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Be wary of emails and messages from unknown senders!

On May 04, 2000, Windows computer users received an email with a malicious attachment. Then in just ten days, fifty million infections were reported. An estimated 10% of the internet-connected computers were infected by the ILOVEYOU virus. 

The infamous ILOVEYOU virus created a massive effect on internet-connected computers that costed more than $10 billion to remove the infection and to recover deleted files from backups. As big as the economic impact, even the Pentagon, the CIA and the U.K. Parliament all closed down their email systems in response to this pandemic computer virus. 

The ILOVEYOU virus controlled the news headlines globally left and right. The spread of the computer virus quickly affected the victims because at that time no one knew about the threat in the first place.  

How ILOVEYOU became the first global computer virus pandemic 

The ILOVEYOU virus, known as the Love Bug at that time, is described as an infectious virus that was being spread differently. Just like all viruses, it requires a ‘host file’ that needs to be activated in order for the infection to take hold. Copies of that host then need to be activated for the computer to be ruled out as “infected”. Computer viruses are also known as worms. For while a worm is self-replicating – it can spread itself by scattering multiple copies of itself across a network without any activation or human intervention. 

When the infection started on May 04, 2000, it was also the same arrival of a spammed email message in the Philippines with the subject line of ILOVEYOU with an instruction to read the attached document from a supposedly love letter from the sender. Moreover, ILOVEYOU was one of the first major computer virus outbreaks and was one of the first to determine how spam can be a time-wasting annoyance. With just an executed Visual Basic script, the opening of that love letter attachment was not a document at all and used as a smart trick to hide the effect from the victim at that time. 

The Visual Basic script file extension of .vbs was hidden by default from Windows computers. A file called “LOVE-LETTER-FOR-YOU.txt.vbs” appeared to all its targets and tenacities to be a text document as the last file extension was not shown. By the act of opening the document, the execution of the script and the ILOVEYOU worm was set free on that computer and others it was connected to. The ILOVEYOU virus would also look under the user’s Microsoft Outlook Windows address book and send copies to all contacts. 

Historical warnings about global virus dangers were imposed way back 

According to Colin Childs, senior security architect at Octopi Managed Services, they have compiled a historical hacking archive aimed at the security researchers and members of the broader InfoSEC community. Childs was able to find a Community Emergency Response Team (CERT) advisory document dated as early as September 22, 1989 – eleven years before the spread of the ILOVEYOU virus! 

As viruses spread quickly and cause widespread damage, they created a bigger risk especially for personal computers which have fewer protection features and are often used by non-technical-oriented people. To date, this has changed the way we view the Internet and how we need to be wary when it comes to opening emails from unknown senders.  

ILOVEYOU virus in today’s pandemic situation that caused a fundamental shift in cyber-threat landscape 

The ILOVEYOU virus caused a big fundamental shift in the cyber-threat landscape for all the reasons known. It is an act of cyber-attack through emotions by tricking users into a false sense of trust. The subject alone brought about curiosity from the user if it’s from someone he/she knew – and to make it worst, falling for the trick automatically affects the rest of your contact list without anyone’s knowledge at all.  

As for today’s pandemic situation, many businesses are shifting to the digital space in order to connect to their customers and continue their business operations. One such popular marketing tool companies use is email marketing, which, with one click of a button, allows mass sending of emails to a client database. But with the history of ILOVEYOU comes the downside of email marketing. Instead, others have resulted to email marketing as a means to spread misinformation or to steal personal information and contact details.  

Using a Secure Hosting Solution for your business website 

Apart from personal email threats, business website owners should also know how to protect their website from malicious viruses.  

When it comes to your website security, we recommend integrating Sitelock, a malware detection software that can give website owners a heads up whenever your website is experiencing any threats.  

Just as well, and as all websites are constantly at the risk of crashes and data loss, a backup service called CodeGuard, assures that your entire website will always have an updated backup on standby, ready to be recovered in case of any losses in data. 

For businesses looking for secure business email solutions and for teams who are looking to collaborate seamlessly across different platforms and programs on the Cloud, Google’s G Suite or Microsoft’s Office 365 might just be the solution for you. Not only can iManila help set up your business emails but we can also provide 24/7 support for any technical needs and concerns. 

And finally, for good measure, always make sure that your website is secure by integrating a Secure Socket Layer (SSL) certificate. Having a valid and integrated SSL on your website gives users the security they need when leaving their contact details on your website.  

Having been in the IT industry for more than 23 years, iManila can help you improve your website security and your business emails with a variety of solutions. Trust that with us, you can sleep soundly knowing that you have a partner to help you keep your website and emails secure. Know more about our Hosting solutions here: https://imanila.ph/hosting/. If you want to learn more, drop us an email at [email protected].  

iManila’s Favorite Online Collaboration Tools during ECQ

With most parts of the world on lockdown due to the COVID-19 outbreak, many companies have been forced to shut down their doors and establish a sudden shift to remote work to stay operational.  

This also includes us in iManila. With most of our services revolving around the digital landscape, we were lucky enough to have started using various online tools to keep up with the trends and requirements of our clients, even before the pandemic.  

However, since we have started fully working remotely for the past two months, we have also discovered new tools to ease out of our usual business processes and to enhance team collaboration.  

Here’s a couple of online tools that we have found helpful during the lockdown period. Maybe you can try them out too!  

As our company’s official central communications platform, we have used Microsoft Teams more than any other online tool in the past few months. Microsoft Teams’ various features enable us to chat, call, and collaborate whether individually or through its “teams” feature, which allows us to create separate channels within each department or team specifically dedicated to a particular concern, project or purpose. One feature of MS Teams that we really like is that it enables team members to edit MS Word, Excel or PowerPoint documents within the app – allowing for easier collaboration and real-time edits without having to jump from one application to another.  

 Another thing that makes MS Teams great is that it also allows us to set-up separate “team” channels that our external clients can also access, view and be a part of. This allows us to have a secure private channel with our clients, allowing everyone to have a unified communication thread that’s easy to access whether on mobile or on desktop.  

We’ve been using Trello for a few months now to monitor and track tasks for specific projects. So far, this has been an effective tool to manage deliverables and timelines, especially for our creative design and website development projects.  

 Trello’s user-friendly and fun interface allows all of its users to keep track of deadlines easier, and easily prioritize tasks on-the-go. It also allows multiple people involved in multiple projects to be notified when a deadline is coming up. To add, Trello also has a user-friendly mobile app which is also easy to view and update via mobile phone.   

While Microsoft Teams also has a video call feature, we prefer using Zoom for calls involving a bigger group. 

 Zoom has been extremely helpful for big team meetings of more than 10 attendees and for company-wide townhalls called by our CEO for monthly company announcements. What’s great is Zoom can also be accessed either through your browser, desktop, or mobile app, and on top of that allows screen-sharing – making it easier for us to present pitch decks or webinars to clients or to other members of the team.   

Google’s G Suite platform is another one of our clear favorites as it has greatly allowed us to collaborate across multiple solutions – Gmail, Google Drive, Docs, Sheets, Hangout, Meet, etc!  

 Our entire team has been using G Suite for a few years now, as it gives us better solutions to collaborate, store, and share files within one consolidated platform. It allows us to have real-time updates on Google Docs, Sheets and Slides while sharing this with everyone (including clients) for easier collaboration.  

 Google Drive, on the other hand, serves as a repository for many of our working files as it likewise allows us to share these files with our clients, while Google Meet is another platform often preferred by our foreign clients when it comes to kick-off and coordination meetings.  

 These are just some of our favorite and most used online tools during the enhanced community quarantine. Other systems we use include our self-made and highly customized iManila Sales Portal, our HR Payroll System and our Technical Support’s Online Ticketing System, as well as a subscriber-based type of software called Zoho for time keeping and invoicing.  

 As one of the leading full-service digital agencies in the Philippines, we offer various digital services – from web and apps development, hosting, digital marketing, and technical support. 

 Need help in setting up your business towards the shift to the digital space? Looking to learn more about G Suite or Office 365? Get in touch with us today and let us improve your life through technology. #iManila #WorkFromHome 

4 Steps to an Effective Social Media Marketing Strategy During Covid-19

The world has been tossed upside down. This pandemic pushed every businessman at the edge and now are forced to make the toughest decisions. Will they give in or thrive? 

Come to think of it, people are at home, tied to their phones 24/7, going in and out of social media sites, browsing all websites of their interests out of boredom, ad competition is relaxed and ad costs are decreasing. So why stop marketing your brand? Don’t let this crisis sink your ship by keeping your business in a box waiting for this pandemic to end without doing anything.

Given this critical time to market, you need more than just a good-to-go social media marketing strategy. It needs to come out strong, intelligent and should strike the right tone for your brand and audiences. But before that, here are a few data points you should know.

  • Facebook saw a 70% increase in usage of all of its apps in the month of March, according to eMarketer.
  • Facebook CPC has decreased, making the cost to advertise much lower for nearly every industry. 
  • Ads are cheaper now. Similar to cost per click, there’s been a decrease in CPM across the board of all industries that Socialbakers analyzed. 
  • The brands that are making contributions to their communities and employees have seen the most engagement on Facebook and Instagram.

 

These facts prove that this pandemic isn’t all dark times for businessmen. Now that you get the clearer picture, the goal is to help you create a concrete social media marketing plan during this severe crisis. Here’s how you can do it.

 

Step 1: Know Your Audience 

 

Marketing your brand in these mad times relies heavily on empathy. Knowing your target market is more critical and important than it was before. You will be tempted to skip this step if you have been marketing your brand for a while. Well, you obviously know who your audiences are. But in times of a crisis, it makes an exception. This step will allow you to pause and re-acquaint yourself with your ideal customers. 

 

First, you need to create a basic outline of your target’s profile. Identify basic information like age, gender, location, basic interests, income level, etc. Now that you get an outline, you can ask yourself, “so what?”. Now assess what your target market could be thinking or feeling at the moment. This means you need to empathize with your audiences or ask some friends or your family in order to get real sentiments.  

 

Along the way, you might discover new opportunities to market your brand in a different light or to different people. So, zoom out and think of possibilities. This in-depth knowledge of your target market will set a tone for everything even after this disaster.

 

Step 2: Focus Less on You, More on Them

 

Business is business, yes, but in the middle of a global pandemic might not be the most appropriate time to retain your KPI’s and sales quota. Though it does not mean that you will have to disregard it entirely – you must set your priorities considering the crisis. This is nothing to worry about because eventually you will reap what you have sowed. What’s important is to assess what success looks like today than it was before. 

Before, return of investment was at the top of everyone’s KPI list. But now, the possibility of people making a purchase is skin-and-bones. So, clicks, engagements, leads, messages are things that you may be able to focus more on. For example, if before you were so wary of starting online giveaways or contests because they don’t provide an impressive ROI, this time you may need to consider and rethink. This crisis has prompted a time for giving. Giving away some free products to your audience at this time may result in higher engagement and a win-win situation.

 

People may not purchase now but they will again eventually. Ensure that your brand remains as number one on their list after this crisis.

 

Step 3: Try-out Different Platforms 

 

If you haven’t utilized your Instagram stories or haven’t done ads on Instagram yet, now could be the best time to dig in and go for it. Creating a YouTube channel for your brand may also be beneficial. You may start making tutorial, educational, or entertaining videos while at home. If you haven’t tried different approaches to catch your target market’s visual interests or content preferences, now is the time to try and see how they will react to it. In simple words, you need to find ways in order to build relationships with your audiences or connect with them in different and unique ways. 

 

How? Start by curating entertaining or relatable videos for your Channel or creating a story template for Instagram – a sure hit for millennials today. You can also utilize Instagram or Facebook polls to engage people and get their feedback. 

 

One most important thing that marketers often overlook is how they interact with people online. More than feeding people with content, you can spend some time listening or responding to them. Answer comments or create a post that will make them share their Covid-19 experiences. You must let them know you care more than making money. Try to also play around your content, focus on creating user-generated posts and don’t settle for static images alone.

 

While these efforts may not necessarily guarantee a direct increase in sales, at least it will help you stand out and stay in touch with your audiences. Whatever direction you choose, always look for new opportunities to connect. 

 

Step 4: Expect the uncertain and keep your eye on the prize

 

No one will be able to accurately predict the aftermath of this crisis, especially to small and medium enterprises. Yes, it is true that this pandemic will end eventually but no one knows when. This is why you need to think out of the bubble to survive. Put your idea of perfection aside for a while and instead, learn to get things right, move efficiently and quickly more than ever. When you’re free, read articlesor magazines, watch relevant videos or ask around to stay on top of digital and business trends. Do not expect anything from your audiences, just try to reach out. 

 

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The key for your business to continually thrive is creativity and connection. Consumers today are looking for ways to connect and get away from everything that’s happening. Your business must lend an ear to people and make them feel you care.

 

Overwhelmed by all these social media marketing plan adjustments? Don’t worry! Having the right agency partner can help you create compelling and relevant campaigns in line with the current crisis. Learn more about how we can help you here at https://imanila.ph/lets-talk/ or drop us an email at [email protected]. #iManila 

 

#DigitalAgency

4-ways-digital-marketing iManila

4 Ways Digital Marketing Can Help During the COVID-19 Pandemic

With the ongoing lockdown measures due to COVID-19, more people are staying at home. But what does it mean for marketers?

Traditional marketing platforms like billboards and street signs are now left unseen, with people staying at home, and away from the roads. On the other hand, a vast majority of those staying at home are spending more time online whether working remotely or reaching out to friends and family.

While we are in the middle of transforming into the “new” normal, take the time to assess and explore options to bring your business back up.

On our latest blog, let us share some insights on how you can utilize digital marketing during this time:

Reach out to your customers through Email Marketing

As one of the most cost-effective options to communicate with your audience, creating email campaigns can help you reach out to your existing clients. A simple reminder to let them know that you are here to serve and help them online can go a long way.

Update your Website FAQs

People are regularly searching for information online, now more than ever. Do not miss out on customers looking for your product. Update your website content to ensure that common client queries are on your website. Answering these questions and content to your website can give you an opportunity to rank higher on Google search engine results pages for keywords related to your business.

Communicate through Social Media

Utilize your social media platforms to interact, inform and share positive thoughts to your audience. Whether it is updating your business hours, taking online orders, or simply ensuring everyone’s safety, make use of your Facebook, Instagram, Twitter, or other social media platforms, to keep your customers updated.

Additionally, you can also explore running ads on Facebook or Instagram to generate awareness and grow your audience.

Consider running a Google Search Campaign

Running a Google Search Campaign is the best way to reach customers who are interested to purchase your product or service. This can be especially helpful for businesses producing essential goods to let your customers know that you are taking orders online and delivering directly.

Digital marketing never stops and can help reach your target consumers despite the lockdown.

Need a hand in reaching out to your audience through digital marketing? Talk to us today! Drop us a message at https://imanila.ph/lets-talk/

How to be productive while working from home

In light of the current COVID-19 pandemic, a lot of businesses have begun discontinuing working from the office and instead turning to other means such as working from home. Long gone are the days that you would only be able to get work done in your physical office desk in the presence of your co-workers. Work channels and other digital platforms make it possible to keep communication constant, whether it be through sending files or via video chat for important meetings.

 

For those who have yet to experience work from home, it may seem easier said than done. Offices are places conducive to ensure maximum productivity and this can be one of the challenges of navigating through working from home. We have compiled a short guide on how to maximize your time working from home so you can breeze through it and get things done.

 

Have a Dedicated Office Space

 

Your biggest enemy to working from home is getting in that work mindset and this can be difficult when you are sitting at your couch or at the kitchen table. Having a dedicated space where you can keep focus is important, whether it means just clearing a table or picking a room to stay in where you would be working full time.

 

Part and parcel of this is making your environment ideal for productivity which means decluttering the mess in your desk and nearby surroundings. It is important to keep this neat as you would be spending most of your time working at home in this area.

 

Make a schedule and set boundaries

 

Because you would be working from home, it would be really easy to slip out of work time and into your personal time. This makes it important to make a schedule for yourself to ensure that you do not cross that boundary and still get that work-life balance.

 

One of the big advantages of working from home is being able to control your own time. Nobody knows how to optimize your productivity more than you so make the most out of this and let it work to your advantage. Block out time in your calendar for your own priorities and set your notifications accordingly. This means to also allot times for breaks that can help you best get back to maximum productivity.

 

Set ground rules with people in your home

 

Just because you are working at the comfort of your own house doesn’t mean you’re already free to run an errand or do chores on the dot. Set clear rules about when you are free to help around in the house and with other matters outside of your work. This would help you keep your productivity and still be able to help around the house at the right time.

 

Start and end your work hours with a routine

 

This is important as it creates a habit that both signifies the start of your workday and the end. Whether this be to make a cup of coffee before sitting down at your work desk or doing a stretching routine after your work hours have ended – it’s always nice to keep a routine going.

 

What this means for business owners

 

If you are a business owner thinking of letting your employees do their work from home, there is nothing to fear for a lot of businesses have taken up the same position. With the right tools to equip them for easy communicating no matter where they may be working from, there’s nothing to worry about in terms of productivity. Just know that there are many businesses out there, just like you, that are still fighting to stay in operations despite the global pandemic.

 

Having your business online is a good way to ensure that your brand is still felt despite not having an operational physical store or office. There is no better time to expand your business online than now. Get a team of experts to help you get started in navigating through the digital landscape. iManila remains open and contactable despite the pandemic. Reach us through our website, and drop us a question to find out how to get started in Digital!

5 Things Businesses can do Online while on Community Quarantine

Business as usual? Just because the rest of the community is under quarantine due to the pandemic, doesn’t mean that your business online has to be idle.

 

Despite all of the negative things happening around us, there’s always a positive. Think of this time as a great opportunity to revamp your business online, especially if this is something that you somehow never found the time to do before. With a lot of people stuck at home and relying on the Internet to cover for their boredom – chances are your potential customers are out there searching the web or scrolling through social media! So on the positive side of things, there’s no better time to leave your mark online than right now!

 

Here are five things you can do for your business online while on community quarantine.

 

Update your website’s images and content

For businesses already with a fully-functional website, now is the perfect time to revamp and freshen up your site. Whether it’s changing the landing images or updating the captions to be more eye-catching, having an aesthetically pleasing website is vital in keeping your site visitors engaged enough to check out what you have to offer.

 

Write content for your website’s blog page etc.

Again, if you have a fully functional website, maybe now is the perfect time to produce relevant content to give potential customers reason to stay on your website longer. Writing content for your website’s blog is one way to do this. How can this help your website? The more relevant the blogs are to your possible customers, the bigger the chances they are to visit and constantly return to your website and to learn more about what your company has to offer. This is a way for you to soft sell your website. Remember that most people search for answers on the Internet, so having the right articles that answer their questions just might mean another customer for you.

 

Get a website

If you’re a business owner who has never had the time or the opportunity to create a website, then what better way to spend all your time at home than by conceptualizing the kind of website you want for your company? There are many reasons why having a website has been proven to be valuable to businesses. Credibility is definitely one of those reasons. For a startup business who wants to leave a good impression on their potential customers, having a website is the best place to start. If you own a business that allows customers to purchase your products or services online, then your own website can become a one-stop-shop for all of your customer’s needs.

 

Start a Facebook fan page for your business

In the Philippines, Facebook is undoubtedly the most used and subscribed social media site. This makes it a lucrative option especially when most of your potential customers are frequent users of the site. While a website is used by customers who actively search something on the web, having social media presence on Facebook is a way to reach out to them when they’re just passing the time scrolling through their feeds. Facebook fan pages can provide an easy way to communicate with your customers with just a single click of a button.

 

Explore other social media channels

While almost everyone uses Facebook nowadays, it’s not rare to see people using other forms of social media such as Instagram, Twitter, YouTube, and even LinkedIn. Chances are your potential customers also use them. Knowing who you are targeting as a customer is important in deciding what other social media sites to branch out to. Each social media site differs in their approach to reaching out to their users. If you want to promote videos of your business, then maybe getting a YouTube Ad is for you. If you like to present the products beautifully, or if you’re trying to get influencers on board then maybe Instagram is your best bet. Remember that the more present you are online, the easier it is for your customer to find your brand.

 

While normal business operations may be down for the meantime due to the quarantine, digital marketing never stops. This is one of the biggest advantages of going digital – that it can bridge communication and information online without needing to be physically present. This works the same for businesses too. If you are just thinking of expanding your business online then there is no better time.

 

We know that doing this alone might seem intimidating, so getting an expert’s help can be a great way to get started. Let a partner agency guide you through the digital landscape to help you reach your business goals online. iManila is here to help you despite the pandemic. Our lines continue to remain open as we continue to help businesses stay online no matter the economic situation. Reach us through our website, and drop us a question. iManila: Improving Lives Through Technology. #iManila #DigitalAgency

How Google and Facebook are Responding to COVID-19 Hoaxes

As the COVID-19 has been declared a global pandemic, false information has become more and more prevalent online. Social media users tend to believe the misinformation that they read without having enough source to support their claim. Many fake sites post on social media what should be done in order to stop the said virus, while others post to ask for funds to “help patients in need”, when in reality the money will just go into their personal pockets.

The good news is a lot of social media websites have been working closely in coordination with government agencies regarding the COVID-19, in order to resolve the continuous spread of fake news.

Recently, Facebook started inserting a box into news feed which directs users to the Centers for Disease control pages regarding the coronavirus. This essentially helps users determine the right page to go to, as a lot of scammers have been using this opportunity and time of crisis to take peoples’ donations by pretending to be health organizations. Through the help of Centers for Disease control page, users will be able to filter the latest information about the COVID-19 by only reading factual information.

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Image from: mobihealthnews

On the other hand, Google is trying to manage all the information related to COVID-19, by limiting the approval of articles or actions related to the virus. This limitation is Google’s solution to preventing misinformation from going viral on its platform. Google Assistant has approved new actions that will reject a whole host of violations. This is the strategy of Google to battle against fake news and lies on the Internet.

coivd-google

Image from: voicebot.ai

In summary, all social media users should always be smart in choosing what to believe in and in choosing what they share online. There’s a lot of information going around in the Internet world! Make sure to always get your facts straight and only listen to reliable sources avoid misinformation. One share goes a long way!

Despite the pandemic and community quarantine, iManila’s lines remain open on how we can help you keep your business going despite this global lockdown. Drop us an email at [email protected]. Stay safe!

How Do People View Websites?

A big part of doing business online has to do with having websites where your customers can reach you and find more about what you are offering. A functional website is a must but have you ever thought about what draws the eyes of people viewing websites? How about which pattern people scan websites in? 

Studies have shown that people most often follow the “F Pattern” in scanning a website, meaning that the further they scroll down, the more they lose their focus and start to scan instead of paying attention. This means that it is vital to place important information in the top part of your site. 

It is important to understand how people view websites, to get the most out of the customer experience your website will be giving them. Here are some important behaviors people do when viewing websites. 

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(image source)

From the top left corner 

The “F Pattern” comes in handy here as it applies to almost any website. This is because this is how we are trained to search for data and information. You can take advantage of this by putting the most important messages in that area and make your value proposition very clear from the start. 

Smarter use of pictures 

As much as a great photo can add to the aesthetic and design of the site, most people will just scan them. Getting a good point across is still better through text, rather than image.

But if you are to use photos especially on your landing page, a big and bold one seals the deal. It can grab the attention of your viewer and this can be further aided by including a concrete call to action next to it. 

Importance of headings

Once people start to scroll down, the higher the chances that they will be scanning or skimming through the site. The best way to take advantage of this is to make use of headings to summarize important points. Once the viewers find something related to their problem or what they’re looking for – only then will they dig deeper. The more descriptive the headings are, the better as it can also help in search engine optimization later. 

Skip the fancy fonts 

As much as they might be cool or fancy, new fonts are often hard for people to process and it might work against you by losing the attention of your viewers. 

Keep it short 

Attention spans of viewers are short, and nobody would want to read through a wall of text. Get straight to the point and keep it as short and concise as possible without losing the tone of your brand. 

In a similar fashion, should you need to show lots of features or descriptions, lists are a better choice than long paragraphs. This makes it easier for website visitors to skim and search for what they are looking for. 

Instead of putting a lot of text, pay attention to the importance of white space or spaces with no text or pictures to keep websites less cluttered and less intimidating to look at. 

Menus and buttons get attention

These are the calls to action that lead website visitors to find solutions to their problems. Website visitors pay extra attention to these as they want to see what the options are. Make sure they are labeled accordingly and straight to the point. 

Ads placed on the top or left get the most views 

The reality is a lot of people would not scroll to the bottom of the website. If ad impressions or clicks matter to you, it is important that they are optimized so that they can be integrated more seamlessly in the “viewing pattern” of visitors to ensure that they are seen. 

Don’t make these mistakes and help your customers get the best experience with your website. You don’t have to do this alone with the right partner agency by your side. Let a Google Partner agency like iManila help you get your brand where you want it to go. Drop us a message to learn more at https://imanila.ph/lets-talk/.

Benefits of Google Display Advertising

Trying different techniques to boost the visibility of your business? Make it more compelling through Display Advertising. 

 

What is Display Advertising?

Display Advertising are image-based ads that appear on websites, social media and mobile applications that attract the target market of a specific product. It also increases brand awareness and brings in possible consumers. With its visual and targeting capacity, display ads offer different benefits to a company, from visibility to remarketing.

 

Here are the reasons why you should consider Display Advertising for your business:

 

  • It is visually enticing

The placement of display ads draws the attention of your target market at the same time your business stands out to the audience and attracts attention, for it is a graphic content which converts to leads, because the consumers are more likely to purchase the product of the business especially if it is visually appealing to its target audience. 

 

  • Remarketing

Display ads also allow retargeting. Through it you can target your advertisement to the people who recently visited your website. Remarketing helps create on-going reminders of a brand. It is an advertisement strategy to remind the prospects of the business, while at the same time it reaches out to people who have keen interest in your business which can turn them to loyal consumers. 

 

  • Consumer Targeting

Just as well, display ads allow you to reach people based on their needs and with interests similar to that of your company, even when your target audience visits websites or apps which are not related to your business. Display ads can be visible with shared interest in different categories. It can also reach specific demographics such as gender and age. 

 

  • It can boost small or big brand 

Whether a business is large scale or small, display ads can help the business make a great difference. It increases the online visibility of a business and helps a small and start up business to build a reputation and be a great brand. Adding influential ads can remind the audience about the brand that they might be interested in whether it is big or small. It can also serve as a reminder of what they are looking for. 

 

  • Increases the visibility of the business

Although Display ads target specific consumers, it does not mean that it limits your visibility online. Display advertising has the ability to show on websites and different social media platforms that are not only high trafficked but also related to your product. It gives your business many consumers, even when they are not searching.

 

Display advertising benefits your brand by gaining more members of your target market in a very impactful way, building your business reputation and most importantly increasing sales. It is an efficient way that can benefit your business with the demands of the times and deliver exceptional results on your marketing strategies. 

iManila is a Google Partner agency that can help you navigate Google’s diverse marketing platforms and reach your audiences with optimal results! Feel free to drop us a message at [email protected] and kick start your digital marketing journey with us.