Skip to main content

Tag: google search

10 Tips to Boost your Website’s SEO

For someone who’s foreign to SEO, they say that it’s a slow burn. It’s true that SEO is indeed a slow burn, but regardless, it’s still the only way to rank higher in search engines organically. SEO is vital in making sure that your website is not only visible but also up to date.

There are lots of ways to know what is SEO and how to run a search engine optimization campaign. In this blog, we’ll provide you some tips on what to do to help boost your website’s SEO. 

Don’t Disregard your About Page

When you visit a website’s homepage, the next page most visitors click on is the About page to learn more about the brand and what it can offer. After all, the About page is the second most visited page, while the homepage remains to be the most visited one. Making brief yet understandable information about your brand keeps your visitors staying longer – which tells search engines that your website is of high importance and should be taken seriously due to many visitors staying longer on it.

To add more dazzle on your page, why not add a picture of yourself or your team members and at the same time, detailed information about what you do and your company’s mission and vision. Don’t forget to add important keywords related to your business to let search engines better understand what your brand is about. 

Your Homepage is also important

As important as your About page is your Homepage. Just like the detailed information in your about page, your homepage should also be filled with words relating to what you can do and the services or products you are most known for. While images may not be enough, make sure to have some written copy on your homepage. You can add a short description or a preview of your about page that will help increase visits to your inner pages.

Images need to be Optimized too

You’ll notice that most creative websites are filled with images. Aside from it being a part of their creative brand, having optimized images on your website also helps for ranking. Make sure to optimize those images to avoid having a slow website loading time, which affects the website ranking in Google searches.

Our tip: upload files that are not larger than 2,500 pixels. That’s enough to have high resolution images on any screen.

Fix your Titles and Descriptions

In Google Search, keywords are powerful, and so are your titles and descriptions. Use keywords that are relevant to your target market as visitors will click when they scroll through search results. But take note – not everything should be in your titles and descriptions. Pick out the most important words that will stand as your keywords. And make sure to keep it between 30 and 60 characters for titles and between 70 and 140 characters for descriptions.

Get your website certified with an SSL Certificate

More than putting the right information on your website – your website must be protected and security must never be a last priority. As visitors, we want to make sure that when we visit a website, it is protected from harmful problems and viruses. It is also important in search engines to have an SSL certificate to know that your website is secured and protected.

To secure an SSL certificate, iManila offers different packages depending on your needs. This ensures that the data shared between your website and your visitors are secured, encrypted, and safe from any hackers or intruders. This is apparent when the “padlock” symbol is present before the website’s URL and the https protocol becomes visible on the client browser.

Add a Blog Page

Having a blog page is one of the most essential needs prior to starting an SEO campaign for your website. This page will give you the opportunity to add more content and photos related to your brand. Much more is that you can write articles and hit targeted keywords for better ranking. Just choose the best blog content you want to feature to keep your visitors interested and coming back to read more. Having updated articles and blogs will greatly boost your website ranking in search engine algorithms.

Research on the best Keywords

As ‘Keywords’ are being mentioned several times in this blog, it is because it’s very important to research on the best keywords related to your brand to keep your website visible and in high ranks in search engines.

To intensify your keyword research, you can use Google Search Console to look at what keywords people are typically searching when they find your website.

Build your backlinks

Backlinks are links from other websites to your own. It is like a form of promoting a website from another website. Backlinks from other reputable websites with lots of traffic adds validity to your website in search engines. Backlinks typically happen organically when you publish great content on your website. Great content usually gets recognized by other websites and is organically shared without incurring additional costs. For websites that are very eager to rank higher and get backlinks immediately, you can contact high ranking websites directly to request for backlinks, or in some cases, pay for a guest post. Just make sure that you request a backlink from a legitimate and valid website that is related to your business. Otherwise, getting a backlink may just result in a higher bounce rate to your website. 

Avoid 404 pages

A lot of marketers often forget that as they focus on perfecting their SEO campaigns, that there are some 404 pages on their website – which is the page where your visitors end up when visiting a page that does not exist. 404 pages are basically roadblocks to visitors. This stops the flow of traffic between pages and often users who experience 404 pages drop out of the website immediately. Make sure to check on all of the pages to see that everything is working smoothly. 404 pages essentially does not help your website increase in ranking. 

Always connect your website to Google Analytics

This is highly important especially for someone who relies on results. Google Analytics lets you understand everything you want to know and all the data results you need for better understanding and future recommendations.

Google Analytics won’t help improve your SEO, but it will give you the chance to understand your users better and tell you what you may need to improve on in your website to help you rank better on search engines.

Now that we’ve mentioned these tips to help you get started on your SEO campaign, the next step is to stay updated with the latest trends to be visible and be on top of search results in the long run. As we said earlier, SEO is a slow burning process but well worth it in the end once you are ranking versus all of your competitors. 

iManila is your next big partner when it comes to website creation, website maintenance and website optimization. With 25 years of experience in the industry, iManila is a full-service website development and digital marketing agency ready to help you with your website design and development, hosting, and digital marketing needs. Let’s start your online journey now!

Google SERP ranking: How long does it take to rank on Page 1?

 

How long does it take to make my website rank on top of Google?

When you’re working for a Digital Marketing agency (imanila.ph), this is the SEO million-dollar question and the most crucial. Do you overpromise? Or try your hardest to not look incompetent in front of the client.

For a million SEO dollars, what is your final answer?

IT DEPENDS! And that’s the truth!

iManila-Click-here-to-know-more-CTA

There is no 100% proven effective method to rank on top of Google SERP in no time – unless you’re cloaking in the dark and doing BLACK SEO, then you ‘might’. What most SEO guys and gurus do is just to follow SEO’s best practices.

In a recent case study published by Ahrefs , only 5.7% of their sampled pages from 2 million random keywords (potentially 20,000,000 unique pages) made it to the 1st page of Google’s SERP (Search Engine Results Page) – and those were the “lucky” ones optimizing for low-volume keywords.

Take note of the words “lucky” and “low-volume”. And the remaining 95%? Not even close.

To put it in a little more perspective, 5.7% of 20,000,000 is 1,140,000. Only 1,140,000 pages will rank in Google’s Page 1 SERP in one calendar year.

Take a moment to let that sink in. We know what you are thinking.

SEO is dead!!

On the contrary, it is very much alive and kicking. As a matter of fact, those who are reaping the benefits of ranking on the first page of Google are experiencing a 5% increase in their web traffic on a monthly basis.

Going back on track, the issues-at-hand discussed that the realities surrounding SEO are more of the duration and domain authority that websites undergo or must obtain before even having a shot of getting on the Page 1 SERP.

So what are the realities that we are looking at? To help us dig into these realities, Ahrefs’ case study analyzed two million random keywords in their database as a sample and analyze their rankings based on the keywords they used, the age of the web pages, and their respective domain ratings.

iManila-Talk-To-Us-CTA

Below are their key takeaways:

  • How old are the top-ranking pages?

For starters, Ahrefs identified how old the current top-ranking pages are.

They took 2 million random keywords and pulled data on the Top10 ranking pages for each of them. Which resulted in this graph:

websites-age-of-page-days

For those holding up a #1 spot in Google’s SERP, their average age falls somewhere in between 500 – 950 days or 1.36 to 2.60 years old.

Those at the #10 spot averaged at a peak at 650 days or 1.78 years old.

So the next thing they wanted to know is what percentage of pages at each ranking position were less than 1-year-old:

ahrefs-website-ages-since-publication

percentage-of-young-pages

For the #1 spot, only 1% of the sampled pages or an estimated 200,000 unique pages were less than a year old.

While those lingering at the #10 spot, were just a little above 4% or at least an estimated 800,000 unique pages weren’t even old enough to celebrate their 1st anniversary on the web.

Comparing that to the potential sample of 20,000,000 unique pages, clearly, this doesn’t look too promising, right? The SERP is clearly dominated by “old” pages.

iManila-Click-here-to-know-more-CTA

  • How long does it take for a page to rank?

They tracked the position history of each page for any keyword it’s ranked for. Which resulted in this graph:

ranking-performance-by-DR

Only 5.7% of all studied pages ranked in the Top 10 search results within 1 year for at least 1 keyword.

Pages from websites with a high Domain Rating (DR) performed way better than those with a low DR. Which shouldn’t come as a surprise because Ahrefs’ Domain Rating metric (shows the strength of a website’s backlink profile) correlates well with Google rankings.

They then zoomed into this 5.7 % of “lucky” pages to see how quickly they got from nowhere to the Top10.

The majority of them managed to achieve that in approximately 61 to 182 days.

lucky-pages-by-DR-2

SUMMARY:

We all know how powerful SEO can be in time, but doing it is not a breakthrough that can happen overnight. This study is not definitive, but this shines a huge light into the most common question of clients: How long does it take to make my website rank on top of Google?

Their study clearly shows the following key points:

  • 95% of newly published pages don’t get to the Top 10 results of Google’s 1st page within a year.
  • The top 5.7% SEO performing website who are dubbed as “lucky ones” made it to the 1st page within 2 to 6 months and that’s for low-volume keywords.
  • Domain authority is an undeniable factor in ranking.

iManila-Talk-To-Us-CTA

To all hardworking websites who have made it to the first page, good job!

Those who didn’t make it, yet working hard to breakthrough, you are almost there! Don’t stop!

To those who are still thinking whether they’ll invest in SEO, re-evaluate your thoughts.

To those who are still demanding to be on top in no time, wake up! SEO is a persistent project that only gets better over time, especially if you hire one of the best SEO guys in the Philippines to do the job for you.

Source: