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Proven and Tested Ways to Improve Your Website Conversion Rates this 2023

Conversion rate is the core and one of the most important metrics to monitor in any digital marketing campaign. If you’re new to e-commerce, conversion rate is the number of conversions divided by the total number of web visitors. 

How does it work? Basically, you run a campaign to encourage people to do a desired action. Conversion rate reflects how well your strategy is. A good campaign gets people to take action and convert while ineffective ones won’t. 

If you have a low conversion rate, better to reassess your marketing plan. Study what makes users convert and where they bounce. Take this blog as a guide! 

Include social proof to your site

Your audience won’t always believe everything you say. So, if you make a claim, it would be best to provide evidence in the form of customer reviews to support it. In fact, according to Trust Pulse, 83% of people are more likely to trust a review than an advertisement. Similarly, 97% of consumers look at reviews before making a purchase. With this in mind, incorporating social proof would definitely help boost your conversion rate.

Shorten your forms

Imagine discovering an e-commerce site that sells high-quality goods at reasonable prices. But then it requires you to fill out lengthy forms to get more information or seal a transaction. What a bummer, right?

Long forms can help you know your audience but can also drive them away. It’s annoying to fill out so many fields before accessing information or buying a product so, consider reducing it. Take Marketo as an example – a conversion rate of 10% was observed with their 9-field form. Reducing the number of fields to 5 increased the conversion rate for the same form to 13.4%. Shorten your forms or drive your potential customers away.

Keep it simple

Aside from shortening your forms, make the buying process easier by simplifying the whole user experience. People’s attention spans are shorter than they were years ago which was proven in an experiment conducted by Etsy. The team added 160KB images to their pages to intentionally slow down their load speed. As a result, their bounce rate increased by 12%. 

Remember, people will abandon your site if it takes too much of their time navigating it. With that, make sure to have a straightforward UX design, clear instructions, obvious CTAs, and make it a point NOT to offer too many options.

Don’t require a login

People choose online shopping for convenience. However, if it requires extra effort to have access like registering or logging in, chances are they will dodge you. Just like in the study conducted by the Baymard Institute, 37% of customers completely abandoned their checkout process when they were required to create an account. In the same study, 38% of the e-commerce sites examined did not even provide customers with the option to create a temporary account prior to completing their purchase.

Don’t risk lowering your conversion rate. Make login or sign up fields optional. Let users browse your shop as a guest. And having a clickable “Checkout as Guest” button is a plus too! 

Make personalized content

As the cliché saying goes, “content is king” – and nothing could beat a personalized one! According to Accenture, 91% of consumers say that they are more likely to shop from a brand that offers deals and recommendations that are relevant to them. This only shows personalized content is something you shouldn’t sleep on. 

To get you started, here are some things you could try for a more personalized content:

  • Establish your target market’s persona then share content that connects with them. 
  • Give each customer a discount that is unique to them based on their location, customer behavior, or how they use your website.
  • If you want to reach more people in your area, make sure your website and content are optimized for local SEO.

While there’s no thing such as “one size fits all” when it comes to your website, these tips could be your starting point. And if you need help in implementing these, you could always hire an all-in-one team that specializes in web design and development, web maintenance, and content writing like iManila! 

With 27 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, a web development company and a top digital marketing company in the country, is committed to providing our clients with innovative information technology, web, and digital solutions. As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, dedicated server, technical, desktop and remote support, and digital marketing services needs.  Talk to us!

Guaranteed Techniques to Boost SEO This Year

As we have witnessed, Google has rolled out a staggering number of updates over the course of the years. This ties into their pursuit to defeat black hat search engine optimization (SEO) tactics and improve the search engine results pages (SERPs). By this, they are in the effort to emphasize quality content, optimal page speed, and mobile SEO. So, what does this imply in terms of your 2023 SEO strategy? 

Keep up or be left in 2022. Follow these best practices that we have put together to get your site sailing through the SERPs this year.

Produce video content

Video is one of the most effective forms of content to engage your audience. In fact, it has made its way to dominate almost all social media platforms, giving the highest ROI among other media formats.

If you want to increase your visibility in SERPs, focus on creating video content that people actually want to see. Invest heavily in it to stand out among the sea of video content on the internet today.

Optimize content for voice search

The emergence and growing popularity of voice assistants globally has forced brands to adopt and capitalize from this innovative practice. With over 4 billion devices worldwide using voice search, not optimizing your content for this is a huge missed opportunity.

While there are a number of important aspects to voice search optimization, featured snippets are the most crucial SEO component. A featured snippet is a search result that Google specifically selects as the best response to a user’s query. It’s the one that appears at the top of the search results page. Optimize your content’s featured snippet for voice search to increase its chances to appear in Search Engine Results’ Pages (at the top even!)

Recycle and repurpose content for different platforms

Repurposing content entails recycling it for use across a variety of channels. For instance, shortening a lengthy Youtube video into a 15-second Tiktok clip as a teaser is one idea. It’s a creative way for brands to come up with new content and help reach a wide range of people who prefer different media formats.

Other ways of recycling content includes turning a blog post or article into a video, and transcribing a podcast into a blog post. It is up to your creativity, really. Just make sure that the style of your content is appropriate for the channel you want to use. 

Optimize your site and improve user experience

Let’s not forget that a successful SEO content strategy is built on the fundamentals of SEO. Therefore, optimizing your business website is crucial. Conduct a website maintenance and check your metadata, update canonicals, optimize page speed and load times, design mobile-friendly page layouts, and implement structured data. These are all important in SEO and constitute a positive user experience.

Also, making your website mobile-responsive is now a must! As 2022 data shows, mobile traffic made up almost 60% of all traffic worldwide. And for the foreseeable future, mobile is expected to be more popular than desktop. This 2023, aim to provide your website visitors a seamless mobile experience.

Keep an eye on Google’s algorithm

Google is always changing its algorithms to give the best results for every user’s search. These updates can greatly affect your SEO and content strategies. It would be better to be attentive and vigilant so you could maneuver your strategies as quickly as possible.

Google algorithm update is inevitable like some sort of force of nature. We cannot do anything but keep up with it.

With everything that has been said, we wish everyone good luck in boosting your SEO this year. If you need further assistance or are looking for help with your content marketing (to start), let the experts in iManila help!

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, a web development company and a top digital marketing company in the country, is committed to providing our clients with innovative information technology, web, and digital solutions. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, dedicated server, technical, desktop and remote support, and digital marketing services needs.  Talk to us!