Nowadays, most consumers shop online since it is the most convenient way to get what they need. So, if you want to produce more sales, then having your own website is definitely a great option.

A website not only serves as an online store, but it is also a marketing platform where you can advertise your new products as well. Once you have developed a website, however, it doesn’t mean that you can leave everything be and see where things go. Remember, maintaining a website is an ongoing and recurring process if you want to maintain its security and keep it performing well. Interested to know more? Take a look at some of the reasons why you should regularly maintain your website.

It makes your website compatible with the latest technology.

As you may know, technology keeps evolving on a regular basis. Updates from the newest softwares, tools, and applications arise from time to time. For this reason, it is essential to have a reliable maintenance team to incorporate updates into your website. When it comes to website updates, however, make sure that your team reviews your website carefully to see if it’s compatible with the new features and that the changes maximize your website’s performance.  

It provides an improved user experience.

Another factor that your website needs is a friendly user experience. This will not only make your viewers stay on your website longer, but also become potential customers as well. However, when your website loads too slow and users experience glitches from time to time, then a website update is definitely needed.

It provides more security and protection.

One of the most important things you need to maintain is the security of your website. With the number of expert hackers growing around the world, having your online platform regularly maintained is essential. Also, keep in mind that most hackers usually look for websites with outdated security features or with security lapses. However, if you have a reliable on-call website maintenance team that keeps up with all security updates, then you will have nothing to worry about.

Some of the things you need to update usually include:

• Removing outdated applications
• Replacing old passwords
• Ensuring that no unknown files are installed

It updates your latest product offerings.

With regular website maintenance, you have the option to update the products and services on your website. Not only does it help your viewers stay informed about your latest contact information, but your new products as well. This keeps your website reliable and it gives users an impression that your business is legitimate.

It promotes your business.

Remember, credible and attractive websites are the first thing that they look into before making a purchase. Your website is an extension of your branding activities, so it must be taken seriously by your maintenance team. On the contrary, if the viewers see any broken links and unreachable pages, your business will be perceived as unprofessional. As a result, it leads to the possible loss of consumer or brand loyalty. 

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality.

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Content marketing is a great strategic approach that has been around for a long time and has helped many businesses grow over the years. From creating marketing concepts to informative content, this is definitely beneficial for every business out there.

With that said, however, content creation takes a lot of time and effort. It is a continuous process of creating, publishing, and providing relevant content to your target audience. Haven’t decided yet whether you want to use content marketing for your company? Then you’ve come to the right place! Here’s a list of reasons why content marketing must be central to your marketing campaigns:

It builds trust with your audience.

Content marketing is known for building a connection with your audience. One of the reasons why is because you can educate your customers about their concerns in the process. When doing this, however, make sure to get credible sources. This is important so that your audience is more likely to trust your advice and recommendations.

It helps generate quality leads.

Another benefit you can get from content marketing is its ability to generate quality leads. According to Lyfemarketing, 68% of people like to spend time reading about the brands they find interesting. On the other hand, 80% of internet users like to learn about companies through the custom content they provide. So, if you are posting content consistently, this will definitely help generate new leads for your sales team.

It makes your business become more visible through SEO.

If you’re not familiar with search engine optimization or SEO, it is basically the process of improving your site to increase its visibility. This occurs when people search for products or services related to your business in Google, Bing, and other search engines. In a nutshell, the more consistent, quality content you produce, the better it’ll be for your SEO efforts.

It can build brand awareness.

Although any marketing technique can build brand awareness, content marketing can do it in a lot of ways. For instance, if your audience is interested in a specific topic about your products or has any further concerns, you can specifically make a blog that can attract their attention. To succeed using this strategy, however, your company needs to ensure that they produce reliable and quality content on your website.

It is cost-effective.

If you own a small business and have a limited budget, then content marketing is definitely the way to go! According to the study by DemandMetric, content marketing costs about 62% less than traditional marketing tactics, and it generates about three times as many leads!

In conclusion

With tons of benefits that content marketing provides, it’s definitely worth trying if you want to grow your business. Not only does this digital marketing technique help you boost your visibility, but it also helps you build trust and long lasting relationships with your customers as well. So, if you want to add this to your digital marketing strategy, let iManila help you today!

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

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B2B transactions involve a big network of suppliers and service providers. This is why it is not an easy task to promote services without any marketing strategy. Not only that, but the stakes are way higher for a B2B company. With these types of businesses, you’re dealing with small and large business enterprises as well.

To create a successful B2B venture, make sure that you make a good impression on your buyers and your suppliers. This is why your landing pages right down to the blog posts need to be top-notch.

So, if you really want to ensure that your company stands out from other B2B companies, you need to have a digital marketing plan. Learn more about the importance of digital marketing for B2B industries here!

Growing competition.

Some may not know this, but start-up B2B enterprises have been growing the past few years. Since many startups are already online, they have the advantage of using social media channels, email marketing, SEO efforts, Google ads or pay per click advertising and content marketing.

Online marketing is pretty much indispensable. Not only that, but new businesses coming out also means that you have a bigger market to impress. This is why you can only do that if you are technologically advanced enough. 

The rapid digitization of information.

Businesses are seamlessly becoming more digitized these days, and they are expecting the same from other companies! Many people are beginning to rely on the digital sphere to get everything done, especially in the corporate world.

With just one click, your customers expect to get access to who you are as a business through your business website. Remember, having a good digital marketing can make your audience trust you as a brand and invest in you.

Increased creation of business-specific social media channels.

B2B businesses also use social media marketing and pay per click advertising nowadays to advertise their products and services. These days, most businesses are interacting with each other on social media, which means increased dependence on social media platforms.

More cost-effective than traditional outreach.

With digital marketing, especially with things like pre-scheduled emails and social media posts, retargeting ads, personalized offers, and other automated elements, you save not only time but also money.

Therefore, if B2B businesses want to pave their way to the top, it is imperative to turn towards B2B digital marketing strategy.

The evolved customer.

It’s the year 2022 and your customer has definitely evolved. Now, they want things, and they want them fast. In this regard, it is important to provide them with unmatched and impeccable integration of the business and digital channels. 

In fact, your overall customer experience is contingent on how well you accommodate your clients digitally, and therefore, it’s high time that you developed a B2B digital marketing strategy.

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

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Cloud Hosting is an IT solution that is used by small, medium and large enterprises. This was made to help with businesses’ performance and support their development and growth.  According to hp.com, more than 92% of companies use services that are connected to or run in the cloud. This makes it one of the most popular types of hosting to date. 

With tons of companies using cloud hosting nowadays, it offers tons of benefits for businesses. Can’t decide if you want to use cloud hosting? If yes, then you’re in the right place! 

Take a look at some advantages of cloud hosting here in this blog:

It Offers Fast Website Speed

To attract customers online, your business needs to have a fast website. This is important in order to cater your consumer’s needs efficiently. Cloud hosting, not only offers you blazing fast speeds but can effortlessly increase your site’s capacity as well. Cloud hosting works between multiple server environments, placing less strain on a single server’s resources in the process. This allows your website to work to its maximum potential. 

It Has High Uptime and Availability

Some may not know this, but cloud hosting has a high uptime built into its structure. With cloud hosting, your site will be using multiple servers. If one server goes offline, you can still use resources from a different server. Moreover, you will be able to prevent your system from going offline from traffic surges.

It Provides Safety From Server Hardware Issues

Did you know that cloud hosting is a popular IT Solution that specializes in data security? You won’t have to worry about the security of your site. This is because it is immune from any physical server issues. Some of those include hacking, hardware failure, or system overload. For this reason, you can utilize the physical resources of another server with ease.

It Is Cost-Efficient

One of the most significant advantages of cloud hosting is its IT operational cost savings. With cloud hosting, users have remote servers. In a nutshell, this prevents businesses from buying unnecessary in-house storage equipment and application requirements. Not only that, but it also includes overhead costs such as software updates and many more. 

They are relatively cheaper to use. This means businesses can rent exactly what they need and guarantee a return on investment.

It Has the Latest Technology

As technology continues to evolve, cloud hosting takes advantage of it as well. This helps users to integrate and update their software applications that rely on your business’ needs. Just as well, with cloud hosting, your business employs the latest technology in keeping up with data security. With cloud hosting, your server uptime allows your business to function online anytime.

Why Invest In Cloud Hosting?

Cloud hosting offers many more advantages than you can imagine. Cloud hosting is a technology that has continuously shown its growth in the last few years.  Let iManila help you with your web hosting and email hosting needs today!

In iManila, our aim is to provide clients with innovative online marketing services in the Philippines.

iManila is also a full-service business web development company and digital marketing agency in the Philippines. We are ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

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Digital marketing is an ever-changing landscape that gets more competitive each year.  Facebook Ads, as one of the most popular digital marketing ads, are no exception. Staying in the know of what the current trends are is important in being able to fully utilize the social media platform.

Learn more about the incoming trends that will shape Facebook marketing for 2022 here. Digital marketers and business owners, get your notes ready!

Try to create short-form videos 

The past year has shown an explosive rise of TikTok, similar Reels from Instagram, and Shorts from YouTube. Moreover, acebook is a channel that can also benefit from these short-form videos. whether they be organic posts or paid ads. 

Why short-form videos? Videos are more eye-catching than static images and having them be shorter can capture the short attention span of social media users. 71% of consumers find Facebook video ads relevant to them. Facebook video ads also benefit from a low cost-per-click (CPC).

Make sure to use  native ads 

There is an increasing trend of users being more receptive towards native ads—ads that don’t look and feel like ads appearing in social media feeds. Additionally, these are ads that are made to feel like organic content just labeled as “sponsored” and are non-disruptive. 

Business owners can spend time figuring out the kind of content their customers might like. Once done, they can identify how their brand can fit into that kind of content packaging. For this reason, the key is to make it feel as organic as possible. This strategy can extend beyond Facebook through other channels like websites and even influencers. 

Craft short copy and headlines 

With more and more content to check out, people’s attention spans are not getting any longer. This is why it is important to be as concise as possible with content. You need to take out anything that might be irrelevant to the audience. Always create content with the intention of grabbing their attention first and foremost. Once you grab their attention, then they will go check out more content. For instance, they include things such as long-form videos, email content, or blog posts.

Try to be creative with emojis

Emojis are commonplace in helping get messages across through the copies, especially in Facebook. As always, trying to A/B test copies, one with emojis and one without, can be a useful trick. This can help businesses see which works for them best. 

Get started on Facebook advertising

Each new year comes with a different set of trends that take social media by storm. Business owners managing their own Facebook pages can work with a top digital marketing agency in the Philippines like iManila to help them on their digital marketing efforts. iManila offers digital marketing services as well as web hosting, and web design & development. Learn more about iManila and how we can help businesses reach their business goals.

With iManila, having been one of the first Internet Service Providers in the Philippines, aims to provide our clients with innovative online marketing services that can help convert your website visitors into quality leads. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

In the digital age, there are many advantages of having a website in order to reach more people online. But starting a website can be easier said than done for the everyday person. Get to know the essentials of all one needs to know about web hosting which business owners can use for their own website strategy. 

The importance of web hosting 

Similar to the online version of a physical store, web hosting enables sites to have their own space on a single or on multiple servers. This space stores website files such as text, files, images, and videos. This serves not just as a storage space but the main access point of the website through the internet. These servers can be actual physical appliances but can be created virtually. Web hosting is done through the help of a web hosting provider who leases out this space for those building websites and helps manage all the data and files of the website owners. 

What are domains and IP addresses?

The name of a website is the domain, much like a business name. This is the primary way to distinguish and let users visit a website. The key is to choose a domain name that is easy to remember. Getting a domain requires adding a name to a domain registrar. Most web hosting providers are domain registrars so in most cases business owners are able to easily register their domain together with their hosting package.  

On the other hand, IP addresses act as the location of the website. Domains can come and go but IP addresses remain the same as they are tied to the server. 

What’s in a web hosting plan? 

Each web hosting provider offers different web hosting plans but here are some of the basics to keep an eye out for no matter the plan: 

• • Data storage (Disk space)— This is the amount of storage space for files such as images, videos, pages, etc. The data storage can either be on a hard-disc drive (HDD) or a solid-state drive (SSD) which makes for faster access to data. The space can come in gigabytes or terabytes.
  • Bandwidth (Data Transfer) — Bandwidth is the amount of data that can pass from the website to the visitors in a monthly or daily period. Exceeding the given bandwidth limitation can mean additional fees or a site suspension from the hosting provider. 
  • Uptime — This is the time a website is accessible to visitors anywhere in the world. It is not unusual for websites to experience downtime. So, it’s crucial to ensure that the website hosting provider has a support team that can help troubleshoot any downtimes. 

• Email addresses — Hosting plans often cap how many websites and email addresses can be connected to a single account. 

Different web hosting plans 

Shared hosting

Shared hosting allows for all resources on a server to spread across different websites. This is one of the cheapest option as web hosts can bundle small websites together. Shared hosting is ideal for small and start-up websites and businesses. The downside is the slow load times, high down-times, and lax security setups as websites share hosting resources with multiple other websites.

Cloud hosting 

Much like the cloud, cloud hosting makes use of multiple machines working together and sharing resources to power a website. With cloud hosting, there is less downtime, more speed, and more resources. However, it is significantly more pricey than shared hosting. Big names such as Facebook and Google make use of cloud hosting as well.

Dedicated hosting 

This allows for reserving actual server machines for a website. This makes it costly but guarantees all the resources to be exclusive. Dedicated hosting is a good option for larger businesses that deal with sensitive data.

The right web hosting for you

Knowing all these essentials can help businesses find a web hosting plan that can best suit their needs. It is important to find a web hosting provider with a good track record in delivering measured results. iManila is a web hosting and web development agency in the Philippines with years of experience in delivering web solutions to clients all over the country.

iManila, having been one of the first Internet Service Providers in the Philippines, aims to provide our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

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Any business with a website knows the importance of a good rank in Google search. Having a good rank in Google means more chances of capturing potential leads and customers. In the digital age, missing out on the first page means immediately being invisible to the conversation. 

It is not enough to simply have a good product and good customer service as consumers today rely so much on what they see in search engines. Remember, getting good placement on the search engine results page (SERP) can contribute a lot to your business’ success. Here is how you can get your desired ranking for the new year. 

Relevancy

There are many factors that contribute to ranking. Luckily, Google makes use of easy concepts to rank the queries they deem the best. 

The first of these is relevancy — is your website content in line with the keywords that you are targeting? Google makes use of crawlers to check a website and index information on the page from pictures to text, determining what your content is all about. Then, Google matches your website against all the millions of websites it has indexed before. If your content matches the query of the searcher, then your page can rank for that said query. But relevancy is simply not enough as the competition is tight when it comes to the first page. 

Popularity

Google checks out the interaction of the users on websites in determining patterns of behavior. This is how they determine if people stay on your website or “bounce” and end up leaving your page. What does a high bounce rate mean for your website? It means that while users go to your page after searching a query, they somehow did not like the content that you had to offer or did not find what they are looking for – leading them to leave your page immediately. A good practice is checking your page bounce rate versus your competitor’s for the same keyword — this will let you know what you are doing wrong or right. 

Having relevant and quality content is one of the pillars of good search engine optimization (SEO) as this can influence how long your users stay on your site. Another indicator to look out for is click-through rate (CTR) to see if your site is worth checking out. These are useful popularity indicators to help Google determine if your website should get that boost from them. 

Website performance 

How your website performs and is experienced by users can impact your rank more than you think. Do you use breadcrumb navigation to help make your website easy to navigate? Is your website structured in such a way that your visitors find what they are looking for without scrolling all the way down? Does your website load fast and is mobile responsive? These are things you should consider when it comes to your overall website performance. Google also factors this heavily so it is best to keep your website performing well. 

Authority

Authority is all about whether your website communicates that you are the best or expert in your field or niche. Do you offer information that is helpful to your website visitors that they can go back to or share with others? This is why big brands usually end up getting the top spot in most queries. These websites usually have proven already to be thought-leaders in their own niches, with countless backlinks leading back to them.

As a business website owner, make sure that the content that you put on your website always has your customer’s intent in mind to offer them always relevant content. Trying out guest blogging and other link-building efforts can help get your site better authority especially if it’s newly launched.

Conclusion

These are just some of the key factors to consider when getting your website to rank. It can be quite intimidating for a new website owner but it doesn’t have to be if you work with an experienced digital marketing agency in the Philippines such as iManila. See how we can help you with our digital marketing services to help you get your desired rank in Google Search for the new year.

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

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Each new year brings change when it comes to web design. It can come either come from visuals to the navigation styles, and other elements. While these trends change yearly, it’s always good to keep up with the trends. Websites are a continuous work-in-progress. Just like the content and the product listings that you update, design is also an important part of your website that constantly needs to be refreshed every couple of years. By doing this, it can maintain a great user experience. 

As the new year has just begun, here are some of the trends to look out for in 2022 — maybe you can adopt a thing or two for your business’ website design. 

Cinematic videos on your homepage

Everyone appreciates a good video. So if you have a budget for full video production, then it’s definitely a great option. Having videos right in the front and center of your website is a good way to capture your visitor’s attention. The advantage of a video is that you are able to communicate through visuals more than words. This means you would need less text to describe what your brand is all about. 

Light and dark mode options

Giving your website visitors the light and dark mode option is one thing that can win them over. People can have different preferences and showing them that you are giving them that freedom to view your site the way they want to view it is no exception. When it comes to the design, make sure that your web design has elements and color palettes for both modes. This can ensure that there is nothing too drastic when switching between light and dark modes. 

Modern minimalist design

Having a minimalist design is more than just having a lot of white or negative space. There are many variations to a minimalist design trend such as having colorful minimalist designs. Having an eye-catching element or bold color is a great way to stand out from the crowd. Don’t sacrifice your brand personality just to achieve that minimalist look. Rather, see how you can take some minimalist design principles and inject that with your brand personality. This will make for a really memorable design choice for your website. 

Big buttons and Call-to-Action (CTA) buttons 

It’s a known fact that these days, the majority of users browse the Internet using their smartphones or tablets. This means that elements such as buttons on your site that are normal-sized when viewed via a desktop, can be hard to click on another device. This is why having bigger buttons and CTAs are more user-friendly. This can make your website easier to navigate. It shows them the important things that they should click on. 

AI chatbots

Customer service and interaction are a must when building websites today, especially e -commerce sites. Having a very responsive customer representative is integral in improving the overall customer experience with your brand. To make your website ready, there are AI chatbots that can help in customer service. 

Like human representatives, AI chatbots are designed to understand customer intent. This makes them key in generating leads, nurturing leads, and leading customers to eventually convert into a sale. A chatbot is a good investment for any business as it can do the work for multiple humans 24/7. Not only that but it can be customized to your needs. 

What is your website design for 2022? 

How does your website stand out from the rest of the crowd? Good web design is all about the balance of form and function, making sure it looks appealing while at the same time delivering its purpose. You don’t need to start from scratch when it comes to websites with an experienced business web design and development agency in the Philippines like iManila. 

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality.

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As the start of 2022 unfolds, we’re pretty sure most marketing departments are coming up with a thing or two to make it a success. If you are looking for a solution, we are here to support you with that goal. Here are some digital marketing tips to help your website and convert your visitor into a lead!

Try to apply SEO to your website

Remember, people who need your services are going through search engines to find what they need. For this reason, applying Search engine optimization (SEO) to your website is important. Although this is a multi-step process, it can make your brand a top-ranked site for your keywords.

With this said, all you need to do is to take these things into consideration when doing SEO:

• Relevant Keywords
• Top Locations
• Posting blogs to your website

Make sure to create quality content

Create quality and updated content on your website. Keep in mind, search engines regularly crawl your site. Also, with new, updated content to index, rest assured that you will see a boost in your rankings. Even better, this allows you to strengthen rankings for them.

For this reason, you need to include in your website are the following:

• Blog articles
• Informative service pages
• Optimized Homepage

Moreover, with this essential content on your website, the reader will most likely remember you. 

You need to include a Call To Action

When people visit your website, it is important to make them take action in some way. It can involve calling you to schedule an appointment, or filling out a service request form. Moreover, it can be as simple as a button saying “Call now,” or “Inquire now”.

As one of the first Internet Service Providers in the Philippines, iManila is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!