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Your Quick Guide to Customer Relationship Management (CRM) Systems

Customer Relationship Management (CRM) System refers to a software program that enables businesses to conveniently keep track of all customer-related communications.  It replaces the use of multiple spreadsheets, databases, and apps used to track client data, streamlining the workflow. Thus, CRM systems ensure a smooth and coherent process in the whole customer journey. As an end result, it helps organizations with efficiency, productivity, and relationship building with clients.

Main types of CRM systems

Although CRMs are all-in-one tools and can pull in various features from each type, knowing the different types will help you learn the most important CRM features for your business. If you’re just starting out and are looking for the best CRM systems to use, then this blog will definitely help.

Collaborative CRM systems

As the name suggests, Collaborative CRM systems help companies to connect multiple departments, such as sales, marketing, and customer service. In return, this ensures their organized daily work is based on single-source customer data. Using this system enables all teams to have quick access to all customer data. Hence, preventing data duplication or data loss and increases teams’ productivity in the process.

Operational CRM Systems

An operational CRM System is a type of service that centralizes on streamlining and automating diverse workflows for customer-facing teams. It has flexible tools that are used to create, monitor, and optimize customer-facing business processes.

Unlike collaborative CRMs that use single-source data access and unified data management, operational CRM systems focus on operational excellence and automation for each business unit.

Analytical CRM Systems

For businesses looking to provide in-depth business intelligence based on customer data, then this is the one for you. Basically, these CRMs feature multiple types of analytics such as interactive dashboards, campaign pipelines, workflow-embedded analytics, text & speech analytics, and more. This CRM is typically great for reporting capabilities and ensuring transparency of customer-facing activities for managers and executives.

All-in-one CRM systems

Compared to other CRM system features here, All-in-one CRM systems enable organizations to automate back-office workflows and operations. It provides a full range of workflow automation, collaboration, and analytical capabilities. In return, it allows full-cycle automation of all business units. Overall, it serves as a unified solution for workflow automation for enterprise-level organizations across marketing, sales, service, and operations.

All-in-one CRMs offer tons of benefits for workflow-intensive organizations in such industries as FinServ, Manufacturing, or Telecom, where adherence to standards is essential.

CRM Systems are an essential part of business operations. So if you’re looking for help setting up one for your organization, then let iManila help!

iManila is an applications development company specializing in customized web systems for businesses in different industries. With 27 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative information technology, web, and digital solutions.

On top of this, iManila is also a full-service business web development company in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, dedicated server, technical, desktop and remote support needs and a digital marketing agency that provides a wide range of digital marketing services. Talk to us!

Beat the Heat of Online Competition: Ways to Increase Your Website’s Traffic

As entrepreneurs, we aim to rise from the market competition. Having an online presence through a website is a good start but that alone doesn’t make much of a cut. It requires succeeding actions like increasing your website traffic to really be ahead of your competitors.

Website traffic is the amount of users visiting your site. It is frequently used as a metric by businesses to assess their efficacy and success in attracting a larger audience to their brand online. An increase in website traffic means increase in potential customers, conversions, sales, and brand awareness. If you want to level up your business and beat the heat of online competition, take this blog as a guide!

Create Audience Research

Understanding your audience is one of the first steps you can do to succeed in generating website traffic. By conducting audience research you can better understand your target market’s needs, problems, and goals. Knowing this will enable you to develop relevant, customized material for them. Remember, you won’t increase traffic to your site by producing content purely for the purpose of producing it. You must produce material that is audience-focused. 

Do a Keyword Research

The next step in gaining relevant and targeted traffic to your site is carrying out keyword research. This is the premise of your search engine optimization (SEO), a strategy used to organically elevate your rank in search engine result pages.

Keywords are words or phrases your audience uses to find content. You must include these in your headline, meta tags, and content to increase the likelihood of your content ranking. To identify these keywords, you have to invest in a powerful keyword research tool. But, of course, expect that this comes with a price.

Keep an Eye on Your Competitors

Watching your rivals is also a great way to improve website traffic. By looking at what other people do to increase their own organic search traffic, you can create an effective strategy of yours. To start, determine your competitors.

  • Direct competitors: Any company or individual who provides the same goods or services as you do.
  • Indirect competitors: Companies who do not necessarily provide the same goods or services as you do but aim to appeal to the same market as yours. 

Combining your observations on both direct and indirect competitors will give you a great and faultless gameplan. Just make sure that your data is accurate. You may use competitor analysis tools to help you on this. But, again, this could come pricey.

Produce High-Quality Content

Of course, if you want to attract the ideal visitors to your website you need to produce excellent content. Create content that sticks out among roughly 6 million blog entries that are generated every day. To achieve this, make sure your content is easy to read, well written and formatted, informative, and trustworthy. You could also check Google’s Search Quality Evaluator Guidelines to know more about content that ranks.

Take Advantage of Social Media

With over 4.6 billion users, social media is a forceful way of generating website traffic. Leverage from this by posting previews or teasers of your new website content. Hashtags are also popular in this channel. Using the right hashtags can connect you to your intended audience. Lastly, social media is a platform for user interaction. Take advantage of this to engage with your audience. 

Use Email Marketing

No one loves your content more than people who’ve enlisted for your newsletter. Use your email list to promote your content. Send some of your blog postings to your email list subscribers. This will serve as a reminder that your blog is a great source of information.

Don’t have an email list yet? Building one from scratch requires a lot of work. Luckily, there are tools available online that you can use. Take note that these come with subscription terms and fees, but are totally worth it.

Run Paid Ads

Running paid advertisements can be a good addition to content marketing. However, its primary goal is to increase traffic to your site. It yields quicker results and enables hyper-targeting, allowing you to concentrate your campaigns to people who connect with your content.

Website traffic is important and crucial in growing your business so better to work it out. Invest if you must. For an easier and cost-effective solution, hire a digital marketing team that can help you with these like iManila!

With 27 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative information technology, web, and digital solutions.

iManila is a full-service business web development company in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, dedicated server, technical, desktop and remote support needs. Aside from this, we are also an applications development company specializing in customized web systems for businesses in different industries and a digital marketing agency that provides a wide range of digital marketing services. Talk to us!

What is a Web Application and How Can It Help Your Business?

Web application has evolved into an integral component of modern business. When compared to desktop programs, they offer a wider range of business benefits. To be specific, it’s helpful in enhancing corporate operations, integrating complex systems, and getting the most out of your business. Instead of being installed, web apps can be accessed from any computer through the internet. They are stored on a remote server and delivered over the internet through a browser interface.

Whether you’re a small startup or a huge corporation, you could definitely benefit from this. Read further as we share how web applications actually work and how they can put your business on top!

How Do Web Applications Work

Web applications don’t need downloading since they can be accessed through a web browser. Typically, it only requires a small team to develop and has a short development cycle. Building the application’s front end is done using JavaScript, HTML5, and CSS. While, the back end uses languages like Python, Java, and Ruby for server-side programming. 

Web apps also require a web server that manages the incoming requests from clients, an application server that executes the requested task, and a database that stores necessary information. 

Advantages of Using Web Applications for Your Business

Platform-agnostic

Web applications are highly flexible and accessible since they are not built for a specific platform. Users can use the app regardless of their operating system and device type. In return, it eliminates the need for developers to create different versions for each platform.

Low cost and easy maintenance

Popular coding languages are used in developing and maintaining web applications. Hence, it requires less development time, making them cheaper than other forms of applications. Furthermore, maintaining it is cost and time efficient as updates and patches can be done on the server side and automatically sent to all users. 

Secure live data

They provide real-time data security benefits by combining larger, more complicated systems and data sources, decreasing the need for separate systems. This blocks access to data and backend servers, adding safety measures.

No App Marketplace

Web app developers have more flexibility regarding when and how they release their apps. The reason behind this is that they don’t need to obey the operating system standards that typically traditional apps require. 

Automatic Update

Users don’t have to worry about managing updates or downloading patches to keep their web apps up-to-date. Instead, when they open a web app, they are always presented with the latest version. This can be particularly convenient for users who use multiple devices, as they can access the same up-to-date version of the web app regardless of their device.

Highly deployable

Once a web application has been installed on the host, the user can access it using the URL. It is ideal when bandwidth is limited, and users are remote from the system and data. In conclusion, this expands access to multiple systems, streamlines operations, and improves relationships by giving access to consumers, suppliers, and any third parties.

In today’s business world, web applications are essential for streamlining operations and engaging customers. Take advantage of the benefits – team up with a professional web development and applications development company to take your business to the next level. Get in touch with iManila today and find out how we can help!

With 27 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative information technology, web, and digital solutions.

iManila is a full-service business web development company in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, dedicated server, technical, desktop and remote support needs. Aside from this, we are also an applications development company specializing in customized web systems for businesses in different industries and a digital marketing agency that provides a wide range of digital marketing services. Talk to us!

Choosing the right hosting service for your business

 

A reliable web hosting is essential to building a website for your business. Your website files are all stored in a remote computer server which is called a host. It works when a certain online user wants to view your website and searched for your domain name or website address into their browser. Then, their computer will connect to your website server and your website content will be delivered to their browsers.

Easy as it may seem but it involves various technical processes and technologies. Thus, a web hosting provider or company is a business that has the technologies and services needed for your website or webpages to be seen on the Internet.

You can get hosting services from reputable hosting services providers or company for a certain cost. But, before you get one for your website, you must first know the different types of hosting services that are available and what suits your business.

Here are the three different types of website hosting that you can choose from:

  • Virtual Server Hosting – This is also dubbed as a virtual private server (VPS) that is available for your web hosting needs. It is actually a virtual server that a user perceives as a dedicated or private server even though it is installed on a physical computer that runs multiple operating systems. This kind of hosting is a shared system and has lesser user traffic but provides good speed. Web contents are loaded faster in this type of hosting system.
  • Cloud Shared Hosting – This hosting system is one of the most common and the best option for small and medium enterprises. In this kind of hosting, the web space is being shared with multiple business entities while the maintenance and cost of the web hosting service are also being shared by the users. But, you only pay for the space that was allocated for you. In addition, this also provides a notable backup support.
  • Dedicated Hosting – In this kind of hosting system, excellent performance can be guaranteed. Dedicated hosting is a kind of website hosting where a business entity leases an entire server to provide them with their own data center. While this type may cost more budget than the other two, it promises great speed and full control over the server.

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Now that you have an idea on the different types of web hosting services, the next step is to look for the best and most reliable web hosting provider that will not just cater your needs but will also exceed your expectations. Turn to iManila and see our excellence as it happens

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Need some help? Contact Us right now!

Want some good news? If you do website revamp and transfer your hosting to us, your first year of hosting service is free with these security features.

Sounds good to you? Go ahead and email us at [email protected]

Website Hosting Features You Should Know

 

We have mentioned it many times, and we think, we became very repetitive about it – your hosting service needs tighter security because your primary online presence depends on it.

Imagine your website that took a lifetime to load, or sections of your websites that are vulnerable to attacks and malware – are these the kind of situation that will give you peace of mind? NO, it is not, and it never will. Everything your company owns online is your digital assets. These are the building blocks that you need to mobilize and protect, to keep your digital marketing going.

Now, to kick start your website hosting security feature knowledge, below are the basic web server features you need to be familiar with:

The truth is, your website is potentially under attack 24/7. And as your business flourishes and keeps on growing online, you are becoming an attractive prey to lurking malicious online criminals. With a malware detector feature, you get to secure your website by putting a reliable line of defense against security breaches and attacks.

iManila’s web hosting service provides a malware detector that monitors your website 24/7 for vulnerabilities and attacks. When we say monitors, that means that it screens every aspect of your web presence daily to identify security gaps. It not only checks your website, email, and applications, but also search engine blacklists and spam filters. It doesn’t just monitor; it also notifies your IT personnel about the findings with corresponding fixes to boost your security. That is one less burden on your back, enabling you to focus more on pressing matters concerning your business and the day to day operations.

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Securities are your first line of defenses. But as businesses like yours evolve, so are the hackers. Day by day, these people are working as hard as your online security to find fault and gaps that they can breach. And I mind you, they never stop, and probably they never will.

So iManila is integrating website backup feature to secure the latest backup version of your website. In this way, when your security features couldn’t keep up with these hackers, you can easily restore your website the way it is before the hacking incident.

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You and your company are working round the clock, so should your hosting server. We in iManila understands the worries and pains of businesses like yours – because we are also like you – driven to serve clients and grow as an organization. And all these things in mind will surely stretch you thin.

Important things like your hosting servers should always be secured even if you are not focusing on it all the time. That is why we at iManila has made it easy for businesses to secure the most important data and information in their websites by integrating these security features on our hosting services.

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Need some help? Contact Us right now!

Want some good news? If you do website revamp and transfer your hosting to us, your first year of hosting service is free with these security features.

Sounds good to you? Go ahead and email us at [email protected]