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Tag: digital trends

Going Digital to Thrive in the “New Normal”

The coronavirus outbreak has made a huge impact in today’s economy. It has created a huge disturbance in different industries such as tourism, retail, transportation and on all other types of businesses big and small. For a business to keep going during this “New Normal” period is to consider going digital. If you have never had the chance to update your business online, now is the perfect time to brainstorm and to ramp up your digital operation in order to help your business thrive during the global pandemic. 

 

Here’s some reasons on why you should be going digital now!  

 Many consumers shop online 

 Many people have relied on online shopping not only to keep them safe but also SANE during this pandemic. The quarantine has not only kept people home but has forced them to purchase their needs through available applications and websites who have continued to keep their operations going despite not having a physical store open. Just look at the hundreds of businesses marketing their products on social media! Count the number of promotions you’ve seen on the latest delivery apps!  

Your competitors are probably online… since before the pandemic  

If your business doesn’t have a website yet, well guess what? Your competitor probably has one already and you’re missing out on potential customers who are looking for your product or service while at the safety of their own home. While you were sitting at home waiting for things to happen, your competitors were eagerly drafting up online strategies and working with digital agencies on how to move their operations online. So, if you haven’t considered coming up with a digital marketing strategy just yet – well, you should probably start now.  

Many people are working from home… and will likely continue to in the next few months 

Many businesses, just like ours, have implemented work from home setups for their employees since the beginning of March. In order to get tasks done, working remotely and online has been the only option in order to continue the workflow of employees. Going digital doesn’t only have to mean taking your business online, but also taking your work processes online. This means that you business also has to adapt to using efficient software and online tools that will help the productivity and collaboration among employees. Here’s some suggested business tools you can look into: https://imanila.ph/hosting/office-365/. 

 It’s the best way to conduct business during the pandemic 

 Like what we said, the coronavirus outbreak has made an enormous impact not just on businesses but also in the health, safety and welfare of all employees and consumers. At this time, employers cannot force their employees to go back to the office given the limited availability of public transportation and even to a certain extent, public healthcare. These past months, businesses have learned to survive by showing compassion not only to their employees, but to their customers as well.  

 

Going digital is one way to solve the many concerns of employers and employees throughout this global pandemic. As we continue to face these challenges, we can also see this as an opportunity to change and move forward in a different manner. Together, we can help you take your business online and keep your business going despite the circumstances. Here at iManila, we are equipped to keep your business moving forward no matter what the situation is. Reach us through https://imanila.ph/lets-talk/ or drop us an email at [email protected] for more information! Stay home and save a life!

Philippine Retail Industry in the Digital Era

In this day and age of technology and automation, the Philippine retail industry has a big task to move towards a new chapter. The 26th National Retail Conference and Stores Asia Expo 2019 held last August 15-16 in the SMX Convention Center centered on the theme Retail: Reimagined, focusing on the topic of digitalization and modern marketing as the future of the industry.

The conference hosted talks from several local and international experts in the retail industry, who spoke openly not just about the newest trends in the market, but how to survive amid the newest consumers, the Generation Z buyers in the next five to ten years.

While many retailers are still focused on trying to capture the attention of its millennial buyers, the 26th NRCE brought to light the importance to prepare for an even bigger generation – the Gen Z consumers, who will eventually consist of more than 30% of consumers in a matter of five years. These consumers are expected to have an even shorter attention span than the millennials and will demand more active engagement thru visually appealing content that will catch their eyes.

With this in mind, is your business ready for the future consumers?

Designing experience and building trust among your target market are just two of the things that should be remembered in this digital era. With the Internet and social media well within reach, businesses can easily take advantage of reaching out to their target market right at this very moment – allowing your products the visibility it needs to stay at the top of mind of your consumers.

According to a featured article of Ms. Tiffany Lung, a Retail Analyst and one of the guest speakers during the 26th NRCE, “Staying current and relevant in a fast-paced industry like retail is by no means an easy task. Retailers have to be agile, proactive, and quick on their feet in order to retain their market position amongst the competitive field, and at the same time adapt to an omnichannel consumer”.

And what’s the best way to adapt to the omnichannel consumer?

Simple.

Go digital.

The millennial generation and future Gen Z consumers are two of the most active generations online. Going digital will not just allow your brand visibility to these markets, but starting your online campaigns now will allow more time to build online engagement and relationships with your future consumers. At the same time, starting now will buy you time to create brand recall to your future buyers.

Going digital is easy. Start by creating a website then expand your online presence by being active on social media and starting digital paid advertising. Don’t be afraid to try new things for your business. Digital has worked wonders for old and new businesses alike. Why not give it a try?

Looking to take the digital leap? Let iManila help! Contact us at (02) 490 0000 or drop us an email at [email protected]!

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imanila team nrce 2019

The iManila team during the 26th National Retail Conference and Stores Asia Expo 2019.

The National Retail Conference and Expo is an annual two-day event managed by the Philippine Retailers Association (PRA) and dubbed as the BIGGEST and MOST IMPORTANT Retail Industry Event in the Philippines. Among the big brands who participated in this event are PLDT, Globe, Bench, Wilcon Depot, The SM Store, and Megaworld Lifestyle Malls. iManila is grateful to be an exhibitor and the Official Social Media Partner for this momentous event where the country’s top retailers converge.