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Tag: online advertisement

What is up with Facebook in 2020?

The last 31 days of January 2020 has been heavily problematic for people around the world. With all the natural backlashes, war threats and virus outbreaks that claimed thousands of lives, it’s getting harder and harder for people to cope with every day. This may not be a lot to offer, but for Facebook, it’s a way to help people recover and re-connect. For businesses and brands, exciting and highly beneficial updates are on its way this 2020.

Home to around 2.2 billion users, Facebook, who also owns popular platforms Messenger and Instagram is no stranger to constant updates the way we’ve watched them implement changes in the past year. As marketers, it’s absolutely critical that we keep track and stay on top of these trends to stay relevant and to keep our audiences engaged.

  1. Lead Generation Tools in Messenger

This tool is out there but has been in beta-testing for quite some time. For businesses, your ads can now be clicked through and lead you to Messenger for faster inquiries and transactions. Messenger will simplify customers’ answers with automated questions in a direct, conversational way that brands can quickly jump into to continue the conversation and complete the conversion process. This will allow businesses to integrate their CRM provider to continue the conversation and track leads.

  1. Subscription Messaging Beta Update

The use of Subscription Messaging allows the brand to send non-promotional updates on a scheduled basis but unfortunately does not include advertisements, promotional content, solicitations, etc. On the new platform, Facebook’s Subscription Messaging is a big chance for businesses to send messages and provide their audiences with timely updates and information. This will help businesses to improve brand awareness and drive traffic to their websites which can lead to increased sales. This is a great way to promote your business on a more personal level compared to just having them be displayed in news feeds.

  1. Discover Tab Phase-Out

Launched just two years ago, Facebook has recently announced that they will be removing Messenger’s Discover Tab. This is in line with Messenger’s continuous overhaul which aims to simplify and declutter the app to focus on its core function – to connect people.

  1. Calibra

One of the major Facebook updates that will happen in 2020 is the launch of Calibra. A Facebook subsidiary, Calibra was designed to provide financial services under the digital wallet for the Libra network, a global cryptocurrency built on blockchain technology. This digital wallet is expected to be made available in Facebook’s Messenger and WhatsApp platforms, on top of its own app.

  1. New Navigation and Management Tools in Business Manager

This Facebook change is much more convenient in terms of improvements to Ads Manager and Business Manager that allow brands to build ads, manage Facebook assets and permission in an easier and faster way. This is useful for business owners who manage their business pages.

  1. Simplified Feed Formats

Because of the new Facebook design, primary text from seven are shorten to three lines for visibility and then prompted to click to view the entire text or post. Another major change is in terms of the aspect ratio of photos and videos from 2:3 to 4:5. These changes help to show more content in a span of one scroll.

  1. Refined Targeting Options

This year, privacy has been given attention as Facebook will trim down targeting ads to users in terms of demographics and buying behavior. This is part of an effort to lessen the pop-ups of third-party companies as it was known to track online behaviors outside of Facebook. It is great for individual privacy but a hassle for businesses that advertise on social media. To clear the confusion, Facebook will still target people based on their jobs and life events listed in user’s profiles as well as interaction on pages and posts.

  1. New Insights and eLearning Courses

Most businesses need a lot of improvement in terms of selling their brands to increase brand awareness and profitability. That’s why Facebook introduced free online courses for businesses to learn new marketing skills in presenting their brands. This is a great opportunity for marketers to learn how their consumers behave in order to help them grow their business.

Intimated by all these upcoming changes? Don’t fret! Having the right agency partner can help you navigate through this ever-changing digital landscape! Here at iManila, we believe in offering digital marketing services that will help you grow your business. Learn more about how we can help you here at https://imanila.ph/lets-talk/ or drop us an email at [email protected]. #iManila #DigitalAgency

Why Online Ads are the New Titan

We’re so used to seeing an advertisement that runs down the lengths of buildings along the most traversed roads in the Metro. Enormous billboards and even LED walls towering over us in all their titan glory.

But sometimes, titans lose their strength. After all, nothing is forever.

No one can deny that these billboards eat up the attention of anyone who lay eyes on their monstrosity. But billboards are only as good as the next one.

Out of sight, out of mind, right?

But the Internet is predominant, which only makes it a perfect avenue for advertisement.

Online advertising is the fastest growing marketing channel which uses the world wide web to deliver promotional messages in various digital formats. These formats range from search engine marketing, social media marketing, email marketing, mobile advertising, and display advertising.

We’ve outlined all of the reasons why online advertising should be part of your marketing campaign:

Reach

Online ads let you customize your target audience. In this day and age when everyone is always online, you can easily target your customers wherever they are. With online ads, you can also “filter” out your reach based on your preference. This is an assurance that your products and services are getting to the right audience who have a higher chance of buying your products or availing of your services. Closing a sale? You can bet on it.

Efficiency

Marketing online is generally much cheaper than traditional advertising approaches. With online ads, you can reach as much engagement as your budget allows you. Online marketing platforms enable you to calibrate your ad according to your audience targeting and budget so you can be assured that your campaign is always maximized. This gives you an initial overview of how many people you can “reach” with your ad, giving you an idea of how much you can expect to turn into leads.

Effectivity

The Internet is a huge place. And at present, more and more people are spending a considerable amount of time on it. From SMEs to large enterprises, everyone’s expanding their reach and creating brand awareness through various online marketing platforms. Just look at the number of online retail stores who’ve successfully built their businesses from their social media channels alone.

Engagement

Among the many advantages of digital marketing, is its ability to directly connect and let you communicate with your target audience.  With TV, radio, newspaper, and billboards, one can just merely see and grasp your message but cannot respond to it right away – a situation that online advertisement has managed to solve. The Web is such an interactive space. Information and ideas can get passed on in a matter of minutes regardless of distance or time zones.

Utilizing the vast amount of Internet users and the time all these people spend online is what a lot of marketers today are aiming to do as part of their individual marketing strategies.

The Internet is universal. Use it to your business’ advantage.

Interested to advertise your brand online? Let iManila help you! From social media marketing, email marketing to Google campaigns, we’ve got it covered! Call us at (02) 490 0000 or email us at [email protected] for more information!

See you online!

SEO and SEM: The Perfect Online Marketing Tandem

The continuous rise of mobile and online users all over the world has definitely led to more and more companies venturing into digital marketing.

With its fast-paced growth comes constant (and sometimes abrupt) changes in algorithms and features, in which most business owners can’t help but be lost in a sea of digital platforms, strategies, and skills required to run an effective marketing campaign.

Among the most important aspects of digital marketing is Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

While these two generally share the same goal of directing visitors to your website, it is essential to note the differences in running each type of campaigns.

To walk you through SEO and SEM, here are some basic insights to differentiate the two:

While there are identifiable differences between the two, companies, especially those with new websites are highly advised to do both at the same time. Running an integrated SEO and SEM campaign provides businesses an opportunity to build visibility and direct traffic to their website faster and more efficiently, which can later on, potentially generate more sales or conversions.

Need a hand in running SEO and SEM campaigns?

Let iManila be your partner in running effective SEO and SEM strategies for your brand. As one of the leading full-service web and digital marketing agencies in the Philippines, iManila has successfully delivered and is continuously running effective SEO-SEM campaigns for both local and international clients, and has, in the process, received the prestigious Google Partner badge.

To learn more about our digital marketing services, contact us through our website at www.imanila.ph.

#Achieve: The road towards a successful SEM campaign

 

On an average, Google processes over 40,000 search queries every second. If you do the math, this means that 3.5 billion searches are made per day and more than 1.2 trillion searches per year worldwide. Given these numbers, how do you think can your business manage to compete online? How can you make your business be seen on search engine results? The answer is simple: Use search engine marketing.

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Search engine marketing is an internet marketing strategy that is utilized to improve the position of a website in search engine results through online paid advertising. It’s a big competition. You cannot just shoot and pay Google to get your online ads visible on search engine results. It needs precise planning like any other marketing strategy. In case you are planning to give SEM a go for your business, we laid out a few things you can contemplate on before launching your online campaign.

  • Know what your campaign goals are
    There are many reasons why you want to put up an ad campaign. You might want to increase brand awareness, increase web traffic, or increase your sales. Each goal requires different approach that leads to different directions. So, for you to prevent the incident of mismanaging your campaign specifically your budget, you must deliberate your campaign’s objectives.
  • Use the best and the right keywords
    In SEM, keywords are your bread and butter. It is important to select the most relevant keywords for your campaign. When this step fails, all else will. It is also important for you to think like a client searching for your business. Think what keywords and terms they might be using in the possibility of looking for your products or services. You can use Google AdWords’ Keyword Planner tool to have an idea and an estimate if the keywords you have selected fit perfectly for your campaign.
  • Optimize your landing page
    Another crucial facet of creating an SEM campaign is the optimization of your landing page. Google’s algorithm also considers the landing page of your ad. The relevance and coherence of your ad to your landing page is one factor that Ad Rank takes into account. Start with putting up informative website copy that viewers can view and visible call to action buttons that will lead the web visitors to your contact page outright.
  • Set the right bid for your campaign
    Of course in any marketing campaign, budget is significant. You should determine the period of your campaign and allocate budget for how long you planned it to last. You have to bid strategically with your desired keywords to stand the pace with your competitors.

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  • Evaluate results
    One of the advantages of online ads is its capability of showing immediate results. You can monitor your campaign on a regular basis to know its performance. See if you are really meeting your goals or ensure that you are gaining high ROI from it, because it’s what this is all about. Moreover, since you have the full control with your campaign, you can also make certain adjustments if necessary.

***

These are but basic factors in achieving success with your SEM campaign. There are many other strategies you can experiment with. But if you experience trouble in making your own campaign, better opt hiring a professional help. For more than two decades, iManila have helped many businesses reach their marketing and business goals through its experienced and knowledgeable digital marketing team. Want to know more about SEM? Contact iManila now, give us a call and we’ll be happy to accommodate your concerns.

 

Reference: SVM E-Marketing Solutions

Why online ads are the new titan

 

We’re so used to seeing an advertisement that runs down the lengths of buildings along the most traversed roads in the Metro. Billboards. Enormous billboards towering over us in all their titan glory.

But sometimes, titans lose their strength. After all, nothing is forever.

No one can deny the seeming effectivity of these billboards that eat up the attention of anyone who lay eyes on their monstrosity. But the thing is, billboards are only as good as the next one.

Out of sight, out of mind, right?

iManila-Talk-To-Us-CTA

But the internet; the internet is ubiquitous, which only makes it a perfect avenue for advertisement.

Online advertising is a new form of marketing which uses the internet and the world wide web to deliver promotional messages in various digital formats. These formats range from search engine marketing, social media marketing, email marketing, mobile advertising, and display advertising.

Here are all the reasons why online advertising should be part of your marketing campaign.

Online ads let you customize your target audience. In today’s society where everyone has internet access, you can reach the world. Or at least a specific part of it. With online ads, you can “filter” out your reach based on your preference. This is an assurance that your products and services are getting to the right kind of audience who has a high chance of buying your products or availing of your services. Closing a sale? You can bet on it.

Marketing online is much cheaper than traditional advertising approaches. You don’t have to spend a generous chunk of your bank account in securing a placement on posts or buildings or printing papers that will only be considered eyesore later on. With online ads, you can reach as much engagement as your budget allows you. And the best thing about this is that you don’t just throw your advertisement for everyone to see like a town parade or a motorcade. Online ads let you know how much of the internet is seeing your ads so that you also get the idea of how much you can expect to turn into leads. Kind of leveling up your expectations, eh?

The internet is a huge place. And at present, more and more people are spending a considerable amount of their time doing their shenanigans in it. If you place your advertisements online, the chance of making your brand known is high. In fact, your brand can get by with just online advertisement alone. With numerous social media platforms getting born by the minute, how the hell can you doubt that?

One big difference that the traditional marketing and digital marketing has is the ability to have a two-way communication. In TV, radio, newspaper, and billboards, one can see and grasp your message but cannot respond to it right away – a situation that online advertisement has taken care of. The Web is such an interactive space. Information and ideas can get passed on in a matter of minutes despite a distance of miles. If you put your advertisement online, that alone eliminates the barrier that traditional marketing stumbles with. The chances of seeing a brand online can immediately stir action on the part of your audience.

 

Frankly, it’s obvious enough that utilizing the substantial number of internet users and the time they spend online is what anyone who wants to truly make his brand known should be doing.

The internet is ubiquitous. Use it to your business advantage.

After all, out of sight, out of mind, right?

Want to advertise your brand online? Help is on the way. Establish your brand online and build up a sustainable online following with iManila. We have a variety of services that cater to each and every social media needs, including Facebook ads. *winks*

See you online!