Tag: design

Improving your Website’s Bounce Rate and Average Time on Page

June 19, 2019
iManila Dev
iNews, Our Ideas

Great news! Your website is up and you’re already seeing a lot of traffic coming in. But wait, why isn’t there any engaged and invested visitors on your website?

It seems that there are more exits than those who are staying and browsing through. Well, there might be a few analytic components that you are overlooking. Truth is, most businesses are experiencing those same problems on their website, where sadly, bounce rate triumphs average time spent on your page.

The good news is, we’re here to help you! Here are a few tips and ways on how you can improve your website’s bounce rate and average time on page performance.

Work on your website’s structural issues

If you are having trouble with your high bounce rate metrics, it is ideal for you to try and put yourself from a visitor’s perspective. Make sure that there aren’t any errors like 404 pages on your website, and that all your pages load successfully without any image errors.

Improve readability of your pages

When creating a website, one of the most important things that you should look out for is your choice of font. It should be clear and readable. Avoid using dramatic or heavily stylized fonts that can be too hard to read. As your primary digital asset, your website should also feature relevant, informative and engaging content to help build your brand’s credibility.

Build trust and credibility

Adding testimonials and photos of people such as your team or customers can make your website appear a lot more trustworthy. Badges, awards, and certifications can help boost your website’s credibility even more. It makes visitors comfortable to engage on your website and establish a sense of security that they are dealing with the right people to potentially, conduct business with.

Make sure your website is easy to navigate and that CTAs are easily found

Improving your website’s bounce rate and average time on page will ultimately affect your SEO positively. Thus, you have to prioritize on enhancing the UI (User Interface) and UX (User eXperience) of your website. Take note that having a UX/UI-focused landing page will enable your website to captivate your website visitors and ensure that they will engage in what you have in store for them.

To learn more, contact us at +632 490 0000 or visit our website at https://imanila.ph/.

2017 Web Design Trends

October 18, 2017
iManila Dev
Our Ideas

It is a fact that everything about technology constantly changes and web design has no excuse. Like any other technological advancement, web design has also become unique and more experimental over the years. Now that we are less than three months away from 2018, your 2005 blog forum-ish website must move forward as well.

Actually, this year is a bit overwhelming because we have so many web design trends to choose from. But, worry not! Because we have here some of the top web design trends that can help you improve your website’s look and feel for the better.

Flat design is out, geometric design is in
Let’s bid goodbye to those flat designs that have somewhat becoming unvarying. Today, make way for sharp, edgy, geometric designs and patterns for your website. The utilization of various shapes such as squares, hexagons, and rhombuses are all around the web these days. This approach gives certain class and branding that makes a website look distinctive from another.

Animation, animation, animation

This is the now. Yes, motion graphics, GIFS, VRs, and videos are still the name of the game. People like to see moving objects online since it’s more interactive. And your website shall give what the people want to see. It’s a lot more complicated than flat images but the experience that it can offer is definitely one of a kind.

Uncomplicated menus for better navigation

I guess this trend is the one that will become timeless. Who would like to see complicated menu bars, right? Your web visitors have their reasons on going to your website. It’s either to just check out your products or services or to contact you directly to get some answers. So, why complicate things if you can provide them the information they need from you through simple and uncomplicated navigation? Let your website be straightforward. Then you will get clear-cut leads, too.

Diverse typefaces

In 2016, minimalist design is everywhere. That’s why you can see thin, simple, and minimalist typeface in all places. But, not for this year. Now, web designers are opting to use different typefaces to give flavor to a specific website. This approach jives to the geometrical patterns.

For some, web design is just a form of creating aesthetically pleasing websites. But, it’s definitely more than that. The design of a website must provide specific function; a function that can give overall user experience to each web visitor, a function that can help you build a solid and successful online presence. And that is the role of the given web design trends mentioned above – to make sensible and functional web designs.

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If you are bound to give your website a revamp this year, better contact the best team that can do it for you. The ones who know how to make exceptional websites suited for your needs. Just dial (02) 490-000 or simply tick this link to get in touch with iManila – the best web and digital marketing service provider in the Philippines.

Reference: http://bit.ly/2ysKu8y

Important Keyboard Shortcuts of Photoshop CS6 – Mac

August 18, 2017
iManila Dev
Our Ideas

The entire population is definitely not a bunch of Windows users, and that is a fact. For those you opted to buy Mac Book or Mac machine, they’ve lavishly knocked on the gates of the walled garden of Mac and find it much comfortable in that environment. The thing is, aside from default applications, shortcut keys, and the operating system itself, Mac holds a different keyboard shortcut for Photoshop.

It is still vivid to me when I had my first encounter with a Mac laptop. It felt so foreign yet inviting. The interface is very endearing and it makes you want to work with it. But as I had my hands on it, did some typing, and executed the same keyboard shortcuts that I knew from using applications from Windows — I was terrified! There are key combinations that set it apart from Windows, and not knowing it felt embarrassing and frustrating for someone who has been accustomed to the fast and efficient use of keyboard shortcuts for years.

To make it easier for Mac users (which I am definitely not) who are brand loyalists, below is a rendition of our previous cheat sheet just for CS6 just for Mac users who are heavily reliant on graphic design.

The current playing field among brands and business nowadays is more focused on content marketing. It is starting to be a core marketing strategy for both consumer goods, durables, and even services. And If you are looking for help with your content marketing, from write-ups to graphic design, call us and we’ll configure how to do it for you. All you need is to click the button below or use our contact details below.

Emails: [email protected]/ [email protected]/ [email protected] / [email protected]

Telephone numbers: (02) 490-0000, 01, 03 or at (02) 959-4807

Mobile number: (+63) 917-8476005

Important key board shortcuts of Photoshop CS6 – Windows

August 17, 2017
iManila Dev
Our Ideas

Graphic designing is a tough job. The process of carefully choosing the right imagery to be combined with tasteful design styles to summarize the entire idea in a single imaging takes a lot of work. This job requires a superior talent for design, substantial skills in manipulation images and design, and mastery of the editing software to produce a quality output.

However, in today’s competitive age where marketing relies mainly on quality content to effectively send the right message to the right market at the right time, efficiency in doing graphic design is the new battle ground. No matter how compelling the content is, if it was too late a hero, it is not effective anymore.

Content are now like news; they have expirations too. And usually, the expire as fast as the news. The next day, you’ll see a new trending content, and if you can speed up your content production, you’ll lose.

To make sure that your creatives can work efficiently using their well-loved Photoshop software below is a helpful cheat sheet of keyboard shortcuts to cut every additional second in every click and navigation in Photoshop. By the way, this is a window’s version.

If you are looking for help with your content marketing, from write-ups to graphic design, call us and we’ll configure how to do it for you. All you need is to click the button below or use our contact details below.

Emails: [email protected]/ [email protected]/ [email protected] / [email protected]

Telephone numbers: (02) 490-0000, 01, 03 or at (02) 959-4807

Mobile number: (+63) 917-8476005

Usual Mistakes SMEs Do with Their Websites

April 27, 2017
iManila Dev
Our Ideas

Doing business this 21^st century means having a website – even for the small businesses. However, in the Philippines, there are only a handful of small businesses who realized the use of the website in their operations. However, despite this realization, small businesses and even medium scale ones are prone to crucial mistakes with their websites.

Below are the usually mistakes that SMEs do with their websites that they need to address before its too late:

Top 6: Bad Mobile Experience.

In the Philippines, 66% of the population uses a smartphone in doing their searches or in doing inquiries in websites. Having a non-mobile responsive website ruins search experience that may lead to bounce rate.

Top 5: Fonts that are hard to read.

Simple and readable texts deliver more results than fancy and hard-to-read ones. Why? It is obvious for one good reason: readability. No one wants to go through a website word per word just because the fonts are outrageously exasperating to the eye. If you want your audience to digest the essence of your content or to grasp the exact message of your branding in your website, you should make every character easier to read for all – regardless of the ages.

Top 4: Unprofessional design or color scheme.

Design and colors are as equally important as the website’s content. The overall look and feel of your website are what greets your audience. And if they don’t like what they see, the greater the chances of moving out of your website (hence the higher bounce rate). Just like having fonts that are hard to read, a very strong and striking colors on the website – that don’t match – can hurt the eyes even more. Color schemes should be pleasing to eyes. Choosing the right Pantone for your website is the first step in correcting this mistake.
Tacky and obsolete designs can ruin a website surfing experience. Filipinos are natural suckers for beauty. It is always the things that are pleasing to the eye which always get more attention.

Top 3: No Product or Services information.

This is one of the most unforgivable mistakes in some of SMEs websites. One of the key search intent of users is informational (know). And usually, most of the key phrases searched in Google or in other search engines have products and service search strings.
In the Philippines, 60% of the population with access to the internet still uses search engines as their portal for searching products and services. If your website doesn’t have any substantial information about your products and/or services, then the higher the likelihood that you’ll lose business online.

Top 2: No address, directions or business hours.

Number two in the list is not including the business address, map, and business/operation hours. These details are some of the crucial information that should be reflected on your website especially if your business is gearing towards the retail side. This information should be present not just in your contact us page, but also in every footer of the pages in your website.

Top 1: Outdated Contact information.

Of all, this is the most unforgivable mistake businesses do. You are putting up a website online as a tool to help or boost your online operations. And one of the most important information in your website is your contact information. Outdated contact information only assures you a failing online business.
It is a rule of thumb that as you change contact numbers, it is immediately updated on your web page to refrain from confusions.

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Keeping a website surely takes some resources. But keeping it well and updating it always pay you back. If you are having a hard time making your website look fresh and updated, iManila is the best digital service provider that you are looking for.

For more information about our web design and development service, email us at [email protected] or at [email protected]. You can also give us a call at (02) 490-0000 or at (02) 565-4064.