Summer may be the best time to go on “vacation mode”, however, it doesn’t mean that your business’ digital marketing plan will go on vacation too! As the old saying goes, “When temperatures rise, sales take a dive.” 

Are you looking for ways to grow your business online this summer season? Worry no more because here in iManila, we have got your back.

Here are some efficient digital marketing strategies to help your business this summer season!

Don’t Just Beat the Heat. Be The Heat.

Although it may be hard for some businesses to advertise their brands this season, it is pretty efficient. Remember, trying different online marketing strategies and taking the risk is better than doing nothing.

For instance, you can provide your audience and your loyal customers with a series of summer advertisements on your website. This will help boost your social media during the summer. But be wary when it comes to summer promotions. Make sure to come up with a concrete plan. Everything you plan carefully always goes a long way. Overall, this is a perfect time to grab a hold on your customers’ attention.

Fish Where The Fish Are

Always think of better ways to reach your target market.  Bring your service to where your existing and potential customers are. Moroever, utilizing online platforms such as Facebook and Instagram can definitely help your business grow online. This strategy will keep your business at the forefront of your online visitors’ minds. This could boost your business recall and build a better rapport with users online. 

Go Mobile

In these modern times, business owners must ensure their website’s mobile responsiveness. Doing so, your business can reach a wider audience. Summer might feel like a rush, but it does not mean that people go offline. In fact, the use of mobile phones is more prevalent during this time of the year. It is more convenient for online users to just use their mobile phones regardless of where they are. So by rule of thumb, always make sure that your website content is fit  for mobile devices.

Make Use Of Influencer Marketing

Social Media Influencers are now the “celebrities” of the online world. In fact, the majority of these individuals have a massive number of followers on their social media accounts. Business owners leverage on influencer marketing to increase their sales. After all, consumers now spend more time on social media. Most of them get inspiration and ideas of what to buy and where to go from these influencers. We know for a fact that a business or a brand should always adapt their offerings.

Visit our Digital Marketing page to help you level up your game!  

With 26 years of experience in the industry, iManila wants to provide our clients with innovative online marketing services in the Philippines. We aim to help convert your website visitors into quality leads or potential customers. 

iManila is a full-service business web development company and digital marketing agency in the Philippines. We are ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top digital marketing companies in the Philippines like iManila and make your brand goals become reality.

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When you are starting on Search Engine Marketing (SEM), chances are, you may have heard of Google Ads as the most popular platform for advertising. Most may know these as the entries that show up in the search engine when users type in their queries, which is the standard text ad. However, Google Ads offers a vast amount of ad types that can suit any campaign type or goal. Learn more about the different kinds of ads that you can do with Google. 

Expanded Text Ads 

Known as the standard text ads, these ads have a set character limit without much leeway for copywriters to get creative. However, Google has since revamped this into Expanded Text Ads (ETA). This, on the other hand,  offers room for two to three headlines and two descriptions. Extensions are also part of these ads which lets you add important information like phone numbers and links. This is the bread and butter of most marketers looking to explore SEM. 

Search ads such as the ETAs make use of the Google Search Network. This means that they are perfect towards people with search intent and those further down the marketing funnel. 

Responsive Search Ads 

If you like the options that ETAs give, then Responsive Search Ads (RSA) is a great option! It offers more with up to 14 headlines and five descriptions. This is perfect for those marketers looking to conduct A/B testing. Google will try to run different combinations of these headlines and descriptions and see which is the most effective for your brand. 

Dynamic Search Ads 

Dynamic Search Ads (DSAs) is another form of automated ad type that draws content from your website. This is perfect for those that want to save on ad setup time and have a well-developed website. The more automation you can have with your ads, the less control you can exercise over it which is something to keep in mind. 

Display Ads 

While the previously mentioned ads are all located in Google Search Network, Display Ads are found in Google’s Display Network. Basically, Google would show these ads to websites that partner with them. This specifically works for websites that your target audience will visit. These can be either feature static or interactive graphics, ideal for brand awareness campaigns. 

Product Shopping Ads 

Product Shopping Ads make highlighting key products including their image, price, and link possible. Merchants need to set up a Google Merchant Center account from which all of this information will be pulled. This allows your product to be visible in Google Shopping, Images, partner search websites, and the search engine results page (SERP). This is perfect for best-selling products they want to highlight. 

Video Ads 

If you want to deliver a more engaging ad experience for your possible audience, then video ads are your best bet. Google lets you reach customers in Google Partner sites such as YouTube. While video ads are pricey, they can give a high ROI. IN return, this makes it ideal for companies that can invest in video assets. 

Getting started with Google Ads 

Now that you know some of the different advertising options in Google Ads, it is time to start your digital marketing journey. Navigating ads for the first time can be tricky even with Google’s courses which is why it is important to get a Google Partner Agency to help you with your digital marketing efforts. 

iManila is a certified Google Partner and a digital marketing agency based in the Philippines that can help you get started with your Google Advertising efforts. 

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, aims to provide our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality.

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There is no perfect answer when it comes to the greatest web hosting service for your business. The best solution is the one that fits the needs of your business the most. On this week’s blog, we’ll tackle the different types of web hosting solutions to help you identify which is best for you. 

Web hosting 101

Web hosting is a server where website files are placed. This helps maintain a website, making it accessible online.

Shared hosting 

This hosting shares its resources with other websites on a single server. The reason why it works is that most websites don’t need their own server to function. 

This is known as the most basic type of web hosting. It is cost-effective and the ideal choice for smaller websites or websites just starting out. However, its drawback is that there would be little resources. Websites can experience performance issues if there is a sudden spike in traffic. 

VPS hosting

Virtual Private Server or VPS is a hosting solution that goes beyond shared web hosting. While the server is still shared, the number of websites you will be sharing with is less as well. The main server is split into multiple virtual servers. 

With more resources at your disposal, your website will experience better performance. It can result into faster loading times and higher uptime rates. Getting a VPS can give you the benefits of a dedicated server without paying for that price. This is perfect for small to medium businesses that cannot afford to have a website downtime. 

WordPress hosting

This is the best option for WordPress users as it is good for WordPress as their content management system (CMS). Here, you have the chance to use WordPress without the need for constant adjustments.

It’s like shared hosting, the only difference is that it’s specifically for websites with WordPress CMS. It usually comes with additional security features such as automatic backup and security monitoring specifically for your WordPress website. 

Cloud hosting 

Cloud hosting is similar to VPS but more cost-efficient, coming with multiple remote servers. Each server has different responsibilities.  So, if one is not working, the other servers can take over the responsibility. 

Having your website on a cloud server means higher uptime rates and performance. However, the major draw to cloud hosting is scalability. The problem with server resources and the price is a factor when it comes to hosting. On the other hand, cloud hosting allows you to scale your resources only when you need to. 

Cloud hosting suits medium to large businesses and rapidly growing websites. One drawback, however, is the lack of customization by cloud hosting plans. 

Dedicated hosting 

Ideally, dedicated hosting is the best hosting option. The reason is because of the control it has over server settings, uptime, faster loading speeds and more. This is the ideal hosting method for large enterprises as it can store large data. 

However, this is the most expensive type of web hosting. The reason for this is that you won’t share any resources with other businesses. Another drawback to this hosting is that this requires it requires full control of the server. This is why you need a reliable in-house staff to manage your website hosting. 

The verdict 

It is important to consider the website you have when choosing the best hosting solution. It can be difficult to start with the right hosting plan so it is important to find the best web hosting provider out there like iManila.

With 26 years of experience in the industry, iManila, aims to provide you with innovative online marketing services in the Philippines. We want to help convert your website visitors into quality leads. 

As one of the best web hosting providers in the Philippines, iManila is a full-service business web development company and digital marketing agency in the Philippines. We are ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality.

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Many businesses often use digital marketing campaigns to raise brand awareness. One of the reasons businesses can find success is through steady and consistent lead generation. In this article, we will take a look at the importance of lead generation for businesses. 

Lead generation marketing

Lead generation is all about attracting customers. This usually involves leaving behind their contact information for future follow-up.  

These can come in many shapes or forms. Some of the most common lead generation methods involve:

• Form submission from a client inquiring about services.
• A phone call asking for a consultation.
• A direct message on social media.
• An email directly from a potential client. 

Moreover, the goal for businesses for customers to engage with the company. This must always be a priority. 

Good Search Engine Optimization or SEO

One way to generate leads is by being easily visible. Businesses must make sure that they are searchable online. 

Businesses can also determine the words that their target audience is interested in.  You can use tools such as Google Ads Keywords Planner and more.

After the right keywords are identified, the content of the website must be optimized. Remember, competition is tough which makes ranking organically a challenge. This is where optimization comes into place. This continuous effort to keep one’s website relevant. 

SEM or Search Engine Marketing

Targeted pay-per-click ads are another way to market one’s business. Knowing the key target keywords is important here, same with SEO. For SEM marketing, businesses can further target their audiences. They can either target where they are located, their demographics, profiles, interests, and the like. For businesses looking to get short-term leads, SEM is the way to go. With this, businesses can get leads based on how much budget they are willing to allot for the bidding. 

SEM advertising has the ability to retarget visitors. Moreover, businesses can make use of display retargeting. This is a visual advertisement of one’s business. This can appear whenever these users scroll the web. 

Guest posting 

Writing guest blogs for sites is another way to generate leads. This helps SEO with meaningful and relevant backlinks. It generates referral traffic from an interested audience. 

Referrals 

Customer referrals have been a longstanding lead generation marketing strategy. If you have has satisfied customers, then it can be a great opportunity to get them to share this experience. Customers can do this for free or one can set up a proper incentive system. You can offer them a percentage discount for each referral. This is one way to generate leads with customers doing the actual work. 

Email marketing 

Lead generation does not always have to refer to new audiences. Businesses with an existing client base or an email subscriber list can make use of email marketing. Moreover, you can send out campaigns about a special offer or discount that is exclusive only to them. These email marketing efforts can also be sent to other people’s email lists. Partnering or networking with complementary businesses in the industry can open a business to a wider audience.

Getting started on lead generation

Lead generation is important for any business. Keeping up with the trends can help one unlock the most effective method in getting consistent leads. There is no one strategy as each business is different with their goals methods but getting to work with an experienced digital marketing agency in the Philippines like iManila is a step in the right direction.  iManila specializes in digital marketing services as well as web hosting, and web design & development, visit the website to learn more.

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality.

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Nowadays, most consumers shop online since it is the most convenient way to get what they need. So, if you want to produce more sales, then having your own website is definitely a great option.

A website not only serves as an online store, but it is also a marketing platform where you can advertise your new products as well. Once you have developed a website, however, it doesn’t mean that you can leave everything be and see where things go. Remember, maintaining a website is an ongoing and recurring process if you want to maintain its security and keep it performing well. Interested to know more? Take a look at some of the reasons why you should regularly maintain your website.

It makes your website compatible with the latest technology.

As you may know, technology keeps evolving on a regular basis. Updates from the newest softwares, tools, and applications arise from time to time. For this reason, it is essential to have a reliable maintenance team to incorporate updates into your website. When it comes to website updates, however, make sure that your team reviews your website carefully to see if it’s compatible with the new features and that the changes maximize your website’s performance.  

It provides an improved user experience.

Another factor that your website needs is a friendly user experience. This will not only make your viewers stay on your website longer, but also become potential customers as well. However, when your website loads too slow and users experience glitches from time to time, then a website update is definitely needed.

It provides more security and protection.

One of the most important things you need to maintain is the security of your website. With the number of expert hackers growing around the world, having your online platform regularly maintained is essential. Also, keep in mind that most hackers usually look for websites with outdated security features or with security lapses. However, if you have a reliable on-call website maintenance team that keeps up with all security updates, then you will have nothing to worry about.

Some of the things you need to update usually include:

• Removing outdated applications
• Replacing old passwords
• Ensuring that no unknown files are installed

It updates your latest product offerings.

With regular website maintenance, you have the option to update the products and services on your website. Not only does it help your viewers stay informed about your latest contact information, but your new products as well. This keeps your website reliable and it gives users an impression that your business is legitimate.

It promotes your business.

Remember, credible and attractive websites are the first thing that they look into before making a purchase. Your website is an extension of your branding activities, so it must be taken seriously by your maintenance team. On the contrary, if the viewers see any broken links and unreachable pages, your business will be perceived as unprofessional. As a result, it leads to the possible loss of consumer or brand loyalty. 

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality.

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Content marketing is a great strategic approach that has been around for a long time and has helped many businesses grow over the years. From creating marketing concepts to informative content, this is definitely beneficial for every business out there.

With that said, however, content creation takes a lot of time and effort. It is a continuous process of creating, publishing, and providing relevant content to your target audience. Haven’t decided yet whether you want to use content marketing for your company? Then you’ve come to the right place! Here’s a list of reasons why content marketing must be central to your marketing campaigns:

It builds trust with your audience.

Content marketing is known for building a connection with your audience. One of the reasons why is because you can educate your customers about their concerns in the process. When doing this, however, make sure to get credible sources. This is important so that your audience is more likely to trust your advice and recommendations.

It helps generate quality leads.

Another benefit you can get from content marketing is its ability to generate quality leads. According to Lyfemarketing, 68% of people like to spend time reading about the brands they find interesting. On the other hand, 80% of internet users like to learn about companies through the custom content they provide. So, if you are posting content consistently, this will definitely help generate new leads for your sales team.

It makes your business become more visible through SEO.

If you’re not familiar with search engine optimization or SEO, it is basically the process of improving your site to increase its visibility. This occurs when people search for products or services related to your business in Google, Bing, and other search engines. In a nutshell, the more consistent, quality content you produce, the better it’ll be for your SEO efforts.

It can build brand awareness.

Although any marketing technique can build brand awareness, content marketing can do it in a lot of ways. For instance, if your audience is interested in a specific topic about your products or has any further concerns, you can specifically make a blog that can attract their attention. To succeed using this strategy, however, your company needs to ensure that they produce reliable and quality content on your website.

It is cost-effective.

If you own a small business and have a limited budget, then content marketing is definitely the way to go! According to the study by DemandMetric, content marketing costs about 62% less than traditional marketing tactics, and it generates about three times as many leads!

In conclusion

With tons of benefits that content marketing provides, it’s definitely worth trying if you want to grow your business. Not only does this digital marketing technique help you boost your visibility, but it also helps you build trust and long lasting relationships with your customers as well. So, if you want to add this to your digital marketing strategy, let iManila help you today!

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

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B2B transactions involve a big network of suppliers and service providers. This is why it is not an easy task to promote services without any marketing strategy. Not only that, but the stakes are way higher for a B2B company. With these types of businesses, you’re dealing with small and large business enterprises as well.

To create a successful B2B venture, make sure that you make a good impression on your buyers and your suppliers. This is why your landing pages right down to the blog posts need to be top-notch.

So, if you really want to ensure that your company stands out from other B2B companies, you need to have a digital marketing plan. Learn more about the importance of digital marketing for B2B industries here!

Growing competition.

Some may not know this, but start-up B2B enterprises have been growing the past few years. Since many startups are already online, they have the advantage of using social media channels, email marketing, SEO efforts, Google ads or pay per click advertising and content marketing.

Online marketing is pretty much indispensable. Not only that, but new businesses coming out also means that you have a bigger market to impress. This is why you can only do that if you are technologically advanced enough. 

The rapid digitization of information.

Businesses are seamlessly becoming more digitized these days, and they are expecting the same from other companies! Many people are beginning to rely on the digital sphere to get everything done, especially in the corporate world.

With just one click, your customers expect to get access to who you are as a business through your business website. Remember, having a good digital marketing can make your audience trust you as a brand and invest in you.

Increased creation of business-specific social media channels.

B2B businesses also use social media marketing and pay per click advertising nowadays to advertise their products and services. These days, most businesses are interacting with each other on social media, which means increased dependence on social media platforms.

More cost-effective than traditional outreach.

With digital marketing, especially with things like pre-scheduled emails and social media posts, retargeting ads, personalized offers, and other automated elements, you save not only time but also money.

Therefore, if B2B businesses want to pave their way to the top, it is imperative to turn towards B2B digital marketing strategy.

The evolved customer.

It’s the year 2022 and your customer has definitely evolved. Now, they want things, and they want them fast. In this regard, it is important to provide them with unmatched and impeccable integration of the business and digital channels. 

In fact, your overall customer experience is contingent on how well you accommodate your clients digitally, and therefore, it’s high time that you developed a B2B digital marketing strategy.

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

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Cloud Hosting is an IT solution that is used by small, medium and large enterprises. This was made to help with businesses’ performance and support their development and growth.  According to hp.com, more than 92% of companies use services that are connected to or run in the cloud. This makes it one of the most popular types of hosting to date. 

With tons of companies using cloud hosting nowadays, it offers tons of benefits for businesses. Can’t decide if you want to use cloud hosting? If yes, then you’re in the right place! 

Take a look at some advantages of cloud hosting here in this blog:

It Offers Fast Website Speed

To attract customers online, your business needs to have a fast website. This is important in order to cater your consumer’s needs efficiently. Cloud hosting, not only offers you blazing fast speeds but can effortlessly increase your site’s capacity as well. Cloud hosting works between multiple server environments, placing less strain on a single server’s resources in the process. This allows your website to work to its maximum potential. 

It Has High Uptime and Availability

Some may not know this, but cloud hosting has a high uptime built into its structure. With cloud hosting, your site will be using multiple servers. If one server goes offline, you can still use resources from a different server. Moreover, you will be able to prevent your system from going offline from traffic surges.

It Provides Safety From Server Hardware Issues

Did you know that cloud hosting is a popular IT Solution that specializes in data security? You won’t have to worry about the security of your site. This is because it is immune from any physical server issues. Some of those include hacking, hardware failure, or system overload. For this reason, you can utilize the physical resources of another server with ease.

It Is Cost-Efficient

One of the most significant advantages of cloud hosting is its IT operational cost savings. With cloud hosting, users have remote servers. In a nutshell, this prevents businesses from buying unnecessary in-house storage equipment and application requirements. Not only that, but it also includes overhead costs such as software updates and many more. 

They are relatively cheaper to use. This means businesses can rent exactly what they need and guarantee a return on investment.

It Has the Latest Technology

As technology continues to evolve, cloud hosting takes advantage of it as well. This helps users to integrate and update their software applications that rely on your business’ needs. Just as well, with cloud hosting, your business employs the latest technology in keeping up with data security. With cloud hosting, your server uptime allows your business to function online anytime.

Why Invest In Cloud Hosting?

Cloud hosting offers many more advantages than you can imagine. Cloud hosting is a technology that has continuously shown its growth in the last few years.  Let iManila help you with your web hosting and email hosting needs today!

In iManila, our aim is to provide clients with innovative online marketing services in the Philippines.

iManila is also a full-service business web development company and digital marketing agency in the Philippines. We are ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

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Digital marketing is an ever-changing landscape that gets more competitive each year.  Facebook Ads, as one of the most popular digital marketing ads, are no exception. Staying in the know of what the current trends are is important in being able to fully utilize the social media platform.

Learn more about the incoming trends that will shape Facebook marketing for 2022 here. Digital marketers and business owners, get your notes ready!

Try to create short-form videos 

The past year has shown an explosive rise of TikTok, similar Reels from Instagram, and Shorts from YouTube. Moreover, acebook is a channel that can also benefit from these short-form videos. whether they be organic posts or paid ads. 

Why short-form videos? Videos are more eye-catching than static images and having them be shorter can capture the short attention span of social media users. 71% of consumers find Facebook video ads relevant to them. Facebook video ads also benefit from a low cost-per-click (CPC).

Make sure to use  native ads 

There is an increasing trend of users being more receptive towards native ads—ads that don’t look and feel like ads appearing in social media feeds. Additionally, these are ads that are made to feel like organic content just labeled as “sponsored” and are non-disruptive. 

Business owners can spend time figuring out the kind of content their customers might like. Once done, they can identify how their brand can fit into that kind of content packaging. For this reason, the key is to make it feel as organic as possible. This strategy can extend beyond Facebook through other channels like websites and even influencers. 

Craft short copy and headlines 

With more and more content to check out, people’s attention spans are not getting any longer. This is why it is important to be as concise as possible with content. You need to take out anything that might be irrelevant to the audience. Always create content with the intention of grabbing their attention first and foremost. Once you grab their attention, then they will go check out more content. For instance, they include things such as long-form videos, email content, or blog posts.

Try to be creative with emojis

Emojis are commonplace in helping get messages across through the copies, especially in Facebook. As always, trying to A/B test copies, one with emojis and one without, can be a useful trick. This can help businesses see which works for them best. 

Get started on Facebook advertising

Each new year comes with a different set of trends that take social media by storm. Business owners managing their own Facebook pages can work with a top digital marketing agency in the Philippines like iManila to help them on their digital marketing efforts. iManila offers digital marketing services as well as web hosting, and web design & development. Learn more about iManila and how we can help businesses reach their business goals.

With iManila, having been one of the first Internet Service Providers in the Philippines, aims to provide our clients with innovative online marketing services that can help convert your website visitors into quality leads. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!