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Tag: paid ads

Effective Seasonal Marketing Strategies  

As September comes, it’s as if the world is programmed to go all crazy. The streets are full, establishments are overly crowded, traffic is unimaginable, and loud noises are everywhere. Indeed, the busiest time of the year and the luckiest time for business owners.  

The season has just begun. So if you haven’t planned your marketing strategies yet, we got you.  

Build an email list  

May it be seasonal or all year-round, building your database for your email marketing campaigns should be one of your top priorities. Take advantage of the high number of traffic in an internet-busy and profit-rich season like this by segmenting new signups or retargeting the leads in your old database.  

You also need to highlight the seasonal deals on your newsletter or announce to your subscribers that you are giving them an early access those deals.  

Promote special product categories  

Another great strategy to consider is categorizing your product by season or by occasion. You should know which among your products people are most likely going to buy. This is to keep your customers away from the hassle of browsing your catalogs of products that aren’t fit for the occasion. 

In short words, choose a relevant product to do the front act. 

Set up a countdown timer 

Is there anything else that excites people more than a big event coming? Building anticipation for an upcoming event builds hype and interests among people. So, don’t forget to advertise ahead of time and set up a timer for people to see.  

Create seasonal testimonials and games 

A businessman could attest to how a testimonial could drive more sales. Before checking out, a consumer would usually look for testimonials, ratings or reviews about the product. Have someone review the product you are planning to highlight and post it on your media channels.  

A seasonal game could also work. Always induce fun and adventure to your audiences. Do not just aim for profit but for good customer interaction and experience as well. You can create quizzes, mind games, user-generated content, or anything that requires people to share your brand across social media sites. And don’t forget about the prizes! A reward is what excites them mostly.  

Create daily or weekly offers 

It’s always a good idea to attract people to continuously engage on your social media pages or website. Creating daily or weekly offers could make that possible for you. You may also create daily rewards if they interact or visit your sites.  

Inspect what could go wrong and resolve it 

Seasonal events bring huge traffic. If you sell on your website, be prepared to encounter potential technical issues, checkout errors, or your site crashing. We don’t want things like these to occur but they do happen unexpectedly so buckle up.  

You should ask yourself, is my current hosting plan able to handle a huge traffic? If you don’t know the answer, that’s something we can help you with.  

Just remember that giving consumers a smooth, fast and unproblematic shopping experience is always the key to a successful business.  

Seasonalize your brand 

Aside from making deals or special rewards for the season, you may also customize the look of your brand. Give people the feel of the season by creating relevant content, designs, graphics, and more.  

Play around your packaging as well. Just remember to give your customers an extra something for free. 

Capitalize on advertising 

The spirit of Christmas is around the corner. People are already starting to shop gifts online or offline. 

And what greater way to dominate online than doing ads? Get double or triple your ad investments from running ads on Facebook, Instagram, LinkedIn, YouTube, or Google.  

If you are having a hard time planning your seasonal marketing strategies or running these ad options, you just need a little management investment to have an agency do it for you.  

Don’t miss out this huge opportunity to get ahead of your competitors. Let iManila do the magic for you.  

Request a quote for our Social Media Management, Social Media Ads, Google Ads, and other website services now. You may also leave us a message or email us at [email protected]. 

What is up with Facebook in 2020?

The last 31 days of January 2020 has been heavily problematic for people around the world. With all the natural backlashes, war threats and virus outbreaks that claimed thousands of lives, it’s getting harder and harder for people to cope with every day. This may not be a lot to offer, but for Facebook, it’s a way to help people recover and re-connect. For businesses and brands, exciting and highly beneficial updates are on its way this 2020.

Home to around 2.2 billion users, Facebook, who also owns popular platforms Messenger and Instagram is no stranger to constant updates the way we’ve watched them implement changes in the past year. As marketers, it’s absolutely critical that we keep track and stay on top of these trends to stay relevant and to keep our audiences engaged.

  1. Lead Generation Tools in Messenger

This tool is out there but has been in beta-testing for quite some time. For businesses, your ads can now be clicked through and lead you to Messenger for faster inquiries and transactions. Messenger will simplify customers’ answers with automated questions in a direct, conversational way that brands can quickly jump into to continue the conversation and complete the conversion process. This will allow businesses to integrate their CRM provider to continue the conversation and track leads.

  1. Subscription Messaging Beta Update

The use of Subscription Messaging allows the brand to send non-promotional updates on a scheduled basis but unfortunately does not include advertisements, promotional content, solicitations, etc. On the new platform, Facebook’s Subscription Messaging is a big chance for businesses to send messages and provide their audiences with timely updates and information. This will help businesses to improve brand awareness and drive traffic to their websites which can lead to increased sales. This is a great way to promote your business on a more personal level compared to just having them be displayed in news feeds.

  1. Discover Tab Phase-Out

Launched just two years ago, Facebook has recently announced that they will be removing Messenger’s Discover Tab. This is in line with Messenger’s continuous overhaul which aims to simplify and declutter the app to focus on its core function – to connect people.

  1. Calibra

One of the major Facebook updates that will happen in 2020 is the launch of Calibra. A Facebook subsidiary, Calibra was designed to provide financial services under the digital wallet for the Libra network, a global cryptocurrency built on blockchain technology. This digital wallet is expected to be made available in Facebook’s Messenger and WhatsApp platforms, on top of its own app.

  1. New Navigation and Management Tools in Business Manager

This Facebook change is much more convenient in terms of improvements to Ads Manager and Business Manager that allow brands to build ads, manage Facebook assets and permission in an easier and faster way. This is useful for business owners who manage their business pages.

  1. Simplified Feed Formats

Because of the new Facebook design, primary text from seven are shorten to three lines for visibility and then prompted to click to view the entire text or post. Another major change is in terms of the aspect ratio of photos and videos from 2:3 to 4:5. These changes help to show more content in a span of one scroll.

  1. Refined Targeting Options

This year, privacy has been given attention as Facebook will trim down targeting ads to users in terms of demographics and buying behavior. This is part of an effort to lessen the pop-ups of third-party companies as it was known to track online behaviors outside of Facebook. It is great for individual privacy but a hassle for businesses that advertise on social media. To clear the confusion, Facebook will still target people based on their jobs and life events listed in user’s profiles as well as interaction on pages and posts.

  1. New Insights and eLearning Courses

Most businesses need a lot of improvement in terms of selling their brands to increase brand awareness and profitability. That’s why Facebook introduced free online courses for businesses to learn new marketing skills in presenting their brands. This is a great opportunity for marketers to learn how their consumers behave in order to help them grow their business.

Intimated by all these upcoming changes? Don’t fret! Having the right agency partner can help you navigate through this ever-changing digital landscape! Here at iManila, we believe in offering digital marketing services that will help you grow your business. Learn more about how we can help you here at https://imanila.ph/lets-talk/ or drop us an email at [email protected]. #iManila #DigitalAgency

Risks of running your own digital campaign

Marketing is essential to expose your brand name and stand out. With the right practices, technique, and optimization, you can definitely make the most out of your marketing budget.

Now that a lot of marketing tools like Google ads and Facebook ads are available to anyone, you’ll probably think that running your own digital marketing campaign is a piece of cake. While it’s a good thing that you can market your own product, it also poses a lot of risks. A successful campaign can be achieved through the right practices, techniques, proper optimization, and updated market insights. Doing all these while also running the whole business can compromise the other areas in your company.

Keeping your focus clear on what you do best – which is essentially running the whole business – is important. That’s why, in reality, having a digital marketing agency just might come handy. By having someone else do the marketing for you, you’ll be disburdened by tasks that will require a lot of your time. In this manner, you can pay more attention on achieving business growth holistically without doing the groundwork and avoiding the risks that might compromise your company.

To help you out, we have listed down the risks of running your own marketing campaign:

You might miss the technicalities

A marketer’s task involves a lot of time and effort. From conceptualization, crafting the copies and graphics, up to implementation, monitoring, optimization, analysis, and reporting, this has to be carefully done step-by-step in order to achieve good results. Doing all this simultaneously with your other business management tasks can really be excruciating and might also affect the results that you want to achieve. Letting an expert from an agency do the work will save you time and effort so you can focus on more important things. After all, you can always check on the progress from time to time so you can still be updated on the project. The technicalities and complexities of running digital campaigns are mostly done by those who are seasoned and experienced, hence, it will be better to ask someone who specializes in the job.

You could be less objective

Marketing specialists are trained to foresee the perspective of a business’s target audience through market insights and estimation tools. Even though you know your product really well, it may not be true that your market sees what you see. The basic understanding of your target’s preference can be hard if you cannot be objective and separate yourself from your business. It is very crucial that you know the people to target or drive your ads into, but if you already have a lot of things on your slate, then you might have no time to do enough research for this.

You could spend more or less than the ideal budget

A major risk when running your own digital campaign is that you can easily be convinced to spend more and more to get the results that you want. Or, it can also be the other way around whereas you would think that spending less is a better option. This is when both expertise and the objectivity of an expert marketer comes into practice. Since the recommendations of agencies, like iManila, are based on historical data and premium market analysis tools, you can be assured that you can get the right estimates for your campaign with the ideal budget. This will prevent your campaign from overspending or throwing away your hard-earned marketing dollars. By also acquiring the service of an expert, you can easily track and manage your return on investments and have a detailed report on what went well and how you can improve more in terms of your marketing assets.

Need help from an expert marketer? Contact iManila and see how our digital marketing services can help your business grow! #iManila #DigitalMarketing #GooglePartner

iManila has earned its Google Search Specialization!

Last March 2019, iManila officially became a Google Partner. As a Google Partner, it not only allowed us to step up in our skills and expertise in running paid ads, but it has also pushed us to go for new milestones. With this, we’re happy to announce that just last month, we earned our Google Search Specialization!

This specialization comes at the right time for us as we continue to prove that as a digital agency, we’re well trained and equipped to help our clients become visible and relevant on the Google Search Network.

How can this benefit your company?

By partnering with a certified Google Partner agency like iManila who specializes in Google Search, you’re assured that the people working with you are experts in the field and can effectively run well-crafted Search Ads campaigns.

iManila is committed to continuously innovating and improving the digital marketing skills and expertise needed to help our clients reach their goals. This badge is just one of the many testimonies to that commitment.

If you’re looking for an agency to help you manage and run data-driven Google Ad campaigns, get in touch with us! Drop us an email at [email protected] or call us at +632 490 0000.

#GoogleAds #PaidAds #PayPerClick #DigitalAgency

Why Online Ads are the New Titan

We’re so used to seeing an advertisement that runs down the lengths of buildings along the most traversed roads in the Metro. Enormous billboards and even LED walls towering over us in all their titan glory.

But sometimes, titans lose their strength. After all, nothing is forever.

No one can deny that these billboards eat up the attention of anyone who lay eyes on their monstrosity. But billboards are only as good as the next one.

Out of sight, out of mind, right?

But the Internet is predominant, which only makes it a perfect avenue for advertisement.

Online advertising is the fastest growing marketing channel which uses the world wide web to deliver promotional messages in various digital formats. These formats range from search engine marketing, social media marketing, email marketing, mobile advertising, and display advertising.

We’ve outlined all of the reasons why online advertising should be part of your marketing campaign:

Reach

Online ads let you customize your target audience. In this day and age when everyone is always online, you can easily target your customers wherever they are. With online ads, you can also “filter” out your reach based on your preference. This is an assurance that your products and services are getting to the right audience who have a higher chance of buying your products or availing of your services. Closing a sale? You can bet on it.

Efficiency

Marketing online is generally much cheaper than traditional advertising approaches. With online ads, you can reach as much engagement as your budget allows you. Online marketing platforms enable you to calibrate your ad according to your audience targeting and budget so you can be assured that your campaign is always maximized. This gives you an initial overview of how many people you can “reach” with your ad, giving you an idea of how much you can expect to turn into leads.

Effectivity

The Internet is a huge place. And at present, more and more people are spending a considerable amount of time on it. From SMEs to large enterprises, everyone’s expanding their reach and creating brand awareness through various online marketing platforms. Just look at the number of online retail stores who’ve successfully built their businesses from their social media channels alone.

Engagement

Among the many advantages of digital marketing, is its ability to directly connect and let you communicate with your target audience.  With TV, radio, newspaper, and billboards, one can just merely see and grasp your message but cannot respond to it right away – a situation that online advertisement has managed to solve. The Web is such an interactive space. Information and ideas can get passed on in a matter of minutes regardless of distance or time zones.

Utilizing the vast amount of Internet users and the time all these people spend online is what a lot of marketers today are aiming to do as part of their individual marketing strategies.

The Internet is universal. Use it to your business’ advantage.

Interested to advertise your brand online? Let iManila help you! From social media marketing, email marketing to Google campaigns, we’ve got it covered! Call us at (02) 490 0000 or email us at [email protected] for more information!

See you online!

SEO and SEM: The Perfect Online Marketing Tandem

The continuous rise of mobile and online users all over the world has definitely led to more and more companies venturing into digital marketing.

With its fast-paced growth comes constant (and sometimes abrupt) changes in algorithms and features, in which most business owners can’t help but be lost in a sea of digital platforms, strategies, and skills required to run an effective marketing campaign.

Among the most important aspects of digital marketing is Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

While these two generally share the same goal of directing visitors to your website, it is essential to note the differences in running each type of campaigns.

To walk you through SEO and SEM, here are some basic insights to differentiate the two:

While there are identifiable differences between the two, companies, especially those with new websites are highly advised to do both at the same time. Running an integrated SEO and SEM campaign provides businesses an opportunity to build visibility and direct traffic to their website faster and more efficiently, which can later on, potentially generate more sales or conversions.

Need a hand in running SEO and SEM campaigns?

Let iManila be your partner in running effective SEO and SEM strategies for your brand. As one of the leading full-service web and digital marketing agencies in the Philippines, iManila has successfully delivered and is continuously running effective SEO-SEM campaigns for both local and international clients, and has, in the process, received the prestigious Google Partner badge.

To learn more about our digital marketing services, contact us through our website at www.imanila.ph.

Understanding the key terms on Google AdWords

 

Have you been into your Google AdWords dashboard and saw the terms that seem complicated? No, your eyes are not playing tricks on you. AdWords can be really confusing especially if you are not familiar with the terms that you’re seeing on its dashboard.

Google AdWords is Google’s online advertising platform. Through this, you will be able to create online ads to reach people and encourage them to buy your products or services.

As a search engine marketer, understanding the vernacular of AdWords is important in order to create campaigns that are suitable for the marketing objectives of your client and easily make some tweaks if needed. Having the knowledge on the definition of these jargons and being able to explain it in layman’s terms will help you in creating valuable and effective performance reports for your clients.

Since there are hundreds of terms that you may see on your AdWords dashboards and insights, we will only be dealing with the most common encountered key terms upon implementing ads and those that are normally included in your reports.

 

AdWords Basics

  •  Campaign – A campaign on Google AdWords is the set of ad groups that share budget, location targeting, and other specifications depending on the marketing objectives of your client.

 

  • Ad Group – An ad group is consisted of one or more ads that contain a shared set of keywords. Through Ad Groups, you will be able to distinguish and organize your keywords depending on their theme.

 

  • Keywords – These are the words, phrases, or terms that best describe your products, services, or your website itself that will help on determining when and where your ad may appear.

 

  • Daily Budget – This is the amount that you will set for each ad campaign. You can specify the average amount that you would like to spend for each day. To determine your Daily Budget, divide your monthly budget by 30.4 which is the average number of days in a month.

 

  • Maximum CPC Bid – or Maximum Cost-per-Click. This is the highest amount that you are willing to pay for each click on your ad.

 

  • Final URL – This is the Uniform Resource Locator (URL) of your ads landing page (in green font color). Meaning, this is where the online users will go upon clicking your ad. You must remember that the approval of your ads also depends on the site where the users will land upon clicking which is called the Destination Experience. The landing page or the website itself must adhere to the Google Advertising Policies, otherwise, your ads will be disapproved. (See the Destination Requirements here.)

 

 Google AdWords Metrics

  •  Clicks Column – This column generally counts every click on your ad. Know that a click is still counted even if the user doesn’t reach your website due to downtime or internet problems. Highly-relevant ads are more likely to receive clicks.

 

  • Impressions Column – The number of impressions is equivalent to the times your ad was served or seen on Google Search results. Even though an impression is not guaranteed to turn into clicks every time, this is still valuable on calculating your ad’s click-through rate to test its effectiveness.

 

  • Click-through Rate – Abbreviated as CTR, your click-through rate determines the effectiveness of your ad. It is derived by means of dividing the number of your acquired ad clicks by its acquired number of impressions.

 

  • Average Cost-per-Click – This is the average cost of each click on your ad. It is derived by dividing the amount that you pay for your ad by the total number of your acquired clicks.

 

  • Average Position – This metric shows your ad’s position among other advertisers.

 

  • Quality Score – This is the estimated rating of your ad made by Google AdWords based on the ad quality, its keywords, and the landing page.

 

As you can see there are a lot of terms that you need to know and understand. Some terms may take you some time to digest, but, just keep in mind that these are all beneficial for your own learning and search engine marketing skills development.

To further have an idea and complex knowledge on all of these, try engaging yourself to Google Academy for Ads. This will not just help you understand the terms mentioned above but will also give you some in-depth details on how AdWords works.

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Paid Ads: Risk That Paid Off

 

Despite the obvious changing times, a large chunk of the business world is still skeptic about the need for a digital approach to marketing and its apparent effectivity. Most business people still rely on to traditional marketing to bring in the goods. What they don’t know is that this mindset is exactly what brings their brand and business down in the dumps.

Search engine marketing or SEM has been around for quite some time now. And while there are very few willing to share their own success story with this innovative marketing solution, one can only bet on this technique to help you grow digitally.

Here are just a few examples companies and their paid ads that did pay off.

  1. Apple

Apple’s iPad has been advertised through pay-per-click in a manner that is a lot like storytelling – focusing on the different ways the iPad have been used by people around the world. The ads were fashioned in a way that it looked more like content than an ad. For this particular campaign, branding has been given more focus.

  1. Coca-Cola

While this largely iconic brand does not really need further advertising, it still turned to SEM. For SEM ads featuring their Diet Coke, Coca-Cola highlighted the experience of every taste you get with a glass of this universal soda – crisp taste and calorie free. Short but sweet. Concise but the idea was well-conveyed.

  1. Google

Of course, Google uses its own tools to advertise their very own. Selling these services are so much easier when people in the business world see and know that Google is a proof of the success of these ads. And again, if you won’t trust Google, then who will you trust?

 

With analysis, it can be seen that even the big brands turn into SEM or pay-per-click ads to push their own products and services to their respective markets and increase brand awareness. If the big brands are doing it, why shouldn’t we all do it?

Markets have gone digital. That much is true. And one of the sure-fire ways to penetrate into your market is through paid ads.

If you’re thinking about utilizing search engine marketing to boost your brand’s presence and growing market, talk to us! iManila has a set of digital marketing services to help your company or brand reach a bigger audience, and that includes search engine marketing. Just send us an email and let’s talk about paid ads what you want to know about it.