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SMEs Guide: It pays to understand your market online

 

As we all know, marketing is an essential business element from small to large businesses. Marketing is both an art and science because it needs both the critical and the creative part of your brain to be executed well.

Having said that, understanding your audience and how they behave is a crucial element before starting with any marketing activities. And if you are considering digital marketing for this, you need to deepen your understanding by coming up with a buyer persona that specifically and analyze their behavior online.

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Because digital marketing revolves greatly on timing and a strong grasp of the online behavior of your audience or market.  That makes experimentation and open-mindedness as entrepreneurial essentials to utilize digital marketing well.

To give a strong understanding of Filipino audience online, below are quick fact check to help you make your first step in digital marketing:

1) OVERVIEW

Philippne-Digital-Overview

2) TIME INVENTORY

Philippine-Online-users-time-spent

You can see in the data presented above by We are social Singapore, that more than half of the country’s population are the internet and mobile users. That is a strong signal that a large chunk of the country can potentially see your online marketing efforts.

With such staggering statistics, one must be out of his or her mind to not utilize such data to his or her market advantage. Formulate a strategic business plan centered around the searching behavior of your market’s niche and voila, watch your following increase by multiple folds. Your market is online. You just have to do an in-depth analysis of the data and from there craft a marketing concept.

Shift in Online Behavior

The truth is, your audience behave a little different online. They can transform into a different person or they completely became their true selves without holding back, and that affects how they gravitate and consume content online.

Experiment, experiment, experiment!

The best way to approach this behavior is by preparing different personas that could relate to your brand. Dissect these personas and their possible behaviors online and do experiments. Release different sets of content to a single persona and do with the other. Check which content earns a better response per persona and compared it all together. The one that emerged as the best content that attracts the majority of your potential personas is what you need to stick to.

The key to understanding your market is going beyond one’s gut feel. What you need to do is to go again the same process of content experimentation until you get the right formula that your market really likes.

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With the advancement in the world of information technology, the audience behavior continuously evolves that it is hard sometimes for marketers and businesses to keep up.

The process could be a little tedious but the outcomes are very rewarding when done right. Always take in mind that success of your marketing campaign always lie in how well you know your market, especially online.

Office Stories: What Makes a Good Boss?

 

One of the unforgettable things I’ve experienced before embracing the life of a salary man was when I was a marketing intern in an appliance distribution company.

I can vividly remember when I was asked by my OJT supervisor to bring a pile of approval sheets to the Marketing Manager, who apparently was her boss.

As what other interns did, I gleefully took the files, walked down the aisle, and passed by several cubicles before reaching a secluded office at the other end of the aisle. There was no signage on the door. So before I knocked, I asked some employees nearby if that was the office of the marketing manager. The three of them momentarily swallowed their nonexistent saliva before they answered “YES”.

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At that moment, I got the slightest hint that this man behind the door wasn’t the type of boss who had a sunny personality. So with much caution, I knocked twice, opened the door and greeted him.

Boss-with-morning-coffee

No response.

I looked at him. He was so engrossed looking at his computer screen with his eyeglasses on.

He was neither a grumpy old man nor a monster that would eat you alive.

Actually, he was a bit young – in his late thirties perhaps. He looked at me and raised his palm in the air as if telling me: Where are the sheets?

I immediately moved forward to his table and placed the files on his desk. He asked, “Are you a new employee?”.  I immediately told him that I was just an intern. He nodded back and then told me that I can leave.

As you can infer, he could be a typical boss who sat on his desk all afternoon, secluded himself from his subordinates most of the time, and was terrified of him.

You could be right and wrong at the same time.

THE bosses

Bosses are chosen to lead. They are highly capable individuals who are tenured and can speak with authority.

But bosses are human beings too. They are prone to errors and mistakes. And in some cases, they also lose their cool and become temperamental at times. Okay, fine, I get you – probably most of the time.

Being in charge as a head, as a manager or as a boss entails a great responsibility of managing a team. More so, it is an endless challenge to prove their competencies and worth in the organization. That is why people like them are potentially vulnerable to any and all work-related stress you can think of.

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What do Good Bosses do?

Most of us will agree that an effective leader not only helps manage conflict but also supports team members to grow professionally, which can take a lot of time. Some would even argue that a good boss is transparent and owns up to his or her mistakes like what everyone should do. But the most important thing a good manager does is to also regular assess themselves and constantly improve his or her leadership skills.

Below is a helpful infographic from the Headway Capital on how to assess yourself as a leader:

Way-to-becoming-a-good-boss

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You may get mad at your subordinates or makes a little questionable decision once in your life. But just like what every employee needs to do, evaluating one’s self is the best way to reset yourself to make a fresh start.

Is a website revamp or digital marketing part of your marketing plan for the year? Let iManila help you achieve the website that works for your company and achievable digital marketing activities to pumped-up your year marketing direction. Call us at (02) 490-0000 or send your inquiry at [email protected].

 

Source:

  • marketingprofs.com

 

Google SERP ranking: How long does it take to rank on Page 1?

 

How long does it take to make my website rank on top of Google?

When you’re working for a Digital Marketing agency (imanila.ph), this is the SEO million-dollar question and the most crucial. Do you overpromise? Or try your hardest to not look incompetent in front of the client.

For a million SEO dollars, what is your final answer?

IT DEPENDS! And that’s the truth!

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There is no 100% proven effective method to rank on top of Google SERP in no time – unless you’re cloaking in the dark and doing BLACK SEO, then you ‘might’. What most SEO guys and gurus do is just to follow SEO’s best practices.

In a recent case study published by Ahrefs , only 5.7% of their sampled pages from 2 million random keywords (potentially 20,000,000 unique pages) made it to the 1st page of Google’s SERP (Search Engine Results Page) – and those were the “lucky” ones optimizing for low-volume keywords.

Take note of the words “lucky” and “low-volume”. And the remaining 95%? Not even close.

To put it in a little more perspective, 5.7% of 20,000,000 is 1,140,000. Only 1,140,000 pages will rank in Google’s Page 1 SERP in one calendar year.

Take a moment to let that sink in. We know what you are thinking.

SEO is dead!!

On the contrary, it is very much alive and kicking. As a matter of fact, those who are reaping the benefits of ranking on the first page of Google are experiencing a 5% increase in their web traffic on a monthly basis.

Going back on track, the issues-at-hand discussed that the realities surrounding SEO are more of the duration and domain authority that websites undergo or must obtain before even having a shot of getting on the Page 1 SERP.

So what are the realities that we are looking at? To help us dig into these realities, Ahrefs’ case study analyzed two million random keywords in their database as a sample and analyze their rankings based on the keywords they used, the age of the web pages, and their respective domain ratings.

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Below are their key takeaways:

  • How old are the top-ranking pages?

For starters, Ahrefs identified how old the current top-ranking pages are.

They took 2 million random keywords and pulled data on the Top10 ranking pages for each of them. Which resulted in this graph:

websites-age-of-page-days

For those holding up a #1 spot in Google’s SERP, their average age falls somewhere in between 500 – 950 days or 1.36 to 2.60 years old.

Those at the #10 spot averaged at a peak at 650 days or 1.78 years old.

So the next thing they wanted to know is what percentage of pages at each ranking position were less than 1-year-old:

ahrefs-website-ages-since-publication

percentage-of-young-pages

For the #1 spot, only 1% of the sampled pages or an estimated 200,000 unique pages were less than a year old.

While those lingering at the #10 spot, were just a little above 4% or at least an estimated 800,000 unique pages weren’t even old enough to celebrate their 1st anniversary on the web.

Comparing that to the potential sample of 20,000,000 unique pages, clearly, this doesn’t look too promising, right? The SERP is clearly dominated by “old” pages.

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  • How long does it take for a page to rank?

They tracked the position history of each page for any keyword it’s ranked for. Which resulted in this graph:

ranking-performance-by-DR

Only 5.7% of all studied pages ranked in the Top 10 search results within 1 year for at least 1 keyword.

Pages from websites with a high Domain Rating (DR) performed way better than those with a low DR. Which shouldn’t come as a surprise because Ahrefs’ Domain Rating metric (shows the strength of a website’s backlink profile) correlates well with Google rankings.

They then zoomed into this 5.7 % of “lucky” pages to see how quickly they got from nowhere to the Top10.

The majority of them managed to achieve that in approximately 61 to 182 days.

lucky-pages-by-DR-2

SUMMARY:

We all know how powerful SEO can be in time, but doing it is not a breakthrough that can happen overnight. This study is not definitive, but this shines a huge light into the most common question of clients: How long does it take to make my website rank on top of Google?

Their study clearly shows the following key points:

  • 95% of newly published pages don’t get to the Top 10 results of Google’s 1st page within a year.
  • The top 5.7% SEO performing website who are dubbed as “lucky ones” made it to the 1st page within 2 to 6 months and that’s for low-volume keywords.
  • Domain authority is an undeniable factor in ranking.

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To all hardworking websites who have made it to the first page, good job!

Those who didn’t make it, yet working hard to breakthrough, you are almost there! Don’t stop!

To those who are still thinking whether they’ll invest in SEO, re-evaluate your thoughts.

To those who are still demanding to be on top in no time, wake up! SEO is a persistent project that only gets better over time, especially if you hire one of the best SEO guys in the Philippines to do the job for you.

Source:

Jollibee Valentine Series: A content that delivers

 

The Philippine social media scene was taken by a storm of reactions as one of the most popular food chains released a series of ads in lieu of Valentine’s Day tomorrow. Jollibee has taken the heart of many once again with their all new Jollibee Valentine Series.

Some liked it, some had their hearts broken, and some even to a lighter “meme” approach to express their sentiments.

With all these mixed emotions and voices that users posted and shared in the past days, one thing is for sure – Jollibee delivered more than what it was supposed to.

This milestone in Philippine advertising proved that content truly delivered when they are done precisely and artistically. The question now is: How can other brands recreate, or maybe even top, Jollibee’s campaign?

The answer to this question varies. Here’s why:

For a brand that has witnessed generations of diners come and go, Jollibee has basically a solid foundation in terms of knowing exactly what its market profile is. The brand has been part of the different phases of a customer’s life such as parties, celebrations, meetups, dates, desperations, and probably even heartaches.

The point here is, Jollibee is few meters ahead in terms of market domination and profiling hence, their ability to pull some stories from their experiences.

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For start-up brands, breakthroughs are very rare especially in terms of marketing virality. You can start by profiling your market step by step. Know them little by little until you get the bigger picture of who they really are. Knowing them well is the initial step in creating the content that they’ll most likely engage with, the one that really appeals to them.

It’s similar to how you try to learn everything about your significant other that getting the “perfect” gift for them becomes second nature to you.

The human emotion is a complex yet beautiful side of humanity. No matter how rational a person is, a dominant emotion – in some cases – overrides the most rational thoughts.

Human emotions are like test tubes of delicate and potentially destructive chemicals in a laboratory. There are vitriols, dopamines, oxytocins, and adrenalines – of which one cannot be mixed with another one without carefully getting the right proportion.

Jollibee has carefully picked the right emotion for each of its Valentine videos. The core emotion served as the binder and reference point of the content. From words, to shot lists, and down to the acting of the cast – all of these speaks to the core emotion of the entire concept of the content.

For start-ups, this process can be achieved by creating content with different emotional inclinations. Releasing it alternately on different channels can give you data where you can draw your conclusion – as to which one works well with your market.

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Admit it or not, we love something that we can fully relate to. Not just on the basis of what we felt when watching but more of the identifying ourselves as part of that content. How did Jollibee achieve that? By tackling social realities.

How many Filipinos have suffered a loss of a family member, a parent, or a spouse perhaps? And not being with the person you love in one of the most celebrated events of the year will definitely bring tears to your eyes.

How about being trapped in a “best friend zone”? How frustrating can it get for someone not to get the one he loves despite being close to her?

Oh wait, did I forget about our crushes? Every one of us has experienced a phase in our lives when we felt that piercing strike of cupid’s arrow.

These realities are what people gravitate towards. It is like speaking in behalf of those who cannot directly express themselves in their most heartbreaking, depressing, and even to the happiest times.

For start-up brands, these can be achieved by stringent observation of your market’s psyche. Frankly, this kind of approach can be achieved when the brand matures, or when the brand has identified its market and their common psyche. Because getting the right social reality to incorporate to your content takes a lot of years to perfect.

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Content is, and always be the best marketing asset until this age. The channels may have changed but the market is resilient. The best way to make content viral and successful is to always make your audience/market the center of your communications – not your firm or the people running it.

Do you want to know how to kickstart a good social media marketing? Contact Us at (02) 490-0000 or email us at [email protected].

Digital Ecosystem: A stable approach for all organizations

 

An innovative digital  and stable approach towards a shared goal, that’s what the Digital Ecosystem is about. Unlike aardvarks, the Digital Ecosystem works best in collaboration with its components. A collaboration which allows it to interact and interconnect within its networks. Similar to the natural ecosystem we have learned in grade school, the concept of the Digital Ecosystem relates to the online applications, digital marketing services, and all things web – instead of plants, animals, and other biological entities. It’s an interactive environment ideal for all businesses.

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Understanding this model’s holistic approach is of great essence in achieving collective goals. Ergo, iManila curated a Digital Ecosystem that caters one’s online needs congregating to its innovative, strategic, and technology-driven web and digital services. This Digital Ecosystem provides sustainability, scalability, and stability to all organizations, and here’s what these three words signify:

Stability

Capacity for a strong connection and a stable approach. The ability of the Digital Ecosystem to have a strong hold, a strong connection to people forges stability. Aside from amplifying leads, the Digital Ecosystem is also an effective channel for creating value; offering experience and satisfaction to its people. Thus, building a strong connection which then shifts into a valuable possession when service-dependency surfaces – driving people towards brand loyalty and client retention forthwith.

Scalability

Capacity for growth. The Digital Ecosystem has the competency to easily upgrade on demand, thus, establishes scalability. Because of the teamwork within its domain, its diverse networks maintain hold of the productivity in the midst of increasing demands —  demands of the ever-changing technology-based model and demands from the people it aims to reach. Moreover, the scalability offers growth within the network, allowing each component to expand without compromising each of its goals.

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Sustainability

Capacity for endurance. Indefinite changes in this digital milieu build sustainability in all organizations. The strength to endure abrupt online revolutions defines the Digital Ecosystem’s ability to uphold its linkages toward a common goal. Utilizing advanced tools, right methodologies, and a proficient workforce affirms a resilient business model that can transcend and adapt to future innovations.

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The success of a brand’s adherence to the Digital Ecosystem depends on the steadfastness of its web and digital provider. With over 5,000 valued clients, iManila is certain to be the most reliable partner in building a successful online presence. From hosting server, down to social media requirements, iManila is here to be of service. Offering nothing but relief and peace of mind, considering that all the web and digital marketing needs will be catered under one roof, in one universe, towards one direction. Trust the best web and digital service provider in the Philippines, trust iManila.

Our digital ecosystem breakthrough ensures a stable approach that is also scalable and sustainable for all organizations.

The long haul: How to be in the business for years

 

Telephones, pagers, personal computers, CDs, and the internet. Among these nineties, technology innovations are the birth of iManila. From being one of the internet pioneers, iManila has progressed to be the most trusted and reliable web and digital service provider in the country. Bona fide to deliver the best service to its clients.

As iManila celebrates its 21st anniversary this year, it shares its company secrets in making your business stay for years. Browse, read, and bring your company to the long haul.

Live by your company principles

Every company has its own reasons for existence. As for iManila, living up to its mantra of improving the lives of people through technology has bettered every facet of the organization to provide quality services. Company principles keep the righteous presence in and out of the organization. Thus, producing right processes and right outcomes.

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Always have a plan and direction

The main reason why businesses should always have a plan is simple: to ensure that the business is on track. By on track means, going nowhere but to the company’s direction; meeting its sales targets, and achieving its business goals. Not only a plan can bring you to your company objectives but it can also give you a competitive advantage in your craft.

Choose the right people

Our CEO believes that his choice of getting the right people in iManila was a huge influence in our accomplishments. Many individuals can be more knowledgeable and more intelligent than the rest, however, only a few embody the right attitude and commitment that the organization needs to step up from being a good company to a great company. Remember, a team that consists of passionate individuals never fail to deliver the best services.

Don’t be afraid to try and fail

Failing is normal. Trying is normal. But, not failing and not trying is not how any business works. If you won’t try and experience failures, you won’t grow. It’s a way of life for business as much as it is for ourselves. Lack of challenges makes it hard for you to be successful. Go and inhale every mistake. Learn from it and never forget about it. Those failures will soon be a story to tell when the time comes.

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Lasting for more than two decades in the industry is beyond what our stakeholders have imagined. A five-year success was expected then, but, a 21-year stay was a combination of luck, blessing, and pure determination. If iManila can make it for decades, sure enough, your business can, as well. Why not give iManila a call? Let’s see how can we be of help with you.

 

Reference: Entrepreneur

MOBILE FRIENDLINESS RANKING FACTOR: Why You Need to be Mobile-Responsive

 

MOBILE FRIENDLINESS IS NOW A THING — It is common knowledge to most marketers that Last April 2015, Google search has expanded its mobile friendliness algorithm known as “Mobilegeddon”. This update from Google has marked the beginning of a shift of focus from desktop to mobile searches and has affected a lot of websites that are not mobile-responsive. Some of the affected may have experienced a decline in their Google SERP ranking or even to the volume of their monthly traffic.

What is Mobile Friendliness?

There are 75.4 million unique mobile users in the Philippines, comprising 74% of the nation’s population. Almost everyone these days considers themselves to be “tech-savvy” with the advent of the internet allowing even the simplest devices to do an amazing amount of tasks.

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Let’s face it, with a market as large as that, you probably want your brand to be etched on the consciousness of these users.  This is exactly why it’s time for your website to go mobile.

Opting for a mobile-responsive website or the mobile friendliness of your website enables it to be sent instantly dynamic as it fits symmetrically on any screen size, minimizing usability issues such as links that are not clickable, images taking forever to appear, scrolling problems and lagging issues.

Simply put – a mobile-responsive website enhances user experience.

Want to know how to make your website friendly? Say hi to one of our account executives, or leave us a message on our contact form.

Mobile version vs Mobile-Responsive

On the off-chance that you live under a rock, you might probably be more familiar with the term “mobile version”.

Mobile version is different from mobile-responsive. The former means developing a version of your website customized for mobile users and uses a separate URL commonly beginning with “m” (such as m.facebook.com). It’s like having two unique websites with one dedicated to desktops and another for mobile devices.

The latter, on the other hand, automatically resizes the content of your website based on user device allowing for optimum user experience.

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Post-Mobilegeddon Updates

Aside from the ‘mobilegeddon’ released on 2015, other updates released were Google’s Accelerated Mobile Pages (AMP), which launched in February 2016, and ‘mobile­first indexing’, which Google has been working on for quite a while now.
The AMP or the Accelerated Mobile Page Project is an open source initiative of Google launched in October 2015. This update works towards increasing the performance of the mobile web, loading web pages instantly, even with rich content or ads.

 

AMP is not a mobile ranking factor, however, its objective is to improve the functions of mobile websites with stripped-down versions of web pages. This enables users to read and scan your content with ease, improving your website’s traffic and in time, improving your SERP ranking. Google AMP lets publishers focus on great content while depending on other components like image carousels and social plug­ins for high performance and great user experience.

 

Another recent update is mobile­first indexing. Google has been adjusting their algorithms to primarily use mobile versions of website content to rank pages, understand its structured data, and show snippets from those pages on their SERPs. Here are some of the recommendations of google about dealing with the mobile­first indexing update:

  • Stay on your responsive site or dynamic serving site on desktop and mobile version;
  • If the two versions of your website’s primary content are different, you should make your structured data uniform, make your mobile website crawlable, and maintain canonical links unchanged;
  • Verify your desktop and mobile website versions against Google Search Console;
  • Launch new mobile sites only when they’re ready, to avoid any unwanted effects on your desktop sites that may arise from faulty mobile ones.

What is for business online?

Businesses that rely heavily on traffic and leads coming from online sources should prepare to change extensively, otherwise, their potential sales will be flushed down the drain. Below are the advantages of making your website mobile-responsive:

Know more about the benefits of a mobile-responsive website or its mobile friendliness by calling our sales executives or by sending us a message through this LINK.

It strengthens your website’s optimization.

With Google recently releasing an algorithm specifically targeting websites that aren’t mobile-responsive yet, now would be the best time to do so. Having a mobile-responsive site brings more traffic to your website which then opens doors to increase sales and revenue. A great search rank on desktop and mobile would be beneficial for your business because that’s brand awareness reaching your market through multiple channels.

It saves you time and money.

With a mobile-responsive website, you can focus your resources instead in building and creating new campaigns and content instead of developing a separate website for mobile devices.

It keeps you ahead of your competition.

There are a lot of businesses who have yet to invest in this new kind of technology because, well, it’s new; and new is a mystery few have the courage to explore.

Going mobile-responsive automatically puts you ahead of the curve because you’re already building your rank up while others are still flirting with the idea.

It provides an optimum user experience for your consumers.

With smartphones and tablets continuously increasing in terms of usage, giving your market the ability to browse through your site with ease is one step to earning their trust. Because everything is organized and made faster, potential clients are more likely to explore your website than leave it the moment they see the home page. Your site will have perfectly scaled images and readable texts so there’s no reason to not give it a chance.

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Sources:

  1. Straightarrow.com.ph
  2. Webmaster.googleblog.com

Web Design Crystal Ball for 2017

 

Since the Chinese New Year is nearly approaching, it is the best time to rub the 2017 crystal ball for web design.  Know what design trends to follow and what to leave behind the past year. Here are some web design guides and predictions to consider this 2017.

So long, stock photos!

Stock photos are the heroine of web design — a few clicks away ready to save websites from looking all dull. However, designers are starting to give unique visualization to each website now, emphasizing the individual characters through personalized website photos. The result? Lesser use of online professional curated images. This is a great way to drift brands away from its competitors’ branding direction, defying web design resemblances.

Voluptuous fonts call for a revival

Web designers are expected to use bigger and bolder typography fonts this year. Aesthetically speaking, bigger font size balances the minimalist web design trend that is continuously rising in the design circle. Doing so also gives users a not-so-much and a not-so-less perspective. In the digital marketing scene, bolder font style instantly catches the eyes of website visitors. This leads visitors to the information that brands intend. Double-purpose, yes.

 One vibrant color palette, to-go!

Bid goodbye to the basic colors the web visitors have been seeing for a couple of years. Defy color blandness. Go for the extremes. 2017 demands braver designs that keep the minimalist look buzzing. Website elements with vibrant colors equalize the UI’s unfussy layout. Perfect combo, ha!

Think motion pictures

Animations and videos will seem to reign this year. With more and more tech trends rising online such as live streaming, boomerangs, GIFs and VRs, 2017 is going to be a very interactive year for web designers and web developers. More than being interactive, videos and animations are indeed more appealing to users. These media narrate. These provide stories that make the users enjoy and stay longer on websites.

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Design is subjective. What may look pleasing to one may not look pleasing to others. However, web designs are not just created for the satisfaction of the brand owner, but for the eyes of its market, of its website visitors, above all. And like crystal ball results, these up and coming web design trends may or may not work on a specific brand. Some of it may be of help yet some may overkill the UI. That’s why iManila has been here for more than two decades – to guide the brands what elements to integrate in their websites. Expect it strategically done without compromising the design. Learn from the best, reach iManila now for a free consultation.

B2B Blogging Best Practices

 

For some marketers, maintaining top quality blogs are a chore. The process of coming up with a content calendar, finding the right resources, and figuring out the right angle to make the blog much interesting, is such a tough feat.

But no matter how hard it is to maintain a decent and effective blogging tactic, it is still an indispensable method in bringing traffic to your website and to improve your website’s SERP (search engine results page) ranking. Here are some pointers to help you optimize your website’s blog.

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Word Length Performances

Truth be told, B2B blogs should be 500 to 1,000 words. Anything that goes beyond 1000 words is draggy, while anything less than 500 isn’t authoritative. In coming up with blogs for the audience whom you treat as potential clients, below are the following details to take note:

The topic should be beneficial to in terms of:

  • Their function at work,
  • Their output at work
  • Image to maintain at work
  • Image to maintain in their social sphere

Frequency of Posts

According to one of the leading marketing software provider – Hubspot, companies who published more than 16 posts per month saw traffic increase by 3.5x more than those who only published up to 4 posts per month.

This insight was put into test by an Internet consulting firm – Strategic and below are the findings:

  • The number of blog posts on our site grows 6 to 181
  • A 1271% increase in traffic
  • Organic traffic grows from 143 sessions per month at the outset, to1817 sessions per month in March 2016.

However, the bottom-line that marketers should always keep in mind to make this work is that all blog content should be well written and well mapped to resonate with specific buyers persona challenges of their respective companies. And, should be posted to target and relevant social media channels.

Key Takeaways For Effective B2B Blogs

These statistics show that for B2B blogs to produce best measurable benefit within Inbound marketing campaigns, they should:

Be regular: you should produce close to 16+ per month if possible.

Generally stay around 500-800 words long (though variation is fine!).

Your posts should also be written to address your persona’s common business challenges and be regularly promoted via your own company social media channels.

Quality, persona-targeted blog content can enhance search rank, boost traffic, attract higher quality leads and establish your brand as trusted niche expert.

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To get started with your blogging strategy this 2017, you need to list all the challenges your target personas have and link them to the services or products that your company provides. The end goal ALWAYS is that your offerings (be it a service or product) is the answer to put an end to those business challenges.

If you find it a little rough to get started with blogging, reach out to us. iManila, provides content marketing solutions such as website copywriting, blogging, email newsletters and content writing to pumped-up your content marketing. Call us at (02) 490-0000 or send us an email at [email protected]. You can also visit our website at https://imanila.ph for more information on our services.

 

Sources:

(1) Hubspot

(2) Strategic Internet Consulting