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Category: iNews

Web Hosting

Hosting plans will always vary in storage and specifications. Most website owners don’t know a lot about hosting. They usually opt for a free or the cheapest plan they can find and focus on designing their website. Over time, basic hosting plans become very limiting.

Remember that as your business grows, you need to consider better hosting options. Hosting packages are an investment, and you have to choose wisely. It should be engineered for powerful and reliable performance online.

At this point, you may be wondering if it’s time to consider upgrading your plan. Let’s help you with your decision. Here are some signs that it is finally time to upgrade your hosting package:

  1. You’re concerned about website security.

Your website hosting should be fairly secure and is using quality security and protection for your site. No platform can be 100% sure of site security, that’s why it’s important to follow different ways to improve website security. That said, as your website grows, there will be a lot of advanced security features needed to help make sure that your site is safe 24/7.

  1. Your website is not getting quality performance and traffic.

Your website should be optimized. First off, it’s important to check if your website is always being analyzed, meaning that your website uptime is clear. Your website should consistently drive traffic, and handle concurrent users well. If that’s not the case for you, then it’s possible that you are not getting enough resources and your current hosting plan can’t handle a website that’s optimized for speed.

  1. Your current plan doesn’t provide enough space and resources.

As your website generates more user activity, adds more pages and files, your site will take up additional space and require more server resources to be able to run smoothly and not experience any downtime. There are different types of websites that are perfect for specific types of hosting packages.

Once your databases and files are exceeding their set limits, outgoing emails take longer to be delivered and other resources begin to run out. This means that you need heftier hosting plans such as a business cloud hosting service, a WordPress secure hosting, or maybe even a dedicated server.

Keep in mind that your website security, traffic, and resources are important and what matters most is that your website is safe and working and has available resources that include disk space, storage, bandwidth, and databases. Before uploading your website, make sure to always contact your hosting provider if your hosting package or server is compatible with your website and vice versa. 

A web hosting plan needs to be efficient and flexible for growth. Upgrading a hosting plan is worth investing in just for the sake of user experience alone. Take time to experience your current hosting as a website visitor and see if it’s helping with your business growth or holding you back. Or imagine what it’s like to be your client always receiving a message bounce whenever they contact you via email. 

Upgrading your hosting package should be considered as a good investment as it’s a good sign that your business is on the fast track of growth and is in need of more resources online. 

With 25 years of experience in the industry, iManila is committed to providing our clients with innovative digital solutions. We are a full-service website design and development, hosting, and digital marketing agency ready to help you with all your online needs. We are dedicated to providing solutions for your website and email hosting needs, to make sure that your resources online are at par with your business’ requirements. Send us a message and get free consolation from our dedicated sales team, who will help you identify exactly what kind of hosting package you need for your business!

iManila: Improving lives through technology since 1996. 

Mobile App

Data shows that people spend over three hours on their phones on average, per day. App stores house millions of mobile apps which many businesses have joined the trend on. As a business owner, it always seems like a good idea to join the bandwagon and get an app developed. Apps can be a great avenue for gaining exposure and be a great channel as active app users can be of great value to the business. 

But before you get started into building your new mobile app, there are things to keep in mind and consider first, because the reality is, building an app requires a lot of resources. In this article, we will lay out the points to consider on whether or not your business needs a mobile app. 

Your website’s mobile friendliness

Before diving into a whole other channel, it’s best to look back at your current website and see how it holds up with mobile users. Because a majority of people use their phones when browsing the internet, the readiness of your website to meet those demands is of great value. If your website has a responsive web design, then it is optimized for viewing in smaller screens such as phones and tablets. There are a lot of essential elements for website success this 2021. If your business website is still lacking in the mobile-friendliness department, then now is a good time to reconsider this first before considering investment in a mobile app. 

How the app can solve a customer problem

The purpose of an app is to provide additional functionality that mere websites or social media pages cannot offer. If you find that the website will not be providing additional convenience or added use to your customers, then it is best not to build an app in the first place. This will just be a waste of resources as your app will find a hard time resonating with potential customers. Having an app that will not resonate with your potential customers, essentially means investing in an app that your users will not bother to download on their mobile phones or worse – will opt not to use simply because it doesn’t add any value to them.  

Retaining customer data

If your business is one that is reliant on repeat customers, having an app can help in the entry of information. This is applicable in e-commerce stores or food delivery service types of businesses as these require customers to fill out their information. An app can help in this issue so that your customers would not have to enter the information each time, helping boost your sales. But again, if your business does not yet have a loyal customer base, it might be good for you to consider investing in your website or on digital marketing efforts instead. Businesses that have successfully run on mobile apps have built a huge loyal customer base mainly due to their consistent promotions, digital marketing and customer loyalty campaigns. If you don’t have any of these types of campaigns in mind yet, best to go back to your drawing board before investing more capital in your mobile app. 

The channels that your competitors use

Checking out what your direct competitors have as channels would be handy in knowing possible areas for improvement. If they use an app, you can check out how the app holds up in the app store ratings and customer reviews. This can help you gauge the usefulness of the app and its effectiveness to your target consumer base. If they have an app, then that means that you are possibly missing out on a crucial channel, and see where you can improve as compared to their mobile app. If none of your direct competitors have a mobile app, then maybe it is an indication that having an app is not the best channel to reach your customers. 

The verdict 

If these points resonate with your business, then it may be a solid sign that building a mobile app may either be the next best course of action for you OR that it’s something that is not suitable for your business. Otherwise, sticking with the channels that work for you is still a good course of action. At the very least, a mobile responsive website works for a great majority of small businesses. With any of your digital marketing strategies, it is always important to keep in mind that with each touchpoint whether it be a mobile app, website, or social media page, that you are delivering your customers some real value. 

Reach your customers with the right digital solutions. With 25 years of experience in the industry, iManila is committed to providing our clients with innovative digital solutions through website design and development, hosting, digital marketing and mobile apps development. Still trying to figure out exactly what your business needs? Let’s talk and we can help you identify the right solutions for your business. 

Your website is your most important resume, as it tells your visitors what your brand is all about. But with every visit, one must highlight the first thing that everyone sees whenever they land on a website – its landing page.

Landing pages are one of the most vital foundations of lead generation. However, most companies don’t use them enough, or at all. Most of us would give more attention to the website’s homepage instead. At the end of the day, it is the first room in your computer-generated storefront when visitors “walk” through the door.

More so, a landing page is a critical must-have for any website because it offers a targeted platform for converting higher percentages of visitors into leads. And with the latest trends such as email marketing, social media, pay-per-click (PPC) advertising and other online channels, you have the capability to send traffic to specific locations (landing pages) containing the right messages for each audience. 

Landing pages essentially tell your visitors what you want them to do and why they should make a specific action now. When done right, your website landing page can definitely bring a positive impact on how you generate leads or sales through your website. 

In this week’s blog, we’ll share some tips on how to maximize your website’s landing page. 

  • Know the Elements of your Landing Page

First and foremost, you must know the basic elements of a landing page. These elements should comprise your landing page such as a headline and an optional sub-headline, brief description of what you offer, at least one supporting image or short video, and other supporting proof elements such as testimonials, customer logos, or security badges. And most of all, include a form on the landing page itself to capture information. In some cases, if you can’t put a form, you may use a large call-to-action (CTA) button to direct your visitors to what they need to do next. 

  • Use Separate Landing Pages

Homepages are typically jam-packed with messaging, making visitors feel lost. Also, using a main site product page is not recommended either. Even if you’d spent so much time perfecting your homepage and its sub-pages, a committed landing page will perform much better at converting visitors into online returning customers or audiences because they know what they want. In this day and age, when you’re running a digital campaign or promotion, make sure that when users click on an ad – they are immediately directed to learn more details about the promotions, rather than just ending up in your homepage with too much information for them to even figure out why they clicked the digital ad in the first place. 

  • Make Your Purpose Clear and Concise

Keeping your landing page clear and concise will naturally make your visitors do the main action. Moreover, avoid stuffing too much information on your landing page as your visitors would be confused and might leave immediately. When visitors see your page, make sure they are automatically able to see what it is all about and it automatically tells them what you want them to do. Limit the amount of copy, images, media, and links to only what’s needed, and establish your content in an orderly manner. And don’t forget that a call-to-action button might just be your best bet as it tells your visitors what to do next – which is specifically to CLICK HERE!

  • Limit Your Navigation 

The main purpose of a landing page is to encourage your visitors to take one specific action. Of course, you want to keep your visitors on the landing page for as long as possible not until they have done an action. Having a complicated navigation might prompt them to continue wandering. Remember that at this time when people have very short attention spans – that a long navigation doesn’t mean a better website. Trust us on this! If not, read more about this in our other blog article, Debunking the Most Common Website Myths

  • Create Many Landing Pages as much as possible

This may sound a lot of work but believe us, this works wonders. For every campaign or offer, create a new, specific landing page. As they say, the more landing pages you create, the more prospects for converting more traffic into leads. For more options, you can also include social media sharing links or a social sharing widget on your landing pages so visitors can easily share that content with their own personal networks, and in turn, drive more chances for converting leads.

These must haves’ will give you plenty of time to create and perfect your landing pages as this will allow your business to grow by receiving leads from your potential customers. Effective landing pages are what will turn your website into a lead generating machine.

In this digital age, a well-designed website is not only aesthetics, but overall user experience. At iManila, we create highly-functional and beautifully designed websites that can support your business objectives – whether that means driving awareness, lead generation, or even increasing sales. With 25 years of experience in the industry, iManila is committed to providing our clients with innovative digital solutions. We are a full-service website development and digital marketing agency ready to help you with your website design and development, hosting, and digital marketing needs. Let’s talk and we’ll help you keep your website relevant and up to date.

email hosting solution

Email is a major technique and tool of effective communication for your business’ growth. An effective email hosting plan will not only boost the credibility of your business but will also help build your brand identity.

Email hosting is a service in which a hosting provider rents out servers to its users. It is a service in which your email messages and associated files are all stored on a server. There are a lot of versions available from different hosting companies to take advantage of the flexibility and power of professional email services.

Here are some major benefits of getting email hosting services for your business:

Security

Email hosting keeps your sensitive data safe and protected. Dedicated email hosts also offer the capability to backup all your emails as well as offer spam protection and security measures to prevent any hack-attacks. A service provider ensures spam free emails in your inbox as they efficiently block spam and malware.

Secure email hosting services will prepare your mail servers to do industry-standard encryption of data, ensuring that the data sent to or from the server is encrypted and protected.

Easy Management and Enhanced Performance

Setup and manage as many email accounts as you like that’s convenient for you and your staff. Using email hosting plans ensures the productivity of your company since you can seamlessly interact with your clients and suppliers in or out of the organization.

There are different ways wherein you can choose how you can receive and convey emails that come under the domain name of your company. Email hosting also makes you enjoy customized storage space.

Establish Authority and Trust

Build the authority of your business with email hosting. People are more likely to trust emails that come from reliable mails. For example, which email address are you more likely to trust? [email protected] or simply [email protected]? It’s obvious that the paid version of your email domain will be more likely to be trusted.

The business email hosting benefit is that it lets you get your professional account linked with the domain name of your company. Connecting with your customers and other organizations with the use of a professional email address and even the logo of your company on your account or your email footer creates a reliable, trustworthy and stronger image for your business.

Guaranteed Up-Time

A trustworthy email hosting provider can ensure a guaranteed up-time so you do not encounter any issue regarding your communication with any business partners and clients. There is nothing more devastating than trying to read a mail and browse through the web just to see that your email is lagging. In addition, some email hosting services feature address books, which allows easy retrieval of contacts.

Most email hosts have a 99.9% guaranteed uptime for maximum availability. Using ultra-reliable cloud servers also means that if your website hosting is down, your email hosting will not be affected and you’ll be able to conduct business as usual.

Cost Effective

Getting an email hosting service saves a lot of time and effort for your company and allows you to focus on the more imperative task instead of worrying about its support and ongoing maintenance. Many assume that email hosting requires more expense and that it’s better to build their own email hosting. Keep in mind though that doing this will always require you to have an IT expert on-call, not considering the expensive hardware and software, which will soon lead to more expense.

Once your business starts growing, signing up for a paid email hosting service will save a lot of money in the long term. There are also different kinds of hosting services, which you can learn from through our cloud hosting vs. shared hosting blog. Although you have to pay monthly or annual fees, these types of hosting packages are more affordable compared to the benefits that you will be getting.

When it comes to business emails, there are a couple of options that we recommend. For robust businesses and startups, take a look at  Google Workspace, or formerly G Suite, which offers enterprise-level productivity tools that once subscribed, allows you to access Docs, Sheets, Slides, Calendar, Drive and more.

Another excellent option that the biggest corporations in the world use on a daily basis is Microsoft 365. M365 or previously known as Office 365 allows access to its suite of applications including software tools such as Microsoft Office and their cloud services, as well as the famous Microsoft Teams and other Microsoft applications. For more information, read through our comparison between Microsoft Office 365 vs. G Suite.

iManila is a top-notch web and hosting provider who can provide reliable hosting services with guaranteed uptime and availability. Add to that the team’s dedicated technical support services and you’re sure to be getting a provider with 25 years of IT experience on its belt.

If you want to get started with email hosting or just simply need someone to help you identify exactly what your company needs, get in touch with us and see how we can work together.

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