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Why Skipping Professional Hosting Might HURT Your Brand

Potential customers often build their first impression of your brand through your website. It’s more than just having a mere online presence; it represents your business values, ethics, and professionalism. Therefore, choosing the right hosting solution is paramount when establishing your website. In this blog post, we’ll delve into the crucial role of professional web hosting and why cutting corners in this department might inflict long-lasting damage on your brand.

1. The Foundation of Digital Presence

Your website is the foundation of your digital presence. It is a gateway for customers to engage with your products or services. Opting for professional web hosting ensures a robust foundation, minimizing downtime and ensuring seamless accessibility. With iManila’s Professional Web Hosting services, you not only secure a reliable hosting platform but also gain access to several tools to enhance performance and security.

2. Loading Speed Matters

loading speed matters in professional hosting

In today’s fast-paced digital environment, users expect instant gratification. If your website takes too long to load, visitors will likely abandon ship and move on to a competitor. Professional web hosting services prioritize loading speed. It optimizes server configurations and employs content delivery networks (CDNs) to ensure a fast-loading website. This feature not only enhances user experience but also improves search engine rankings, a crucial factor in today’s competitive online market.

3. Security Breaches and the Cost of Ignorance

security breaches without professional hosting

Cybersecurity threats are ever-looming, and your website is a prime target for hackers. Professional web hosting providers invest heavily in security measures, implementing firewalls, regular backups, and constant monitoring to thwart potential attacks. Skimping on hosting might expose your website to vulnerabilities and risk-sensitive customer data and tarnish your brand’s reputation. Professional hosting is an investment in the security and integrity of your brand.

4. Customer Trust and Credibility

Imagine stumbling upon a slow, unresponsive, or frequently down website. Would you trust such a business with your personal information or credit card details? Probably not. Professional web hosting instills confidence in your audience, signaling that you prioritize their experience and take your online presence seriously. Establishing trust and credibility is paramount in the digital landscape, and professional hosting is pivotal in achieving this.

5. The SEO Advantage

Search Engine Optimization (SEO) is vital in enhancing online visibility. Search engines reward and prioritize websites with faster loading speeds and reliable uptimes. By choosing professional web hosting, you’re aligning your brand with SEO best practices. In return, your ranking will improve, making your website more discoverable to your target audience.

Final Thoughts

In the competitive digital arena, your website’s performance is non-negotiable. Professional web hosting is the key to unlocking several benefits contributing to your brand’s success. Don’t compromise on the foundation of your online presence. Contact iManila today for professional web hosting services, web design & development, and digital marketing solutions. Elevate your brand and leave an unforgettable impression on your audience. Your digital presence begins with the right hosting partner.

Partner With iManila

With 27 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative information technology, web, and digital solutions.

iManila is a top hosting provider in the Philippines, offering reliable web hosting solutions, including shared web hosting, business cloud hosting, and dedicated server hosting to meet your business needs. As a leading web development company, iManila also offers web design and development, website update and maintenance, and technical, desktop, and remote support services. Our expertise extends to mobile applications development specializing in customized web systems catered to diverse industries. As a top digital marketing agency, we also offer a wide range of digital marketing services. Talk to us!  

Secure Your Website ALL YEAR with These 5 Essential Tips

In today’s digital age, website security is vital. With cyber threats evolving constantly, safeguarding your online presence is not a one-time job. It’s a year-round commitment. Whether you run an e-commerce store, a blog, or a corporate website, protecting your digital assets should be a top priority. This blog will provide five essential tips to ensure your website is safe and protected all year.

Why Website Security Matters

Website security is not just a technicality; it’s a business imperative. A breach in security can lead to data theft, loss of customer trust, and potentially catastrophic financial implications. By taking a proactive stance on website security, you protect your online assets and safeguard your brand’s reputation.

  1. Strong Passwords: The First Line of Defense

    Secure Your Website ALL YEAR with These 5 Essential Tips - strong passwordA strong password is your website’s first line of defense against hackers. Ensure to use upper and lower case letters, numbers, and special characters. Avoid easily guessable passwords like “password123” or “admin.” Consider using password managers to generate and store complex passwords securely.

  1. Keep Software and Plugins Updated

    Outdated software and plugins are common entry points for cybercriminals. They often exploit vulnerabilities in outdated code to gain access to your website. Regularly update your content management system (CMS), themes, and plugins to prevent this. This simple action can go a long way in ensuring your website’s security.

  1. Regular Backups: Prepare for the Worst

    Secure Your Website ALL YEAR with These 5 Essential Tips - website backupNo matter how secure your website is, there’s always a slight chance of a security breach. In such cases, having recent backups is your safety net. Make it a habit to schedule automated backups of your website data. Ensure these backups are stored securely so you can easily restore your website data in case of a security incident.

  1. Install an SSL Certificate

    An SSL (Secure Sockets Layer) certificate encrypts data transferred between your website and users’ browsers. This encryption enhances your website’s security and boosts your search engine ranking. Users are more inclined to rely on and interact with websites that display the padlock icon in the address bar.

  1. Employ a Web Application Firewall (WAF)

    Web Application Firewall (WAF) is a security layer that filters and monitors incoming web traffic to your website. It helps prevent malicious traffic and cyberattacks like SQL injection and cross-site scripting. A properly configured WAF can be a formidable barrier between your website and potential threats.

Bonus Tip: Choose Dedicated Web Hosting

While not directly related to website security, your choice of web hosting can significantly impact your website’s vulnerability to security threats. Dedicated web hosting, as opposed to shared hosting, can provide an additional layer of protection. With dedicated hosting, your website is the sole occupant of a server, reducing the risk of security breaches from other websites sharing the same server.

Dedicated hosting typically offers enhanced security features, including firewalls, intrusion detection systems, and proactive server monitoring. These measures help protect your website from attacks and vulnerabilities, making it a wise choice for businesses or websites that handle sensitive data.

In Conclusion

Securing your website is a year-round task, and these five essential tips should form the foundation of your security strategy. While these insights reduce the risk of cyberattacks and data breaches, remember that website security is a continuous effort, not a one-time fix.

Your website’s security matters, and so does your online success. Contact iManila today to take the first step in securing and enhancing your web presence.

With 27 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative information technology, web, and digital solutions.

iManila is a full-service business web development company in the Philippines ready to help you with WordPress website creation or building an ecommerce website for your business. From web design and development and website update and maintenance, to web hosting, email hosting, and technical, desktop and remote support, we are your team. Aside from this, we are also a website and mobile applications development company specializing in customized web systems for businesses in different industries and a top digital marketing agency that provides a wide range of digital marketing services. Talk to us!

Shared Hosting vs. Dedicated Hosting: Which is Right for Your Business?

Web hosting is an absolute necessity for all businesses with a website. It allows businesses to store all the data needed for their website to run smoothly while keeping it all secured. 

With so many options to choose from, it is hard to decide which type of hosting service to invest in. For this reason, we are featuring two of the most popular hosting services – Shared and Dedicated Hosting. Read further to help you make the best decision regarding where, and how, to host your site!

Shared Hosting

Shared Hosting is one of the most used hosting services. As the name suggests, it functions by hosting multiple websites on one server. This is fairly inexpensive to use and involves sharing resources with other users. However, hosting hundreds or even thousands of websites on a single server can create a lot of advantages and disadvantages.

Advantages of shared hosting

  • Inexpensive- If you’re low on budget and looking for a quality hosting service, then Shared Hosting is perfect for you. A single server’s maintenance costs is distributed among its many users. In this way, it lowers individual costs to customers in the process. Moreover, you also have the option to pay more to upgrade your storage or resources to allow more website traffic, or bigger use of storage space.
  • Easy to use- Another benefit of Shared Hosting is that it’s easy to use. New websites usually use this service since it requires little technical skill. Overall, Shared hosting comes with a control panel to manage the website, and pre-installed programs to accommodate most websites. Moreover, server setup is done by the hosting providers, so more or less the hosting is ready to use upon turnover to the client.

Disadvantages of shared hosting

  • Joint server resources- Shared Hosting is a great option for new websites since it provides basic resources and is fairly easy to use. With that said, however, it does have its limitations. One of those disadvantages is the “bad neighbor effect.” Basically, this is where one website on a shared server takes over most of the resources. When this happens, it can cause other websites on the server to slow down. Luckily, the chances of this happening are low since professional hosting companies provide more than enough resources to accommodate their users.
  • Security Risk- Another risk of using this hosting service is that your server’s IP address could be blacklisted if someone on the same server is sending out spam. To prevent this from happening, make sure you pick a web hosting provider with policies against this abuse.

Dedicated Hosting

Unlike Shared Hosting, Dedicated Server Hosting is a single server specifically for the use of your business website. This helps cut out the competition in the process and results in better overall website performance. In this hosting service, you have more control over your server, how fast it goes, and what to do. However, it does come with a price and requires more knowledge in order to maintain it. 

Advantages of dedicated hosting

  • Full control of server resources- Since there is no server sharing involved, there are no bad neighbor effects. This means that all of your server’s processing power, memory, and disk space can be focused on your website. Moreover, there will be no other user who could expose your website to cyber threats and cause it to be blacklisted.
  • Customizing capabilities- Another advantage of a Dedicated Server is its ability to use extensive customization, which helps you optimize your server settings. Not only that, but it also gives you root access so that you can modify software code.

Disadvantages of dedicated hosting

  • Expensive- Although it offers a more secure hosting service, it does come with a price. Renting dedicated servers is expensive than a shared hosting. It can cost up to 10x more of the latter depending on the storage and resources your website needs.
  • Requires technical knowledge- Dedicated servers require a high level of technical knowledge. This is especially true if you want to maximize your hosting server’s customizability. If you want to pursue this service, we recommend hiring a server admin or purchasing a plan that includes server management support.

Choose the perfect hosting service today!

Picking the right server is important especially if you want to maximize the performance of your website. For instance, shared hosting would be the best option if you don’t need immense bandwidth, memory, or control, then. On the contrary, if your website requires lots of server resources, and your team can efficiently manage a specialized hosting setup, go with dedicated web hosting. Whatever you decide to get, make sure to avail it from a reliable hosting provider and from one of the best hosting providers in the country, iManila!

With 27 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, a web development company and a top digital marketing company in the country, is committed to providing our clients with innovative information technology, web, and digital solutions.

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, dedicated server, technical, desktop and remote support, and digital marketing services needs.  Talk to us!