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#Achieve: The road towards a successful SEM campaign

 

On an average, Google processes over 40,000 search queries every second. If you do the math, this means that 3.5 billion searches are made per day and more than 1.2 trillion searches per year worldwide. Given these numbers, how do you think can your business manage to compete online? How can you make your business be seen on search engine results? The answer is simple: Use search engine marketing.

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Search engine marketing is an internet marketing strategy that is utilized to improve the position of a website in search engine results through online paid advertising. It’s a big competition. You cannot just shoot and pay Google to get your online ads visible on search engine results. It needs precise planning like any other marketing strategy. In case you are planning to give SEM a go for your business, we laid out a few things you can contemplate on before launching your online campaign.

  • Know what your campaign goals are
    There are many reasons why you want to put up an ad campaign. You might want to increase brand awareness, increase web traffic, or increase your sales. Each goal requires different approach that leads to different directions. So, for you to prevent the incident of mismanaging your campaign specifically your budget, you must deliberate your campaign’s objectives.
  • Use the best and the right keywords
    In SEM, keywords are your bread and butter. It is important to select the most relevant keywords for your campaign. When this step fails, all else will. It is also important for you to think like a client searching for your business. Think what keywords and terms they might be using in the possibility of looking for your products or services. You can use Google AdWords’ Keyword Planner tool to have an idea and an estimate if the keywords you have selected fit perfectly for your campaign.
  • Optimize your landing page
    Another crucial facet of creating an SEM campaign is the optimization of your landing page. Google’s algorithm also considers the landing page of your ad. The relevance and coherence of your ad to your landing page is one factor that Ad Rank takes into account. Start with putting up informative website copy that viewers can view and visible call to action buttons that will lead the web visitors to your contact page outright.
  • Set the right bid for your campaign
    Of course in any marketing campaign, budget is significant. You should determine the period of your campaign and allocate budget for how long you planned it to last. You have to bid strategically with your desired keywords to stand the pace with your competitors.

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  • Evaluate results
    One of the advantages of online ads is its capability of showing immediate results. You can monitor your campaign on a regular basis to know its performance. See if you are really meeting your goals or ensure that you are gaining high ROI from it, because it’s what this is all about. Moreover, since you have the full control with your campaign, you can also make certain adjustments if necessary.

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These are but basic factors in achieving success with your SEM campaign. There are many other strategies you can experiment with. But if you experience trouble in making your own campaign, better opt hiring a professional help. For more than two decades, iManila have helped many businesses reach their marketing and business goals through its experienced and knowledgeable digital marketing team. Want to know more about SEM? Contact iManila now, give us a call and we’ll be happy to accommodate your concerns.

 

Reference: SVM E-Marketing Solutions

Why online ads are the new titan

 

We’re so used to seeing an advertisement that runs down the lengths of buildings along the most traversed roads in the Metro. Billboards. Enormous billboards towering over us in all their titan glory.

But sometimes, titans lose their strength. After all, nothing is forever.

No one can deny the seeming effectivity of these billboards that eat up the attention of anyone who lay eyes on their monstrosity. But the thing is, billboards are only as good as the next one.

Out of sight, out of mind, right?

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But the internet; the internet is ubiquitous, which only makes it a perfect avenue for advertisement.

Online advertising is a new form of marketing which uses the internet and the world wide web to deliver promotional messages in various digital formats. These formats range from search engine marketing, social media marketing, email marketing, mobile advertising, and display advertising.

Here are all the reasons why online advertising should be part of your marketing campaign.

Online ads let you customize your target audience. In today’s society where everyone has internet access, you can reach the world. Or at least a specific part of it. With online ads, you can “filter” out your reach based on your preference. This is an assurance that your products and services are getting to the right kind of audience who has a high chance of buying your products or availing of your services. Closing a sale? You can bet on it.

Marketing online is much cheaper than traditional advertising approaches. You don’t have to spend a generous chunk of your bank account in securing a placement on posts or buildings or printing papers that will only be considered eyesore later on. With online ads, you can reach as much engagement as your budget allows you. And the best thing about this is that you don’t just throw your advertisement for everyone to see like a town parade or a motorcade. Online ads let you know how much of the internet is seeing your ads so that you also get the idea of how much you can expect to turn into leads. Kind of leveling up your expectations, eh?

The internet is a huge place. And at present, more and more people are spending a considerable amount of their time doing their shenanigans in it. If you place your advertisements online, the chance of making your brand known is high. In fact, your brand can get by with just online advertisement alone. With numerous social media platforms getting born by the minute, how the hell can you doubt that?

One big difference that the traditional marketing and digital marketing has is the ability to have a two-way communication. In TV, radio, newspaper, and billboards, one can see and grasp your message but cannot respond to it right away – a situation that online advertisement has taken care of. The Web is such an interactive space. Information and ideas can get passed on in a matter of minutes despite a distance of miles. If you put your advertisement online, that alone eliminates the barrier that traditional marketing stumbles with. The chances of seeing a brand online can immediately stir action on the part of your audience.

 

Frankly, it’s obvious enough that utilizing the substantial number of internet users and the time they spend online is what anyone who wants to truly make his brand known should be doing.

The internet is ubiquitous. Use it to your business advantage.

After all, out of sight, out of mind, right?

Want to advertise your brand online? Help is on the way. Establish your brand online and build up a sustainable online following with iManila. We have a variety of services that cater to each and every social media needs, including Facebook ads. *winks*

See you online!

Why do you need an SSL Certificate?

 

The demand for data security these days is increasing as e-commerce sites and social media networks continue to grow at faster rate. You cannot go online completely without having to log in your important details and credentials. From as simple as subscribing to a webinar to as confidential as online shopping and e-banking, a netizen has to log in their credentials. This particular setup has online phishers and hackers drooling.

For some users, sharing information is not a big deal. However, there is a huge portion of the global community who take these matters seriously as incidents of identity theft and malicious activities have gone on the rise.

On the other hand, businesses and organizations who ask for personal information from their users must protect their user’s information by securing their website against online theft. And this challenges most of the online sellers and e-commerce sites regardless of the extent of their daily online transactions. And that is what SSL addresses – data encryption.

What is SSL?

According to GlobalSign.com, Secure Socket Layer (SSL) Certificates are small data files that digitally bind a cryptographic (secretly written) key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol like this:  2017-03-09_105446 and allows secure connections from a web server to a browser.

Different Levels of SSL Validation

Secure Socket Layer certificates vary depending on the level of encryption needed to be implemented on the website. And there are some trust indicators that you can see in the address bar of the browser about SSL certificate of a certain website:

Standard SSLs are classified into two:

 – Domain Validation SLL:

Domain Validation is the basic form of SSL certification which automatically signals the browser that the connection between the server and the browser is secured using SSL certificate, thus a change in the standard HTTP to HTTPS.

EXAMPLE:           2017-03-10_131942    Domain-validation

– Organization Validation SSL:

The organizational SSL Validation is a high assurance SSL certificate that provides instant identity confirmation of the organization owning the website and a stronger SSL protection. It activates a green browser padlock and HTTPS. When you click on the trust indicator padlock, it will reveal the corporate or organization identity of the website owner.

EXAMPLE: Organizational-Validation-Incapsula

Extended validation is the highest level of data encryption of the three. This activates both the padlock, “https” and the green address bar in all major web browsers.

EXAMPLE:  imanila-extended-validation

 

Why do you need to get SSL now?

In line with their mission to promote secured browsing and responsible data protection, Google just recently updated their Chrome browser with a security feature that flags unsecured websites. Yes, you heard that right!

Have you noticed the left-most part of your address bar that indicates whether a site is safe or not? That is exactly what the update is all about. So imagine yourself as a business owner with an unsecured website. Every time audience goes to your website and sees no trust indicator, all your marketing efforts will go to waste.

Why? Because your business bottom-line – which is conversion – is not fulfilled.

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Firefox also moved towards a safer online browsing

It was just a few months back when Google updated their Chrome with security plug-in that flags websites that are not secured. This time, Firefox moved forward with the same goal – to promote a safer online browsing.

Firefox will display a gray lock icon with a red strike-through in the address bar when a login page you’re viewing does not have a secure connection. This is to inform you that if you enter your password it could be stolen by eavesdroppers and attackers.

This is a new feature that is available starting in Firefox version 51. Starting in Firefox version 52, you will also see a warning message when you click inside the login box to enter a username or password.

 

Don’t wait for that moment

Don’t wait for the updates to completely roll-out before moving to HTTPS. The right time to secure your website and your users is now. iManila offers a wide range of web security from SSL Certification (HTTPS) to Malware removal.

SSL (secure socket layer) is all about website security. Give your clients more reason to trust your brand online with iManila’s SSL certifications. With this standard security technology, you’ll be able to provide your market the guarantee they need to feel secure about any transaction they make on your website.

Remember, security is all about trust, and trust means business.

Secure your the website now with iManila. Contact us to learn more.

Social media trends that you should follow this 2017

As of January 2017, there have been over 3.77 billion active social media users around the world. This rate increases day by day and there’s no way we could stop it. Why douse a blazing fire when we could add more fuel to it?

More than being a virtual billboard of events, photos, promos, and updates, social media creates online connections that our business needs – connections that can eventually create engagement. These are the small gestures we do online such as liking, commenting, retweeting, responding to comments and messages. Not only do these actions create engagement but also pave the way for lifetime brand loyalty, as luck would have it.

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As social media continues to establish itself as a great avenue in achieving our online marketing goals, it is our duty to adapt with the constant changes it confers. Here, we have three of the most anticipated social media trends for us to consider applying this year.

  • Chatbots, talkbots, and chatterboxes

Social messaging is not new to us but in recent years, it has been repurposed to as a virtual customer care application for businesses. Often called as a chatbot, talkbot, or a chatterbox, this additional function of online chat is used by many netizens. And we can’t blame them. It works as if they are just sending a private message to one of their friends. It’s the easiest and quickest way for them to ask questions and raise their concerns without them going to a physical store or calling customer service only to be answered by a voice operator.

One prominent social messaging application today is Facebook Messenger. An instant, free, user-friendly and has distinct features that fit perfectly to be an online social messaging tool for every business. Through this, netizens exert less effort but get more prompt resolutions. Just imagine how the 1.15 billion daily active Facebook users will love your brand once you start utilizing this new social media trend.

chatbox

  • Virtual reality

Virtual reality (VR) hyped the public when it was re-invented in 2014. From its first onset during the 1800s, VR has come a long way. Today, when you are using VR, you think and act as if you are on the very location of what you see. This developed technology offers an extraordinary medium for us, marketers. It pushes our marketing strategies to its limits. Making us think how could we use such technology that is hardly used by other brands. Moreover, it carries a lot of advantages that we shall consider it to give people a new and best experience they can’t get anywhere else.

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  • Videos and more videos

All things video will continue to take over the social media sphere this year. If almost everyone can watch a video and even capture one using our fingertips, our brand shall, too. You see, social media is more about psychology and sociology more than technology. It lets us show that our businesses have a personality, just like anybody. In this case, we better express how collaborative we are with our audience through the use of 360-degree videos, snaps, stories, live streams, and even the recorded videos. People love to see our human side through authentic content and we shall give it to them. We can use videos for live events, holidays, behind-the-scenes, interviews, contests, and a lot more. It offers a diverse opportunity and diverse business results either.

VIdeo blog

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Let’s not deny it, social media is proven to be the most powerful online medium more than anything else. The more inventive it gets, the more our brands should get by it. However, the main concern here is to provide the more personal interaction our market wants and needs in an instant. In case you’re having trouble crafting your marketing plan for your business, iManila is here to help you out. Contact us now and let’s catch on these trends together.

 

Reference: Forbes

SMEs Guide: It pays to understand your market online

 

As we all know, marketing is an essential business element from small to large businesses. Marketing is both an art and science because it needs both the critical and the creative part of your brain to be executed well.

Having said that, understanding your audience and how they behave is a crucial element before starting with any marketing activities. And if you are considering digital marketing for this, you need to deepen your understanding by coming up with a buyer persona that specifically and analyze their behavior online.

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Because digital marketing revolves greatly on timing and a strong grasp of the online behavior of your audience or market.  That makes experimentation and open-mindedness as entrepreneurial essentials to utilize digital marketing well.

To give a strong understanding of Filipino audience online, below are quick fact check to help you make your first step in digital marketing:

1) OVERVIEW

Philippne-Digital-Overview

2) TIME INVENTORY

Philippine-Online-users-time-spent

You can see in the data presented above by We are social Singapore, that more than half of the country’s population are the internet and mobile users. That is a strong signal that a large chunk of the country can potentially see your online marketing efforts.

With such staggering statistics, one must be out of his or her mind to not utilize such data to his or her market advantage. Formulate a strategic business plan centered around the searching behavior of your market’s niche and voila, watch your following increase by multiple folds. Your market is online. You just have to do an in-depth analysis of the data and from there craft a marketing concept.

Shift in Online Behavior

The truth is, your audience behave a little different online. They can transform into a different person or they completely became their true selves without holding back, and that affects how they gravitate and consume content online.

Experiment, experiment, experiment!

The best way to approach this behavior is by preparing different personas that could relate to your brand. Dissect these personas and their possible behaviors online and do experiments. Release different sets of content to a single persona and do with the other. Check which content earns a better response per persona and compared it all together. The one that emerged as the best content that attracts the majority of your potential personas is what you need to stick to.

The key to understanding your market is going beyond one’s gut feel. What you need to do is to go again the same process of content experimentation until you get the right formula that your market really likes.

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With the advancement in the world of information technology, the audience behavior continuously evolves that it is hard sometimes for marketers and businesses to keep up.

The process could be a little tedious but the outcomes are very rewarding when done right. Always take in mind that success of your marketing campaign always lie in how well you know your market, especially online.

Office Stories: What Makes a Good Boss?

 

One of the unforgettable things I’ve experienced before embracing the life of a salary man was when I was a marketing intern in an appliance distribution company.

I can vividly remember when I was asked by my OJT supervisor to bring a pile of approval sheets to the Marketing Manager, who apparently was her boss.

As what other interns did, I gleefully took the files, walked down the aisle, and passed by several cubicles before reaching a secluded office at the other end of the aisle. There was no signage on the door. So before I knocked, I asked some employees nearby if that was the office of the marketing manager. The three of them momentarily swallowed their nonexistent saliva before they answered “YES”.

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At that moment, I got the slightest hint that this man behind the door wasn’t the type of boss who had a sunny personality. So with much caution, I knocked twice, opened the door and greeted him.

Boss-with-morning-coffee

No response.

I looked at him. He was so engrossed looking at his computer screen with his eyeglasses on.

He was neither a grumpy old man nor a monster that would eat you alive.

Actually, he was a bit young – in his late thirties perhaps. He looked at me and raised his palm in the air as if telling me: Where are the sheets?

I immediately moved forward to his table and placed the files on his desk. He asked, “Are you a new employee?”.  I immediately told him that I was just an intern. He nodded back and then told me that I can leave.

As you can infer, he could be a typical boss who sat on his desk all afternoon, secluded himself from his subordinates most of the time, and was terrified of him.

You could be right and wrong at the same time.

THE bosses

Bosses are chosen to lead. They are highly capable individuals who are tenured and can speak with authority.

But bosses are human beings too. They are prone to errors and mistakes. And in some cases, they also lose their cool and become temperamental at times. Okay, fine, I get you – probably most of the time.

Being in charge as a head, as a manager or as a boss entails a great responsibility of managing a team. More so, it is an endless challenge to prove their competencies and worth in the organization. That is why people like them are potentially vulnerable to any and all work-related stress you can think of.

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What do Good Bosses do?

Most of us will agree that an effective leader not only helps manage conflict but also supports team members to grow professionally, which can take a lot of time. Some would even argue that a good boss is transparent and owns up to his or her mistakes like what everyone should do. But the most important thing a good manager does is to also regular assess themselves and constantly improve his or her leadership skills.

Below is a helpful infographic from the Headway Capital on how to assess yourself as a leader:

Way-to-becoming-a-good-boss

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You may get mad at your subordinates or makes a little questionable decision once in your life. But just like what every employee needs to do, evaluating one’s self is the best way to reset yourself to make a fresh start.

Is a website revamp or digital marketing part of your marketing plan for the year? Let iManila help you achieve the website that works for your company and achievable digital marketing activities to pumped-up your year marketing direction. Call us at (02) 490-0000 or send your inquiry at [email protected].

 

Source:

  • marketingprofs.com

 

Google SERP ranking: How long does it take to rank on Page 1?

 

How long does it take to make my website rank on top of Google?

When you’re working for a Digital Marketing agency (imanila.ph), this is the SEO million-dollar question and the most crucial. Do you overpromise? Or try your hardest to not look incompetent in front of the client.

For a million SEO dollars, what is your final answer?

IT DEPENDS! And that’s the truth!

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There is no 100% proven effective method to rank on top of Google SERP in no time – unless you’re cloaking in the dark and doing BLACK SEO, then you ‘might’. What most SEO guys and gurus do is just to follow SEO’s best practices.

In a recent case study published by Ahrefs , only 5.7% of their sampled pages from 2 million random keywords (potentially 20,000,000 unique pages) made it to the 1st page of Google’s SERP (Search Engine Results Page) – and those were the “lucky” ones optimizing for low-volume keywords.

Take note of the words “lucky” and “low-volume”. And the remaining 95%? Not even close.

To put it in a little more perspective, 5.7% of 20,000,000 is 1,140,000. Only 1,140,000 pages will rank in Google’s Page 1 SERP in one calendar year.

Take a moment to let that sink in. We know what you are thinking.

SEO is dead!!

On the contrary, it is very much alive and kicking. As a matter of fact, those who are reaping the benefits of ranking on the first page of Google are experiencing a 5% increase in their web traffic on a monthly basis.

Going back on track, the issues-at-hand discussed that the realities surrounding SEO are more of the duration and domain authority that websites undergo or must obtain before even having a shot of getting on the Page 1 SERP.

So what are the realities that we are looking at? To help us dig into these realities, Ahrefs’ case study analyzed two million random keywords in their database as a sample and analyze their rankings based on the keywords they used, the age of the web pages, and their respective domain ratings.

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Below are their key takeaways:

  • How old are the top-ranking pages?

For starters, Ahrefs identified how old the current top-ranking pages are.

They took 2 million random keywords and pulled data on the Top10 ranking pages for each of them. Which resulted in this graph:

websites-age-of-page-days

For those holding up a #1 spot in Google’s SERP, their average age falls somewhere in between 500 – 950 days or 1.36 to 2.60 years old.

Those at the #10 spot averaged at a peak at 650 days or 1.78 years old.

So the next thing they wanted to know is what percentage of pages at each ranking position were less than 1-year-old:

ahrefs-website-ages-since-publication

percentage-of-young-pages

For the #1 spot, only 1% of the sampled pages or an estimated 200,000 unique pages were less than a year old.

While those lingering at the #10 spot, were just a little above 4% or at least an estimated 800,000 unique pages weren’t even old enough to celebrate their 1st anniversary on the web.

Comparing that to the potential sample of 20,000,000 unique pages, clearly, this doesn’t look too promising, right? The SERP is clearly dominated by “old” pages.

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  • How long does it take for a page to rank?

They tracked the position history of each page for any keyword it’s ranked for. Which resulted in this graph:

ranking-performance-by-DR

Only 5.7% of all studied pages ranked in the Top 10 search results within 1 year for at least 1 keyword.

Pages from websites with a high Domain Rating (DR) performed way better than those with a low DR. Which shouldn’t come as a surprise because Ahrefs’ Domain Rating metric (shows the strength of a website’s backlink profile) correlates well with Google rankings.

They then zoomed into this 5.7 % of “lucky” pages to see how quickly they got from nowhere to the Top10.

The majority of them managed to achieve that in approximately 61 to 182 days.

lucky-pages-by-DR-2

SUMMARY:

We all know how powerful SEO can be in time, but doing it is not a breakthrough that can happen overnight. This study is not definitive, but this shines a huge light into the most common question of clients: How long does it take to make my website rank on top of Google?

Their study clearly shows the following key points:

  • 95% of newly published pages don’t get to the Top 10 results of Google’s 1st page within a year.
  • The top 5.7% SEO performing website who are dubbed as “lucky ones” made it to the 1st page within 2 to 6 months and that’s for low-volume keywords.
  • Domain authority is an undeniable factor in ranking.

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To all hardworking websites who have made it to the first page, good job!

Those who didn’t make it, yet working hard to breakthrough, you are almost there! Don’t stop!

To those who are still thinking whether they’ll invest in SEO, re-evaluate your thoughts.

To those who are still demanding to be on top in no time, wake up! SEO is a persistent project that only gets better over time, especially if you hire one of the best SEO guys in the Philippines to do the job for you.

Source:

Jollibee Valentine Series: A content that delivers

 

The Philippine social media scene was taken by a storm of reactions as one of the most popular food chains released a series of ads in lieu of Valentine’s Day tomorrow. Jollibee has taken the heart of many once again with their all new Jollibee Valentine Series.

Some liked it, some had their hearts broken, and some even to a lighter “meme” approach to express their sentiments.

With all these mixed emotions and voices that users posted and shared in the past days, one thing is for sure – Jollibee delivered more than what it was supposed to.

This milestone in Philippine advertising proved that content truly delivered when they are done precisely and artistically. The question now is: How can other brands recreate, or maybe even top, Jollibee’s campaign?

The answer to this question varies. Here’s why:

For a brand that has witnessed generations of diners come and go, Jollibee has basically a solid foundation in terms of knowing exactly what its market profile is. The brand has been part of the different phases of a customer’s life such as parties, celebrations, meetups, dates, desperations, and probably even heartaches.

The point here is, Jollibee is few meters ahead in terms of market domination and profiling hence, their ability to pull some stories from their experiences.

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For start-up brands, breakthroughs are very rare especially in terms of marketing virality. You can start by profiling your market step by step. Know them little by little until you get the bigger picture of who they really are. Knowing them well is the initial step in creating the content that they’ll most likely engage with, the one that really appeals to them.

It’s similar to how you try to learn everything about your significant other that getting the “perfect” gift for them becomes second nature to you.

The human emotion is a complex yet beautiful side of humanity. No matter how rational a person is, a dominant emotion – in some cases – overrides the most rational thoughts.

Human emotions are like test tubes of delicate and potentially destructive chemicals in a laboratory. There are vitriols, dopamines, oxytocins, and adrenalines – of which one cannot be mixed with another one without carefully getting the right proportion.

Jollibee has carefully picked the right emotion for each of its Valentine videos. The core emotion served as the binder and reference point of the content. From words, to shot lists, and down to the acting of the cast – all of these speaks to the core emotion of the entire concept of the content.

For start-ups, this process can be achieved by creating content with different emotional inclinations. Releasing it alternately on different channels can give you data where you can draw your conclusion – as to which one works well with your market.

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Admit it or not, we love something that we can fully relate to. Not just on the basis of what we felt when watching but more of the identifying ourselves as part of that content. How did Jollibee achieve that? By tackling social realities.

How many Filipinos have suffered a loss of a family member, a parent, or a spouse perhaps? And not being with the person you love in one of the most celebrated events of the year will definitely bring tears to your eyes.

How about being trapped in a “best friend zone”? How frustrating can it get for someone not to get the one he loves despite being close to her?

Oh wait, did I forget about our crushes? Every one of us has experienced a phase in our lives when we felt that piercing strike of cupid’s arrow.

These realities are what people gravitate towards. It is like speaking in behalf of those who cannot directly express themselves in their most heartbreaking, depressing, and even to the happiest times.

For start-up brands, these can be achieved by stringent observation of your market’s psyche. Frankly, this kind of approach can be achieved when the brand matures, or when the brand has identified its market and their common psyche. Because getting the right social reality to incorporate to your content takes a lot of years to perfect.

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Content is, and always be the best marketing asset until this age. The channels may have changed but the market is resilient. The best way to make content viral and successful is to always make your audience/market the center of your communications – not your firm or the people running it.

Do you want to know how to kickstart a good social media marketing? Contact Us at (02) 490-0000 or email us at [email protected].

Digital Ecosystem: A stable approach for all organizations

 

An innovative digital  and stable approach towards a shared goal, that’s what the Digital Ecosystem is about. Unlike aardvarks, the Digital Ecosystem works best in collaboration with its components. A collaboration which allows it to interact and interconnect within its networks. Similar to the natural ecosystem we have learned in grade school, the concept of the Digital Ecosystem relates to the online applications, digital marketing services, and all things web – instead of plants, animals, and other biological entities. It’s an interactive environment ideal for all businesses.

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Understanding this model’s holistic approach is of great essence in achieving collective goals. Ergo, iManila curated a Digital Ecosystem that caters one’s online needs congregating to its innovative, strategic, and technology-driven web and digital services. This Digital Ecosystem provides sustainability, scalability, and stability to all organizations, and here’s what these three words signify:

Stability

Capacity for a strong connection and a stable approach. The ability of the Digital Ecosystem to have a strong hold, a strong connection to people forges stability. Aside from amplifying leads, the Digital Ecosystem is also an effective channel for creating value; offering experience and satisfaction to its people. Thus, building a strong connection which then shifts into a valuable possession when service-dependency surfaces – driving people towards brand loyalty and client retention forthwith.

Scalability

Capacity for growth. The Digital Ecosystem has the competency to easily upgrade on demand, thus, establishes scalability. Because of the teamwork within its domain, its diverse networks maintain hold of the productivity in the midst of increasing demands —  demands of the ever-changing technology-based model and demands from the people it aims to reach. Moreover, the scalability offers growth within the network, allowing each component to expand without compromising each of its goals.

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Sustainability

Capacity for endurance. Indefinite changes in this digital milieu build sustainability in all organizations. The strength to endure abrupt online revolutions defines the Digital Ecosystem’s ability to uphold its linkages toward a common goal. Utilizing advanced tools, right methodologies, and a proficient workforce affirms a resilient business model that can transcend and adapt to future innovations.

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The success of a brand’s adherence to the Digital Ecosystem depends on the steadfastness of its web and digital provider. With over 5,000 valued clients, iManila is certain to be the most reliable partner in building a successful online presence. From hosting server, down to social media requirements, iManila is here to be of service. Offering nothing but relief and peace of mind, considering that all the web and digital marketing needs will be catered under one roof, in one universe, towards one direction. Trust the best web and digital service provider in the Philippines, trust iManila.

Our digital ecosystem breakthrough ensures a stable approach that is also scalable and sustainable for all organizations.