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Tag: website design philippines

Debunking the Most Common Website Myths

It is always a milestone for a business to have their own website as it’s a great way to expand their online presence. It can be exciting, but there are also a lot of myths about having your own website. 

We’re here to debunk those common myths and help you get on the right track to having the best business website possible!

Once you have a working website, you’ll attract visitors

Getting the website working and online is only half the work. What happens here is that there is a mismatch in expectations with business owners with how websites can give them the results they want. 

The truth is that it takes time, resources, and skills to attract website visitors. There are many factors to consider such as search engine optimization, paid search ads, video ads — in short, a lot of promotional means to get the right amount of traffic to your site. Once you put in the action then effort, that is the only time you’ll be seeing an increase in your website traffic. 

If your website looks good, you will start getting sales

Closely related to the previous one, while a well-designed website may be grabbing the attention of your visitors, it doesn’t necessarily equate to a sale. 

It is true that to attract new people and to give visitors a good user experience you would need a beautiful website, but at the end of the day, it’s still the quality of your products and services and brand reputation that weighs more. If all you are offering is aesthetic but your products or service fail to follow through on its promises, it will fail because people will be able to see through it. A business first and foremost must focus on its own products before worrying about aesthetics and appearances. If you are focused on delivering the right value to your site visitors, your site would work its magic even without the over-the-top designs. In short, your product should speak for itself, your website is merely a tool in helping your message get across to potential customers. 

Once your website is up, the work is done

This again is a mismatch of expectation as websites need ongoing attention much like any other business that needs to be nurtured and maintained. 

Website maintenance is a thing and part and parcel of this is renewing your domain registration on time, protecting your site from any potential threats such as viruses or cybercrime, keeping your design up to date in line with current trends, and investing in promotion to keep the site visitors coming. 

Your website needs to have all the features the other websites have 

There is a misconception that more features means your website will be better. While you may get a lot of inspiration by viewing websites of other brands, you may start to notice some of them have certain elements such as carousels for their headers. But again, it is always important to know the value of each decision as these can hinder your customers from properly navigating your site and getting them to do what you intend them to do. 

For websites, simplicity is key. The bells and whistles would not matter to your customer if they can get their business done on your website in the most direct and simple manner. It is always about the value that the customers get from your products or services. If you are thinking of having a certain feature, know that if it wouldn’t add anything of value to your customers then it’s better left out. 

What’s next?

For different people you may ask, websites may mean different things for them. However, it is important to know what it is that your business really needs as everyone has different approaches. Each business works differently. It is nice to research more about how you can create the kind of website that suits the purpose you intend it to and helps you achieve your business goals. Starting with debunking these common website myths, we hope to be able to guide you in creating your dream website. 

Getting the right experts on board can help ease any worries you might have about building a website on your own. Rest assured that you can find the right partner in iManila, who has been in the industry for over 24 years. Learn more about how we can help you build your website and how we can make it work for you. 

Poor Web Design Can Cost Your Business

Most of you are probably planning next year’s marketing strategies by now. But you might be forgetting about one important and mostly overlooked platform–your company’s website. Yes, a website may not be as interactive and as cost-efficient as social media but what businesses tend to overlook is that – websites are quite important! If you utilize it right, it might even bring you more revenue. How?

For starters, you already know that a well-designed and curated website is good for Search Engine Optimization, or in layman’s term, for ranking higher on search engines’ results pages. Nowadays, it’s not so hard to build your own website, but doing so may risk your business to have an unclear brand message and an unprofessional website. If you visit a company’s website with unruly information on its page or barely has information on it at all. Would you see that as a credible company? Probably not, right?

 

You Can Lose Potential Customers with an Unorganized Website

If your web design is all over the place, then the user will have a hard time finding what they’re looking for, making them exit your site unhappy. If you notice you have a high bounce rate, or that users leave your site after only visiting two pages, then check if they are having problems navigating from point A to point B. You may want to consult with UI/UX expert to see how else you can improve your user experience. A user-friendly website invites users to freely and easily move from one page to another – giving visitors the ease of finding what they’re looking for, while getting them more interested in the products and services that you offer. 

 

 

You Can Lose Brand Credibility With a Crappy Website

If your web design and overall aesthetic don’t have a coherent theme, it can hurt your brand perception. A well-put-together website that matches your print collaterals will help consumers connect your brand with references they’ll see later on. If you have an icon for your brand, and that icon is present on your website, visitors who may have seen your icon offline will now think, “I’ve seen this…” when they visit your site. Make sure you have a company background or an FAQ page for your website as this is useful for visitors that are interested in your business!

Search Engine Optimization is Important!

When you built your website, did you consider good SEO? Because you definitely should have! Good design and aesthetic can come and go. But a website with a good SEO ranking ranks higher on search engines’ results pages and makes it easier for consumers to find. You should also check if your website is compatible across all devices and loads fast. There are still a dozen other factors to consider for Search Engine Optimization. (You can read our related blog: SEO and SEM: The Perfect Online Marketing Tandem)

Colors Affect Purchasing Behavior

“Color is 85% of the reason you purchased a specific product,” says Neil Patel.

Research from QuickSprout indicated that 90% of all product assessments have something to do with colors. Although colors are subjective, at least use the right ones. Research states that big fonts, red colors in bold are good for headlines in your web design. On the other hand, the color blue generates a feeling of trust. “The Internet is a colorful place, and there is a lot that can be accomplished by using color in the right way, at the right time, with the right audience, and for the right purpose.”

 

All in all, don’t lose possible consumers because of a terribly designed website. Drop us a message to request for a free website audit from one of our dedicated Account Executives. We can help identify areas of your website that can be improved on! Email us at [email protected] or talk to us here. #iManila #WebsiteDevelopment #WebDesign #SEO