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Tag: post-pandemic strategy

What are the different types of websites and how to know which type of website do you need?

Nowadays, the competition in the market is very tough. One way to make your business successful is to make it active online, and the first step to doing this is by creating your business website to serve as your virtual window and front door. The key to make your business website effective is to take a look at what your business needs and ensure that your site accomplishes the main objective of your business. 

Here are different types of websites to help you choose which fits your business.

Brochure

A brochure website is the simplest type of website, because it only has a few pages. It is primarily used to serve as an online brochure, it gives an overview on what the business is all about and it displays contact information on how you can contact the business. This type of site is typically used by small businesses that need to boost their online presence. The content from brochure websites are mostly static, which makes it perfect for startups and small businesses who want to start making their business active digitally.

Blog

Blogs are online journals that provide information to your website visitors. Because nowadays, people rely on the internet if they have a question or are curious about something, a blog provides the answer to that. It is regularly updated by a small group and can be written in laid back style. Blog websites are important, because they add features and interest to your site. It is also a must to keep it updated as much as possible for more website visitors.

E-commerce 

E-commerce websites are online stores which allow your consumers to purchase on the site itself. It features online payments as well. The main objective of an e-commerce site is to urge your website visitors to buy your product or service. This is especially suited for businesses selling multiple products. This type of website focuses more on functionality than visual aesthetics.

Portal

Portals are centralized places to share information for internal purposes of a business or organization which can only be accessed by the people within the organization. It involves a login process that grants the employees access to their accounts for work purposes. This can also be used by schools, allowing students to access details of their classes and their grades.

Informative

Informative websites convey specific educational, and instructive ideas to capture a learning audience. It serves as your business marketing tool. This type of website is usually content and design-driven in order to share more information to your audience. It is important to make compelling and informative contents to keep your visitors come back for more. The visual design of informative websites should be aesthetically pleasing as well in order to capture the attention of the consumers.

Portfolio

Portfolio-type of websites give information about your business which showcases your work. It is focused on collecting samples of past works which can be used as an online portfolio. The main objective of a portfolio website is to display compelling content and visually enticing designs to get clients. It gives an idea to the visitors on what the owner can do.

Websites play an important role to keep your business going because it reaches an audience online to give you more sales. Especially nowadays that people rely on the internet when they need something, it is a must to plan your website that fits your business to maximize its function and achieve your goals for your business. If you are planning to enhance your presence online, now is the perfect time to start your website.

iManila is equipped to help your website dominate online. All our website packages are built to provide an aesthetically pleasing website, increase your search engine visibility, and empower your organization. Visit our website at https://imanila.ph/web/web-design-and-development/ to learn more about how we can develop your business’ website.

 

How to Plan for the Post Pandemic Normal

The pandemic that took the world by storm erased our status quo, not just in our daily lives but also in the way we work and do business. When once work had to be done in the physical parameters of an office, we were then forced to conform to a new reality of virtual work, greatly altering the business models of many companies, even resulting in their extinction. 

At the rate that the business environment is shifting and at a breakneck speed, agile thinking has become more important than ever especially in undergoing a digital transformation. When once digital initiatives might have been on the back stage, now is the time to have them be at the center stage. As companies are slowly getting back on track, it is important to plan for a long term, one that is suitable for a digital post-pandemic normal, and here’s some important factors to consider:

Evaluate procedures 

Most of the normal business operations the past several months have been done virtually one way or the other. Because of this shift, it is not surprising to see the workforce and even industry trends reflect these changes as they go on, for some, even changing completely the way they work. 

At a heightened time like this, going back to the way things were is simply not an option. Now is the best time to reevaluate current operation policies and procedures to meet these new demands and expectations of clients. Whether it be in terms of improving virtual systems and communications, a different approach to marketing, or adopting new types of products and services, it is vital to listen to the customers and see market trends. This is the best time to think about what your business wants to prioritize, to work smarter instead of working harder. 

Plan financials 

A digital transformation will be the most important thing to consider and alongside this is thinking about where to allocate your business’ capital. It is important to not just plan in the short term in the coming weeks, months, and quarter, but to also plan for the years to come. Taking a look at the external trends brought about the pandemic is important, whether it would change the expectations of customers, a possible surge of sales once things start picking up, or if the rise is a slow one. 

Your staffing 

The global crisis has resulted in gaps to the workforce and this comes with new opportunities for you to make staffing decisions quickly. Your options should you want to hire new people are: employees who can run a business, employees hungry and looking for more, and new talent not available yet in your business that you might need. It is a good time to invest on new people who not only have the right skills and mindset but people who can be a great addition to your existing teams moving forward. 

Your workplace culture 

It is hard to create a sense of normalcy as businesses start to get back on their feet and attempt to recover. With the turn to a digital way of communicating, it is important to note that not everyone may be comfortable with such a transition. Boosting employee engagement is a must that employers should start considering supporting new initiatives such as a focus on mental health, more communication and feedback, and the like. 

Know what worked 

In the face of challenges such as establishments closing and businesses turning to virtual communication has led to creative and ingenious ways to reach out and appeal to customers given the new normal. As business plans will be thought out, it is important to know what things worked and what did not. This can be anything, from a new innovative product or service to a different strategy employed by a team for efficiency. It is vital to identify not just market opportunities but also the strengths of an organization at a time like this in order to be successful. This can help businesses be more agile in navigating future crises. 

What we know then doesn’t apply to what we know now. How we worked then, doesn’t apply to how we work now. The pandemic has shed some light on things that are important and has changed the playing field. Now is not the time to just sit back and relax but to be more proactive especially with a digital transformation. The right decisions now can save your company in the months to come during this crisis. See how we can help you navigate and plan for a post pandemic normal for your business. Leave us a message to learn more.

Why Businesses Need a Post-Pandemic Strategy

The coronavirus’ threat to global business hasn’t reached its full magnitude yet. For the next few weeks or months, organizations will begin to shift to a new virtual work reality. This is the birth of a new digital normal. The million-dollar question is, are you prepared to journey the new normal?

With today’s rapidly shifting business landscape, the strategies you use to run and man your business will need to reflect this shift. Here’s how to prepare your business plan for the “post-pandemic normal”.

Smart Financials

Businesses who have not embraced digital transformation yet will most likely not thrive for long. In these problematic times, change is imperative in order to survive. Take your time to re-assess your priorities especially on your digital initiatives. It is crucial that you think smart when it comes to your budget allocation. Remember, the most efficient and effective way to communicate today is through digital.

When this crisis eases, we will be welcomed by generally new digital expectations from consumers. Is there going to be a major surge? Or a gradual rise? Your cash reserves must be able to respond to these kinds of scenarios.

Right Tools

To mitigate the threat of the virus, many organizations have worked remotely. By the end of this, it is likely that some companies will continue to work virtually while some return to their offices. But how will you support them while they are at home? First, you must re-think your strategies and make them long-term.

You may choose to provide your employees with more consistent access to networks, portable equipment and other communication software. This way you can increase their productivity while at home and you may host more intimate and hassle-free online meetings or virtual collaborations without missing a single idea.

Efficient Staffing

This global pandemic has created a wall in everyone’s workforce. To address this gap, you must continually make efficient and smart staffing decisions quickly. In a workplace, there are three typical employees present:

  1. Employees who effectively run the business
  2. Passionate and experience-hungry employees
  3. Starters who need to be trained

Identify individuals who belong in these categories. Then, instill trust and a healthy virtual working environment. Only then will your team members move to constantly communicate, actively collaborate and align their actions to the company’s goals.

After this review, classify additional skills you will need for the future. These could be people who are experts on cloud deployments, operating microservices, etc. If you plan to add in people, you must ensure that you choose the one with experience and can quickly teach other teams with new tools.

Right Brand Permission

Try to assess, is your brand really a digital brand? According to the Yale School of Management, “Brand permission defines the limits of customers’ willingness to accept a familiar brand name in new marketplace situations.” You cannot just claim to be “digital” and expect people to easily accept it especially when you haven’t been digital-driven, historically. You must earn it right.

Brand permission is something to work on and must need time. It focuses on delivering impactful digital products and services—to attract the people you need.

Digital transformation has since been a thing for businesses. But the global pandemic has only pushed to make it rise to a whole new different level — and FAST. We are living in an entirely new digital-driven world. Businesses can no longer simply sit on their laurels or draw digital out of their lives. On your pool of choices, fishing the right ones will ensure you a good spot in this ever-changing and unpredictable world.

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Ready to transition your brand online? We will be happy to guide you through. Learn more about how we can help you here at https://imanila.ph/lets-talk/ or drop us an email at [email protected].

 

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