for the first time could be stressful, so this is where we come in. iManila is a seasoned digital marketing agency in the Philippines specializing in Social Media Management including Facebook, Instagram, LinkedIn, and more!

With 26 years of experience in the industry and an IT company at its core, iManila – a digital marketing agency, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing service’s needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

Why Good Web Hosting Is Important In 2022

It is important to have a good business website so that your brand can offer the best and quality service to your audience. Hosting can be used for many applications. Samples are systems, virtual stores, blogs, and websites, with advantages ranging from better performance to greater security.

Better Security

Whenever a website page reads, “Your connection to this site is not secure.” It then recommends that you don’t type in any sensitive information. This page means that the website is not secure and isn’t using HTTPS. It is necessary to enable HTTPS on your website. It is by choosing a good web hosting company and getting a secure IP. HTTPS, which stands for Hypertext Transfer Protocol Secure. It ensures that all information going through the website gets encrypted. Aside from it will secure your business website. This hides any sensitive or personal information from the world, which includes hackers.

Better support

You cannot just rely on good website design and technology when it comes to support. There are still certain things you do not have complete control over. It is up to the web host to resolve the issue if there is something going wrong with the server. It starts affecting your website. A good web hosting service will respond fast, accurately and effectively, giving you tools. And answers to your server’s uptime and availability issues. 

​​Data storage

Limited storage can lead to site shutdown when traffic is high on your webpage. A premium web host will provide you with a variety of options, depending on your data limit and fulfill your hosting needs. This is why the amount of data that needs to be stored on your website’s server. It plays a huge role in deciding what kind of web hosting partner you’re looking for. How much online traffic your website can handle, including concurrent users. And needs to be well established before you sign with a hosting provider.  

Reliable customer service

High quality customer service is a main characteristic of a good web hosting solutions provider. A good web host is always there when you need any kind of technical assistance or support. They offer many ways for you to contact them whenever the need arises for you to do so.

Speed 

Slow loading times of your website’s landing page is one of the main reasons for bad user experience. A poor web host will see a lot of site crashes due to too much load on the shared server. Bad user experience on your business’ website can lose potential customers. 

A trustworthy web host solutions provider is a must for your business’ website. It will ensure that your website runs smoothly and does not buckle under pressures of high bandwidth. Keep the above points in mind while you search for a suitable web hosting provider.

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines. It is committed to providing our clients with innovative online marketing services in the Philippines. iManila is a full-service business web development company and digital marketing agency in the Philippines.  Ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Talk to us!

5 Reasons to Go Into Web Development

Web development is still an extremely vital part of any marketing strategy. A common belief today is that social media platforms have replaced the need for a conventional website but that simply is not the case. Web development is a fast-paced, challenging career centered on creative problem-solving and continuous innovation.

It’s true that in recent years there has been a shift toward online interactions with social media sites, mobile devices and apps topping the charts. As a result, the way people access the web to shop, chat and find information has also changed dramatically. Businesses of all shapes and sizes have had to adapt their web presence to stay in front of their consumers.

With all the digital and social advancements, why is web development still important? Here in this blog, we will talk about five reasons why your website is key to building a successful online presence for your business!

 

  • Maintaining Ownership

 

It’s critical to protect your brand identity by owning your web address and website. Remember that owning your domain name is vital to your business, brand and online presence. Not only does it build your brand, it also makes people more likely to engage with your website.

 

  • Control Content with Good Web Development

 

The term “Content is King” still rings true to this day, possibly even more than before. Make sure content is original, relevant and interesting to effectively get your message across. With good website content, you control the user experience, manage content, and your conversion process.

 

  • Create a Content Core

 

It’s no secret that blogs are fundamental to your digital marketing strategy and should be the main point for all your content marketing activities. Use your social media presence as a means to engage your audience and to bring visitors to your website.

 

  • Attract Search Traffic

 

Good web development means a fully optimized website which plays a vital role in attracting valuable search engine traffic. Consumers are essentially still looking for information by using keyword searches. Implementing the right keywords and topics on your website will surely help visitors find your site.

 

  • Monitor and Improve

 

Effective web development gives you the ability to analyze website statistics. It includes measuring conversion rates, monitoring backlinks and knowing visitor engagement, all of which are essential to improving your online marketing activities. The goal is to ultimately achieve a return on your web investment.

If you are serious about digital marketing and truly want to achieve success, don’t neglect your business website; it’s your most valuable online asset! 

Developing a website can be complex and overwhelming. That is why iManila, a digital marketing agency in the Philippines wants to do it for you! With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers and web development companies in the Philippines, iManila is also a full-service business website development company and digital marketing agency in the Philippines ready to help you with your web design and development, website hosting, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become a reality. Talk to us!