Web development is still an extremely vital part of any marketing strategy. A common belief today is that social media platforms have replaced the need for a conventional website but that simply is not the case. Web development is a fast-paced, challenging career centered on creative problem-solving and continuous innovation.

It’s true that in recent years there has been a shift toward online interactions with social media sites, mobile devices and apps topping the charts. As a result, the way people access the web to shop, chat and find information has also changed dramatically. Businesses of all shapes and sizes have had to adapt their web presence to stay in front of their consumers.

With all the digital and social advancements, why is web development still important? Here in this blog, we will talk about five reasons why your website is key to building a successful online presence for your business!

 

• Maintaining Ownership

 

It’s critical to protect your brand identity by owning your web address and website. Remember that owning your domain name is vital to your business, brand and online presence. Not only does it build your brand, it also makes people more likely to engage with your website.

 

• Control Content with Good Web Development

 

The term “Content is King” still rings true to this day, possibly even more than before. Make sure content is original, relevant and interesting to effectively get your message across. With good website content, you control the user experience, manage content, and your conversion process.

 

• Create a Content Core

 

It’s no secret that blogs are fundamental to your digital marketing strategy and should be the main point for all your content marketing activities. Use your social media presence as a means to engage your audience and to bring visitors to your website.

 

• Attract Search Traffic

 

Good web development means a fully optimized website which plays a vital role in attracting valuable search engine traffic. Consumers are essentially still looking for information by using keyword searches. Implementing the right keywords and topics on your website will surely help visitors find your site.

 

• Monitor and Improve

 

Effective web development gives you the ability to analyze website statistics. It includes measuring conversion rates, monitoring backlinks and knowing visitor engagement, all of which are essential to improving your online marketing activities. The goal is to ultimately achieve a return on your web investment.

If you are serious about digital marketing and truly want to achieve success, don’t neglect your business website; it’s your most valuable online asset! 

Developing a website can be complex and overwhelming. That is why iManila, a digital marketing agency in the Philippines wants to do it for you! With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers and web development companies in the Philippines, iManila is also a full-service business website development company and digital marketing agency in the Philippines ready to help you with your web design and development, website hosting, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become a reality. Talk to us!

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. When you get down to it, digital marketing is simply marketing.

It’s how today’s businesses are getting their message in front of their best prospects and customers.

Rule #1 in marketing is to make the right offer at the right time and in the right place. Today, your customers are online: hanging out in social media, staying updated on news sites and blogs, and searching online when they have a need.

In this article, we’re going to look at the various aspects of digital marketing and how you can use them to drive qualified traffic to your business!

In many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers. But digital marketing has replaced most traditional marketing tactics because it’s designed to reach today’s consumers. The digital age has led to significant new trends in various industries and has dramatically changed the way consumers interact with businesses. The new digital consumer, and especially millennials, increasingly rely on the internet as their primary source of information and this presents an important opportunity for marketers and business owners.

So who exactly are these digital consumers and what do we need to know about them when defining our digital marketing strategy?

Digital Consumer Profile:

‍Always connected (83% of millennials sleep with their smartphone nearby)

Dependent on social media (the average consumer has seven social media accounts)

Short attention span (the average consumer scrolls 300 feet of social media content daily)

Increasingly willing to make mobile purchases (45% of e-commerce are mobile since 2020)

Skeptical and tired of traditional digital advertising methods and channels (84% of millennials don’t trust traditional, impersonal and generic advertising)

Rely on influencer marketing and online reviews/recommendations (53% use mobile devices to look up products before purchasing)

Increasingly engage in brand advocacy and share their experiences with products online (44% of millennials are willing to share positive experiences with products and brands on social media in exchange for rewards)

Participate in loyalty and reward programs (77% of millennials actively seek and participate in such programs, and 33% admitted to buying things they didn’t need just to earn points or status in a membership program)

Expect personalized, targeted ads (78% of consumers like personalized ads and 54% find them more engaging than general ads)

Different industries are influenced by the new digital consumer behavior. Broadly speaking, the level of digital influence on consumers can be viewed through two lenses:

1. On one hand, the use of digital sources to seek information about products and brands, and on the other hand, the use of digital sources to make retail purchases.
2. There are significant differences between various industries in terms of the number of consumers using the internet to gather information and to make online purchases.

Digital marketing is an incredibly dynamic and fast moving field. What worked yesterday may not work today, and nobody knows what tomorrow has in store. When you’re just getting started, don’t get frustrated if your first ads aren’t very successful. Be patient, keep trying and learning, and slowly but surely as you refine your skills and gain more experience, your results will improve and the hard work will pay off. Don’t forget to create a knowledge base where you write down what worked and what didn’t.

Developing a digital marketing strategy can be complex and overwhelming. That is why iManila– a digital marketing agency  wants to do it for you! With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers and web development companies in the Philippines, iManila is also a full-service business website development company and digital marketing agency in the Philippines ready to help you with your web design and development, website hosting, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become a reality. Talk to us!

If you are a new business owner and planning to make a website to sell your products and services online, a web hosting service is definitely needed to help you achieve that goal. Want to know more about web hosting? Then you’ve come to the right place!

Here in this blog, we’ve put together this article to help you understand all about web hosting and the different types you can use.

What is web hosting?

If you’re not familiar with Web Hosting, it is basically a service that gives you permission to publish your website files online. With this, it basically lets online users have access to your website. Depending on your preference, however, it actually has different types you can choose from. 

Types of Web Hosting

Shared Hosting

This is a type of web hosting where you can host a number of websites on the same server. Shared Hosting is definitely an affordable form of hosting because you share the same server, so you split costs. So, if you are just a start-up business, then this is definitely a cost-effective option for you.

WordPress Hosting

As the name suggests, WordPress basically means hosting that is specifically optimized for WordPress on a server level to ensure smooth sailing. With that said, however, the WordPress Hosting packages vary among different providers. Here are some of the services they might have: 

• Auto-mitigation
• Visitor overage protection
• Pre-screened plugins
• Google blacklist monitoring and removal
• Advanced security monitoring
• Automatic backup to a secure cloud
• Safeguard against system crashes
• Your backup copies within your reach

VPS Hosting

Also known as Virtual Private Server, this is a service that is similar to shared hosting. Basically,  websites that run on VPS also share a physical server with other websites. The only difference is that with shared hosting, you get a package already configured and ready to use, limiting your customization options, while with VPS you’re free to set it up however you want.

Dedicated Hosting

Dedicated Hosting is a type of web hosting service that gives you full control of the server. Moreover, it also gives you access like a VPS, but you don’t have to share the server with other sites or apps. Overall, it is a type of remote server that is dedicated to an entire customer and functions as an in-house server but is owned and operated remotely.

Cloud Hosting

Compared to other types of hosting, this is the latest and most popular service that business owners use nowadays. One of the main premises behind cloud hosting is its “Divide and Rule” concept. This basically means that the resources of your website are spread across a cluster of servers that work together which we call “the cloud.”

Moreover, through the use of the Cloud, your website is hosted on several servers connected to work together. This gives owners the ability to handle high spikes in traffic and virtually minimize their downtime.

With tons of benefits that web hosting provides, it’s definitely worth trying if you want to grow your business. Not only does this service help you boost your website visibility, but it also helps you build trust and long-lasting relationships with your customers as well. Let iManila help you get started!

With 26 years of experience in the industry and an IT company at its core, iManila – a digital marketing agency, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

A successful website can be attributed to many things including first and foremost, its design. A website’s design is not just for aesthetic purposes but also showcases the company’s credibility which in turn affects its conversions and other metrics. 

While design can be subjective, there are universal tips that can be applied across different designs that separate well-designed and functional websites from the rest. Here are some tips to get an outstanding website. 

Prioritize optimizing your website’s speed 

One of the baselines of good design is having a design that can allow for fast speeds. This can affect many factors from bounce rate to conversions and even revenue. There is no faster way to get users to leave the website than if it is loading at an abysmal rate. Google and search engines also factor in the page loading speed into who they choose to rank at the top of Search Engine Results Pages (SERPs). 

Grab their attention through the fold

A study in 2018, has shown that people spend 57% of their time above the fold and 74% of the viewing time was spent in the first two screen fulls. This tells us that prioritizing what goes into the fold matters a lot, that the key is grabbing their attention early on to ensure that they stay longer on the page. 

How you can do this is through a clear and descriptive headline making use of powerful words that can explain what your site can offer its visitors and shows their value and other benefits. The main Call-To-Action (CTA) should be as clear and as visible as possible to improve the chances of conversion. Lastly, topping it off with eye-catching visuals such as images or videos can help bring down the point of what your website is trying to communicate. 

Employ focus on your website 

Typically, people who are given more choices are less likely to make a purchase or come to a decision, as stated by Hick’s Law. How this applies to your company’s website design is the same—you can boost your conversions by giving fewer choices to the users. How you can do this is to—reduce the items in the menu, limit the form fields, focus on one CTA with one goal per page, and only display social network buttons for sites you are active on. 

Use the right order of lists 

Having lists makes websites and information accessible, but no matter if they are ordered or unordered, people are most likely to remember the items at the beginning and end. So when it comes to listing certain features or sections of your website, ensure that the most important ones are in the places where they can be seen and remembered. 

Scrolling over clicking 

While carousels, tabs, and accordions can be tempting, they can often go ignored when it comes to having a functional website design when most people usually scan for content. This is why putting everything on one long page can work as people would rather scroll than click. So if you are thinking of spreading your product information across different pages, think of how it can fit if inserted on one long page instead. 

Get started with a good website design

There are many factors that make for an outstanding website and design is just one of them. Having the right research to back up your website choices can certainly help make for a more effective site. Turn to the experts who can utilize the industry best practices and techniques to ensure that your website fulfills your business goals. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website hosting, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become a reality. Learn more about iManila and what we do through our website http://www.imanila.ph.