Each new year brings change when it comes to web design. It can come either come from visuals to the navigation styles, and other elements. While these trends change yearly, it’s always good to keep up with the trends. Websites are a continuous work-in-progress. Just like the content and the product listings that you update, design is also an important part of your website that constantly needs to be refreshed every couple of years. By doing this, it can maintain a great user experience. 

As the new year has just begun, here are some of the trends to look out for in 2022 — maybe you can adopt a thing or two for your business’ website design. 

Cinematic videos on your homepage

Everyone appreciates a good video. So if you have a budget for full video production, then it’s definitely a great option. Having videos right in the front and center of your website is a good way to capture your visitor’s attention. The advantage of a video is that you are able to communicate through visuals more than words. This means you would need less text to describe what your brand is all about. 

Light and dark mode options

Giving your website visitors the light and dark mode option is one thing that can win them over. People can have different preferences and showing them that you are giving them that freedom to view your site the way they want to view it is no exception. When it comes to the design, make sure that your web design has elements and color palettes for both modes. This can ensure that there is nothing too drastic when switching between light and dark modes. 

Modern minimalist design

Having a minimalist design is more than just having a lot of white or negative space. There are many variations to a minimalist design trend such as having colorful minimalist designs. Having an eye-catching element or bold color is a great way to stand out from the crowd. Don’t sacrifice your brand personality just to achieve that minimalist look. Rather, see how you can take some minimalist design principles and inject that with your brand personality. This will make for a really memorable design choice for your website. 

Big buttons and Call-to-Action (CTA) buttons 

It’s a known fact that these days, the majority of users browse the Internet using their smartphones or tablets. This means that elements such as buttons on your site that are normal-sized when viewed via a desktop, can be hard to click on another device. This is why having bigger buttons and CTAs are more user-friendly. This can make your website easier to navigate. It shows them the important things that they should click on. 

AI chatbots

Customer service and interaction are a must when building websites today, especially e -commerce sites. Having a very responsive customer representative is integral in improving the overall customer experience with your brand. To make your website ready, there are AI chatbots that can help in customer service. 

Like human representatives, AI chatbots are designed to understand customer intent. This makes them key in generating leads, nurturing leads, and leading customers to eventually convert into a sale. A chatbot is a good investment for any business as it can do the work for multiple humans 24/7. Not only that but it can be customized to your needs. 

What is your website design for 2022? 

How does your website stand out from the rest of the crowd? Good web design is all about the balance of form and function, making sure it looks appealing while at the same time delivering its purpose. You don’t need to start from scratch when it comes to websites with an experienced business web design and development agency in the Philippines like iManila. 

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality.

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Talk to us!

As the start of 2022 unfolds, we’re pretty sure most marketing departments are coming up with a thing or two to make it a success. If you are looking for a solution, we are here to support you with that goal. Here are some digital marketing tips to help your website and convert your visitor into a lead!

Try to apply SEO to your website

Remember, people who need your services are going through search engines to find what they need. For this reason, applying Search engine optimization (SEO) to your website is important. Although this is a multi-step process, it can make your brand a top-ranked site for your keywords.

With this said, all you need to do is to take these things into consideration when doing SEO:

• Relevant Keywords
• Top Locations
• Posting blogs to your website

Make sure to create quality content

Create quality and updated content on your website. Keep in mind, search engines regularly crawl your site. Also, with new, updated content to index, rest assured that you will see a boost in your rankings. Even better, this allows you to strengthen rankings for them.

For this reason, you need to include in your website are the following:

• Blog articles
• Informative service pages
• Optimized Homepage

Moreover, with this essential content on your website, the reader will most likely remember you. 

You need to include a Call To Action

When people visit your website, it is important to make them take action in some way. It can involve calling you to schedule an appointment, or filling out a service request form. Moreover, it can be as simple as a button saying “Call now,” or “Inquire now”.

As one of the first Internet Service Providers in the Philippines, iManila is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

Gone are the days of marketers working fingers to the bone. It’s 2022 folds! Technology is so advanced – and so is marketing! These days, digital marketing plans can be executed simply with a few clicks. Although this isn’t news flash to anyone anymore, the advancement of technology makes it even more crucial for you to go an extra mile with your marketing efforts. 

While some marketing strategies can be particularly costly, there are other ways to achieve your marketing objectives without breaking the bank. 

Here, we have rounded up some of the most relevant and cost-friendly marketing tricks & trends to watch out for in 2022! 

Improve your Social Media Presence 

Businesses thrived amidst the pandemic because of Facebook. Almost everyone in the country has Facebook now, even kids and older generations. The Philippines wasn’t called the Social Media capital of the world for four straight years for no reason.  

This year, our local and global users count will continue to rise. If you are not on the social media realm yet, you are missing out big time.  

Social Media can actually bring in leads that can eventually convert to money. On the other hand, social media isn’t just all about leads. Social media platforms such as Facebook allow marketers to set up campaigns according to their objectives. Awareness ads are pretty straightforward. Consideration ads are basically for people to consider you like acquiring new audiences, generating leads, or getting them to message you. But if you want to boost your revenue, choose the conversion objective. Facebook’s algorithm will make sure that you target the right people at the right time.  

SEO & Content Marketing 

You have a good social media following, yes. But are you on Google as well? Will people see you if they type in your brand’s relevant keywords on Google’s search bar? If not, then maybe that’s something you should start working on immediately.  

Optimize your website for SEO or Search Engine Optimization. This way, you get to be visible on the search engine results pages without having to run ads. The only key is content. You need to create relevant and binge-worthy content on your website that’s beneficial for your users – the kind of content that actually matters to them.  

Publish an article at least once a week to pull in consistent visitors that would hopefully translate to customers.

Google and YouTube Ads 

SEO is usually done alongside Google & YouTube ads for better results. Google prioritizes ads over SEO so it would be for the best if you let the two work side-by-side.  

Like on Facebook, the number of Google users are on the rise so maximizing your brand on Google in 2022 is one big step you should make sure to take.   

In a nutshell, Google ads (Search & Display) target the right people at the right time. Once people search for your brand’s relevant keywords, you would be there to attend to them. Not everyone goes to Facebook to shop, many of us still use Google to look for products that we want to buy. This is intent-based, meaning people come to you instead of you coming to them.  

A display ad, on the other hand, is the other way around. You introduce your ad to a more diverse set of audience around your area of targeting. This ad shows up to popular websites like ABS-CBN, Rappler, GMA News TV, etc.  

YouTube ads are ads that we see while streaming other content on the site. There are a number of ad placements that you can choose from. Big brands like Jollibee, McDonalds, SM, and the like are the one usually running YouTube ads due to their wide reach. This guarantees to boost your brand awareness or increase your YouTube following, if done right.  

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To market is to risk – money, resources, credibility, etc. so make sure to do it right. The good thing here is that you don’t need to learn all these, as you have one of the best digital marketing agencies in the Philippines like iManila to do the work for you.   

Request a quote for our Social Media Management, Social Media Ads, Google Ads and SEO services today. You may also leave us a message or email us at [email protected] so we can discuss this huge opportunity with you.  

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. iManila is a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. 

Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

If 2020 was a year of change and unexpected surprises, 2021 was a year of acceptance with the goal of pushing forward a stronger and a more well-adjusted team. Despite that though, 2021 was still a very challenging year. On the operational side, we still had no choice but to take things one day at a time, adjusting and readjusting while having to look out for members of the team who were getting sick – with some even losing some family members along the way. 

But through it all we are so grateful to still be here to continue to improve the lives of people through technology. Not only have we managed to stay afloat but we’ve somehow managed to grow and get through this year with so much accomplishments and gratitude for the year that has passed. 

Of course, this year wouldn’t have been the same without you, our loyal clients whom we have grown with throughout the years and whom we have shared the same economic struggles together. Thank you for your continued trust and support in our team. We sincerely look forward to continuing to improve your lives through technology for many more years to come. 

Happy new year to you and your family! 

Cheers!

Robert A. Deluria 

President & CEO

Cloudworx Inc. (iManila)