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Tag: web design and development philippines

What makes a website user-friendly?

In today’s digital age, many businesses are widely investing in digital assets. Most big brands nowadays are on Facebook, YouTube and a variety of other digital platforms where they can promote awareness and boost lead generation. In this day and age, having a website is a must-have not only to maximize online presence but also as a means to direct clients to a central location online where all users can see everything about your brand and product.

Your website not only serves as the landing page for all of your potential clients’ searches, but it also receives traffic from your followers on social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. But, your online efforts shouldn’t just end after you’ve built your website. Having a website is also about maintaining it, keeping it updated and user-friendly, and making sure that it converts revenue and adds value to your business.

Below are three factors you can take note of, to ensure that your website is doing its job of being your 24/7 online ambassador:

Usability

One of the important, if not, the most important thing for a website to have is proper usability and functionality. This pertains to the links and buttons inside the website. Keep in mind that all website functions must be clickable and must always lead users to the right information of what they want to see and know.

According to HubSpot.com, 75% of website visitors prefer to find the most important information immediately within the main landing page of a website. If you construct your website in a manner that your visitors can easily identify what they need, such as your contact details, or an inquiry form, then you can rest easy knowing that the right customers can find you anytime.

Layout/Design

Keep in mind that website visitors always consider a website’s layout. Users are able to immediately identify a company’s legitimacy and modernity with just one look at their website. A company who may have not invested in a website since their time of establishment may be deemed as a fake business due to their lack of presence online. At the same time, a company that has an old website may lose customers to a similar company who sells the same products just by the way their products are presented and in the way the entire company is presented online.

Customer-oriented

Lastly, successful websites are always customer-oriented at its core. If your business is targeting millennials or fashionistas, make sure that your website has a sleek look that will entice users to buy your products. Always take note to combine the right colors and call-to-action buttons in order to lure them to buy or inquire. As for B2B businesses targeting professionals, create an informative and professional looking website that will let visitors know that they are dealing with a highly professional company.

In summary, having a website is one of the most essential things that a business can invest in. Considering the factors above can either make or break the success of your online business or your business’ reputation in the digital world. If you need any help in creating a website for your business, talk to us! Our website developers are adept and very intuitive when it comes to website creation. If you’re looking for an agency that can cater your web development and digital marketing needs, contact us at (+632) 490-0000 or leave us a message at imanila.ph/lets-talk/.

Website Must-Haves: How to Reach your Full Potential Online

You can’t deny that modern technology has affected the way companies do business. Today, most successful businesses have grasped the importance of having an online presence. While a website is good place to start, it is not enough, and you definitely shouldn’t stop there.

To help you out, here are some factors that you should be keeping an eye on to make sure that your business will thrive in the digital age.

Site Security

Imagine that your website is your house. Now, you don’t want intruders easily accessing and coming into your house, right? So you put up a gate and filter what comes in and out of your house. That is precisely what an SSL Certificate does. SSL or Security Sockets Layer is the standard security technology that functions to establish an encrypted link between a web server and a browser. The link ensures that all the data or sensitive information that have been submitted or collected through the web server and the browser will remain private, confidential, and secure. You have to keep in mind that security builds credibility among your website visitors, thus, making your business look more legitimate and trustworthy. It is best that you secure your website by purchasing an SSL certificate from an authorized provider.

Better Google Ranking through Paid Ads

Aside from frequently uploading relevant content on your website, another factor that Google uses to help your website rank is PAID ADS. Search Engine Marketing (SEM) plays a vital role to reach a wider audience, drive more traffic to your website, and can potentially generate leads. The catch is making sure that your ads are relevant to your target audience. Google’s algorithm pushes your ads to users who are more likely to engage with it. Meaning, your ad should target a specific need of your audience so they will really click on it. Make sure you use the right keywords so you also reach the right audience.

Digital User Experience

Is your website user-friendly? Does it take less than a second to load? If yes, then great job on providing users with a good digital experience! Forbes defines ‘digital user experience’ as something that encompasses all aspects of person’s interaction with your website, including behavior, actions taken, perceptions, and satisfaction. However, if you are experiencing high bounce rate because your site is taking too long to load, then there might be a problem with your web host. On average, a user will leave your site if it takes more than 10-20 seconds to load. A good hosting provider will help you beat that time and successfully retain your audience.

Going digital has opened so many opportunities for businesses to reach their full potential. It’s important that you invest in the right marketing tools and strategies to keep your online presence afloat.  Now it’s all up to you. Will you just wait in vain while your competitors surpass you, or will you take the leap and go digital today?

Partner with a reliable digital marketing agency to cater to all your digital requirements. Here at iManila, we provide services that will help your business succeed in the digital world. We offer Web and App Development, Digital Marketing, Hosting Services, and 24/7 Technical Support. For inquiries, visit our Contact Us page or get in touch with our team at (02) 490 0000 or (+63) 917 845 6005.

 

Why You Should Invest in a Business Website

One thing that most traditional businesses are struggling with nowadays is the transition to the digital age. While most business owners agree that digital has changed the way the world works, they don’t quite know where to start.

Most consumers today prefer purchasing products and booking services online. For them, it is an avenue to conduct research and learn more about the brand’s product or service offering before committing to an action. In effect, this forces a lot of businesses to migrate some of their marketing efforts online. However, due the lack of knowledge on how digital efforts work, some businesses end up throwing money away, not optimizing their budget, resulting in an expense.

For businesses willing to dip their feet into the digital realm, a website is a good place to start. Having a website can help establish your brand online, and allow consumers to find your products and services 24/7. Here are more reasons why you should invest in a website for your business:

Easier Accessibility for Customers

Having a website can allow your business to be accessible by anyone, anywhere. With the wide reach of online data and Internet, there is no doubt that most people’s day-to-day lives are affected by online activities. This is where a website will be more advantageous compared to other traditional marketing efforts. The rise of business websites paved the way for online marketing as a means of reaching out to a wider range of potential customers. With the right design and effective content strategy, your business can stand out amongst your online competitors and give you more satisfied customers.

A Website Widens Business Reach

Having a business website doesn’t just let your brand be accessible to your target audience, but also widens your reach for other potential customers and partners. The algorithm of search engines, nowadays, enables your website to be seen easily online.. However, it takes time to fully experience the traffic results that you are expecting. Unlike any other marketing investments, your site is a constant asset that needs to adapt to the changing digital world. Design, User Experience, and Performance are some of the factors that can bring out the potential of your website. So make sure you are investing in the right tools and assets that will help your business website reach out to more people. Whether you are a start-up,or an established player in your industry, your website can stand out as long as you take advantage of the features that your website has.

Data-driven

Unlike traditional marketing, having a website and running digital marketing campaigns provide measurable results. This allows you to set-up your Key Performance Indicators (KPIs), track results, and optimize your marketing efforts further. As for websites, utilizing data as the center of its performance makes it a reliable marketing asset to keep track of potential customers. Different web analytics provide accurate data about users who have visited your website, or data about web pages that are under performing. It is a great avenue for your brand to determine your marketing direction in the following years, as this can provide deeper insights and realizations about your business.

Strengthens Business’ Credibility and Identity

The overall aesthetics of your website should reflect how you see your brand and how you want your customers to see your brand. By fully utilizing this, your business is able to establish brand identity to your potential customers. It’s also very crucial for businesses to not just focus on the design of the website, but also the content of the site. By producing relevant and engaging content, you’re building your reputation and strengthening your credibility as a trusted resource in your industry.

All these factors can help your business stand out amongst competitors and establish your brand presence online. If you’re looking for a reliable website provider for your business, contact us today. iManila has worked with numerous businesses — from top corporations to small businesses and startups — for more than 22 years.

Let us help you transition to the digital age. Contact us at (02) 490-0000 or leave us a message at https://imanila.ph/lets-talk/