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Online Marketing: The Definitive Guide to Internet Visibility

Online marketing moves at the speed of light. To keep up, you need a strong foundation to think critically, and be more creative. There are plenty of guides to marketing from textbooks to online video tutorials, and even guides you can find through Google. But the news is, online marketing is an ever-changing industry, and it can be tough to keep up with the latest trends and techniques. With so many different platforms and options available to try your digital marketing strategy, at the end of the day, marketers need to decide which strategies are best for their online businesses.

In this online marketing blog, we’ll look at some of the most important tips to consider for your digital marketing strategy.

Be Focused on Your Customers

Your customers, prospects, and partners are like the oxygen of your business. You need to build your social media marketing strategy with them always in mind.  Before conducting  your online marketing strategy, have a conversation with your existing customers or audiences.

How did they find out about your product or service? What do your customers value or care about? How are their feedback and suggestions?

Build A Marketing Framework

Marketing should command the same amount of attention and respect in order to properly function. You just need to structure your programs around your goals, which are always centered around profits and revenue. 

With this, build a strategy that positions your business marketing initiatives.

Here’s what you need to do to prove your marketing program’s return on investment or ROI:

  1. Examine your campaign costs
  2. List down the revenues that resulted directly from your campaign
  3. State the number of leads and sales generated and come up with a detailed way on how you track the incoming leads from your campaign
  4. State the maximum profitable cost-per-lead (maxCPL) or cost per acquisition (maxCPA)
  5. Establish a group to benchmark the success of your campaigns and ads

Showcase Your Business

Storytelling is one of the most powerful tools that your company or business can do in order to build customer connections and relationships. Write about the benefits of purchasing from or working with your business. Tell a story about how you got to where you are today, your successes and failures, the challenges and the journey. Include photos of all your products and services and even photos of your team at work.

Similarly, allow your customers to write feedback and submit reviews to gain more trust from other users. 

Build Customer Connections

It is important to connect with your audience in the digital world. Build a digital marketing strategy circling around the objective to build more relationships with your audience. 

Communicate with your customers through follow-ups or through personal emails. Collaborating with influencers may also help reach new audiences. 

Get Found with SEO

Search engines are a powerful channel for connecting with new audiences or targeted customers. SEO is really important because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. 

The success of your digital marketing campaign depends heavily on your ability to develop great quality content.

With so many mediums and platforms to choose from, you can certainly build a digital marketing strategy that will most effectively meet the needs of your target audience. Focus on your customers, build a marketing framework, showcase your business, build customer connections, and get found with SEO.  Set some goals and plans, decide where you’ll put your content such as through your website or social media platforms, and begin integrating your plans.

With 26 years of experience in the industry and an IT company at its core, iManila – a digital marketing agency, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing service’s needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

Tips to Drive Website Traffic from Social Media Platforms

Almost nine in 10 marketers say that increases in website traffic is a result of social media marketing, according to Social Media Examiner. This was the second most frequently cited benefit!

The social media world is home to more than 3.4 billion active users. Social media is said to be the primary source for generating eCommerce traffic. Social media leads ahead of traditional media in driving traffic to your business website. They bring in ample opportunities to gain business visitors and convert into leads.

How do you strike up a conversation? How can you increase the visibility of your social media posts? How do you boost your social media marketing strategy? How do you engage your audiences? How can you generate leads through constant digital engagement? In this blog, we will give you some tips to drive website traffic from your social media platforms.

  1. Optimize Your Social Media Profiles

The more distinct your bio is – without sacrificing clarity – the more likely you can catch the attention of and resonate with your ideal audience.

Don’t make the mistake of writing your entire business story in your bio. Just a couple of lines will suffice. Then, connect the bio to your site with a call to action button directed to your home page or a viable landing page.

  1. Use Social Proof

Just like any review or testimonial, social proof brings the human voice into your brand experience. Whenever someone is about to make a purchase or is shopping for something they want, they look for reviews, recommendations, referrals, and input from others who have used the product or service.

  1. Time It Right

Pick the most effective time for optimal views. Instead of using best practices for social post timing, look at your own data. See when your target audience is most responsive. 

To maintain a publishing schedule, you can use social media management tools available online. You can also use a social media planner or calendar to optimize your publishing activity. These tools help you post regularly considering the location, time zone, and necessary factors. 

  1. Promote Your Content

You should promote all high-quality blog posts to increase their visibility. To drive traffic to your site, publish excerpts or teasers on social media along with a link. That can incentivize the viewer to go to your website to read more. Social media also is a good place to promote older but still relevant content that will intrigue new followers.

  1. Be Responsive

Make an effort to reply to every comment on your social posts. That makes your audience feel valued, and sometimes your response can include a link to your website, which offers more information on the topic.

Incorporate customer service into your social media so your brand can respond to queries and complaints promptly. The customer’s experience not only matters to them, but it offers proof to prospects on how your company is going to treat them too.

Patience and persistence are the key to staying alive in the social media world.

Social media marketing strategies are great, but they take time to come into effect. These proven strategies are sure to reap benefits in the long term. Being customer-centric is the only key for a successful social media marketing campaign. Remember, social media is a game changer only if you use it the right way.

Developing a social media marketing strategy can be complex and overwhelming. That is why iManila– a digital marketing agency wants to do it for you! With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers and web development companies in the Philippines, iManila is also a full-service business website development company and digital marketing agency in the Philippines ready to help you with your web design and development, website hosting, email hosting, technical support, and digital marketing service’s needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become a reality. Talk to us!

Why Good Web Hosting Is Important In 2022

It is important to have a good business website so that your brand can offer the best and quality service to your audience. Hosting can be used for many applications. Samples are systems, virtual stores, blogs, and websites, with advantages ranging from better performance to greater security.

Better Security

Whenever a website page reads, “Your connection to this site is not secure.” It then recommends that you don’t type in any sensitive information. This page means that the website is not secure and isn’t using HTTPS. It is necessary to enable HTTPS on your website. It is by choosing a good web hosting company and getting a secure IP. HTTPS, which stands for Hypertext Transfer Protocol Secure. It ensures that all information going through the website gets encrypted. Aside from it will secure your business website. This hides any sensitive or personal information from the world, which includes hackers.

Better support

You cannot just rely on good website design and technology when it comes to support. There are still certain things you do not have complete control over. It is up to the web host to resolve the issue if there is something going wrong with the server. It starts affecting your website. A good web hosting service will respond fast, accurately and effectively, giving you tools. And answers to your server’s uptime and availability issues. 

​​Data storage

Limited storage can lead to site shutdown when traffic is high on your webpage. A premium web host will provide you with a variety of options, depending on your data limit and fulfill your hosting needs. This is why the amount of data that needs to be stored on your website’s server. It plays a huge role in deciding what kind of web hosting partner you’re looking for. How much online traffic your website can handle, including concurrent users. And needs to be well established before you sign with a hosting provider.  

Reliable customer service

High quality customer service is a main characteristic of a good web hosting solutions provider. A good web host is always there when you need any kind of technical assistance or support. They offer many ways for you to contact them whenever the need arises for you to do so.

Speed 

Slow loading times of your website’s landing page is one of the main reasons for bad user experience. A poor web host will see a lot of site crashes due to too much load on the shared server. Bad user experience on your business’ website can lose potential customers. 

A trustworthy web host solutions provider is a must for your business’ website. It will ensure that your website runs smoothly and does not buckle under pressures of high bandwidth. Keep the above points in mind while you search for a suitable web hosting provider.

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines. It is committed to providing our clients with innovative online marketing services in the Philippines. iManila is a full-service business web development company and digital marketing agency in the Philippines.  Ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Talk to us!

Email Marketing Tips To Look Out For in 2022

When the world was crippled by the coronavirus in 2020, most businesses had no choice but to switch to online sales and marketing efforts. One of the digital marketing strategies that really boomed since then is email marketing.

According to HubSpot’s latest research statistics, email marketing had a constant growth in terms of popularity and relevance every year since the pandemic. And now, in 2022, it is expected to grow even more. Meaning, the competition to your target market’s inbox is really high.

Given this, you may like to go back to your previous email marketing efforts to ensure that your emails will stand out. Read more below for the best email marketing tips to look out for in 2022.

Make it personal

People’s inboxes are bombarded with irrelevant, spam emails everyday. That is why most users do not bother to open emails that are generic. 

What you can do to get your recipient’s attention is by making the email personal. This includes the name and the content of the email. Take time to research and know what your customers’ needs and pain points are. Then, personalize your email by emphasizing how your offerings can help them.

Use Artificial Intelligence

Consider hopping into the Artificial Intelligence (AI) bandwagon of email marketers. AI tools are used to maximize the potential of acquired data about the market. It helps with processing a large chunk of data, building better and efficient analytics, observing customer trends, and foreseeing user actions.

AI can also help in segmentation, the process of creating smaller groups of email recipients who share the same background and characteristics. In this way, you can better craft your message. Take note though that since AI is still a relatively new kind of technology, using AI in your email marketing may not just be tedious, but costly. 

Incorporate user-generated content

Applying user-generated content (UGC) on your emails this 2022 encourages people to trust your brand. How? When prospective customers see a large, diverse group of people enjoying your brand, it will spark curiosity to them until they fall to the decision of wanting to experience your offerings themselves. This is just like the philosophy behind testimonials and reviews in websites but, this time it is on the email body.

Start newsletter campaigns

Don’t sleep on this! Newsletters found success during 2021 and will shine brighter this 2022. It helps in promoting new leads, enlivening cold customers, and builds a unique brand image without sounding like a salesperson. Sending out newsletters can be done weekly or monthly.

Apply minimalistic approach

People nowadays have shorter attention spans and are tired of loud details. That is why minimalism became the trend aesthetic. Apply this approach to make your email more appealing to your audience. It is as easy as putting in a lot of white spaces, writing short sentences, and selecting a calming color palette.

Make sure it’s mobile friendly

More than half of the global internet traffic comes from smartphones. People are mostly dependent on their mobile devices for product research as well. So, it is best to create mobile-responsive emails that do not force recipients to open a browser window. 

Aside from the fact that it is easier to scan on a handheld device, having an email copy that is mobile accessible makes it easy to read on the go, which is a plus especially that we are in a fast-paced world.

 

If you want to strengthen your email marketing game this 2022, iManila can definitely help you! With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers.

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top digital marketing companies in the Philippines like iManila and make your brand goals become reality.

Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

Reasons Why Your Website Visitors Aren’t Converting

By this time, maybe you have mastered most if not all of the traffic generation strategies published online and have somehow managed to become successful in getting website visitors. However, traffic generation is not the end goal of digital marketing. Being able to convert your website visitors into actual customers is. 

 

Everyone who visits your page is a potential customer. Online users visit your website primarily because they are interested in a product or service that you are offering.  But, why are they not converting despite the big website traffic? 

 

Read more below on the possible reasons why your website visitors aren’t converting. 

 

Hidden or No Call-to-Action Buttons

 

Call-to-Actions (CTA) are a crucial part of digital marketing. This is how you encourage your website visitors to take a favorable action after seeing your offerings. But what if your CTA is hidden or not existing at all? Chances are users will just leave your page. 

 

It is important that you have an obvious CTA. You can do this by creating an animation that directs to the CTA button. In this way, you can catch your visitor’s attention and at the same time point them to take an action. 

 

Another thing, put your contact number in the header of your page. Doing so allows your visitors to see what you need them to see immediately. Make sure that your CTA is also clickable to make it easy for the users to contact you.

 

Confusing headlines

 

One of the possible reasons why your website visitors are not converting at all is because maybe you have a confusing headline. 

 

The headline is the first thing that your visitors see when they land on your site. With that, by just looking at it, you must assure your customers that you have everything they are looking for. Anticipate the kinds of information they need to know immediately like your service, location, ease of service, and why your company is the best for the job.

 

Refrain from having vague headlines. Be direct to the point. Creative language is nice but if it’s too vague, it can drive your visitors away.

 

Too long contact forms

 

Let’s say your website is doing good. You have optimized your site well and ranked in Google. Your CTA is also functioning. Your visitors are now ready to convert. Unfortunately, they saw a long, complicated contact form that annoyed and scared them. So, they decided to just navigate away from your site.

 

Too long contact forms are intimidating, overwhelming, and feel like a big chore to your potential clients. As much as you want to know in detail your visitor’s needs, you would want to just trim down your contact form as this is more efficient in converting leads. Stick to the basics like name, email address, and phone number. Then, ask your staff members to reach out to the client afterwards to know their needs in-depth.

 

Lack of a “Hook”

 

A hook is an irresistible statement or offer that you give to your potential customers. It can range from small ones like telling them that you are award-winning or rated #1 in the field. Just make sure that it is true to your company. Hooks can also be as big as giving promotional codes, free shipping, holiday deals, etc. 

 

In short, hooks help in convincing your potential customers to take a favorable action right now. It is frequently located near the call-to-action button.

 

All your efforts in boosting your SEO are for nothing if there are no sales conversions. Good thing, iManila can help you in turning your website visitors into actual customers with the different digital marketing services it provides.

 

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top digital marketing companies in the Philippines like iManila and make your brand goals become reality.

Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

The Importance of Tech Support for your Business

All businesses are generally composed of individuals who specialize in different fields that add to the value of the company. One such team that many companies usually miss out on is the technical support team. 

Having a technical support department or team is fundamental especially if your business has been highly reliant on online tools and if your brand has been building its online presence. Having a technical support department basically ensures that there is a dedicated team to maintain your hardware and software systems, addressing your employees’ technical or connectivity concerns, and resolving all office-related technical issues.

There will be no perfect situation, especially in the digital realm. In this digital age when everyone is now online, the possible online security issues that you, your website and your emails can encounter is endless. So, if your business has a dedicated technical support team, it will be easier for your team to receive support not just when it comes to troubleshooting common problems, but it will help them get back to their tasks at hand with minimal technical issues and downtime. 

Here are some reasons why a technical support team is very important to your business:

Maintenance 

The main reason why a technical support team is much needed for your business is because hardware and software systems need maintenance. For many companies, if you have a website and you advertise your business online or rely on a system for your daily operations, you need to have a technical support team to assist in addressing common connectivity and technical concerns. Your technical support department is a dedicated team that should be responsible for resolving technical problems, working on technical aspects of a project, or implementing changes on a system as needed. Having a technical support team to lean on or utilize can be extremely useful for your business and helps minimize downtime in an otherwise working operational environment. 

Assistance 

As being said, a technical support team can resolve any technical or technological issue you are facing. Doing so helps other employees complete tasks efficiently and frees you up from doing menial work that may interrupt your usual tasks, business projects or in assisting client and customer concerns. The reality is, in this day and age, your company needs a dedicated and knowledgeable technical support specialist to assist you in handling your network, operating systems and connections. Imagine a whole office with network connectivity issues or with hardware and software concerns – and no knowledgeable person to help out with the situation! What kind of a chaotic office environment that would be! 

Partnership

Speaking of partners, in all businesses it is important to have a partner to help grow your business. So, when you sign a support service contract, you effectively sign a business partner. You have invested in them, and in return they invest in you. A support service builds a relationship with you and is there to assist you and help you grow. They want you to succeed and continue with your usual operations without much distractions. In addition to the business relationship, a personal relationship is also established. The personal relationship with you allows a support technician to tailor their work in a way that is most beneficial to you based on their knowledge and your company’s needs and objectives. 

You may also read through our blog about Tech Support benefits for your business.

Share your goals with us and be our partner in building your brand. With 25 years of experience in the industry, iManila, is an IT company at its core and is now a full-service digital marketing agency ready to help you from your technical support requirements to your website development needs, your hosting requirements to taking your business online through digital marketing. Visit our website at www.imanila.ph to learn more or drop us a message at [email protected].  

10 Tips to Boost your Website’s SEO

For someone who’s foreign to SEO, they say that it’s a slow burn. It’s true that SEO is indeed a slow burn, but regardless, it’s still the only way to rank higher in search engines organically. SEO is vital in making sure that your website is not only visible but also up to date.

There are lots of ways to know what is SEO and how to run a search engine optimization campaign. In this blog, we’ll provide you some tips on what to do to help boost your website’s SEO. 

Don’t Disregard your About Page

When you visit a website’s homepage, the next page most visitors click on is the About page to learn more about the brand and what it can offer. After all, the About page is the second most visited page, while the homepage remains to be the most visited one. Making brief yet understandable information about your brand keeps your visitors staying longer – which tells search engines that your website is of high importance and should be taken seriously due to many visitors staying longer on it.

To add more dazzle on your page, why not add a picture of yourself or your team members and at the same time, detailed information about what you do and your company’s mission and vision. Don’t forget to add important keywords related to your business to let search engines better understand what your brand is about. 

Your Homepage is also important

As important as your About page is your Homepage. Just like the detailed information in your about page, your homepage should also be filled with words relating to what you can do and the services or products you are most known for. While images may not be enough, make sure to have some written copy on your homepage. You can add a short description or a preview of your about page that will help increase visits to your inner pages.

Images need to be Optimized too

You’ll notice that most creative websites are filled with images. Aside from it being a part of their creative brand, having optimized images on your website also helps for ranking. Make sure to optimize those images to avoid having a slow website loading time, which affects the website ranking in Google searches.

Our tip: upload files that are not larger than 2,500 pixels. That’s enough to have high resolution images on any screen.

Fix your Titles and Descriptions

In Google Search, keywords are powerful, and so are your titles and descriptions. Use keywords that are relevant to your target market as visitors will click when they scroll through search results. But take note – not everything should be in your titles and descriptions. Pick out the most important words that will stand as your keywords. And make sure to keep it between 30 and 60 characters for titles and between 70 and 140 characters for descriptions.

Get your website certified with an SSL Certificate

More than putting the right information on your website – your website must be protected and security must never be a last priority. As visitors, we want to make sure that when we visit a website, it is protected from harmful problems and viruses. It is also important in search engines to have an SSL certificate to know that your website is secured and protected.

To secure an SSL certificate, iManila offers different packages depending on your needs. This ensures that the data shared between your website and your visitors are secured, encrypted, and safe from any hackers or intruders. This is apparent when the “padlock” symbol is present before the website’s URL and the https protocol becomes visible on the client browser.

Add a Blog Page

Having a blog page is one of the most essential needs prior to starting an SEO campaign for your website. This page will give you the opportunity to add more content and photos related to your brand. Much more is that you can write articles and hit targeted keywords for better ranking. Just choose the best blog content you want to feature to keep your visitors interested and coming back to read more. Having updated articles and blogs will greatly boost your website ranking in search engine algorithms.

Research on the best Keywords

As ‘Keywords’ are being mentioned several times in this blog, it is because it’s very important to research on the best keywords related to your brand to keep your website visible and in high ranks in search engines.

To intensify your keyword research, you can use Google Search Console to look at what keywords people are typically searching when they find your website.

Build your backlinks

Backlinks are links from other websites to your own. It is like a form of promoting a website from another website. Backlinks from other reputable websites with lots of traffic adds validity to your website in search engines. Backlinks typically happen organically when you publish great content on your website. Great content usually gets recognized by other websites and is organically shared without incurring additional costs. For websites that are very eager to rank higher and get backlinks immediately, you can contact high ranking websites directly to request for backlinks, or in some cases, pay for a guest post. Just make sure that you request a backlink from a legitimate and valid website that is related to your business. Otherwise, getting a backlink may just result in a higher bounce rate to your website. 

Avoid 404 pages

A lot of marketers often forget that as they focus on perfecting their SEO campaigns, that there are some 404 pages on their website – which is the page where your visitors end up when visiting a page that does not exist. 404 pages are basically roadblocks to visitors. This stops the flow of traffic between pages and often users who experience 404 pages drop out of the website immediately. Make sure to check on all of the pages to see that everything is working smoothly. 404 pages essentially does not help your website increase in ranking. 

Always connect your website to Google Analytics

This is highly important especially for someone who relies on results. Google Analytics lets you understand everything you want to know and all the data results you need for better understanding and future recommendations.

Google Analytics won’t help improve your SEO, but it will give you the chance to understand your users better and tell you what you may need to improve on in your website to help you rank better on search engines.

Now that we’ve mentioned these tips to help you get started on your SEO campaign, the next step is to stay updated with the latest trends to be visible and be on top of search results in the long run. As we said earlier, SEO is a slow burning process but well worth it in the end once you are ranking versus all of your competitors. 

iManila is your next big partner when it comes to website creation, website maintenance and website optimization. With 25 years of experience in the industry, iManila is a full-service website development and digital marketing agency ready to help you with your website design and development, hosting, and digital marketing needs. Let’s start your online journey now!

The Ultimate Guide for Facebook Ad Optimization Success

Optimizing an ad is more than just recalibrating audiences or installing pixels or SDKs for tracking. There’s a whole new world of optimization tactics that are just waiting to be unfolded. For someone new to this, it might take you time to master everything, but when you finally get a grasp of the process, all the rest will eventually come in handy.

For few others who are lucky enough to have already mastered ad optimization, they already know how optimization could improve their campaigns dramatically. In this article, we will introduce to you some tips and tricks to help you level up your Facebook ads campaigns.

In this guide, we will teach you how to:

  •     Increase your Click-through-Rate
  •     Lower Cost-per-Click
  •     Increase your Return-on-Ad Spend
  •     Increasing your sales without increasing your budget
  1.   Optimize the likes and shares of your ad

For some first-time advertisers, high engagements are their basis for success. It may be challenging to get lots of engagements especially if you are running brand awareness or reach-optimized ads which do not guarantee engagement at all.

Engagement in general is social proof but how will you get high likes and shares if you just started out your business? There’s a hack that might work for you.

When setting up a Facebook ad campaign, you’ve got two options, the default being: create new ads for every ad set and campaign. Advertisers usually create ads but this time try using “Use Existing Post”. This option gives you the opportunity to get all the engagement in one ad.

The tip is to publish the post on your Facebook Page and run multiple campaigns using that same ad.

  1. Optimize your ad schedule 

If you are running your ads on a schedule, you may need to try running it 24/7 or have Facebook use its algorithm. The reason behind this is that you may not want to miss any opportunity that you probably already had.

But if you feel like that there should only be a specific time to activate your ads, well then try checking your performance data on the ads manager. There you can access which times of the day and days of the week your ads perform the best.

Although running your ad 24/7 can be beneficial to your brand, creating a custom schedule can also help in decreasing your Ad frequency so your audiences won’t get bored with your ads quickly.

  1. Avoid recycling your ad creatives

Don’t ever bore your audiences with the same old graphics. This is a crucial key point that advertisers should be aware of themselves.

What you can do to avoid this is to do these optimization hacks:

  •         Create ad variations with different ad designs;
  •         Set up a campaign with multiple ad sets and different ads, and schedule every ad set to be active on a different weekday.

This way, people won’t see the same ads every day.

  1. Optimize your ad placements

Ad placements play a huge impact on an advertising campaign especially on its ad costs.

Some advertisers choose to advertise only on specific platforms like Instagram alone or most of the time just Facebook placements. What people don’t know is that you can miss massive opportunities by limiting your placements to just Facebook alone. Try using “Automatic placements”.

From there, log in to Facebook Ads Manager and use the breakdown menu to break down your campaigns by placement to see which placement had the most engagement.

After knowing your best ad placements, go ahead and optimize your campaigns accordingly:

  •         Increase your bids on the top-performing ad placements;
  •         Remove ad placements that underperformed or did not perform at all.
  1.  Always A/B test

What other way to clearly see the effectiveness of your ads than doing an A/B Test? Always try to test to see which works and which does not.

For your creatives, primarily, try to vary your graphics in terms of colors, designs, visuals but make sure to still be within your branding. Try to A/B test your messaging as well.

For the targeting, you may choose to do prospecting or getting prospective audiences, remarketing which is retargeting your previous audiences, or lookalike audiences which are your potential consumers that have the same interests as your current customers.

For your placements, you may also want to try testing the automatic placements and manual placements.

These are only five of the most important and basic optimization tactics that you should practice early on. These tips will not only improve your campaigns but will definitely get you more sales eventually and get the most out of social media advertising.

At  iManila, we create strategic Facebook campaigns in line with your objectives. From awareness, consideration to conversion ads, we have the right Facebook ad professionals to do the job for you. We can help you reach your Facebook Ad optimization goals. With 25 years of experience in the industry, iManila is committed to providing our clients with innovative digital solutions. We are a full-service website development and digital marketing agency ready to help you with your website design and development, hosting, and digital marketing needs. Inquire now or message us today!

Important Question: Does your business need a mobile app?

Data shows that people spend over three hours on their phones on average, per day. App stores house millions of mobile apps which many businesses have joined the trend on. As a business owner, it always seems like a good idea to join the bandwagon and get an app developed. Apps can be a great avenue for gaining exposure and be a great channel as active app users can be of great value to the business. 

But before you get started into building your new mobile app, there are things to keep in mind and consider first, because the reality is, building an app requires a lot of resources. In this article, we will lay out the points to consider on whether or not your business needs a mobile app. 

Your website’s mobile friendliness

Before diving into a whole other channel, it’s best to look back at your current website and see how it holds up with mobile users. Because a majority of people use their phones when browsing the internet, the readiness of your website to meet those demands is of great value. If your website has a responsive web design, then it is optimized for viewing in smaller screens such as phones and tablets. There are a lot of essential elements for website success this 2021. If your business website is still lacking in the mobile-friendliness department, then now is a good time to reconsider this first before considering investment in a mobile app. 

How the app can solve a customer problem

The purpose of an app is to provide additional functionality that mere websites or social media pages cannot offer. If you find that the website will not be providing additional convenience or added use to your customers, then it is best not to build an app in the first place. This will just be a waste of resources as your app will find a hard time resonating with potential customers. Having an app that will not resonate with your potential customers, essentially means investing in an app that your users will not bother to download on their mobile phones or worse – will opt not to use simply because it doesn’t add any value to them.  

Retaining customer data

If your business is one that is reliant on repeat customers, having an app can help in the entry of information. This is applicable in e-commerce stores or food delivery service types of businesses as these require customers to fill out their information. An app can help in this issue so that your customers would not have to enter the information each time, helping boost your sales. But again, if your business does not yet have a loyal customer base, it might be good for you to consider investing in your website or on digital marketing efforts instead. Businesses that have successfully run on mobile apps have built a huge loyal customer base mainly due to their consistent promotions, digital marketing and customer loyalty campaigns. If you don’t have any of these types of campaigns in mind yet, best to go back to your drawing board before investing more capital in your mobile app. 

The channels that your competitors use

Checking out what your direct competitors have as channels would be handy in knowing possible areas for improvement. If they use an app, you can check out how the app holds up in the app store ratings and customer reviews. This can help you gauge the usefulness of the app and its effectiveness to your target consumer base. If they have an app, then that means that you are possibly missing out on a crucial channel, and see where you can improve as compared to their mobile app. If none of your direct competitors have a mobile app, then maybe it is an indication that having an app is not the best channel to reach your customers. 

The verdict 

If these points resonate with your business, then it may be a solid sign that building a mobile app may either be the next best course of action for you OR that it’s something that is not suitable for your business. Otherwise, sticking with the channels that work for you is still a good course of action. At the very least, a mobile responsive website works for a great majority of small businesses. With any of your digital marketing strategies, it is always important to keep in mind that with each touchpoint whether it be a mobile app, website, or social media page, that you are delivering your customers some real value. 

Reach your customers with the right digital solutions. With 25 years of experience in the industry, iManila is committed to providing our clients with innovative digital solutions through website design and development, hosting, digital marketing and mobile apps development. Still trying to figure out exactly what your business needs? Let’s talk and we can help you identify the right solutions for your business.