[email protected] | 3F Hanston Bldg., Ortigas Center, Pasig City | +632 8876-1925 | +63947 427 3011 | +63906 531 4922 | | |

Category: iNews

Why You May Need A Dedicated Server for your Business blog

So you have decided on launching a website for your business. The next step would be to decide on the hosting solution that would be best suited for your business needs. Should you go for a shared web hosting solution or a cloud hosting solution or a dedicated server?

What is the difference between these hosting solutions? In this article, we will be exploring specifically what a dedicated server is and if this is something you should be considering for your own website and email needs.

What is dedicated server hosting? 

Falling under the umbrella of web hosting, dedicated server hosting is a type of server web hosting that provides the best infrastructure available for your website. This is because you would be having the entire server dedicated all to yourself, without sharing it and its available resources with anyone else. 

This is the opposite of shared web hosting which would mean sharing some of the server space and resources with other business websites. From this description alone, it is easy to see that dedicated server hosting would be more costly than shared hosting, but this is because of the benefits that it brings to the table. 

Better security and overall performance

If you are wary of security, then it is in your best interest to go with a dedicated server. This gives you full control of the server, which lets you tweak its security to your needs and specifications. You can have access to better security especially if you need to handle transactions over SSL or FTP. 

You can maximize your website performance by having your own dedicated server by maximizing your web uptime. If your website is expected to receive high traffic, having your own server can make your website more reliable and stable performance-wise. 

Unique IP address 

Having your own server to yourself means having your own IP address. Having your own unique IP address has its benefits such as not being affected by your neighboring sites in case there is another spammy activity going on over there, affecting your search engine ranking. All of your SEO efforts would be ruined if an IP address is flagged. 

If your website is used as an eCommerce platform, having your own IP address is a must as you would need SSL for credit card processing. 

Flexibility and scalability

When you are starting out on a website, you have no idea just how expansive your site will become especially when you experience growth. With dedicated web hosting, you will have the flexibility to customize your website when the time comes to accommodate the needs of CPU, disk space, software, and more. The server environment is flexible to fit your business needs and give you control over its specifications. 

Save on time and resources 

Managing a web server can be a lot of work that means purchasing and maintaining equipment. Dedicated hosting is a cost-effective way to get all the benefits of having your own full server. A dedicated hosting provider would be in charge of handling the costs related to the building and maintenance of server equipment. For a business owner, this means you would deal with less overhead and save you on time and hassle which are also valuable to any business. If you don’t have anyone with the knowledge to manage your dedicated server, most providers also offer Server Management Service contracts. 

Is your business ready for a dedicated web server

Now that we have highlighted all its benefits, it is not to say that shared hosting is not a good option as it can serve a lot of businesses well. At the same time you might like to read more about Cloud Hosting and why this is the latest innovation in terms of hosting solutions in this day and age. 

Overall, consider a dedicated server if your website has high traffic, has sensitive information and has a lot of content in deciding if a dedicated server is for you. Work together with an experienced dedicated web hosting provider to get the best website performance for your business.

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. We are a full-service business web development and advertising company ready to help you with your web design, web hosting, email hosting, technical support, and digital marketing needs. Inquire now and message us today!

October 5, 2021 blog

Digital marketing is at a really unique spot that allows businesses to generate leads through many different channels. Where before the ways of marketing often involved ad placement or cold calling, digital marketing opens up a connection with the customer through multiple touchpoints. Don’t get lost behind the new trends of online marketing and get a better understanding of the basics to help your business. In this article, we have got you covered through this simple guide on how to increase leads through your website through digital marketing!

 

Search Engine Optimization (SEO) 

You may have probably heard the term SEO or Search Engine Optimization if you are looking for ways to improve the visibility of your website. SEO is one of the sure-fire ways in being able to reach your customers. What it does is that it makes your website more relevant by helping you ‘rank’ in the search engine for certain keywords and phrases that you want to bid for. 

Why is SEO so important? Most people don’t make it past the first page of search results when they are looking for something online. This means that you must be on the first page, and at the very top if you want that traffic and visibility. Ranking poorly can throw away all the effort you have poured onto your actual website if no one else can see it. 

There are many aspects to SEO, but it all starts with doing keyword research which involves brainstorming all possible types of keywords. You must select the keywords you want to target and know the keywords that your customers search with. 

Optimization is another aspect of SEO which are the steps that can enhance your presence on search engines. This involves on-page optimization by ensuring that your desired keywords are visible on your site as well as the back-end of link building which links your content to reputable sites to boost your site’s trustworthiness. 

The last aspect of SEO is user experience which matters as giving your website visitors a great experience can make them stay longer and become a lead. This has to do with factors like how fast your page loads, how well your website is designed, and how easy it is to navigate on your website. 

If you want to know more about the latest SEO trends in 2021, read more here

Pay-per-click (PPC) ads

Another way to rank your site at the top is through paid advertising also known as pay-per-click (PPC) advertising. PPC also involves keywords so doing your research on your keywords is just as important. How it works is through a bidding system where advertisers bid an amount they are willing to pay for each click. Similar to SEO, the longer and more specific the keyword you have, the less competition and the less money you will pay for that click. 

How do you get your ad placement to rank on top? PPC relies on both your bid and quality score which is determined by the search engine based on the relevancy of your business website to the keywords you are bidding for. 

PPC is a good way to generate quality traffic as these clickers would have a clear intent. Doing PPC can also help you see where your money goes for those who want to see a return on their ad investment as you only would pay when someone clicks on your ad. The key here then is to make sure you are bidding for things only relevant to your business as you can overspend if you make your keywords too generic and broad. 

Content marketing 

Generating blogs, long-form articles, infographics, and videos are all part of content marketing. This helps show that you are visible as you are churning out content that helps add to your credibility. Content marketing can greatly make a positive impact on your website as they stay longer on your page and see what you have to say. The key is to provide some valuable information to your audience, giving them content that they would be interested in. 

This helps build your authority which is an important aspect of any business, showing everyone that you know what you are doing. People who view your content can not just learn the information you promised but also learn more about what your business is offering and turn it into a lead. Unlike ads which can be intrusive and disruptive, content draws your audience in if there is already that initial interest in what you have to say. 

Social Media 

Social media can be a valuable channel for growing your leads and nurturing them. In these channels, you can share images, videos, and content to help your audience know more about your business as well as share all important business information such as your contact information, website, business hours, etc. 

The biggest difference social media has is that it is a source of engagement where you can interact with your audience through the comments, reactions, and messaging features. This can let you not just see what they have to say but build and grow your relationship with your audience to make them ready to become your next leads. The right social media strategy is all about knowing what channels your audience frequents and then create accounts for those. 

Generate leads with ease by utilizing these digital marketing channels to help give your business more visibility. Using these channels together can help make for cohesive multi-touchpoint marketing for your business. Grow your leads by working with one of the top advertising companies and make the most out of your channels. 

If you still have any questions regarding digital marketing or how to generate leads through your website, then let us help! With 25 years of experience in the industry, iManila is committed to providing our clients with innovative digital solutions. We are a full-service business website development and digital marketing company ready to help you with your web design, web hosting, email hosting, technical support, and online marketing needs. Visit our website and see how we can work together.

Are You Regularly Updating Your WordPress Version?

Seeing prompts to update your current software is a common occurrence. WordPress users are not exempt from this as prompts are sent via email whenever a new software update comes out. If you are not the type to frequently update your WordPress CMS, here is a quick guide on why it is vital to regularly update your WordPress version. 

 

Security purposes 

WordPress is known as the most popular website builder and is a familiar name to many web designers and developers not just in the Philippines but all over the world. WordPress was built by a community of developers who regularly work in ironing out the software and checking for any bugs to improve the overall performance of the site. This is the reason why WordPress plugins and features get better over time and sites are able to keep up with industry standards. 

Because more than a third of websites are powered by WordPress, it can be an easy target for hackers and data thieves. Added to this is the fact that WordPress is an open-source software, leaving it open for anyone to figure out new ways to hack into it. 

Whenever there are bugs, the web developers at WordPress work to put out an update that patches that bug so leaving your website outdated means leaving your site with security weaknesses. WordPress also comes with a wide array of plugins which can also be susceptible to hacking so updating these alongside the various themes is always a must. 

Bug fixes 

It is normal that bugs exist even with the amount of testing done by any web developer on a major update. This is why there are more incremental smaller updates to patch those issues. Even if you are not experiencing any of the said bugs, it is best to update your website nonetheless to prevent any encounter which can hamper your website. 

Website speed 

Speed is an important part of any website not just in SEO but in creating a good user experience. As web developers behind WordPress strive to always better their software, each update is intended to make WordPress run faster. 

Up-to-date on new features 

Performance is not just a goal of WordPress website developers. They also make sure to bring changes to WordPress such as through the addition of new features. These features can add to the quality of life of any person building a website in WordPress with the added improvements and accessibility to their interface. 

Staying up to date on new features also benefits anyone trying to troubleshoot WordPress website issues as support forums would often revolve around discourse using the most updated versions of the software. 

Keeping your WordPress updated 

Luckily, it is fairly easy to update your WordPress version and numerous themes and plugins. With the notification section of WordPress, you are updated for any available updates up for download. Go to Dashboard then click on Updates to install the updates and you are good to go. For those who do not frequently visit the WordPress backend, they can opt to turn on the automatic updates for major releases, minor releases (includes security updates and bug fixes), themes, and plugins. They can also turn on email notifications so that they get properly notified whenever a new update is released. 

Keeping up to date with WordPress along with its best practices can help any company make the most out of their website. Make sure you are utilizing your WordPress to the fullest for your website by partnering with a web design and web development company to help boost your overall business website’s performance. iManila specializes in business website development and design that has helped numerous companies have great websites. Connect with us and see how we can help take your website to the next level.

With 25 years of experience in the industry, iManila is committed to providing our clients with innovative digital solutions. We are a full-service website development and digital marketing company ready to help you with your web design, web and email hosting, and digital marketing needs. Inquire now and message us today!

Cloud Hosting Blog

The emergence of cloud technology has taken the world by storm and for hosting, it is no different. What exactly is the cloud and why is cloud hosting the better choice over the more traditional hosting option? We will take you through everything you need to know about cloud hosting and why you should migrate your website and emails to the cloud. 

Cloud technology 101 

Transitioning to cloud technology means moving or migrating your data, software, applications to the cloud where they can be accessed anytime and anywhere. This is a far cry from traditional means of storing your data which involve disks and drives in order to be accessed. 

The cloud has become very prominent to the point where most of the things that we interact with on a daily basis involve the cloud from storing our data online in drives, listening to music shared across multiple devices, and more. The defining characteristic of the cloud is that it is easy to access, making it extremely convenient for everybody. 

Why businesses should migrate to cloud hosting

There are many considerations for businesses to move to the cloud but one of the main reasons to do so would be to meet the ever-growing needs of customers. Companies that do not adapt to this can risk getting behind the trend and their competitors. The cloud can also help give easy solutions and offer a better environment for scaling in the future as it does not have any of the limitations traditional hosting faces. 

Benefits of cloud hosting 

    • Increased uptime of server – Hosting on the cloud can give you the maximum network uptime possible with no single point of failure. If one server is unable to take your request, any of the other servers can take its place — something that traditional hosting cannot do. 
  • Better security – Cloud hosting equips businesses with an infrastructure that ensures data is secured at different levels from data, application, and physical security. Companies can rest assured that they get firewalls and backups, data isolation and storage segregation, customer identity management, and encrypted solutions. Traditional hosting lets you share your resources with other websites on the same server or get a costly private dedicated server. 
  • Scalability – One of the biggest advantages of the cloud is scalability. Resources can be instantly allocated to meet the growing needs of your website. While the traditional hosting method requires physical machines which have their limits on resources, cloud hosting allows sites to add or remove resources such as storage, RAM, and bandwidth from the network of servers. 
  • Backup options – Disaster recovery can be tricky with traditional hosting with just a single server. Cloud hosting is superior as they automatically back up data in their interconnected servers. 
  • Cost-effective – Cloud hosting lets companies only pay for the resources that they need so there is no need to invest in any infrastructure that might not be used. This lets companies allocate their resources to more important areas. 
  • Better performance – Cloud hosting benefits from the latest technology. This means that you can customize and integrate your software depending on your company’s needs. Sites hosted via cloud, in general, perform better than those hosted in a more traditional method. 

Ensure your company’s website is reaping the benefits of hosting on the cloud. Having the right kind of web hosting can help not just in your brand’s overall image but also help you achieve your business goals by having good performing and reliable business websites. iManila is a digital marketing company and one of the best web hosting providers in the Philippines with years of expertise in web hosting, email hosting, and web design and website development. Connect with us and see how we can help improve your business website today!

Let's work together!


Make the first move! Let iManila help you maximize your presence online.

Just fill out your contact details and tell us what you need, then we’ll be sure to get back to you as soon as possible.



 

Terms and Conditions | Privacy Policy | Site Map
Copyright © 2021 iManila