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Tag: website redesign

10 Common Web Design Terms Every Marketer Should Know

As the company’s trailblazers, the marketing team is expected to take the lead in making sure that their company’s branding is consistently represented for both offline and online materials alike. 

With the continuous growth of digital marketing, more companies are indeed taking more time in making sure that they are well represented online, most especially through their website.

If you’re looking into building or redesigning your website, it is possible that you may be lost with the all the terms that web designers and web developers use that you may not be familiar with. 

Be ready to take the lead and make your next web design meeting more productive by familiarizing yourself with these common web design terms:

ALT tag 

The ALT tag/text or Alternative tag/text displays in the image placeholder while the page is loading. It also helps in optimizing your website for ADA compliance, SEO ranking, and web accessibility. 

Call to Action (CTA)

A specific image, banner or button, CTAs are designed to guide your website’s visitor for a desired or expected course of action (e.g. Download Now, Contact Us, Learn More, etc.).

Domain

An essential component when creating a website, your domain is the “address” where people go to visit your website (i.e. ABC.com).

Hosting

This refers to where you “house”, serve and maintain your website. A web server is a computer running web software that allows and connects your website or web page on the internet. 

Meta Tag

An important aspect of SEO ranking, a meta tag stores information about a specific page on your website such as its description. This information is then used by search engines for indexing to help categorize and rank your website in search engine results pages (SERPs).

Plugin

This refers to software apps that are “plugin” in your Content Management Software (CMS) such as WordPress, to enable added features to your website.

Responsive Design

Probably one of the most important things to take note of when building a website, responsive design refers to your site’s ability to adjust to different screen types from desktop, tablet or mobile phones. 

Site Map

The first step in designing a website, a site map acts as the “blueprint” of your website. From its pages and content, it is important to iron it out in your site map to have a seamless website design process. 

SSL (Security Sockets Layer)

With privacy a major concern in the digital age, a Secure Sockets Layer (SSL) is a security protocol that establishes encrypted communication between a browser and a website. Make sure that your website is equipped with an SSL certificate (a website equipped with an SSL certificate has a lock symbol appearing before the URL) to keep your website’s information secure at all times. 

User Experience (UX)

UX (User Experience) is the discipline of seamlessly optimizing your website’s content, design tools and techniques to help your website visitors in easily navigating your website. This covers all aspects in creating your website from copywriting, design and even your website’s screen loading time. 

Need a hand in creating or redesigning your website? Let our team at iManila help you!

Contact us today at (02) 490 0000 or email us at [email protected]. 

Why You Should Have a Website Revamp This 2017

 

Change is inescapable and life fads transform before we actually know it. Yet, the choices we have are… Uhm, no. We have no choices but to cope.  To cope for our own sake.  Like how we choose to cope up with that one powerful thing that consumes our lives – technology. Those technology-based techniques we used three to four years ago are now considered vintage, and as humans who couldn’t afford to be left out of the trends, we should always be on our feet to keep up with the coming changes.

Alright, let’s get to the point. We here at iManila deem to give you an eye-opening tip for your business, and specifically, your website. To cut to the chase, we highly recommend a website revamp for your business this 2017, and here are the reasons why you should definitely do it.

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Your website design is so ancient it could pass as an artifact in the National Museum.

The first time you launched your website ages ago, yeah, you were the cool one. The vivid color scheme, screaming bold typographies, text-heavy first fold, and pop-ups. You certainly lead the game. But not today. Not in this period of minimalism and simplicity. Web visitors prefer seeing clutter-free websites. They need information. You must provide it to them in the easiest way that their eyes could see and their mind could understand. You know the old saying that simplicity is beauty? It applies. So, a website revamp will definitely be ideal.

Your website lacks conversions like an unrequited love.

One of the reasons why websites are created is to be a profitable online medium for businesses. Why spend money if it won’t deliver results, right? So, if you want conversions, think if your website really deserves any. Does it contain high-quality photos? Does it have compelling content? Is it easy to navigate? Whether it’s for brand awareness or leads generation, you have to determine what your website goals are for you to measure conversions.

Your website has to move-on from the desktop era.

Mobile usage increases each day. Even ten-year-olds and people in their sixties are part of the increasing statistics, causing the unstoppable growth of mobile browsing. Given this, you have to go with the trend and make your website mobile-friendly. Getting a website revamp to have a mobile-responsive web design automatically adjusts your website interface from desktop to mobile, viz. Meaning, whatever device you are using, you can still view the site as it is. No need to zoom it in or out just to read the text properly.

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Your website couldn’t even get awards or nominations for the SEO-friendly website of the year.

You have probably encountered the term Search Engine Optimization once in your life. But, have you considered applying this modern marketing tactic for your business? If not yet, you better do so. You can start by redesigning your website first. Good ranking in search engines is a result of a good integration of meta tags, title headers, compelling content, AND great website design. These strategies always work BEST together.

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Revamping your website is not just a luxurious gesture, but more of a necessity. A need. A must. Whatever term you use, you just got to do it for your business, for your market, for you – as it mirrors the quality of your service and products digitally.