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Why Online Ads are the New Titan

Written on July 24, 2019. Posted in iNews, Our Ideas. Leave a Comment

We’re so used to seeing an advertisement that runs down the lengths of buildings along the most traversed roads in the Metro. Enormous billboards and even LED walls towering over us in all their titan glory.

But sometimes, titans lose their strength. After all, nothing is forever.

No one can deny that these billboards eat up the attention of anyone who lay eyes on their monstrosity. But billboards are only as good as the next one.

Out of sight, out of mind, right?

But the Internet is predominant, which only makes it a perfect avenue for advertisement.

Online advertising is the fastest growing marketing channel which uses the world wide web to deliver promotional messages in various digital formats. These formats range from search engine marketing, social media marketing, email marketing, mobile advertising, and display advertising.

We’ve outlined all of the reasons why online advertising should be part of your marketing campaign:

Reach

Online ads let you customize your target audience. In this day and age when everyone is always online, you can easily target your customers wherever they are. With online ads, you can also “filter” out your reach based on your preference. This is an assurance that your products and services are getting to the right audience who have a higher chance of buying your products or availing of your services. Closing a sale? You can bet on it.

Efficiency

Marketing online is generally much cheaper than traditional advertising approaches. With online ads, you can reach as much engagement as your budget allows you. Online marketing platforms enable you to calibrate your ad according to your audience targeting and budget so you can be assured that your campaign is always maximized. This gives you an initial overview of how many people you can “reach” with your ad, giving you an idea of how much you can expect to turn into leads.

Effectivity

The Internet is a huge place. And at present, more and more people are spending a considerable amount of time on it. From SMEs to large enterprises, everyone’s expanding their reach and creating brand awareness through various online marketing platforms. Just look at the number of online retail stores who’ve successfully built their businesses from their social media channels alone.

Engagement

Among the many advantages of digital marketing, is its ability to directly connect and let you communicate with your target audience. With TV, radio, newspaper, and billboards, one can just merely see and grasp your message but cannot respond to it right away – a situation that online advertisement has managed to solve. The Web is such an interactive space. Information and ideas can get passed on in a matter of minutes regardless of distance or time zones.

Utilizing the vast amount of Internet users and the time all these people spend online is what a lot of marketers today are aiming to do as part of their individual marketing strategies.

The Internet is universal. Use it to your business’ advantage.

Interested to advertise your brand online? Let iManila help you! From social media marketing, email marketing to Google campaigns, we’ve got it covered! Call us at (02) 490 0000 or email us at [email protected] for more information!

See you online!

SEO and SEM: The Perfect Online Marketing Tandem

Written on June 11, 2019. Posted in iNews, Our Ideas. Leave a Comment

The continuous rise of mobile and online users all over the world has definitely led to more and more companies venturing into digital marketing.

With its fast-paced growth comes constant (and sometimes abrupt) changes in algorithms and features, in which most business owners can’t help but be lost in a sea of digital platforms, strategies, and skills required to run an effective marketing campaign.

Among the most important aspects of digital marketing is Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

While these two generally share the same goal of directing visitors to your website, it is essential to note the differences in running each type of campaigns.

To walk you through SEO and SEM, here are some basic insights to differentiate the two:

While there are identifiable differences between the two, companies, especially those with new websites are highly advised to do both at the same time. Running an integrated SEO and SEM campaign provides businesses an opportunity to build visibility and direct traffic to their website faster and more efficiently, which can later on, potentially generate more sales or conversions.

Need a hand in running SEO and SEM campaigns?

Let iManila be your partner in running effective SEO and SEM strategies for your brand. As one of the leading full-service web and digital marketing agencies in the Philippines, iManila has successfully delivered and is continuously running effective SEO-SEM campaigns for both local and international clients, and has, in the process, received the prestigious Google Partner badge.

To learn more about our digital marketing services, contact us through our website at www.imanila.ph.

Understanding the key terms on Google AdWords

Written on June 15, 2017. Posted in Our Ideas.

Have you been into your Google AdWords dashboard and saw the terms that seem complicated? No, your eyes are not playing tricks on you. AdWords can be really confusing especially if you are not familiar with the terms that you’re seeing on its dashboard.

Google AdWords is Google’s online advertising platform. Through this, you will be able to create online ads to reach people and encourage them to buy your products or services.

As a search engine marketer, understanding the vernacular of AdWords is important in order to create campaigns that are suitable for the marketing objectives of your client and easily make some tweaks if needed. Having the knowledge on the definition of these jargons and being able to explain it in layman’s terms will help you in creating valuable and effective performance reports for your clients.

Since there are hundreds of terms that you may see on your AdWords dashboards and insights, we will only be dealing with the most common encountered key terms upon implementing ads and those that are normally included in your reports.

AdWords Basics

Campaign – A campaign on Google AdWords is the set of ad groups that share budget, location targeting, and other specifications depending on the marketing objectives of your client.

Ad Group – An ad group is consisted of one or more ads that contain a shared set of keywords. Through Ad Groups, you will be able to distinguish and organize your keywords depending on their theme.

Keywords – These are the words, phrases, or terms that best describe your products, services, or your website itself that will help on determining when and where your ad may appear.

Daily Budget – This is the amount that you will set for each ad campaign. You can specify the average amount that you would like to spend for each day. To determine your Daily Budget, divide your monthly budget by 30.4 which is the average number of days in a month.

Maximum CPC Bid – or Maximum Cost-per-Click. This is the highest amount that you are willing to pay for each click on your ad.

Final URL – This is the Uniform Resource Locator (URL) of your ads landing page (in green font color). Meaning, this is where the online users will go upon clicking your ad. You must remember that the approval of your ads also depends on the site where the users will land upon clicking which is called the Destination Experience. The landing page or the website itself must adhere to the Google Advertising Policies, otherwise, your ads will be disapproved. (See the Destination Requirements here.)

Google AdWords Metrics

Clicks Column – This column generally counts every click on your ad. Know that a click is still counted even if the user doesn’t reach your website due to downtime or internet problems. Highly-relevant ads are more likely to receive clicks.

Impressions Column – The number of impressions is equivalent to the times your ad was served or seen on Google Search results. Even though an impression is not guaranteed to turn into clicks every time, this is still valuable on calculating your ad’s click-through rate to test its effectiveness.

Click-through Rate – Abbreviated as CTR, your click-through rate determines the effectiveness of your ad. It is derived by means of dividing the number of your acquired ad clicks by its acquired number of impressions.

Average Cost-per-Click – This is the average cost of each click on your ad. It is derived by dividing the amount that you pay for your ad by the total number of your acquired clicks.

Average Position – This metric shows your ad’s position among other advertisers.

Quality Score – This is the estimated rating of your ad made by Google AdWords based on the ad quality, its keywords, and the landing page.

As you can see there are a lot of terms that you need to know and understand. Some terms may take you some time to digest, but, just keep in mind that these are all beneficial for your own learning and search engine marketing skills development.

To further have an idea and complex knowledge on all of these, try engaging yourself to Google Academy for Ads. This will not just help you understand the terms mentioned above but will also give you some in-depth details on how AdWords works.

Paid Ads: Risk That Paid Off

Written on June 14, 2017. Posted in Our Ideas.

Despite the obvious changing times, a large chunk of the business world is still skeptic about the need for a digital approach to marketing and its apparent effectivity. Most business people still rely on to traditional marketing to bring in the goods. What they don’t know is that this mindset is exactly what brings their brand and business down in the dumps.

Search engine marketing or SEM has been around for quite some time now. And while there are very few willing to share their own success story with this innovative marketing solution, one can only bet on this technique to help you grow digitally.

Here are just a few examples companies and their paid ads that did pay off.

Apple

Apple’s iPad has been advertised through pay-per-click in a manner that is a lot like storytelling – focusing on the different ways the iPad have been used by people around the world. The ads were fashioned in a way that it looked more like content than an ad. For this particular campaign, branding has been given more focus.

Coca-Cola

While this largely iconic brand does not really need further advertising, it still turned to SEM. For SEM ads featuring their Diet Coke, Coca-Cola highlighted the experience of every taste you get with a glass of this universal soda – crisp taste and calorie free. Short but sweet. Concise but the idea was well-conveyed.

Google

Of course, Google uses its own tools to advertise their very own. Selling these services are so much easier when people in the business world see and know that Google is a proof of the success of these ads. And again, if you won’t trust Google, then who will you trust?

With analysis, it can be seen that even the big brands turn into SEM or pay-per-click ads to push their own products and services to their respective markets and increase brand awareness. If the big brands are doing it, why shouldn’t we all do it?

Markets have gone digital. That much is true. And one of the sure-fire ways to penetrate into your market is through paid ads.

If you’re thinking about utilizing search engine marketing to boost your brand’s presence and growing market, talk to us! iManila has a set of digital marketing services to help your company or brand reach a bigger audience, and that includes search engine marketing. Just send us an email and let’s talk about paid ads what you want to know about it.

Tag: paid ads