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Tag: remarketing

Benefits of Google Display Advertising

Trying different techniques to boost the visibility of your business? Make it more compelling through Display Advertising. 

 

What is Display Advertising?

Display Advertising are image-based ads that appear on websites, social media and mobile applications that attract the target market of a specific product. It also increases brand awareness and brings in possible consumers. With its visual and targeting capacity, display ads offer different benefits to a company, from visibility to remarketing.

 

Here are the reasons why you should consider Display Advertising for your business:

 

  • It is visually enticing

The placement of display ads draws the attention of your target market at the same time your business stands out to the audience and attracts attention, for it is a graphic content which converts to leads, because the consumers are more likely to purchase the product of the business especially if it is visually appealing to its target audience. 

 

  • Remarketing

Display ads also allow retargeting. Through it you can target your advertisement to the people who recently visited your website. Remarketing helps create on-going reminders of a brand. It is an advertisement strategy to remind the prospects of the business, while at the same time it reaches out to people who have keen interest in your business which can turn them to loyal consumers. 

 

  • Consumer Targeting

Just as well, display ads allow you to reach people based on their needs and with interests similar to that of your company, even when your target audience visits websites or apps which are not related to your business. Display ads can be visible with shared interest in different categories. It can also reach specific demographics such as gender and age. 

 

  • It can boost small or big brand 

Whether a business is large scale or small, display ads can help the business make a great difference. It increases the online visibility of a business and helps a small and start up business to build a reputation and be a great brand. Adding influential ads can remind the audience about the brand that they might be interested in whether it is big or small. It can also serve as a reminder of what they are looking for. 

 

  • Increases the visibility of the business

Although Display ads target specific consumers, it does not mean that it limits your visibility online. Display advertising has the ability to show on websites and different social media platforms that are not only high trafficked but also related to your product. It gives your business many consumers, even when they are not searching.

 

Display advertising benefits your brand by gaining more members of your target market in a very impactful way, building your business reputation and most importantly increasing sales. It is an efficient way that can benefit your business with the demands of the times and deliver exceptional results on your marketing strategies. 

iManila is a Google Partner agency that can help you navigate Google’s diverse marketing platforms and reach your audiences with optimal results! Feel free to drop us a message at [email protected] and kick start your digital marketing journey with us.

How Well Are You Remarketing Your Company?

A study done by Google suggests that 95% of visitors will not convert the first time. Stats like this may seem so scary because for business owners and marketing executives like yourselves, you have to ask the question: “How do I get my consumers to convert or buy?” 

In this day and age, it’s no longer enough to just market your products one time or just for a fixed period of time. The fact of the matter is, with the amount of information going around online, consumers’ attention is constantly being pulled from one direction to another. So how exactly can you persuade your buyers to actually take action and go for the “buy now” button?

The answer can be summed up in one word: remarketing. 

Gone are the days when you simply market a product and hope to the heavens that your marketing campaign has been seen and/or heard by the right audience. In today’s highly online world, marketing campaigns are a combination of efforts to target new audiences and to remarket or continuously show visibility to potential and previous clients or website visitors. 

Remarketing campaigns are basically designed to show your company and/or your products off to potential customers who have either visited your site or previously used your mobile app. This remarketing type of campaign can easily be applied thru Google Display Ads.

Remarketing campaigns are also akin to the scenario when customers opt into your newsletter. Many companies today religiously send out electronic direct mailers or email newsletters to databases which they have maintained and grew over the years. These databases are considered as goldmines to these companies, who are able to use these precious contact details as a means to market directly to people who they know are already interested in their product or service.

So where will YOU begin with your remarketing? 

  1. Start with an understanding of your remarketing goals. Who exactly do you want to remarket to? Do you want to target existing clients? Do you want to target clients who have abandoned their cart? 
  2. Evaluate your databases. Are they up-to-date? What kind of your clients are your databases composed of? Do you maintain a database? 
  3. What kind of channels should you use to remarket? Are your clients more inclined to open their emails? Are they more inclined to see your Google Ads? 

Getting started seems difficult but once you’ve gotten the hang of it and you’ve seen the results in conversion, then you’d be happy you did it anyway! 

Just take note that every company does remarketing differently. What might work for us may not work for you – so it’s really about putting in the patience of trial and error. But like what we said, if you’re able to figure it out and do it correctly, we’re sure you’ll be happy you did it! 

Scared to give it a try by yourself? Get some experts to help you!

Drop us a message at [email protected] or call us at +632 490 0000.