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Category: Our Ideas


From 2015 to 2016, Google has gradually rolled out the Mobilegeddon – a series of updates aimed to index and rank websites that are mobile-friendly. This update prompts most website owners to make sure their websites are responsive to the screen sizes of mobile devices.

With a few things going around the Google SERPs in the past weeks like FRED and other ranking changes, SEO experts have buried again in their desk figuring out what could be done to adapt to these algorithmic changes in the SERP. Until recently, Google confirmed that it is starting to roll out the mobile-first indexing in July.

Mobile-centric Culture

In the past years when the primary device to browse websites are the desktops and laptops, Google crawlers crawl and index websites based on their performance on the desktop. But as the lifestyle of being on-the-go become the new norm, people started to be mobile. The usage of mobile gadgets has increased drastically, especially in terms of personal searches. A year ago, Google announced that 60% of global searches were from mobile devices.

Other vital contributing factors are smartphone cost and internet connectivity. These two supports oxygen to heat up the usage of smartphones. With the continuous evolution of specifications, and rationalization of smartphone and data cost, people are more and more pushed towards mobile.

Mobile-first indexing

To support the increasing activity using mobile, Google has started to be a devout evangelist of better mobile experience. And other evidence of their commitment to this crusade is the release of mobile-first indexing on top of the mobilegeddon in 2015.

Mobile-first indexing is a little different and less disruptive than the mobilegeddon. It aims to prioritized indexing and ranking of websites based on their collective mobile presence. If mobilegeddon prioritized ranking based on mobile-responsiveness, mobile-first focuses on compliance and equivalence.


Should I get worried about my current ranking?

If you are worried about your current SEO, you might be asking yourself whether that worry is qualified or not, and here’s the answer:

 YES and NO

YES – if you have a mobile version, but don’t deliver as a good as the desktop version

NO – If you are mobile-responsive and delivers valuable content, or with a mobile version that is equally the same with the desktop version.

Another issue that would cross your mind is, will affect my ranking and traffic?

Answer: There might be no great impact on the rankings, but there is in traffic. Remember the premise of having a mobile version which disconnects the user experience when one jumps from desktop to mobile? Well, that one can have a greater impact on traffic.

The bottom-line of mobile-first indexing is to make mobile searches better for all users, and that includes consistent user experience across devices.

Understanding the key terms on Google AdWords


Have you been into your Google AdWords dashboard and saw the terms that seem complicated? No, your eyes are not playing tricks on you. AdWords can be really confusing especially if you are not familiar with the terms that you’re seeing on its dashboard.

Google AdWords is Google’s online advertising platform. Through this, you will be able to create online ads to reach people and encourage them to buy your products or services.

As a search engine marketer, understanding the vernacular of AdWords is important in order to create campaigns that are suitable for the marketing objectives of your client and easily make some tweaks if needed. Having the knowledge on the definition of these jargons and being able to explain it in layman’s terms will help you in creating valuable and effective performance reports for your clients.

Since there are hundreds of terms that you may see on your AdWords dashboards and insights, we will only be dealing with the most common encountered key terms upon implementing ads and those that are normally included in your reports.


AdWords Basics

  •  Campaign – A campaign on Google AdWords is the set of ad groups that share budget, location targeting, and other specifications depending on the marketing objectives of your client.


  • Ad Group – An ad group is consisted of one or more ads that contain a shared set of keywords. Through Ad Groups, you will be able to distinguish and organize your keywords depending on their theme.


  • Keywords – These are the words, phrases, or terms that best describe your products, services, or your website itself that will help on determining when and where your ad may appear.


  • Daily Budget – This is the amount that you will set for each ad campaign. You can specify the average amount that you would like to spend for each day. To determine your Daily Budget, divide your monthly budget by 30.4 which is the average number of days in a month.


  • Maximum CPC Bid – or Maximum Cost-per-Click. This is the highest amount that you are willing to pay for each click on your ad.


  • Final URL – This is the Uniform Resource Locator (URL) of your ads landing page (in green font color). Meaning, this is where the online users will go upon clicking your ad. You must remember that the approval of your ads also depends on the site where the users will land upon clicking which is called the Destination Experience. The landing page or the website itself must adhere to the Google Advertising Policies, otherwise, your ads will be disapproved. (See the Destination Requirements here.)


 Google AdWords Metrics

  •  Clicks Column – This column generally counts every click on your ad. Know that a click is still counted even if the user doesn’t reach your website due to downtime or internet problems. Highly-relevant ads are more likely to receive clicks.


  • Impressions Column – The number of impressions is equivalent to the times your ad was served or seen on Google Search results. Even though an impression is not guaranteed to turn into clicks every time, this is still valuable on calculating your ad’s click-through rate to test its effectiveness.


  • Click-through Rate – Abbreviated as CTR, your click-through rate determines the effectiveness of your ad. It is derived by means of dividing the number of your acquired ad clicks by its acquired number of impressions.


  • Average Cost-per-Click – This is the average cost of each click on your ad. It is derived by dividing the amount that you pay for your ad by the total number of your acquired clicks.


  • Average Position – This metric shows your ad’s position among other advertisers.


  • Quality Score – This is the estimated rating of your ad made by Google AdWords based on the ad quality, its keywords, and the landing page.


As you can see there are a lot of terms that you need to know and understand. Some terms may take you some time to digest, but, just keep in mind that these are all beneficial for your own learning and search engine marketing skills development.

To further have an idea and complex knowledge on all of these, try engaging yourself to Google Academy for Ads. This will not just help you understand the terms mentioned above but will also give you some in-depth details on how AdWords works.


Paid Ads: Risk That Paid Off


Despite the obvious changing times, a large chunk of the business world is still skeptic about the need for a digital approach to marketing and its apparent effectivity. Most business people still rely on to traditional marketing to bring in the goods. What they don’t know is that this mindset is exactly what brings their brand and business down in the dumps.

Search engine marketing or SEM has been around for quite some time now. And while there are very few willing to share their own success story with this innovative marketing solution, one can only bet on this technique to help you grow digitally.

Here are just a few examples companies and their paid ads that did pay off.

  1. Apple

Apple’s iPad has been advertised through pay-per-click in a manner that is a lot like storytelling – focusing on the different ways the iPad have been used by people around the world. The ads were fashioned in a way that it looked more like content than an ad. For this particular campaign, branding has been given more focus.

  1. Coca-Cola

While this largely iconic brand does not really need further advertising, it still turned to SEM. For SEM ads featuring their Diet Coke, Coca-Cola highlighted the experience of every taste you get with a glass of this universal soda – crisp taste and calorie free. Short but sweet. Concise but the idea was well-conveyed.

  1. Google

Of course, Google uses its own tools to advertise their very own. Selling these services are so much easier when people in the business world see and know that Google is a proof of the success of these ads. And again, if you won’t trust Google, then who will you trust?


With analysis, it can be seen that even the big brands turn into SEM or pay-per-click ads to push their own products and services to their respective markets and increase brand awareness. If the big brands are doing it, why shouldn’t we all do it?

Markets have gone digital. That much is true. And one of the sure-fire ways to penetrate into your market is through paid ads.

If you’re thinking about utilizing search engine marketing to boost your brand’s presence and growing market, talk to us! iManila has a set of digital marketing services to help your company or brand reach a bigger audience, and that includes search engine marketing. Just send us an email and let’s talk about paid ads what you want to know about it.

What is Uptime and Availability in Web Hosting?


In our past blog, we gave you a list of things you need to consider in choosing a web host or web hosting. For a web host to be reliable, you need to look at your uptime and availability. These two terms are commonly used by hosting providers and are sometimes used interchangeably. However, uptime and availability are actually different from each other. But what exactly is the difference between the two?

Uptime is basically considered as the length of time which a system or machine is able to be left running without crashing. This also signifies the time that the actual server is up and powered on and available to the system administrators.

Availability, on the other hand, means the server is up with all the services in it. It also refers to the access to the services the system has available for the users to access. “Downtime” is the term used when it is unavailable.


You may compute for your hosting’s availability by multiplying the total time in the year (in minutes) by the uptime guarantee.

For example:

Availability %    Downtime per year    Downtime per month    Downtime per week   
90% 36.5 days 72 hours 16.8 hours
95% 18.25 days 36 hours 8.4 hours
97% 10.96 days 21.6 hours 5.04 hours
98% 7.30 days 14.4 hours 3.36 hours
99% 3.65 days 7.20 hours 1.68 hours
99.5% 1.83 days 3.60 hours 50.4 minutes
99.8% 17.52 hours 86.23 minutes 20.16 minutes
99.9% 8.76 hours 43.2 minutes 10.1 minutes
99.95% 4.38 hours 21.56 minutes 5.04 minutes
99.99% 52.56 minutes 4.32 minutes 1.01 minutes

iManila’s services include hosting which has 99% uptime and 24/7 email support and 12/7 phone support. You may learn more about web hosting and other web services by visiting us on our website at imanila.ph. You can also call our tech support specialists at (02) 959-4807.

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