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Tag: Facebook

How Google and Facebook are Responding to COVID-19 Hoaxes

As the COVID-19 has been declared a global pandemic, false information has become more and more prevalent online. Social media users tend to believe the misinformation that they read without having enough source to support their claim. Many fake sites post on social media what should be done in order to stop the said virus, while others post to ask for funds to “help patients in need”, when in reality the money will just go into their personal pockets.

The good news is a lot of social media websites have been working closely in coordination with government agencies regarding the COVID-19, in order to resolve the continuous spread of fake news.

Recently, Facebook started inserting a box into news feed which directs users to the Centers for Disease control pages regarding the coronavirus. This essentially helps users determine the right page to go to, as a lot of scammers have been using this opportunity and time of crisis to take peoples’ donations by pretending to be health organizations. Through the help of Centers for Disease control page, users will be able to filter the latest information about the COVID-19 by only reading factual information.

facebook coronavirus

Image from: mobihealthnews

On the other hand, Google is trying to manage all the information related to COVID-19, by limiting the approval of articles or actions related to the virus. This limitation is Google’s solution to preventing misinformation from going viral on its platform. Google Assistant has approved new actions that will reject a whole host of violations. This is the strategy of Google to battle against fake news and lies on the Internet.

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Image from: voicebot.ai

In summary, all social media users should always be smart in choosing what to believe in and in choosing what they share online. There’s a lot of information going around in the Internet world! Make sure to always get your facts straight and only listen to reliable sources avoid misinformation. One share goes a long way!

Despite the pandemic and community quarantine, iManila’s lines remain open on how we can help you keep your business going despite this global lockdown. Drop us an email at [email protected]. Stay safe!

What is up with Facebook in 2020?

The last 31 days of January 2020 has been heavily problematic for people around the world. With all the natural backlashes, war threats and virus outbreaks that claimed thousands of lives, it’s getting harder and harder for people to cope with every day. This may not be a lot to offer, but for Facebook, it’s a way to help people recover and re-connect. For businesses and brands, exciting and highly beneficial updates are on its way this 2020.

Home to around 2.2 billion users, Facebook, who also owns popular platforms Messenger and Instagram is no stranger to constant updates the way we’ve watched them implement changes in the past year. As marketers, it’s absolutely critical that we keep track and stay on top of these trends to stay relevant and to keep our audiences engaged.

  1. Lead Generation Tools in Messenger

This tool is out there but has been in beta-testing for quite some time. For businesses, your ads can now be clicked through and lead you to Messenger for faster inquiries and transactions. Messenger will simplify customers’ answers with automated questions in a direct, conversational way that brands can quickly jump into to continue the conversation and complete the conversion process. This will allow businesses to integrate their CRM provider to continue the conversation and track leads.

  1. Subscription Messaging Beta Update

The use of Subscription Messaging allows the brand to send non-promotional updates on a scheduled basis but unfortunately does not include advertisements, promotional content, solicitations, etc. On the new platform, Facebook’s Subscription Messaging is a big chance for businesses to send messages and provide their audiences with timely updates and information. This will help businesses to improve brand awareness and drive traffic to their websites which can lead to increased sales. This is a great way to promote your business on a more personal level compared to just having them be displayed in news feeds.

  1. Discover Tab Phase-Out

Launched just two years ago, Facebook has recently announced that they will be removing Messenger’s Discover Tab. This is in line with Messenger’s continuous overhaul which aims to simplify and declutter the app to focus on its core function – to connect people.

  1. Calibra

One of the major Facebook updates that will happen in 2020 is the launch of Calibra. A Facebook subsidiary, Calibra was designed to provide financial services under the digital wallet for the Libra network, a global cryptocurrency built on blockchain technology. This digital wallet is expected to be made available in Facebook’s Messenger and WhatsApp platforms, on top of its own app.

  1. New Navigation and Management Tools in Business Manager

This Facebook change is much more convenient in terms of improvements to Ads Manager and Business Manager that allow brands to build ads, manage Facebook assets and permission in an easier and faster way. This is useful for business owners who manage their business pages.

  1. Simplified Feed Formats

Because of the new Facebook design, primary text from seven are shorten to three lines for visibility and then prompted to click to view the entire text or post. Another major change is in terms of the aspect ratio of photos and videos from 2:3 to 4:5. These changes help to show more content in a span of one scroll.

  1. Refined Targeting Options

This year, privacy has been given attention as Facebook will trim down targeting ads to users in terms of demographics and buying behavior. This is part of an effort to lessen the pop-ups of third-party companies as it was known to track online behaviors outside of Facebook. It is great for individual privacy but a hassle for businesses that advertise on social media. To clear the confusion, Facebook will still target people based on their jobs and life events listed in user’s profiles as well as interaction on pages and posts.

  1. New Insights and eLearning Courses

Most businesses need a lot of improvement in terms of selling their brands to increase brand awareness and profitability. That’s why Facebook introduced free online courses for businesses to learn new marketing skills in presenting their brands. This is a great opportunity for marketers to learn how their consumers behave in order to help them grow their business.

Intimated by all these upcoming changes? Don’t fret! Having the right agency partner can help you navigate through this ever-changing digital landscape! Here at iManila, we believe in offering digital marketing services that will help you grow your business. Learn more about how we can help you here at https://imanila.ph/lets-talk/ or drop us an email at [email protected]. #iManila #DigitalAgency

Going Socials: Which KPI You Should Prioritize? Branding or Sales?

 

The social media hype for brands across the globe is real. Everyone’s jumping right into this seemingly unsinkable boat of social media and everyone’s like, let’s do this, this is the trend these days. However, before jumping into the boat of social you need to know these two things:

Is it for you?

The big question is, is social media fit for your business? Not all business is created with the same audience behavior? Some business especially B2B businesses have a highly ‘niche’ audience with a very discrimination taste for content. They respond differently and unpredictably at times. Lucky for the B2Cs as some groups of end-consumers behave in a predictive pattern. But with a high-end audience, social media isn’t always the Mecca of Digital Marketing. The key here is to determine if it is really fitting to your corporate goals.

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How to Measure Success?

Now that your team has decided that social media can be an important channel to your digital growth, the next crucial step is not the content planning yet. Determining your KPI should be the next thing that your team needs to finalize. Without concrete goals and sets of Key Performing Indices, you cannot measure your initiative’s success. And if you’re battling the two sides of the coin whether to go for branding or with sales KPI, you really need to a have a perfect focus to ensure success when rolling out to social media. These two are different in some degree.

If your team is still confused about which KPI to use, you can refer to some considerations mentioned below.

  • Are you a start-up?

If social media happens to be your first digital initiative the most logical approach is branding over sales. You need to build a good brand awareness and brand recall before you make sales pitching over social media. No one wants to hear selling from a brand or a business that they barely know. And if we are talking about branding, building A FAN-BASE, CONTENT REACH and ENGAGEMENT are the best KPIs to go with.

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  • Are you in dire need of lead acquisitions?

Some businesses live and breathe through leads. Well for most B2Bs – YES, this is the business’s bloodline. And leads, when well-nurtured becomes sales. This middle-ground is a little aggressive than branding but should be lesser than sales-driven methods. One must have a landing page inside a corporate website which will catch all of the referred traffic from social media. The landing page should be designed to be enticing enough to take an action either in the form of sign-ups of inquiries. The best KPIs for these is LINK CLIKS or WEB CLICKS.

  • Is your company already visible online?

If your company or your brand has been making buzz online, either on the search engines, display networks or in other channels like guest posting via blogs, turning to social media could be easier than the previous two.

For most companies who have established a good brand recall and reputation online, going for sales goals on social media is likely to happen.

Call-to-actions such as Buy Now, Book Now, Call Now, are the usual go-to CTAs by businesses. And KPI of CLICKS can be used to measure this.

iManila-Talk-To-Us-CTA

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After finalizing your sets of KPIs, you can now proceed to the drawing board to kick start with your content planning.

iManila is a trusted provider of both web solutions and digital marketing services that surely covers small and medium businesses online marketing needs. Our lines are open 24/7 and our sales executives are available Mondays to Fridays to assist you with your web, IT, and digital marketing queries.

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