Skip to main content

Tag: web hosting server

Why Your Website Page Speed Matters?

 

Website Page Speed — In this age of digital transformation, time is of the essence for all. What considers the best experience for most of the people is being able to do what needs to be done in the quickest time possible. And that holds true for most things, especially on the internet.

Websites these days are not just about design and functionality; it is also about the page loading speed. No matter how well designed and informative your website is, if it takes almost a minute to load a single page, then you are lagging behind your competitor’s websites who loads faster than yours.

There are more to your website loading time than what you’ve probably thought before. Below are the two crucial points that compel website owners like you to optimize your website’s loading time.

It matters to Users.

A website that loads fast leaves a good impression to the users. Aside from that, online users have a growing rate of declining attention span. According to an article of Timothy Egan posted on New York Times online, a survey of media consumption by Microsoft concluded that the average attention span of humans had fallen to eight (8) seconds from twelve (12) in the year 2000.

It is a crucial point showing that as technology improves, the attention span declines. Optimizing your website to meet this emerging user behavior will surely improve its performance.

And it matters to Google too.

Google puts user experience at the core of its technology and business. And what matters to the users, also matters to Google. It is the behavior and preferences of the online users that became the basis of all improvements applied to the search engine.

According to Google, the average loading time of a mobile landing page to fully load all elements is at 22 seconds. However, 53% of visits are abandoned if a mobile site takes longer than three seconds to load. And that where the problem lies. While most websites take 22 seconds to load, the users’ attention span is only at 8 seconds – at the most.

Below are the critical points Google shared to webmasters.

 

crucial-website-loading-time-figures

In the same way, a slow page loading time might affect your website’s search engine ranking. Since Google prioritize user experience, it will not let a slow loading website rank on the first page of Google SERP despite having marvelous content.

iManila-Talk-To-Us-CTA

What do you need to do?

To improve your website’s loading time, below are the steps that you need to take to optimize it.

  1. Using the webpagetest.org, check the loading time of every element in your website.
  2. Improve what needs to improve such as:
  • Compress large image and video files
  • Remove unnecessary plugins that slow your website loading time
  1. ALWAYS, depend on a reliable and high-quality web hosting server to make sure that your website loads on an optimal level. Servers are also responsible for loading time of the website, if your server is too old and lacks resources, your website won’t load fast enough.
  2. And you are covering visitors and audiences across the globe, you need to also use Content Delivery Network (CDN) to speed up the delivery of your website’s page loading on areas far from the location of your web hosting server.

Page speed is indeed a crucial part in the success of a website. In this age when human attention span is shorter than the goldfish, the only way website owners need to do to adapt is to optimize their websites from content to loading time according to the behavior of the users.

***

iManila is a trusted provider of both web solutions and digital marketing services that surely covers small and medium businesses online marketing needs. Our lines are open 24/7 and our sales executives are available Mondays to Fridays to assist you with your web, IT, and digital marketing queries.

Emails: [email protected] / [email protected] / [email protected]

Telephone numbers: (02) 490-0000, 01, 03 or at (02) 959-4807

Mobile number: (+63) 917-8476005

 

 

Sources:

  1. wisdekcorp.com
  2. nytimes.com
  3. thinkwithgoogle.com

Your Online Brand Starts with a Reliable Hosting Service

 

I heard this a lot from potential clients asking our tech support about our hosting packages. These potential clients are looking for a reliable hosting service provider. However, some of them are not quite knowledgeable. Perfect examples are those who are hesitant to know more about the hosting service they’re inquiring about. Most of them are marketing professionals believing that they need to focus more on growing the brand and creating a solid marketing strategy online. That is why they are passively asking inquiring because they simply need it – or just because they’re asked by their IT peers.

This is usually the pitfalls for some marketing executives. Not being able to understand the parameters and limitations of your hosting server usually lead to disaster.

As we always say, your brand online always starts with a reliable hosting service. And here are the reasons why.

  • Hosting server is your primary business data repository

All the information and files you upload to your website (and the website itself) are all housed inside your server. Whatever happens to your server will definitely happen to your website and your web applications such as your in-house CRM and ERP (if there are any).

Even if there are other factors affecting your website performance, your hosting server also takes a crucial in dictating its performance.

Your server’s specifications have something to do with the efficiency in retrieving data from folders in your server going to your website. Factors such as the bandwidth and processing speed have something to do with the loading time. If you are really uploading large media files such videos, you might need a better and bigger server.

Your business brand online is dependent on the content you upload online. Interactive mediums are usually bandwidth and space-hogging files. Often times, good marketing branding depends on the authenticity and creativity of the content created and uploaded on your online assets. And usually, the most effective content format these days are motion graphics and videos.

iManila-Talk-To-Us-CTA

  • Security of your hosting server says a lot about your data’s longevity

This digital age treasures, not just paper bills and bonds, but also data. Whatever we post online about our business, plus the things that we gained from it such as lead list, mailing list database, client lists, and even transaction histories are undeniably valuable business assets that should be protected.

Negligence and complacency can open doorways for hackers to get in and mess up with your valued database.

Find a hosting service provider who can give you security options to keep your peace of mind is the next best step that your company needs to do.

 

***

No matter how we try to justify that hosting servers don’t matter that much in online marketing – it will always come back to haunt us just like our past mistakes. A server keeps everything visible online, it is, in fact, the foundation of all online efforts. Undermining it is like claiming to build a tower without a solid foundation.

iManila is a trusted provider of both reliable hosting services and tech support service that surely covers small and medium businesses IT concerns. Our lines are open 24/7 and our sales executives are available Mondays to Fridays to assist you with your web, IT, and digital marketing queries.

Emails: [email protected] / [email protected] / [email protected] / [email protected]

Telephone numbers: (02) 490-0000, 01, 03 or at (02) 959-4807

Mobile number: (+63) 917-8476005

Security Questions to Ask Your Hosting Providers

 

Your suppliers and agency partners are also your business partners. At the very least, they should earn your trust. As service providers, your suppliers should think like you, and should value your business they way you do – and your hosting provider is not an exemption in the list.

The truth is, not all hosting providers are made equal, and definitely, not all of them can empathize with you. To make sure you are getting what you exactly need, below are the things you need to ask your hosting provider in terms of your hosting security.

Asking your hosting provider about security feature that will fend-off most malware and virus attack is mandatory. Also, it is in your best interest to ask them about how they handle such events and making sure that your data is protected.

However, as a client, you also need to closely monitor your company email users and their activities, as it will hit your server hard. Usually, malicious files are sent via unscrupulous emails that can sometimes pass through the spam filters. This thing should be dealt with utmost supervision on your end.

Hosting providers that give you support in this case is a plus point. That means that they care for your business.

  • Security Against Digital Attacks

As what we’ve previously mentioned in our former blog entry, hackers work harder to find ways on how to mine important data from various websites that they want to attack. Your server security should work as hard these hackers to safeguard your important business information stored in your database.

But in times, when securities can no longer keep hackers at bay, ask your provider if they have protocols that can help you salvage all files in your database, so as not to hamper your business operations.

It is a plus point if your provider has regular backups of your site to make the impact of the attack bearable for you as a client.

iManila-Talk-To-Us-CTA

This may not very a security feature, but this will be helpful for you. A hosting service provider with 24/7 support (either by chat or phone) is a must. The reason is that; perpetrators of malicious activities online are web inhabitants who work round the clock. There are chances that you might get caught in the middle of the night or during the wee hours when most of your IT personnel are off to bed or either out in the office with friends and their families.

The thing is, a 24/7 support feature gives you some sort of insurance that your provider is there to give you support when you need it the most – be it emergency cases of minuscule glitches.

***

These are the main things that should be of your concern regarding your business. Other nitty-gritty can be handled by your IT team. If you don’t have one, you can rely on some companies you can provide you consultancy or even the service to keep your IT needs and concern on the check.

iManila is a trusted provider of both reliable hosting services and tech support service that surely covers small and medium businesses IT concerns. Our lines are open 24/7 and our sales executives are available Mondays to Fridays to assist you with your web, IT, and digital marketing queries.

Emails: [email protected] / [email protected] / [email protected] / [email protected]

Telephone numbers: (02) 490-0000, 01, 03 or at (02) 959-4807

Mobile number: (+63) 917-8476005

The Hidden Benefits of Dedicated Hosting Service

 

When you are working in a marketing department or most especially in the IT department, you heard about your web or email server a lot of times. You would probably hear the term dedicated hosting service too. During the days when you are having massive marketing campaigns online, you’ll probably make it your default process to make your website as the primary landing page. And in the midst of the campaign, you will definitely experience some unwanted glitches. Two of these glitches are slow loading time of the website and inaccessibility for a certain period of time. If your company website and even emails are hosted on a shared environment, then this occurrence is expected. These things are all related to your hosting server.

Below is a perfect example of a similar situation that can be possibly be attributed to hosting server issue.

Scenario 1

One best scenario that would also describe this kind of difficulty is the booking website of a known LCC (low-cost carriers) airlines here in the Philippines. This airline, which is famous for its super low flight price promo, runs Piso-fare which is an annual flight sale. You can book flights that are incredibly cheap in advance. When this happens, a lot of consumers who are also into booking cheap flights are complaining about the inaccessibility of the website. Some may have encountered booking a slot but are having a hard time processing the payment or worse, experiencing an expired session, prompting them to start booking again.

This is really frustrating for visitors and often leads to poor traffic and conversion.

The fault may not be solely due to the server – because the coding and programming quality are also factors to consider – but the hosting server holds a large portion of the responsibility for this matter.

iManila-Click-here-to-know-more-CTA

Scenario 2

Probably the most epic of all are the government websites. In some corporate documents and presentation, government data is very important in setting the road for strategic directions. And oftentimes, government websites failed us the time we need them the most.

However, there are government websites that are hands-on in managing and optimizing their websites. The office of the president and the vice president, the Philippine Statistical Authority, and the Department of Science and Technology are some of the offices that have tidy and performing websites.

Verdict

There are two potential reasons for this kind of scenarios:

Firstly, they could be using a shared hosting environment and haven’t anticipated the surging visits to their websites – hence the problem of downtime and slow loading time.

Secondly, they could be using a dedicated hosting environment, but not solely dedicated to their websites. It is possible that even the webmails and other intra-agency files that eat the buffer space that should be used, in times of surging web visits.

Dedicated Hosting Server for your Website

The thing is, before signing a contract or allocating server space for your website, you need to have a background of your industry’s competition first. If you are catering to end consumer with built-in product catalog, you might want to consider a dedicated server for your website.

Why?

Because, catering to end consumer means, capturing a larger audience than those of the companies who deal with businesses. And usually, tangible products which are fast-moving are much prone to bloating web visits. Another consideration is if you’re a publisher. Publishers experience doubled the traffic of FMCGs. If you are either of the two, you need to go for a dedicated web hosting.

iManila-Talk-To-Us-CTA

Hidden Benefits

Sometimes we take things at face value. When it’s pricey, we turn it down. When it is a little cheaper, we go for it. The truth is, things that are priced cheap are often limited or capped. Those that are expensive will last longer and are flexible, and the same thing goes for hosting services.

Shared hosting environment is practically affordable because it is meant for website owners that are not into online commerce of publishing. An info site that is made as a reference site for the company, won’t consume much. That is why shared hosting server will do – even with email hosting in it.

  • Greater security and flexibility

Compared with shared hosting server, the dedicated server gives webmasters and web owners the flexibility that they need. Dedicated Hosting also comes with a better security because you don’t need to worry about other tenants that you are sharing the server with. In short, you have the full control of the server.

Dedicated hosting services usually come with support too. When you are having troubles managing the environment, you can contact your provider and seek some help. We at iManila, we don’t just provide support, we provide 24/7 support to make sure our hosting clients are well taken care of.

Since you are using the entire environment for your own benefit, that means the resources are all yours to use. That means that even when there are unexpected surges of web visits, your website is still up and running. Here in iManila, our servers guarantee a 99.95% uptime.

This is the best part. Since dedicated servers are flexible, you have enough room to scale-up your environment should the need for it arises. Will all the evolution of media consumption, the trend is always going up. People are more demanding in terms of content. Gone are the days of text and images, as people are starting to get accustomed to rich media such as plotagraphs, GIF animation, motion graphic and videos. These file formats are seriously eating up spaces, and once you are compelled to use them, a scalable dedicated server is your only choice.

***

With the fast evolving online community obsolescence is the only constant word to describe it. Megabytes are now just a child’s play, and who knows? The terabytes might be the next end users’ USB making hosting servers much bigger than they are now. With dedicated hosting, you have the power to scale up anytime you want, and with the support and security that comes with it, you can be sure that your website can meet the demands of the coming years.

For inquiries about web and email hosting service, you can call iManila at (02) 490-0000 or through the direct landline of our tech support guys at (02) 959-4807. You can also send us a direct mail at [email protected] or fill-out our contact forms through this LINK.