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Tag: online ads

How to Choose a Digital Marketing Agency

Choosing the right Digital Marketing Agency for your company, like any other business decisions, should be thought of with careful considerations. Only a bad entrepreneur will invest his money in an agency without doing a little research first.

Below we’ve listed down a few things that you should consider when looking for the best digital marketing agency:

 

Decide what services you need

Before approaching digital marketing agencies, you must first decide and write down what you’re going to ask from them. Take a good look at your marketing and business objectives and then plot the strategies you think you’re going to need. 

  • Set an expectation for your digital campaign (Do you want more leads or are you just looking to build brand awareness?);
  • A project duration (Is this for a long-term project or something more urgent like an upcoming sale?);
  • and/or a specialty (Does your business have a website or is it heavier on social media?)

 

 Evaluate Case Studies

Review the digital marketing agency’s portfolio and previous clients’ feedback. A good agency will have positive reactions from their past clients and will also have an impressive portfolio of successful campaigns.  By doing this, you will also get a picture of the extent of their experiences and what you can expect from them.

 

See The Kind of People You Will Be Working With

A shared vision is the key to any successful campaign. If you have a team working for you, of course, you’d want them to understand your brand story and your goals. It is important to know whether the people in the agency are the kind of people you’d entrust your business with. So what’s the secret recipe in creating the A-Team (or should I stay DM Team)? Let me tell you:

  • Professional
  • Determined
  • Strategic
  • Creative
  • Team players

 

Look at the History and Reputation of the Agency

It is easy to think that young agencies are the most tech-savvy and therefore the right choice when it comes to digital strategies. But the key point here is not how young or old the company is. A great agency combines experience and development. Look at how a company started and how it is today. A company that has been in the industry for many years and is able to adapt through innovations shows that they know how to build and maintain–a company that is perfect in helping you grow your business. 

Awards and Partnerships are also a key factor in deciding which Digital Marketing Agency you should choose. An agency that has a certification or partnership with reputable companies like Google, is more likely to deliver quality service. You can also scan for news or run a quick Google search to show you everything you need to know about the Digital Marketing Agency you’re interested in.

 

iManila, a certified Google Partner, has over 20 years of experience in the IT industry and carries a website that is placed among the top 500 websites in the Philippines (we’re currently at Rank 460!). Competing against thousands of both small and big players on the web, iManila’s Alexa Ranking further proves our company’s credible reputation in delivering quality digital marketing services that are trusted by our clients both here and abroad. Choose iManila as your Digital Marketing partner now. Find out how by dropping us an email at [email protected] or by visiting our website at www.imanila.ph. #iManila #DigitalMarketing

Why Online Ads are the New Titan

We’re so used to seeing an advertisement that runs down the lengths of buildings along the most traversed roads in the Metro. Enormous billboards and even LED walls towering over us in all their titan glory.

But sometimes, titans lose their strength. After all, nothing is forever.

No one can deny that these billboards eat up the attention of anyone who lay eyes on their monstrosity. But billboards are only as good as the next one.

Out of sight, out of mind, right?

But the Internet is predominant, which only makes it a perfect avenue for advertisement.

Online advertising is the fastest growing marketing channel which uses the world wide web to deliver promotional messages in various digital formats. These formats range from search engine marketing, social media marketing, email marketing, mobile advertising, and display advertising.

We’ve outlined all of the reasons why online advertising should be part of your marketing campaign:

Reach

Online ads let you customize your target audience. In this day and age when everyone is always online, you can easily target your customers wherever they are. With online ads, you can also “filter” out your reach based on your preference. This is an assurance that your products and services are getting to the right audience who have a higher chance of buying your products or availing of your services. Closing a sale? You can bet on it.

Efficiency

Marketing online is generally much cheaper than traditional advertising approaches. With online ads, you can reach as much engagement as your budget allows you. Online marketing platforms enable you to calibrate your ad according to your audience targeting and budget so you can be assured that your campaign is always maximized. This gives you an initial overview of how many people you can “reach” with your ad, giving you an idea of how much you can expect to turn into leads.

Effectivity

The Internet is a huge place. And at present, more and more people are spending a considerable amount of time on it. From SMEs to large enterprises, everyone’s expanding their reach and creating brand awareness through various online marketing platforms. Just look at the number of online retail stores who’ve successfully built their businesses from their social media channels alone.

Engagement

Among the many advantages of digital marketing, is its ability to directly connect and let you communicate with your target audience.  With TV, radio, newspaper, and billboards, one can just merely see and grasp your message but cannot respond to it right away – a situation that online advertisement has managed to solve. The Web is such an interactive space. Information and ideas can get passed on in a matter of minutes regardless of distance or time zones.

Utilizing the vast amount of Internet users and the time all these people spend online is what a lot of marketers today are aiming to do as part of their individual marketing strategies.

The Internet is universal. Use it to your business’ advantage.

Interested to advertise your brand online? Let iManila help you! From social media marketing, email marketing to Google campaigns, we’ve got it covered! Call us at (02) 490 0000 or email us at [email protected] for more information!

See you online!

Why online ads are the new titan

 

We’re so used to seeing an advertisement that runs down the lengths of buildings along the most traversed roads in the Metro. Billboards. Enormous billboards towering over us in all their titan glory.

But sometimes, titans lose their strength. After all, nothing is forever.

No one can deny the seeming effectivity of these billboards that eat up the attention of anyone who lay eyes on their monstrosity. But the thing is, billboards are only as good as the next one.

Out of sight, out of mind, right?

iManila-Talk-To-Us-CTA

But the internet; the internet is ubiquitous, which only makes it a perfect avenue for advertisement.

Online advertising is a new form of marketing which uses the internet and the world wide web to deliver promotional messages in various digital formats. These formats range from search engine marketing, social media marketing, email marketing, mobile advertising, and display advertising.

Here are all the reasons why online advertising should be part of your marketing campaign.

Online ads let you customize your target audience. In today’s society where everyone has internet access, you can reach the world. Or at least a specific part of it. With online ads, you can “filter” out your reach based on your preference. This is an assurance that your products and services are getting to the right kind of audience who has a high chance of buying your products or availing of your services. Closing a sale? You can bet on it.

Marketing online is much cheaper than traditional advertising approaches. You don’t have to spend a generous chunk of your bank account in securing a placement on posts or buildings or printing papers that will only be considered eyesore later on. With online ads, you can reach as much engagement as your budget allows you. And the best thing about this is that you don’t just throw your advertisement for everyone to see like a town parade or a motorcade. Online ads let you know how much of the internet is seeing your ads so that you also get the idea of how much you can expect to turn into leads. Kind of leveling up your expectations, eh?

The internet is a huge place. And at present, more and more people are spending a considerable amount of their time doing their shenanigans in it. If you place your advertisements online, the chance of making your brand known is high. In fact, your brand can get by with just online advertisement alone. With numerous social media platforms getting born by the minute, how the hell can you doubt that?

One big difference that the traditional marketing and digital marketing has is the ability to have a two-way communication. In TV, radio, newspaper, and billboards, one can see and grasp your message but cannot respond to it right away – a situation that online advertisement has taken care of. The Web is such an interactive space. Information and ideas can get passed on in a matter of minutes despite a distance of miles. If you put your advertisement online, that alone eliminates the barrier that traditional marketing stumbles with. The chances of seeing a brand online can immediately stir action on the part of your audience.

 

Frankly, it’s obvious enough that utilizing the substantial number of internet users and the time they spend online is what anyone who wants to truly make his brand known should be doing.

The internet is ubiquitous. Use it to your business advantage.

After all, out of sight, out of mind, right?

Want to advertise your brand online? Help is on the way. Establish your brand online and build up a sustainable online following with iManila. We have a variety of services that cater to each and every social media needs, including Facebook ads. *winks*

See you online!