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The Best Way to Start the Year Right – by Updating Your Website

The year 2023 has arrived! This is the perfect time to give your business website a fresh new look. While there are a lot of ways and strategies to do this, website revamps don’t always have to be extravagant. Sometimes it could be as simple as updating your website and making sure everything is working properly. Doing these can keep your business website stay relevant and offer better customer experience than the previous year.

Having said that, what aspects of your website do you think needs some updating? Does your website need some maintenance? Well, think no more as we provide a list of things you need to update on your website.

Verify and update your contact information

One of the most common mistakes business owners make with their website is forgetting to update their contact numbers and email addresses whenever they change it. Bottomline is when your potential customers cannot reach you, you are losing out and failing to attend to their needs. Don’t fall for this. Check the contact information in your header, footer, and “contact us” pages to make sure it is up to date.

Bonus tip, don’t forget to update your Google My Business page and other directory listings in which your company appears as well. 

Examine WordPress plugins

If you are running a WordPress website, the start of the year is the best time to examine your plugins. Check for plugins that are not serving its purpose anymore or are no longer useful for your site. Look for substitute plugins that do the work of multiple plugins. Remove unnecessary plugins and those that don’t receive updates anymore. Do this to ensure that your website continues to function properly.

Just as well, examine the version of the WordPress CMS integrated into your website. Your entire WordPress version may just be outdated together with ALL of your website plugins. 

Review your privacy policy

Privacy and security has greatly changed in the past years. Spend the time and effort to hire an attorney who can assist you in protecting yourself if these changes are not addressed in your privacy policy, or worse, if you do not have one at all.

There are also online tools that can help you create your own privacy policy. While this may be a good start, we still recommend having it reviewed by an attorney to ensure that it adequately covers you and your business. 

Test your website’s accessibility

It is always a good idea to conduct tests to verify that your website is accessible or not, especially if it was designed to be so. If your website isn’t accessible, now is a good time to have it fixed. In recent years, accessibility has become a hot issue. By fixing it as early as now, you can cater to all possible website visitors while also protecting yourself.

Update your keywords

Having keywords on your business website is important. By targeting the right keywords, it can make your business website rank in the internet, increasing your visibility. Check and consider changing some keywords especially if they are not helping your website rank higher.

Publish relevant content

Nothing screams an updated website more than fresh and timely content. Invest some time in content writing. Create brand new high quality contents to get the attention of your customers. Updating your website content can provide a boost on your search rankings and help you reach more customers online.

We hope these tips will help on how to create a better business website this 2023. If you need further help with updating your website or if you’re looking for help with website repair and website maintenance, talk to the experts in iManila!

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, a web development company and a top digital marketing company in the country, is committed to providing our clients with innovative information technology, web, and digital solutions. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, dedicated server, technical, desktop and remote support, and digital marketing services needs.  Talk to us!

5 Reasons to Hire a Digital Marketing Agency This New Year

Juggling between your day-to-day business operations and carrying out marketing efforts is not an easy task. For sure, you would agree based on your past experiences in the previous years. Regardless of your company scale, it is best to have different people handle these two distinct business aspects. After all, it can’t all be done at once. This is one of the main reasons to hire a digital marketing agency this new year. 

A digital marketing agency is composed of an experienced team that can manage all of your online marketing needs in one place. From Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing to Social Media Management and Advertising (SMM and SMA), and many more, they are your team. 

Aside from having the focus to run and grow your business, there are a lot of other reasons why a digital marketing agency is worth your money. Read further as we share the benefits that come with hiring a digital marketing agency for your business!

Have an expert do your digital marketing efforts

Off the bat, hiring a digital marketing agency means having experts do your online marketing efforts. Marketing isn’t as easy as it sounds. It takes a lot of time and experience to fully understand online marketing and plan a strategy that actually works. Sure, you can create a marketing team out of your people but do they have the skills of a pro? The clock is ticking, and this 2023, don’t settle for trial-and-error marketing strategies. Invest in an agency that can bring you marketing success.

Save money by cutting down marketing costs

Many businesses compare the cost of an in-house operation to the cost of an agency when deciding whether or not to hire a digital marketing agency. Hiring an agency is more cost efficient and will save you a lot of money in the long run.

One reason for this is that agencies are independent contractors. It doesn’t require payroll taxes. Plus, you reduce the ongoing expenses associated with full-time employees, such as salaries, health care costs, and benefits.

With an in-house operation, you will also be required to pay subscription fees to some digital marketing tools you need to run campaigns. On the other hand, you won’t have to spend a dime on tools when you hire an established firm. They already have all of it.

Acquire new and innovative ideas

Bored of repetitive and customary marketing ideas? Consider hiring a digital marketing agency. They offer fresh and out of the box ideas, incorporating a new perspective in your company’s online marketing plans. For instance, they can help you find ways to effectively reach your target audience. From platforms to use to media types to produce, they got you! 

See measurable results

Know and track the performance of your marketing campaigns with the help of a digital marketing agency. They can come up with an estimated Key Performance Indicator (KPIs) based on your budget. So it would be easier to determine your return on investment (ROI).

In addition, they will identify the crucial metrics that should be followed across the various channels in order to assess each campaign’s effectiveness. And you will be receiving a website audit and monthly or quarterly reports on your campaigns. Basically, a digital marketing agency assists you in making sound marketing decisions.

Enjoy free marketing tools

Digital marketing requires a lot of tools to optimize each campaign. Most of these tools are of premium services, with certain features or upgrades increasing the cost. To name a few, analytics, keyword research, competitive analysis, paid search management, and automation tools are some of the tools you will be needing.

For small and medium-sized businesses, the total cost of using these online marketing tools can be quite high. But with a digital marketing agency, you don’t have to worry about these tools as they already have it covered. 

With everything that has been said, if you’re planning to hire a digital marketing agency to help you with your online presence this year, let iManila help!

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, a web development company and a top digital marketing company in the country, is committed to providing our clients with innovative information technology, web, and digital solutions. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, dedicated server, technical, desktop and remote support, and digital marketing services needs.  Talk to us!

New Year’s Resolutions for every E-Commerce Business

No matter how successful your business is today, there can always be room for improvement in the years to come. This is why we have made a few New Year’s resolutions to help improve your e-commerce business website. Take a look at some of the tips that your business might want to try to adapt for 2023:

Reply to customers within 24 hours

For this new year, commit to better customer service. By this, make it a habit to visit your inbox everyday and attend to your customers’ concerns. Remember, the buying process doesn’t just end at check out. Your team must understand the level of concern for each customer too. For instance, if one of them has a major concern or issue with your products, at least let them know when they can expect a reply.

Incorporate sustainability in your packaging materials

With climate change and global warming getting worse, consumers nowadays are doing their best to mitigate the causes that they can possibly contribute. Hence, they are patronizing businesses that incorporate sustainability in their operation. As an online business owner, you can incorporate sustainability through switching to eco-friendly packaging materials. There are a lot of available options right now in the market that are made from recyclable materials or are less harmful to the environment.

Give rewards to loyal customers

If you had a loyal customer for years, it would be nice to let them know that you are grateful for their support during this new year. You can offer them promos like free shipping, a freebie, or a discount. Remember, being thankful for your long-time clients won’t make you go bankrupt.

Make your customers’ lives easier

People opt to purchase online for convenience. Make sure to make every step of your customer’s buying process as easy and convenient as possible. Improve your company’s system this 2023. Accelerating your shipping process, implementing single-click payment, and simplifying your Terms of Service are some good points to start.

Use a new website layout

It’s always a good idea to create a new layout and web design for your site as the new year emerges. Whether you change the color of a sidebar or try a whole new look, it will definitely have an impact on the customers. Ensure that it looks equally good on all screen sizes by consulting a web development team.

Get serious with content

As cliche as it sounds, this 2023, content remains to be the king. Level up your content marketing. Produce more creative contents and commit to a posting schedule. It would be best too to identify the best medium to use for your brand – blogs, podcasts, videos, etc. Nothing beats great content in driving traffic and building relationships with your website visitors. It would also be best if you will invest in a digital marketing agency that can help you with your online marketing strategies like Search Engine Optimization (SEO).

A new year calls for a new beginning. Consider making some changes in your business’ web system and website for the better. Consider a website maintenance service for your business today! For website concerns, let the experts in iManila help you!

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, a web development company and a top digital marketing company in the country, is committed to providing our clients with innovative information technology, web, and digital solutions. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, dedicated server, technical, desktop and remote support, and digital marketing services needs.  Talk to us!

Online Marketing: The Definitive Guide to Internet Visibility

Online marketing moves at the speed of light. To keep up, you need a strong foundation to think critically, and be more creative. There are plenty of guides to marketing from textbooks to online video tutorials, and even guides you can find through Google. But the news is, online marketing is an ever-changing industry, and it can be tough to keep up with the latest trends and techniques. With so many different platforms and options available to try your digital marketing strategy, at the end of the day, marketers need to decide which strategies are best for their online businesses.

In this online marketing blog, we’ll look at some of the most important tips to consider for your digital marketing strategy.

Be Focused on Your Customers

Your customers, prospects, and partners are like the oxygen of your business. You need to build your social media marketing strategy with them always in mind.  Before conducting  your online marketing strategy, have a conversation with your existing customers or audiences.

How did they find out about your product or service? What do your customers value or care about? How are their feedback and suggestions?

Build A Marketing Framework

Marketing should command the same amount of attention and respect in order to properly function. You just need to structure your programs around your goals, which are always centered around profits and revenue. 

With this, build a strategy that positions your business marketing initiatives.

Here’s what you need to do to prove your marketing program’s return on investment or ROI:

  1. Examine your campaign costs
  2. List down the revenues that resulted directly from your campaign
  3. State the number of leads and sales generated and come up with a detailed way on how you track the incoming leads from your campaign
  4. State the maximum profitable cost-per-lead (maxCPL) or cost per acquisition (maxCPA)
  5. Establish a group to benchmark the success of your campaigns and ads

Showcase Your Business

Storytelling is one of the most powerful tools that your company or business can do in order to build customer connections and relationships. Write about the benefits of purchasing from or working with your business. Tell a story about how you got to where you are today, your successes and failures, the challenges and the journey. Include photos of all your products and services and even photos of your team at work.

Similarly, allow your customers to write feedback and submit reviews to gain more trust from other users. 

Build Customer Connections

It is important to connect with your audience in the digital world. Build a digital marketing strategy circling around the objective to build more relationships with your audience. 

Communicate with your customers through follow-ups or through personal emails. Collaborating with influencers may also help reach new audiences. 

Get Found with SEO

Search engines are a powerful channel for connecting with new audiences or targeted customers. SEO is really important because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. 

The success of your digital marketing campaign depends heavily on your ability to develop great quality content.

With so many mediums and platforms to choose from, you can certainly build a digital marketing strategy that will most effectively meet the needs of your target audience. Focus on your customers, build a marketing framework, showcase your business, build customer connections, and get found with SEO.  Set some goals and plans, decide where you’ll put your content such as through your website or social media platforms, and begin integrating your plans.

With 26 years of experience in the industry and an IT company at its core, iManila – a digital marketing agency, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing service’s needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

Why Good Web Hosting Is Important In 2022

It is important to have a good business website so that your brand can offer the best and quality service to your audience. Hosting can be used for many applications. Samples are systems, virtual stores, blogs, and websites, with advantages ranging from better performance to greater security.

Better Security

Whenever a website page reads, “Your connection to this site is not secure.” It then recommends that you don’t type in any sensitive information. This page means that the website is not secure and isn’t using HTTPS. It is necessary to enable HTTPS on your website. It is by choosing a good web hosting company and getting a secure IP. HTTPS, which stands for Hypertext Transfer Protocol Secure. It ensures that all information going through the website gets encrypted. Aside from it will secure your business website. This hides any sensitive or personal information from the world, which includes hackers.

Better support

You cannot just rely on good website design and technology when it comes to support. There are still certain things you do not have complete control over. It is up to the web host to resolve the issue if there is something going wrong with the server. It starts affecting your website. A good web hosting service will respond fast, accurately and effectively, giving you tools. And answers to your server’s uptime and availability issues. 

​​Data storage

Limited storage can lead to site shutdown when traffic is high on your webpage. A premium web host will provide you with a variety of options, depending on your data limit and fulfill your hosting needs. This is why the amount of data that needs to be stored on your website’s server. It plays a huge role in deciding what kind of web hosting partner you’re looking for. How much online traffic your website can handle, including concurrent users. And needs to be well established before you sign with a hosting provider.  

Reliable customer service

High quality customer service is a main characteristic of a good web hosting solutions provider. A good web host is always there when you need any kind of technical assistance or support. They offer many ways for you to contact them whenever the need arises for you to do so.

Speed 

Slow loading times of your website’s landing page is one of the main reasons for bad user experience. A poor web host will see a lot of site crashes due to too much load on the shared server. Bad user experience on your business’ website can lose potential customers. 

A trustworthy web host solutions provider is a must for your business’ website. It will ensure that your website runs smoothly and does not buckle under pressures of high bandwidth. Keep the above points in mind while you search for a suitable web hosting provider.

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines. It is committed to providing our clients with innovative online marketing services in the Philippines. iManila is a full-service business web development company and digital marketing agency in the Philippines.  Ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Talk to us!

5 Reasons to Go Into Web Development

Web development is still an extremely vital part of any marketing strategy. A common belief today is that social media platforms have replaced the need for a conventional website but that simply is not the case. Web development is a fast-paced, challenging career centered on creative problem-solving and continuous innovation.

It’s true that in recent years there has been a shift toward online interactions with social media sites, mobile devices and apps topping the charts. As a result, the way people access the web to shop, chat and find information has also changed dramatically. Businesses of all shapes and sizes have had to adapt their web presence to stay in front of their consumers.

With all the digital and social advancements, why is web development still important? Here in this blog, we will talk about five reasons why your website is key to building a successful online presence for your business!

 

  • Maintaining Ownership

 

It’s critical to protect your brand identity by owning your web address and website. Remember that owning your domain name is vital to your business, brand and online presence. Not only does it build your brand, it also makes people more likely to engage with your website.

 

  • Control Content with Good Web Development

 

The term “Content is King” still rings true to this day, possibly even more than before. Make sure content is original, relevant and interesting to effectively get your message across. With good website content, you control the user experience, manage content, and your conversion process.

 

  • Create a Content Core

 

It’s no secret that blogs are fundamental to your digital marketing strategy and should be the main point for all your content marketing activities. Use your social media presence as a means to engage your audience and to bring visitors to your website.

 

  • Attract Search Traffic

 

Good web development means a fully optimized website which plays a vital role in attracting valuable search engine traffic. Consumers are essentially still looking for information by using keyword searches. Implementing the right keywords and topics on your website will surely help visitors find your site.

 

  • Monitor and Improve

 

Effective web development gives you the ability to analyze website statistics. It includes measuring conversion rates, monitoring backlinks and knowing visitor engagement, all of which are essential to improving your online marketing activities. The goal is to ultimately achieve a return on your web investment.

If you are serious about digital marketing and truly want to achieve success, don’t neglect your business website; it’s your most valuable online asset! 

Developing a website can be complex and overwhelming. That is why iManila, a digital marketing agency in the Philippines wants to do it for you! With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers and web development companies in the Philippines, iManila is also a full-service business website development company and digital marketing agency in the Philippines ready to help you with your web design and development, website hosting, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become a reality. Talk to us!

The Ultimate Guide To Digital Marketing

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. When you get down to it, digital marketing is simply marketing.

It’s how today’s businesses are getting their message in front of their best prospects and customers.

Rule #1 in marketing is to make the right offer at the right time and in the right place. Today, your customers are online: hanging out in social media, staying updated on news sites and blogs, and searching online when they have a need.

In this article, we’re going to look at the various aspects of digital marketing and how you can use them to drive qualified traffic to your business!

In many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers. But digital marketing has replaced most traditional marketing tactics because it’s designed to reach today’s consumers. The digital age has led to significant new trends in various industries and has dramatically changed the way consumers interact with businesses. The new digital consumer, and especially millennials, increasingly rely on the internet as their primary source of information and this presents an important opportunity for marketers and business owners.

So who exactly are these digital consumers and what do we need to know about them when defining our digital marketing strategy?

Digital Consumer Profile:

‍Always connected (83% of millennials sleep with their smartphone nearby)

Dependent on social media (the average consumer has seven social media accounts)

Short attention span (the average consumer scrolls 300 feet of social media content daily)

Increasingly willing to make mobile purchases (45% of e-commerce are mobile since 2020)

Skeptical and tired of traditional digital advertising methods and channels (84% of millennials don’t trust traditional, impersonal and generic advertising)

Rely on influencer marketing and online reviews/recommendations (53% use mobile devices to look up products before purchasing)

Increasingly engage in brand advocacy and share their experiences with products online (44% of millennials are willing to share positive experiences with products and brands on social media in exchange for rewards)

Participate in loyalty and reward programs (77% of millennials actively seek and participate in such programs, and 33% admitted to buying things they didn’t need just to earn points or status in a membership program)

Expect personalized, targeted ads (78% of consumers like personalized ads and 54% find them more engaging than general ads)

Different industries are influenced by the new digital consumer behavior. Broadly speaking, the level of digital influence on consumers can be viewed through two lenses:

  1. On one hand, the use of digital sources to seek information about products and brands, and on the other hand, the use of digital sources to make retail purchases.
  2. There are significant differences between various industries in terms of the number of consumers using the internet to gather information and to make online purchases.

Digital marketing is an incredibly dynamic and fast moving field. What worked yesterday may not work today, and nobody knows what tomorrow has in store. When you’re just getting started, don’t get frustrated if your first ads aren’t very successful. Be patient, keep trying and learning, and slowly but surely as you refine your skills and gain more experience, your results will improve and the hard work will pay off. Don’t forget to create a knowledge base where you write down what worked and what didn’t.

Developing a digital marketing strategy can be complex and overwhelming. That is why iManila– a digital marketing agency  wants to do it for you! With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers and web development companies in the Philippines, iManila is also a full-service business website development company and digital marketing agency in the Philippines ready to help you with your web design and development, website hosting, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become a reality. Talk to us!

What Is Web Hosting And How Does It Work?

If you are a new business owner and planning to make a website to sell your products and services online, a web hosting service is definitely needed to help you achieve that goal. Want to know more about web hosting? Then you’ve come to the right place!

Here in this blog, we’ve put together this article to help you understand all about web hosting and the different types you can use.

What is web hosting?

If you’re not familiar with Web Hosting, it is basically a service that gives you permission to publish your website files online. With this, it basically lets online users have access to your website. Depending on your preference, however, it actually has different types you can choose from. 

Types of Web Hosting

Shared Hosting

This is a type of web hosting where you can host a number of websites on the same server. Shared Hosting is definitely an affordable form of hosting because you share the same server, so you split costs. So, if you are just a start-up business, then this is definitely a cost-effective option for you.

WordPress Hosting

As the name suggests, WordPress basically means hosting that is specifically optimized for WordPress on a server level to ensure smooth sailing. With that said, however, the WordPress Hosting packages vary among different providers. Here are some of the services they might have: 

  • Auto-mitigation
  • Visitor overage protection
  • Pre-screened plugins
  • Google blacklist monitoring and removal
  • Advanced security monitoring
  • Automatic backup to a secure cloud
  • Safeguard against system crashes
  • Your backup copies within your reach

VPS Hosting

Also known as Virtual Private Server, this is a service that is similar to shared hosting. Basically,  websites that run on VPS also share a physical server with other websites. The only difference is that with shared hosting, you get a package already configured and ready to use, limiting your customization options, while with VPS you’re free to set it up however you want.

Dedicated Hosting

Dedicated Hosting is a type of web hosting service that gives you full control of the server. Moreover, it also gives you access like a VPS, but you don’t have to share the server with other sites or apps. Overall, it is a type of remote server that is dedicated to an entire customer and functions as an in-house server but is owned and operated remotely.

Cloud Hosting

Compared to other types of hosting, this is the latest and most popular service that business owners use nowadays. One of the main premises behind cloud hosting is its “Divide and Rule” concept. This basically means that the resources of your website are spread across a cluster of servers that work together which we call “the cloud.”

Moreover, through the use of the Cloud, your website is hosted on several servers connected to work together. This gives owners the ability to handle high spikes in traffic and virtually minimize their downtime.

With tons of benefits that web hosting provides, it’s definitely worth trying if you want to grow your business. Not only does this service help you boost your website visibility, but it also helps you build trust and long-lasting relationships with your customers as well. Let iManila help you get started!

With 26 years of experience in the industry and an IT company at its core, iManila – a digital marketing agency, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

5 Tips for an Outstanding Website

A successful website can be attributed to many things including first and foremost, its design. A website’s design is not just for aesthetic purposes but also showcases the company’s credibility which in turn affects its conversions and other metrics. 

While design can be subjective, there are universal tips that can be applied across different designs that separate well-designed and functional websites from the rest. Here are some tips to get an outstanding website. 

Prioritize optimizing your website’s speed 

One of the baselines of good design is having a design that can allow for fast speeds. This can affect many factors from bounce rate to conversions and even revenue. There is no faster way to get users to leave the website than if it is loading at an abysmal rate. Google and search engines also factor in the page loading speed into who they choose to rank at the top of Search Engine Results Pages (SERPs). 

Grab their attention through the fold

A study in 2018, has shown that people spend 57% of their time above the fold and 74% of the viewing time was spent in the first two screen fulls. This tells us that prioritizing what goes into the fold matters a lot, that the key is grabbing their attention early on to ensure that they stay longer on the page. 

How you can do this is through a clear and descriptive headline making use of powerful words that can explain what your site can offer its visitors and shows their value and other benefits. The main Call-To-Action (CTA) should be as clear and as visible as possible to improve the chances of conversion. Lastly, topping it off with eye-catching visuals such as images or videos can help bring down the point of what your website is trying to communicate. 

Employ focus on your website 

Typically, people who are given more choices are less likely to make a purchase or come to a decision, as stated by Hick’s Law. How this applies to your company’s website design is the same—you can boost your conversions by giving fewer choices to the users. How you can do this is to—reduce the items in the menu, limit the form fields, focus on one CTA with one goal per page, and only display social network buttons for sites you are active on. 

Use the right order of lists 

Having lists makes websites and information accessible, but no matter if they are ordered or unordered, people are most likely to remember the items at the beginning and end. So when it comes to listing certain features or sections of your website, ensure that the most important ones are in the places where they can be seen and remembered. 

Scrolling over clicking 

While carousels, tabs, and accordions can be tempting, they can often go ignored when it comes to having a functional website design when most people usually scan for content. This is why putting everything on one long page can work as people would rather scroll than click. So if you are thinking of spreading your product information across different pages, think of how it can fit if inserted on one long page instead. 

Get started with a good website design

There are many factors that make for an outstanding website and design is just one of them. Having the right research to back up your website choices can certainly help make for a more effective site. Turn to the experts who can utilize the industry best practices and techniques to ensure that your website fulfills your business goals. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website hosting, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become a reality. Learn more about iManila and what we do through our website http://www.imanila.ph.